A multiple-case design methodology for studying MRP success and CSFs

2002 ◽  
Vol 39 (4) ◽  
pp. 271-281 ◽  
Author(s):  
James S.K Ang ◽  
Chee-Chuong Sum ◽  
Lei-Noy Yeo
Keyword(s):  
Design Methodology ◽  
Multiple Case ◽  
Case Design

scholarly journals UNDERSTANDING AIRLINE BRAND EQUITY DRIVERS: LESSONS FROM A MULTIPLE CASE STUDY

2017 ◽  
Vol 8 (2) ◽  
pp. 70-93
Author(s):  
Kallol Das ◽  
Karman Khanna ◽  
Surankita Ganguly
Keyword(s):  
Brand Equity ◽  
Emerging Economies ◽  
Research Question ◽  
Consumer Involvement ◽  
Primary Research ◽  
Multiple Case ◽  
Research Questions ◽  
Cross Case Analysis ◽  
Case Design

There is increasing consumer involvement and hence, investor interest in the airlines industry, as far as emerging economies is concerned. A study of the literature by the authors did not produce any research paper on the process drivers of brand equity in the context of airlines. Therefore, the present study makes an attempt to address this gap. The primary research question is: What are the driving factors for building brand equity in the case of airline services? This paper uses a “two-case” multiple-case design employing theoretical replication. The cases are based on two Indian organizations, Indigo Airlines and Go Air. Both these businesses are similar in many aspects but have achieved very contrasting outcomes. The primary research question is broken down into following two secondary research questions. How is Indigo Airlines building its brand? How is Go Air building its brand? Data collection involved use of documents, archives, observations, participant-observations, and surveys. Data analysis involved conducting cross-case analysis. The findings have been used to develop a conceptual framework for building brand equity in airlines.

Towards a multi-level servitization framework

2018 ◽  
Vol 38 (3) ◽  
pp. 810-827 ◽  
Author(s):  
Sambit Lenka ◽  
Vinit Parida ◽  
David Rönnberg Sjödin ◽  
Joakim Wincent
Keyword(s):  
Design Methodology ◽  
Theoretical Concept ◽  
Manufacturing Firms ◽  
Service Orientation ◽  
Case Study Method ◽  
Structured Interviews ◽  
Content Type ◽  
Multiple Case ◽  
Multi Level

Purpose The dominant-view within servitization literature presupposes a progressive transition from product to service orientation. In reality, however, many manufacturing firms maintain both product and service orientations throughout their servitization journey. Using the theoretical lens of organizational ambivalence, the purpose of this paper is to explore the triggers, manifestation and consequences of these conflicting orientations. Design/methodology/approach A multiple case study method was used to analyze five large manufacturing firms that were engaged in servitization. Semi-structured interviews were conducted with 35 respondents across different functions within these firms. Findings Servitizing firms experience organizational ambivalence during servitization because of co-existing product and service orientations. This paper provides a framework that identifies the triggers of this ambivalence, its multi-level manifestation and its consequences. These provide implications for explaining why firms struggle to implement servitization strategies due to co-existing product and services orientations. Understanding organizational ambivalence, provides opportunity to manage related challenges and can be vital to successful servitization. Originality/value Considering the theoretical concept of ambivalence could advance the understanding of the effects and implications of conflicting orientations during servitization in manufacturing firms.

E­commerce structures for retail and service franchises

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhanna Kremez ◽  
Lorelle Frazer ◽  
Scott Weaven ◽  
Sara Quach
Keyword(s):  
Business Strategy ◽  
Design Methodology ◽  
Case Study Method ◽  
Content Type ◽  
Preliminary Model ◽  
Multiple Case ◽  
Order Fulfilment ◽  
Franchise Networks ◽  
Practical Implications

PurposeThe purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives.Design/methodology/approachThis research employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth. Franchising experts were interviewed to provide an additional dimension to this study.FindingsThis research found that e-commerce must be integrated with the overall business strategy for optimal franchise performance. Since all parties to the franchising relationship are affected by the introduction of e-commerce, both the franchisees’ and the franchisor’s interests must be considered when the strategy is being developed. In addition, the consumer’s perspective is central to how e-commerce is structured, and franchisees are best placed to know their customers’ needs because they are directly involved in operating their business and interfacing with customers.Practical implicationsA preliminary model for e-commerce structures in service and retail franchising has been developed that depends on the nature of the business, the distribution arrangements and the order fulfilment arrangements. The two main avenues in e-commerce structuring were centralisation and decentralisation.Originality/valueThis study contributes to knowledge through an in-depth investigation of the internal process of e-commerce implementation in franchise networks from both franchisor and franchisee perspectives.

Local on-demand fabrication: microfactories and online manufacturing platforms

2020 ◽  
Vol 32 (1) ◽  
pp. 20-41
Author(s):  
Jose Orlando Montes ◽  
F. Xavier Olleros
Keyword(s):  
Design Methodology ◽  
Content Type ◽  
On Demand ◽  
Online Platforms ◽  
Machine Shops ◽  
Multiple Case ◽  
New Type ◽  
Experiential Research ◽  
Practical Implications

PurposeThis article explores a particular on-demand fabrication unit, the microfactory (MF). It identifies and contrasts several MFs and proposes a taxonomy. This research also explores online manufacturing platforms (OMP) that complement certain MFs.Design/methodology/approachThis research implements a multiple case study (71 cases in 21 countries), triangulating data available on the web with interviews, virtual/physical tours and experiential research.FindingsThe results suggest that automation and openness are the main dimensions that differentiate the MFs. Using these dimensions, a taxonomy of MFs is created. MFs with relatively low automation and high openness tend to be innovation-driven microfactories (IDMFs). MFs with high automation and low openness levels tend to be customization-driven microfactories (CDMFs). And MFs with relatively low automation and low openness tend to be classic machine shops (MSs). There are two types of OMP: closed (COMPs) and multisided (MOMPs). MOMPs can be low-end or high-end.Practical implicationsIn a world where online platforms are becoming central to the reinvention of manufacturing, multisided online platforms and small fabricators will become strongly symbiotic.Originality/valueThis paper offers a clearer conceptualization of MFs and OMPs, which may help to better understand the reality of local on-demand fabrication. Moreover, it explores a new type of experiential research, which tries to describe and interpret firms through transactional activities. Many details of a firm that are difficult to capture via interviews and netnography can be revealed this way.

Formal Service Practitioners' Views of Family Caregivers' Responsibilities and Difficulties

2006 ◽  
Vol 25 (1) ◽  
pp. 43-53 ◽  
Author(s):  
Nancy Guberman ◽  
Jean-Pierre Lavoie ◽  
Jacinthe Pepin ◽  
Sylvie Lauzon ◽  
Maria-Elisa Montejo
Keyword(s):  
Family Relations ◽  
Structured Interviews ◽  
Apparent Contradiction ◽  
High Expectations ◽  
Formal Service ◽  
The Family ◽  
Treatment Plans ◽  
Multiple Case ◽  
Negative Impacts ◽  
Case Design

ABSTRACTThis article identifies home care practitioners' perceptions of the responsibilities, difficulties, and needs for support of caregivers. It is based on a study undertaken in Quebec with 55 practitioners and 10 administrators from 10 CLSCs located in rural, urban, and metropolitan areas. The study had a qualitative, multiple-case design and used logs recording all contact with caregivers in the space of a week, followed by semi-structured interviews. Analysis reveals that practitioners tend to perceive the work of caregivers as mainly instrumental and clinical, ignoring the family relations that tie them to their relative. Although aware of the difficulties facing caregivers and the negative impacts of caregiving, a majority of practitioners have high expectations of caregiver participation in treatment plans, albeit as quasi-nurse's aides. Our analysis offers an explanation for this apparent contradiction by examining practitioners' values with regard to family responsibility for care.

New configurations in Brazilian agribusiness: rural warehouse condominiums

2019 ◽  
Vol 10 (1) ◽  
pp. 41-63 ◽  
Author(s):  
Amanda Cristina Gaban Filippi ◽  
Patricia Guarnieri ◽  
José Márcio Carvalho ◽  
Silvia Araújo Reis ◽  
Cleyzer Adrian da Cunha
Keyword(s):  
Collective Action ◽  
Rural Areas ◽  
Design Methodology ◽  
Social Benefit ◽  
Primary Data ◽  
Content Type ◽  
Credit Lines ◽  
New Business ◽  
Multiple Case ◽  
Multiple Case Studies

Purpose The purpose of this paper is to analyze the development of rural warehouses condominiums (or “condos”) as new rural configurations in the Brazilian agribusiness from the perspective of the theory of collective action. Design/methodology/approach A systematic literature review was complemented with multiple case studies based on interviews and direct observation. Content analysis was used to interpret the secondary and primary data. Findings Rural warehouse condos can be characterized as a collective action which is a new business model in Brazilian agribusiness. This new initiative has several advantages: reduction of the warehouse deficit and other logistical bottlenecks; strategic commercialization of production; reduction of logistical costs; inclusion of smallholders in the economy and, consequently, the generation of income for smallholders and their participation in the market. Research limitations/implications The study used a qualitative approach and findings and discussion are inherently interpretative. Social implications Understanding the organization of rural warehouse condos supports the inclusion of smallholding farmers and income generation. This creates a social benefit through rural growth and economic development. Some constraints related to the lack of public policies, specific credit lines in financial institutions, the problem of non-regularized rural areas, lack of transparency and conflicts among the members can limit expansion. Originality/value Rural warehouse condos are expanding mainly in the south region of Brazil, where smallholders are concentrated. In this new configuration, they can engage in an association to obtain several benefits, such as reduced logistics costs, better access to financing and increased bargaining power with suppliers. As this research dealt with a relatively new and poorly studied topic, it contributes to the development of new studies to map innovative warehousing practices.

Science-industry R&D cooperation effects on firm’s appropriation strategy

2017 ◽  
Vol 20 (3) ◽  
pp. 372-391 ◽  
Author(s):  
Dario Milesi ◽  
Vladimiro Verre ◽  
Natalia Petelski
Keyword(s):  
Design Methodology ◽  
Developed Countries ◽  
Content Type ◽  
Critical Dimensions ◽  
Multiple Case ◽  
Similar Weight ◽  
Innovation Characteristics ◽  
Opposing Effects ◽  
Practical Implications

Purpose The purpose of this paper is to show how science-industry R&D cooperation (SIRC) generates effects on the strategy developed by firms to appropriate the benefits of innovations. Given the plurality of cooperation patterns between firms and public R&D institutions and the variety of appropriation mechanisms used by firms to protect generated knowledge or to strengthen their market position, this paper investigates to what extent different forms of cooperation are associated with different effects on appropriation strategy. Design/methodology/approach As evidence of this, the authors carry out a multiple case study, covering nine biopharmaceutical Argentine firms whose innovation projects are developed in cooperation with public R&D institutions. Using critical dimensions identified by public-private R&D cooperation literature, the paper analyzes the characteristics of cooperation in the cases studied, looking for different patterns. Given the existence of various appropriation mechanisms identified by appropriability literature, the paper analyzes how firms use (or not) those mechanisms within the specific context of jointly generated innovation. Findings The paper shows that SIRC generates opposing effects on the various appropriation mechanisms used by firms, both challenging and strengthening them. Likewise, the identification of three cooperation patterns in Argentine biopharmaceutical sector, namely, contract R&D, internalization and coordination, allows appreciating how each pattern affects differently the appropriation mechanisms used by firms, being the coordination one, the most functional to the appropriation strategy of firms analyzed. Research limitations/implications The arguments presented here are necessarily limited to the biopharmaceutical Argentine sector, which is strategic to the country, for accumulated capabilities in scientific and business aspects. The analysis could be enriched by extending it to other industries with similar innovation characteristics and to other countries, where patents have a similar weight (emerging countries) or a different one (developed countries). Practical implications Innovation and public-private collaboration policies may benefit from the analysis presented here, which helps to assess advantages and challenges of different SIRC logics on firms’ appropriation issues and to considerate which aspects allow cooperation and appropriation combining in a more virtuous form. Originality/value There is no paper that explicitly examines the effects generated by different SIRC patterns on the appropriation strategy of firms, conceived as a combination of different mechanisms which may include patents but is not limited to them.

Postponement and logistics flexibility in retailing: a multiple case study from Sweden

2016 ◽  
Vol 116 (3) ◽  
pp. 445-465 ◽  
Author(s):  
Hamid Jafari ◽  
Anna Nyberg ◽  
Per Hilletofth
Keyword(s):  
Empirical Research ◽  
Design Methodology ◽  
Qualitative Data ◽  
Multiple Case Study ◽  
Scholarly Work ◽  
Content Type ◽  
Secondary Material ◽  
Point Of Purchase ◽  
Multiple Case

Purpose – The purpose of this paper is to explore how postponement is applied in retailing and how such application is connected to logistics flexibility. Design/methodology/approach – An overview of the established typological classifications of postponement and logistics flexibility is presented followed by empirical results from three case studies of retailers of electronics, furniture, and grocery in Sweden. The study relies on primary qualitative data gathered on the retailers as well as secondary material on some suppliers including logistics providers for further insight. Findings – The results of the study show that retailers have different practices when it comes to postponement and speculation; however, there is a growing tendency toward postponement among retailers by exploring new means of applying postponement. The results reveal that retailers that have higher application of postponement seem to be more flexible in their logistics operations. Research limitations/implications – The paper provides direction for further empirical research of the topic, by indicating the application of postponement is not constrained to the point of purchase and could be extended by involving consumers as well as capitalizing on suppliers’ competences and capabilities. Especially, sales services, software, and upgrades could provide opportunity for further expanding the concept. Originality/value – The paper contributes to the existing literature on logistics practices of postponement and speculation, as well as logistics flexibility by focussing on retail firms in Sweden. Most of the prior scholarly work on postponement and flexibility is on the manufacturing context.

How to Institutionalize Health Promotion Programs

1989 ◽  
Vol 3 (4) ◽  
pp. 34-43 ◽  
Author(s):  
Allan Steckler ◽  
Robert M. Goodman
Keyword(s):  
Health Promotion ◽  
Health Department ◽  
State Health ◽  
Term Survival ◽  
Local Schools ◽  
Health Agencies ◽  
Health Promotion Programs ◽  
Multiple Case ◽  
Case Design

This article presents six implications for practice that suggest how to optimize the institutionalization of health promotion programs. These six implications were derived from a study of ten health promotion programs funded by the Virginia State Health Department and operated by local schools- and community health agencies. Institutionalization refers to the long-term survival of health promotion programs, i.e., survival well beyond an initial grant funding period. To generate the implications for practice, a multiple case design for cross-case comparisons was applied to the ten health promotion programs. In brief, the six practice implications are: 1) cultivating a “program champion”; 2) favoring organizations with mature “subsystems”; 3) favoring organizations in which health promotion “fits” with the organization's mission; 4) avoiding brokering relationships; 5) altering lengths of funding periods; and 6) funding existing worthy programs. The significance of these practice implications for both funding and implementing agencies is briefly discussed.

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