scholarly journals US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic

2021 ◽  
Vol 53 (3) ◽  
pp. 416-434
Author(s):  
Kimberly L. Jensen ◽  
Jackie Yenerall ◽  
Xuqi Chen ◽  
T. Edward Yu
Keyword(s):  
Online Shopping ◽  
Food Shortage ◽  
Grocery Shopping ◽  
Multinomial Probit ◽  
Cragg Model

AbstractA study of 1,558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model estimates showed influences on online shopping likelihood and frequency included demographics, employment, and prior online shopping. Illness concerns increased likelihood, while food shortage concerns increased frequency of online shopping. A multinomial probit suggested 58 percent respondents planned to continue online grocery shopping regardless of pandemic conditions.

scholarly journals How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy

2020 ◽  
Vol 12 (22) ◽  
pp. 9594
Author(s):  
Leonardo Salvatore Alaimo ◽  
Mariantonietta Fiore ◽  
Antonino Galati
Keyword(s):  
Online Shopping ◽  
Grocery Shopping ◽  
Competitive Advantages ◽  
Web Based ◽  
Explanatory Variables ◽  
Food Shopping ◽  
Cumulative Logit Model ◽  
Level Of Satisfaction ◽  
Shopping Experience ◽  
On Line

The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers’ behavior. This work aims to investigate which characteristics can affect the decision of online food shopping during the pandemic emergency in Italy. In particular, the work aims to analyze the effects of a set of explanatory variables on the level of satisfaction for the food online shopping experience. For achieving this aim, the proportional odds version of the cumulative logit model is carried out. Data derive from an anonymous on-line questionnaire administrated during the first months of the pandemic and filled by 248 respondents. The results of this work highlight that people having familiarity with buying food online, that have a higher educational level and consider food online channels easy to use, appear more satisfied for the food online shopping experience. These findings can be crucial for the future green global challenges as online shopping may help to reach competitive advantages for company sustainability.

scholarly journals Who's Grocery Shopping Online and Why: Cross-Sectional Analysis of a Nationally-Representative Sample Since the Pandemic

2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 231-231
Author(s):  
Amy Lo ◽  
Emily Duffy ◽  
Shu Wen Ng
Keyword(s):  
Online Shopping ◽  
Age Groups ◽  
Grocery Shopping ◽  
Sociodemographic Characteristics ◽  
Cross Sectional ◽  
Lower Odds ◽  
Funding Sources ◽  
Food Shopping ◽  
Shopper Behavior ◽  
Nationally Representative

Abstract Objectives COVID-19 has created a new normal, affecting food purchasing behaviors, moving a portion of them online. It is unknown how these behavioral shifts may differ by sociodemographic characteristics and whether shifts may widen or diminish existing diet-related disparities. To fill these gaps, we use nationally-representative Consumer Panel survey data to examine shifts in online grocery shopping by sociodemographic characteristics. Methods The Nielsen COVID-19 Shopper Behavior Survey was administered to a subset of Nielsen Homescan panel participants in March-April 2020 (n = 17,262 households (HH)). We describe survey-weighted HH sociodemographic characteristics and reasons for online shopping. Survey weighted-multivariable logistic regression was used to examine sociodemographic correlates of reported increases in online food shopping. Results One third (34%) of our survey-weighted sample said they shopped for groceries online more since COVID-19, and 60% of these HH reported planning to continue shopping online after COVID-19. In adjusted analyses, all age groups (40–54 y, 55–64y, 65 + y) had lower odds of online shopping than heads of HH 39 years or younger (all OR = 0.7, P < 0.001). Lower educated (high school or less) HH had lower odds of online shopping compared to higher educated (college or more) HH (OR = 0.7, P < 0.001). HH in the South had higher odds of online shopping than those in the Northeast (OR = 1.2, P = 0.006). Compared to Non-Hispanic (NH) white HH, Hispanic HH had higher odds of online shopping (OR = 1.2, P = 0.02), and NH Asian HH had lower odds of online shopping (OR = 0.8, P = 0.02). HH with children had higher odds of online shopping compared to households without children (OR = 1.4, P < 0.001). Of those who said they would increase the amount of online shopping they did for everyday items including food (37%), the top reasons were to avoid public germs and COVID-19 (81%), to take advantage of the convenience (44%) and to access a better selection (17%). Conclusions There are disparities in shifts in online shopping behaviors due to COVID-19. Understanding these disparities can inform public health nutrition interventions related to online food shopping. We will assess the August 2020 survey as the pandemic may further change food shopping habits. Funding Sources Arnold Ventures & National Institutes of Health

scholarly journals Does the COVID-19 Pandemic Change Consumers’ Food Consumption and Willingness-To-Pay? The Case of China

Foods ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 2156
Author(s):  
Wei Yue ◽  
Na Liu ◽  
Qiujie Zheng ◽  
H. Holly Wang
Keyword(s):  
Willingness To Pay ◽  
Food Consumption ◽  
Food Industry ◽  
Online Shopping ◽  
Grocery Shopping ◽  
Chinese Consumers ◽  
Factors Affecting ◽  
Consumption Behavior ◽  
Direct Exposure ◽  
Food Needs

Since COVID-19 was first detected in China in 2019, governments around the world have imposed strict measures to curb the spread of the coronavirus, which substantially impacted peo-ple’s life. Consumers’ food consumption behavior has also changed accordingly with reduced gro-cery shopping frequency, replaced in-person grocery shopping with online shopping, and increased valuation on food. In this paper, we aim to investigate the change in Chinese consumers’ food con-sumption and their willingness to pay (WTP) for vegetables and meat, using a dataset with 1206 online samples collected between February and March 2020. Consumers’ WTP for vegetables and meat is estimated using a double-bounded dichotomous contingent valuation design, and factors affecting their WTPs are also investigated. Results show that consumers have a higher WTP for these food products during the pandemic, and their WTP is positively affected by their anticipated duration of the COVID-19, their online shopping shares, their direct exposure to infected patients, their gender, and their income. These results imply that the food industry shall try to develop online market channels as consumers are willing to share the costs, while lower-income consumers may not be able to meet their food needs with prices increased beyond their WTP and thus may call for the government’s support.

What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions

2020 ◽  
Vol 12 (2) ◽  
pp. 193-213 ◽  
Author(s):  
Qiujie Zheng ◽  
Junhong Chen ◽  
Robin Zhang ◽  
H. Holly Wang
Keyword(s):  
Information Search ◽  
Online Shopping ◽  
Influencing Factor ◽  
Consumer Perceptions ◽  
Shopping Behavior ◽  
Grocery Shopping ◽  
Product Attributes ◽  
Content Type ◽  
Fresh Food ◽  
Competitive Prices

PurposeIn this paper, we provide a simple conceptual framework with empirical analysis to investigate the effect of product attributes and e-vendor characteristics that are potentially included in the online shopper’s information search on their online shopping behavior in China.Design/methodology/approachThis paper examines consumers’ online shopping frequency for food/grocery using an ordered logit model and for fresh food (a subcategory of food/grocery) using a two-part model, considering product attributes, e-vendor characteristics, and consumer perceptions and characteristics.FindingsThe results show that product origin is an influencing factor in shopping for fresh food online, reflecting consumers’ growing interests in imported food or specialty food from other areas. Consumers are more likely to shop online for fresh food if they perceive online shopping as having a price advantage. But consumers who view price as a top factor are less likely to buy fresh food online frequently. Thus competitive prices might be a motive for online fresh food shopping, but consumers concerned about price do not necessarily shop frequently. Negative perceptions of product freshness reduce consumers’ likelihood and frequency of shopping for fresh food online. Concerns on food quality and e-vendors’ credibility prevent consumers from frequently shopping for fresh food online. Social and demographic characteristics also influence consumers’ decisions.Originality/valueThis paper provides a better understanding of consumer’s online grocery shopping preferences and sheds light on policy and regulation design and implementation in the e-commerce industry, which will ultimately protect and benefit consumers.

scholarly journals Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits

2022 ◽  
Vol 19 (2) ◽  
pp. 871
Author(s):  
Alison Gustafson ◽  
Rachel Gillespie ◽  
Emily DeWitt ◽  
Brittany Cox ◽  
Brynnan Dunaway ◽  
...  
Keyword(s):  
Rural Communities ◽  
Low Income ◽  
Online Shopping ◽  
Great Promise ◽  
Grocery Shopping ◽  
Rural And Urban ◽  
Brick And Mortar ◽  
Urban Adults ◽  
Access To Food ◽  
Pilot Intervention

Online grocery shopping has the potential to improve access to food, particularly among low-income households located in urban food deserts and rural communities. The primary aim of this pilot intervention was to test whether a three-armed online grocery trial improved fruit and vegetable (F&V) purchases. Rural and urban adults across seven counties in Kentucky, Maryland, and North Carolina were recruited to participate in an 8-week intervention in fall 2021. A total of 184 adults were enrolled into the following groups: (1) brick-and-mortar “BM” (control participants only received reminders to submit weekly grocery shopping receipts); (2) online-only with no support “O” (participants received weekly reminders to grocery shop online and to submit itemized receipts); and (3) online shopping with intervention nudges “O+I” (participants received nudges three times per week to grocery shop online, meal ideas, recipes, Facebook group support, and weekly reminders to shop online and to submit itemized receipts). On average, reported food spending on F/V by the O+I participants was USD 6.84 more compared to the BM arm. Online shopping with behavioral nudges and nutrition information shows great promise for helping customers in diverse locations to navigate the increasing presence of online grocery shopping platforms and to improve F&V purchases.

scholarly journals Smart Online Grocery Shopping App Development

2021 ◽  
pp. 93-102
Author(s):  
Abdul Haseeb HikmatKhan AbdulMalik ◽  
Mohammed J. Yousif
Keyword(s):  
Online Shopping ◽  
Previous History ◽  
Health Problems ◽  
Grocery Shopping ◽  
Limited Time ◽  
Health Issues ◽  
Long Distance ◽  
App Development ◽  
Foreign Countries ◽  
Work Supports

Shopping is one of the activities that some people consider part of their life, while others do not even think of it. This comparison makes us discover people's problems with shopping. People have shopping problems such as limited time, expats in foreign countries without cars, a transportation issue, people consider physical shopping as a waste of time, health issues, long-distance to market. And the difficulty in obtaining some items. As the problems mentioned above, we have explored our idea, which is related to personal shopping. Therefore, we have built an application that combines different market shops, i.e. (Malls, supermarkets, and pharmacies). This personal grocery shopping is an innovative app that allows the customers to get all their needs and suggest items based on previous history. Then deliver items to their doorstep and can facilitate online shopping procedure where customers can browse unlimited products all at one time. This work supports people in exploiting their time to be safer and more accessible than wasting it physically. Moreover, people can order the product from home instead of going around for long distances for shopping. In addition, this app could help people who are facing health problems and unable to buy something physically to avoid future problems. Finally, some people do not have transportation methods for shopping, and they should keep pace with the evolution.

scholarly journals CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING

2016 ◽  
Vol 4 ◽  
pp. 010-013
Author(s):  
Gabriela Hanus
Keyword(s):  
Consumer Behaviour ◽  
Information Sources ◽  
Online Shopping ◽  
Large Range ◽  
Meat Products ◽  
The Internet ◽  
Grocery Shopping ◽  
Time Saving ◽  
The World ◽  
Secondary Information

Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.

scholarly journals Online Grocery Shopping by NYC Public Housing Residents Using Supplemental Nutrition Assistance Program (SNAP) Benefits: A Service Ecosystems Perspective

2020 ◽  
Vol 12 (11) ◽  
pp. 4694 ◽  
Author(s):  
Nevin Cohen ◽  
Katherine Tomaino Fraser ◽  
Chloe Arnow ◽  
Michelle Mulcahy ◽  
Christophe Hille
Keyword(s):  
Public Housing ◽  
Online Shopping ◽  
Supplemental Nutrition Assistance Program ◽  
Grocery Shopping ◽  
Supplemental Nutrition ◽  
Assistance Program ◽  
Brick And Mortar ◽  
Nutrition Assistance ◽  
Public Housing Residents ◽  
Cost Differences

This paper examines adoption of online grocery shopping, and potential cost and time savings compared to brick and mortar food retailers, by New York City public housing residents using Supplemental Nutrition Assistance Program (SNAP) benefits. A mixed methods action research project involving the co-creation of an online shopping club, the Farragut Food Club (FFC), recruited 300 members who registered to shop online using SNAP, and received waivers on delivery minimums and provided technical assistance and centralized food delivery. We conducted a survey (n = 206) and focus groups to understand shopping practices; FFC members collected receipts of groceries over two weeks before and after the pilot to measure foods purchased, stores patronized, and prices. We interviewed FFC members to elicit experiences with the pilot, and estimated cost differences between products purchased in brick and mortar stores and equivalent products online, and transportation time and cost differences. Online shopping represented a small (2.4%) percentage of grocery spending. Unit prices for products purchased on Amazon ($0.28) were significantly higher than for equivalent products purchased in brick and mortar stores ($0.23) (p < 0.001.) Compatibility with existing routines, low relative advantage, and cost of online products limited the adoption of online shopping among SNAP users.

scholarly journals COVID-19 Impact on Online Purchasing Behaviour in Oman and the Future of Online Groceries

2021 ◽  
Vol 6 (4) ◽  
pp. 74-83
Author(s):  
Abdul Rahman Rashid Saleh AL-Hawari ◽  
Adela P. Balasa ◽  
Zouhaier Slimi
Keyword(s):  
Consumer Behaviour ◽  
Online Shopping ◽  
Grocery Shopping ◽  
Qualitative Survey ◽  
Logistics Services ◽  
The Future ◽  
Purchasing Behaviour ◽  
The Impact

This paper studies the impact of COVID-19 on customers purchasing behaviour and predicts the future of logistics movements in online groceries in Oman. The paper aims to study the impact of COVID-19 on electronic groceries and E-Shoppers purchasing behaviour and investigate the future of online groceries. The research used an online qualitative survey that targeted the grocery consumers in Oman, including citizens and residents, to evaluate their purchasing behaviour and satisfaction with online grocery shopping in Oman. The survey was reinforced by interviews to analyze the future of logistics movements in online groceries in Oman by interviewing two CEOs of local electronic groceries, one logistics services providing company and three consumers. The results revealed that the COVID-19 pandemic contributed to a change in consumer behaviour where it encouraged many people to shift their grocery shopping lifestyle from traditional to online. However, the future of electronic grocery logistics movements in Oman is still not precise due to the current situations of the covid-19 and the lifestyle of Omani citizens. Though, the future of electronic groceries in Oman has a great future, especially with the increase of Oman's online shopping users due to the Covid-19. Findings revealed that COVID-19 had changed customers' purchasing behaviour. The participants suggested that Omani electronic groceries improve the efficacy of their services to attract more customers. They also recommended providing and adding various products that customers may require in all Omani cities rather than only limited cities.

scholarly journals Technology Acceptance as a Determinant of Online Grocery Shopping Adoption

2018 ◽  
Vol 66 (3) ◽  
pp. 737-746 ◽  
Author(s):  
Radka Bauerová ◽  
Martin Klepek
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Path Model ◽  
Grocery Shopping ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Online grocery shopping plays an important role in the current online market as the most evolving online shopping category. Despite that, consumers adopt this way of shopping quite differently across European countries. To explain such a difference, the Technology acceptance model (TAM) can be used for better understanding consumer behaviour toward habitual online shopping. This paper goes beyond and applies TAM in online grocery area based on the assumption that customers view online grocery shopping as an interaction with system respectively web page interface. The aim of the paper is to explain consumer behaviour in the domain of online grocery shopping. Structural equation modelling was chosen to determine factors influencing online grocery shopping and moreover, to find positive relationships between them. The online quantitative questionnaire was given to 480 respondents. Analysis showed a positive relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Behavioural Intention (BI). The final scheme has characteristics of simple path model with a sequence of latent constructs where PEOU has a positive effect on PU and PU consequently effects BI. Perceived Usefulness of online grocery shopping have a direct effect on Intention to buy, therefore plays a crucial role in awakening the interest in buying food online.

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