‘In America è vietato essere brutte’: advertising American beauty in the Italian women’s magazineAnnabella, 1945–1965

Modern Italy ◽  
2017 ◽  
Vol 22 (1) ◽  
pp. 35-53 ◽  
Author(s):  
Jessica L. Harris
Keyword(s):  
Cold War ◽  
Women's Magazines ◽  
Cultural Significance ◽  
Freedom Of Choice ◽  
Female Beauty ◽  
Beauty Ideal ◽  
American Beauty ◽  
Postwar Italy ◽  
The Way

This article examines how the American conception of female beauty introduced new and distinct understandings of beauty and femininity to postwar Italy. In analysing beauty product advertisements from one of the most popular women’s magazines of the period,Annabella, the article articulates the components of the American beauty ideal and illustrates how these notions broke with previous Italian ideas of beauty. Moreover, the article also examines how this new ideal promoted democratic consumer capitalist values – freedom of choice, individualism, and affluence – which had an important political and cultural significance in Italy’s Cold War struggle. In light of this struggle and the country’s postwar redevelopment, the American beauty ideal sought to influence the women who readAnnabellaand the way in which they fashioned and identified themselves – as the Italian ‘Mrs Consumer.’

The Unassailable Self: Freud's Image Among Post-war American Intellectuals

2017 ◽  
Vol 19 (1) ◽  
pp. 55-75 ◽  
Author(s):  
Katherine Jenness
Keyword(s):  
World War Ii ◽  
Cold War ◽  
External Force ◽  
Sigmund Freud ◽  
Human Being ◽  
World War ◽  
The Us ◽  
Post War ◽  
The Cold War ◽  
The Way

This paper explores the way American intellectuals depicted Sigmund Freud during the peak of popularity and prestige of psychoanalysis in the US, roughly the decade and a half following World War II. These intellectuals insisted upon the unassailability of Freud's mind and personality. He was depicted as unsusceptible to any external force or influence, a trait which was thought to account for Freud's admirable comportment as a scientist, colleague and human being. This post-war image of Freud was shaped in part by the Cold War anxiety that modern individuality was imperilled by totalitarian forces, which could only be resisted by the most rugged of selves. It was also shaped by the unique situation of the intellectuals themselves, who were eager to position themselves, like the Freud they imagined, as steadfastly independent and critical thinkers who would, through the very clarity of their thought, lead America to a more robust democracy.

The Futurists. Experts in World Futures

2018 ◽  
Author(s):  
Jenny Andersson
Keyword(s):  
Cold War ◽  
Status Quo ◽  
The Other ◽  
Futures Studies ◽  
The Future ◽  
The Status ◽  
The One ◽  
The Cold War ◽  
Images Of The Future ◽  
The Way

Alvin Toffler’s writings encapsulated many of the tensions of futurism: the way that futurology and futures studies oscillated between forms of utopianism and technocracy with global ambitions, and between new forms of activism, on the one hand, and emerging forms of consultancy and paid advice on the other. Paradoxically, in their desire to create new images of the future capable of providing exits from the status quo of the Cold War world, futurists reinvented the technologies of prediction that they had initially rejected, and put them at the basis of a new activity of futures advice. Consultancy was central to the field of futures studies from its inception. For futurists, consultancy was a form of militancy—a potentially world altering expertise that could bypass politics and also escaped the boring halls of academia.

scholarly journals A EVOLUÇÃO DO PEACEKEEPING: SUEZ, RUANDA E REPÚBLICA DEMOCRÁTICA DO CONGO

2017 ◽  
Vol 5 (10) ◽  
Author(s):  
Maria Fernanda Affonso Leal ◽  
Rafael Santin ◽  
David Almstadter De Magalhães
Keyword(s):  
Cold War ◽  
United Nations ◽  
Security Council ◽  
Democratic Republic ◽  
Democratic Republic Of Congo ◽  
Republic Of Congo ◽  
Peacekeeping Operations ◽  
The United Nations ◽  
The Cold War ◽  
The Way

Since the first peacekeeping operation was created until today, the UN has been trying to adapt them to the different contexts in which they are deployed. This paper analy- ses the possibility of a bigger shift happening in the way the United Nations, through the Security Council, operates their Peacekeeping Operations. The change here ad- dressed includes, mainly, the constitution of more “robust” missions and the newly introduced Intervention Brigade in the Democratic Republic of Congo. By presenting three missions (UNEF I, UNAMIR and MONUSCO) deployed in different historic periods, we identified various elements in their mandates and in the way these were established which indicate a progressive transformation in the peacekeeping model since the Cold War - when conflicts were in their majority between States – until present days, when they occur mostly inside the States.

Patterns of Prejudice from Henri Massis to Walter Bedell Smith

2016 ◽  
Vol 43 (2) ◽  
pp. 142-180
Author(s):  
Mircea Platon
Keyword(s):  
Nineteenth Century ◽  
Twentieth Century ◽  
Cold War ◽  
Reading Public ◽  
Policy Makers ◽  
The Status ◽  
War Propaganda ◽  
Successive Generations ◽  
Ideological Context ◽  
The Way

Astolphe de Custine’s collection of letters La Russie en 1839, first published in France in 1843, was rediscovered by Henri Massis in 1946. Massis re-introduced Custine’s by then long forgotten letters on Russia to the French public. Once American Cold Warriors such as George Kennan and General Walter Bedell-Smith discovered the book, they promptly promoted it to the status of the most prophetic book on the “Russian soul.” Denounced as “fictional,” by many nineteenth-century writers and by a host of twentieth-century scholars, Custine’s book was accepted as canonical by a large reading public and, more importantly, by successive generations of us policy makers. This article contributes to the historiography of Cold War propaganda by looking first at the context in which the book was initially resurrected by Massis, and then by analyzing the ways in which Cold War propaganda constructed its “relevance,” “actuality” and “prophetic” character. The article begins by taking a look at the way in which Massis, the first popularizer of the book, fitted it into his own ideological pattern. In a second movement, the article analyzes the ways in which the book functioned in the post-wwii ideological context, seeking to discover if the alleged relevance of the book had anything to do with the survival into the postwar world of the European Right’s interwar tangle of received ideas and patterns of prejudice.

“Hiding in Plain Sight”

2016 ◽  
Author(s):  
N. Megan Kelley
Keyword(s):  
Cold War ◽  
Racial Passing ◽  
War Films ◽  
Hollywood Films ◽  
The Cold War ◽  
The Way

This chapter focuses on political passing, in which the specter of passing was utilized in Hollywood films produced in the context of the Cold War. Films about political passing called into question who was who and the nature of identity. The notion that somebody could pass politically mirrored fears about racial passing, complicated by postwar obsessions with Communism. The chapter examines how anti-Communist films such as My Son John and Woman on Pier 13 tackle the “enemy within” and portray Communists as caricatures, either gangster-like or hyperintellectual, thus making visible what was supposed to be an invisible threat. It also considers the way anti-Communism in Hollywood exploited anxieties that were linked to postwar ideas about identity.

The Coldest City

Cold War II ◽  
2020 ◽  
pp. 95-111
Author(s):  
Ian Scott
Keyword(s):  
Cold War ◽  
Pop Culture ◽  
The Unconscious ◽  
The Cold War ◽  
The Way

The chapter examines the way the Cold War has been historicized in the mode of films like Tinker Tailor Soldier Spy and Bridge of Spies but also how in other texts it has increasingly been filtered through the lens of nostalgic pop-culture referents. The locations are not simply backdrops but active signifiers, the characters less archetypes than reassembled studies in cinematic RPGs, the soundtracks no longer sombre diegesis but more a mix-tape of your favorite hit songs. This chapter, therefore, argues that, over the course of the 2010s, from Tinker Tailor to Atomic Blonde, art as the unconscious face of politics has never been more important. Reminiscence has thus shifted from a mode of nimble historical furnishings to one that contains a jumble of ideological contradictions designed to accentuate–and critique–the reassembled Cold War mentality of the Trump-Putin age.

scholarly journals The Evolution of Kotex Advertising and the Introduction of the 'Negro Market'

2011 ◽  
Vol 2 (2) ◽  
pp. 52-65
Author(s):  
Adriana Ayers
Keyword(s):  
African American ◽  
African American Women ◽  
Women's Magazines ◽  
American Women ◽  
The Way

Adriana Ayers studies the evolution of kotex advertising, focusing specifically on the way in which African American women were figured into changing advertisers’ conceptions of womanhood. The article analyzes images featured in various women’s magazines to examine how ideas surrounding menstruation were packaged and sold to women.

The Evolving Nature of the Jurisdiction of the Security Council

2019 ◽  
pp. 480-503
Author(s):  
Georg Kerschischnig ◽  
Blanca Montejo
Keyword(s):  
Cold War ◽  
Civil Society ◽  
Security Council ◽  
International Security ◽  
Legal Framework ◽  
Member States ◽  
International Jurisdiction ◽  
Rules Of Procedure ◽  
The Cold War ◽  
The Way

This chapter studies the original conception of the Security Council’s jurisdiction and contrasts it with the way its jurisdiction has developed and expanded in practice since the end of the Cold War. The Security Council’s jurisdiction—which is principally political and informed primarily by political rather than legal considerations—rests on a limited legal framework consisting of provisions in the UN Charter and of the Council’s own provisional rules of procedure. Nevertheless, the Security Council’s jurisdiction has expanded considerably since the end of the Cold War and has expanded into areas beyond international security. One notable area in which the Council’s competence has increased in this period is that of sanctions. These jurisdiction-related developments in the Council’s practice reflect a world in which the line between national and international jurisdiction are no longer clear or desirable. At the same time, the Council has also increased its interaction with UN Member States and with civil society.

The Politics of Richard Wright

2018 ◽  
Keyword(s):  
Cold War ◽  
Richard Wright ◽  
The United States ◽  
The Political ◽  
Cultural Significance ◽  
Literary Genres ◽  
Institutionalized Racism ◽  
Life And Death ◽  
Social Connectivity ◽  
Black Authors

Richard Wright left readers with a trove of fictional and nonfictional works about suffering, abuse, and anger in the United States and around the globe. He composed unforgettable images of institutionalized racism, postwar capitalist culture, Cold War neo-imperialism, gender roles and their violent consequences, and the economic and psychological preconditions for personal freedom. He insisted that humans unflinchingly confront and responsibly reconstruct their worlds. He therefore offered not only honest social criticisms but unromantic explorations of political options. The book is organized in five sections. It opens with a series of broad discussions about the content, style, and impact of Wright’s social criticism. Then the book shifts to particular dimensions of and topics in Wright’s writings, such as his interest in postcolonial politics, his approach to gendered forms of oppression, and his creative use of different literary genres to convey his warnings. The anthology closes with discussions of the different political agendas and courses of action that Wright’s thinking prompts—in particular, how his distinctive understanding of psychological life and death fosters opposition to neoslavery, efforts at social connectivity, and experiments in communal refusal. Most of the book’s chapters are original pieces written for this volume. Other entries are excerpts from influential, earlier published works, including four difficult-to-locate writings by Wright on labor solidarity, a miscarriage of justice, the cultural significance Joe Louis, and the political duties of black authors. The contributors include experts in Africana studies, history, literature, philosophy, political science, and psychoanalysis.

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