Affects in Online Stakeholder Engagement: A Dissensus Perspective

Business Ethics Quarterly ◽

10.1017/beq.2021.35 ◽

2021 ◽

pp. 1-36

Author(s):

Itziar Castelló ◽

David Lopez-Berzosa

Keyword(s):

Social Media ◽

Civil Society ◽

Deliberative Democracy ◽

Stakeholder Engagement ◽

Grand Challenge ◽

Plastic Pollution ◽

Grand Challenges ◽

Rational Consensus ◽

Social And Environmental Responsibilities ◽

Corporate Social

A predominant assumption in studies of deliberative democracy is that stakeholder engagements will lead to rational consensus and to a common discourse on corporate social and environmental responsibilities. Challenging this assumption, we show that conflict is ineradicable and important and that affects constitute the dynamics of change of the discourses of responsibilities. On the basis of an analysis of social media engagements in the context of the grand challenge of plastic pollution, we argue that civil society actors use mobilization strategies with their peers and inclusive-dissensus strategies with corporations to convert them to a new discourse. These strategies use moral affects to blame and shame corporations and solidarity affects to create feelings of identification with the group and to avoid disengagement and polarization. Our research contributes to the literature on deliberative democracy and stakeholder engagement in social media in the collective constructions of discourses on grand challenges.

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The influence of social media on stakeholder engagement and the corporate social responsibility of small businesses

Corporate Social Responsibility and Environmental Management ◽

10.1002/csr.2169 ◽

2021 ◽

Author(s):

Ananda Khanal ◽

Muhammad Akhtaruzzaman ◽

Indrapriya Kularatne

Keyword(s):

Social Media ◽

Corporate Social Responsibility ◽

Social Responsibility ◽

Stakeholder Engagement ◽

Small Businesses ◽

Corporate Social

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CSR communication strategies and stakeholder engagement of upscale hotels in social media

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-06-2018-0484 ◽

2019 ◽

Vol 31 (5) ◽

pp. 2129-2148 ◽

Cited By ~ 13

Author(s):

Deniz Kucukusta ◽

Mariia Perelygina ◽

Wing Sze Lam

Keyword(s):

Social Media ◽

Stakeholder Engagement ◽

Data Extraction ◽

Communication Strategies ◽

Content Type ◽

Csr Communication ◽

Media Type ◽

Message Strategy ◽

Communication Activity ◽

Corporate Social

Purpose The purpose of this study is to investigate how hotels practice corporate social responsibility (CSR) communication through social media, including which content type and media type receive the highest level of engagement. Two major aspects are considered, namely, CSR communication activity and stakeholder engagement. Design/methodology/approach The analysis is conducted for Forbes four-star to five-star hotels in Hong Kong. Facebook data are extracted from the property pages of the sample hotels by Netvizz, which is a Facebook data extraction application. The data analysis includes three steps and combines qualitative and quantitative approaches. Findings The results indicate that the type of information has a significant influence on engagement and has even more of an affect than the message strategy. Although the number of CSR-related posts is significantly lower than marketing-oriented posts, they achieve a comparable level of popularity and engagement. Posts encouraging CSR practices show the highest level of engagement among CSR-related posts. In terms of media and content types, video achieves the highest engagement, and posts related to discounts achieve the highest engagement. Originality/value This study fills the gap in the current literature by conducting a comparison between marketing and CSR communication strategies on social media. It also provides insights on how to draft more effective CSR messages.

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The (mis)use of social media to communicate CSR in hospitality

Journal of Hospitality and Tourism Technology ◽

10.1108/jhtt-07-2016-0037 ◽

2017 ◽

Vol 8 (1) ◽

pp. 73-86 ◽

Cited By ~ 14

Author(s):

Laura Zizka

Keyword(s):

Social Media ◽

Stakeholder Engagement ◽

Hospitality Industry ◽

Future Research ◽

Content Type ◽

Csr Communication ◽

Successful Communication ◽

Social Media Platforms ◽

Use Of Social Media ◽

Corporate Social

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder theory and a synthesis of previous literature of CSR communication in the hospitality industry. Findings Successful communication through social media is based on two-way participative dialogue. Companies, especially the hospitality industry, have used social media to communicate information through social media in a one-way direction, that of giving information. One example is the communication of CSR actions and intentions as found on hospitality websites, intranets and social media platforms. While previous studies have shown a link between CSR communication through social media and corporate reputation, few studies have examined CSR communication through social media and its effects on specific stakeholder groups. Research limitations/implications Rather than assuming that CSR communication can be done successfully through a “one-size-fits-all” social media discourse, this paper suggests the need for specific messages and potentially different communication channels to increase engagement from each of the various stakeholders in the hospitality industry. Originality/value This is one of the first papers which tries to address how one communication channel, social media, can affect CSR communication and increase stakeholder engagement in the hospitality industry. This paper provides discussion on the usefulness of social media to communicate CSR messages and posits the need for future research projects on a macro and micro level.

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Firm–civil society organizational collaborations in the context of corporate social responsibility (CSR) initiatives; development of collaboration typology

World Journal of Entrepreneurship Management and Sustainable Development ◽

10.1108/wjemsd-12-2019-0101 ◽

2020 ◽

Vol 16 (4) ◽

pp. 359-375

Author(s):

Som Sekhar Bhattacharyya ◽

Surabhi Verma

Keyword(s):

Corporate Social Responsibility ◽

Civil Society ◽

Social Responsibility ◽

Stakeholder Engagement ◽

Content Type ◽

Civil Society Organisations ◽

Study Results ◽

Six Elements ◽

Contextual Domain ◽

Corporate Social

PurposeBusiness firms operate in society not only for market gains but also for generating positive social externalities. Civil society organisations (CSO) have helped society to develop across various spheres of influence. The concept of corporate social responsibility (CSR) ushered in an era wherein both business economic objectives as well as socio-environmental responsibilities of firms were prioritized simultaneously. The path of firms and CSOs intersected through CSR. In this work, the authors develop a typology on firm–CSO collaboration regarding CSR initiatives.Design/methodology/approachThe authors through a twin approach of systematic literature review (SLR) with qualitative study developed a categorization of collaborations between a firm and a CSO in the context of CSR engagements. Apart from the SLR, the authors undertook two focus group discussions (FGD) with CSR experts (engaged in firm–CSO collaboration). This was done with a semi-structured discussion agenda frame. The data were content analysed for thematic aspects. Thus, both SLR as well as FGD outputs were considered for the study results.FindingsThe authors found six elements in firm–CSO collaboration and seven archetypes of collaboration. The six elements were CSR action elements (CSRAE) consisting of CSR agenda (CSRA), CSR resources (CSRR), CSR capabilities (CSRC), CSR Pprocess (CSRP), CSR monitoring (CSRM) and CSR stakeholder engagement (CSRSE). The seven typologies were CSO as auditor , outsourcing of CSR , CSO-driven CSR, joint CSR, support to CSO for CSR ,guided support to CSO and coordinated CSR.Research limitations/implicationsDoty and Glick, (1994) had undertaken a seminal work on theory building based upon the unique method of application of typologies. Doty and Glick, (1994) elucidated how application of typologies could through a typology study enhance the scope and level for understanding and modelling in a contextual domain involving theory. This study was a step in this direction in the context of firm–CSO collaboration in the context of CSR initiatives.Practical implicationsThis study would help managers from both CSOs and business firms to comprehend in which sphere they were required to collaborate like in resource /capabilities deployment or in designing CSR agendas or CSR process or CSR monitoring or in stakeholder engagement during CSR management. This typology would enable managers to comprehend what would be the most suitable form of collaboration between a firm and a CSO for a specific CSR engagement.Originality/valueThis is one of the first studies that theorizes regarding firm–CSO collaboration in the context of CSR initiatives both in terms of the collaboration building block elements as well as typology presented.

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The use of social media for engaging stakeholders in sustainability reporting

Accounting Auditing & Accountability Journal ◽

10.1108/aaaj-08-2014-1797 ◽

2016 ◽

Vol 29 (6) ◽

pp. 985-1011 ◽

Cited By ~ 61

Author(s):

Giacomo Manetti ◽

Marco Bellucci

Keyword(s):

Social Media ◽

Stakeholder Engagement ◽

Sustainability Reporting ◽

Global Reporting Initiative ◽

Exploratory Research ◽

Content Type ◽

Political Views ◽

Social Environmental ◽

Use Of Social Media ◽

Corporate Social

Purpose – The purpose of this paper is to assess if online interaction through social media, particularly Facebook, Twitter, and YouTube, represents an effective stakeholder engagement mechanism in order to define the contents of social, environmental, or sustainability reporting (SESR). Design/methodology/approach – After examining 332 worldwide sustainability reports for the year 2013, drawn up according to the guidelines provided by the Global Reporting Initiative, the authors conducted a content analysis on the Twitter, Facebook, and YouTube pages of the organisations who rely on these types of social media. This was done in order to assess the scope of interaction between the organisation and its stakeholders. Findings – The authors found that a small number of organisations use social media to engage stakeholders as a means of defining the contents of SESR, and that the level of interaction is generally low. Rather than assuming a deliberative approach that is aimed at forging a democratic consensus on how to address specific corporate social responsibility or SESR issues, these types of interaction focus on gathering divergent socio-political views in an agonistic perspective. Research limitations/implications – Further research could complement this exploratory research with statistical analyses. It could focus on how comments/replies by users are used by organisations and examine the impacts of SESR on companies’ performances. Originality/value – The authors contribute to the literature on social accounting by understanding whether social media can be reliable instruments of stakeholder engagement and by examining the relevance of information that is voluntarily disclosed by corporations in SESR.

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Corporate Social Responsibility (CSR): motivations and challenges of a Multinational Enterprise (MNE) subsidiary’s engagement with host communities in Ghana

International Journal of Corporate Social Responsibility ◽

10.1186/s40991-021-00064-8 ◽

2021 ◽

Vol 6 (1) ◽

Author(s):

Lyon Salia Awuah ◽

Kwame Oduro Amoako ◽

Stephen Yeboah ◽

Emmanuel Opoku Marfo ◽

Peter Ansu-Mensah

Keyword(s):

Stakeholder Engagement ◽

Multinational Enterprise ◽

Cost Savings ◽

Community Members ◽

Mining Sector ◽

High Expectations ◽

Effective Decision ◽

Effective Decision Making ◽

Internal Stakeholders ◽

Corporate Social

AbstractThis paper aims to explore the motivations and challenges of engaging host communities in CSR practices within the context of Newmont Ahafo Mines (NAM), a subsidiary of a Multinational Mining Enterprise (MNE) operating in Ghana’s mining sector. This paper draws insights from stakeholder theory and interviews conducted with internal stakeholders (management and employees) and stakeholders in host communities (traditional rulers and community members). The findings indicate that effective decision-making, gaining legitimacy, cost savings, management of risks, and accountability are some of the perceived motivations of NAM’s stakeholder engagement in CSR. Nonetheless, the most critical challenges to NAM in improving stakeholder engagement in CSR practices are the lack of community members’ support in CSR projects, communities’ high expectations of NAM on development projects and over-dependency on NAM on the part of host communities. Therefore, it is reasonable for MNEs in emerging economies to attune engagement practices to the host community’s context. This will enable CSR practices and policies to fully exploit the latent benefits of CSR in the mining sector.

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Corporate Social Responsibility Disclosure: Responding to Investors’ Criticism on Social Media

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18147396 ◽

2021 ◽

Vol 18 (14) ◽

pp. 7396

Author(s):

Yuming Zhang ◽

Fan Yang

Keyword(s):

Social Media ◽

Corporate Social Responsibility ◽

Social Responsibility ◽

Social Issues ◽

Media Criticism ◽

Csr Communication ◽

Depth Analysis ◽

Csr Disclosure ◽

Corporate Social ◽

The Impact

Companies use corporate social responsibility (CSR) disclosures to communicate their social and environmental policies, practices, and performance to stakeholders. Although the determinants and outcomes of CSR activities are well understood, we know little about how companies use CSR communication to manage a crisis. The few relevant CSR studies have focused on the pressure on corporations exerted by governments, customers, the media, or the public. Although investors have a significant influence on firm value, this stakeholder group has been neglected in research on CSR disclosure. Grounded in legitimacy theory and agency theory, this study uses a sample of Chinese public companies listed on the Shanghai Stock Exchange to investigate CSR disclosure in response to social media criticism posted by investors. The empirical findings show that investors’ social media criticism not only motivates companies to disclose their CSR activities but also increases the substantiveness of their CSR reports, demonstrating that companies’ CSR communication in response to a crisis is substantive rather than merely symbolic. We also find that the impact of social media criticism on CSR disclosure is heterogeneous. Non-state-owned enterprises, companies in regions with high levels of environmental regulations, and companies in regions with local government concern about social issues are most likely to disclose CSR information and report substantive CSR activities. We provide an in-depth analysis of corporate CSR strategies for crisis management and show that crises initiated by investors on social media provide opportunities for corporations to improve their CSR engagement.

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The Relationship of Sustainability Communication on Social Media with Banking Consumers’ Loyalty through e-WOM

Sustainability ◽

10.3390/su13073832 ◽

2021 ◽

Vol 13 (7) ◽

pp. 3832

Author(s):

Gao Wei ◽

Wang Lin ◽

Wu Yanxiong ◽

Yan Jingdong ◽

Sadik Yusuf Musse

Keyword(s):

Social Media ◽

Structural Equation ◽

Positive Emotions ◽

Banking Sector ◽

Equation Modeling ◽

Consumer Loyalty ◽

Csr Communication ◽

Prior Literature ◽

Corporate Social ◽

The Impact

Prior literature has largely addressed corporate social responsibility (CSR) from outcomes related to organizational themes. However, its importance for achieving consumer-related outcomes is something that has been largely ignored by contemporary researchers. Likewise, how CSR communication through social media can create positive emotions on the part of consumers has to date been under-explored. Hence, the present study aims to fill these gaps by investigating the impact of CSR communication of an organization through social media on consumer loyalty. The study also proposes electronic word of mouth (e-WOM) as a potential mediator between this relationship. The proposed model of the present study was tested in the banking sector of a developing country. The data were collected from a self-administered questionnaire and analyzed through the structural equation modeling technique (SEM). The results of the present study validated that CSR communication of a bank through social media directly and indirectly, through e-WOM, influences consumer loyalty in a positive manner. The results of the present study will be helpful for policymakers to better understand how well-planned CSR communication of an organization on social media can lead towards better consumer-related outcomes such as consumer loyalty and e-WOM.

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