Bulbs Onstage: Theatrical Hygiene and the Electrification of Performance

ULF OTTO

doi:10.1017/s0307883321000298

Bulbs Onstage: Theatrical Hygiene and the Electrification of Performance

Theatre Research International ◽

10.1017/s0307883321000298 ◽

2021 ◽

Vol 46 (3) ◽

pp. 322-345

Author(s):

ULF OTTO

Keyword(s):

Marketing Strategies ◽

Turn Of The Century ◽

Light Bulb ◽

Electrical Industry ◽

Theatrical Practice ◽

Theatrical Culture

European theatres were electrified between 1883 and 1913. This process has traditionally been associated with the advent of modernist theatre, but the details have rarely been examined, nor has the scope of the process's social and technological impacts been analysed. Reconstructing light bulbs’ early appearances in theatrical practice and discourse, this article traces the intricate entanglement between the electrical industry and theatrical culture around the turn of the century and highlights electricity's entanglement with concepts of hygiene and healing. Discussing an early light bulb in use in Bayreuth in 1882, the marketing strategies of the German Edison Company and Adolphe Appia's early manifesto, the article shows how electrification of theatres was shaped by competing visions of a future theatre. Also it demonstrates that aesthetics, technology and politics were intricately entangled in this process. Refuting teleological narratives of aesthetic progress, the paper proposes reframing modernist theatre's artistic autonomy as dependent on its embeddedness within the technologies of modernity.

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Intercultural Polylogist of Modern Acting Training

Intellectual Archive ◽

10.32370/ia_2021_12_10 ◽

2021 ◽

Vol 10 (4) ◽

Author(s):

Valeria Shtefyuk ◽

Keyword(s):

Rapid Development ◽

Modern World ◽

Cultural Groups ◽

New Era ◽

Methods And Techniques ◽

Effective Exchange ◽

Acting Training ◽

Theatrical Practice ◽

Point Of Intersection ◽

Theatrical Culture

The article examines the features of intercultural polylogue of modern acting training; identified and analyzed ways to unleash the potential of cultural diversity of theatrical, physical and spiritual practices, as well as identified strategies for the most effective exchange of methods and techniques of training actors between different cultural groups. It is revealed that modern world theatrical culture is characterized by increasing interest in methods of acting training, which, despite their diversity, combines not only the idea of the importance of the actor's training method and the need to develop his psychophysical apparatus, but also specific principles of training as a unique research method. helps to achieve a harmonious interaction of soul and body. Modern acting training in many countries is becoming increasingly intercultural: crossing borders, intercultural exchange in modern theatrical practice and the growing interculturality of the actor mean that at the present stage acting training is determined by many ways of learning and different worldviews. It is stated that the intercultural polylogue in the globalization period is becoming more intense, due to the rapid development of information technology, and this, in particular, applies to modern acting training. The phenomenon of acting training is that, differing in its unique intercultural principles, it becomes a kind of point of intersection, which marks a qualitatively new era in theatrical culture. It was found that the result of intercultural polylogue of different methods and techniques of acting skills was the formation of a unique approach to training as the most important condition of the creative process in the context of understanding the value system of another culture, the development of universal values

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Lighting the Path to Profit: GE's Control of the Electric Lamp Industry, 1892–1941

The Business History Review ◽

10.2307/3116940 ◽

1992 ◽

Vol 66 (2) ◽

pp. 305-334 ◽

Cited By ~ 14

Author(s):

Leonard S. Reich

Keyword(s):

Market Power ◽

Technology Leadership ◽

Light Bulb ◽

General Electric ◽

Patent Rights ◽

Electrical Industry ◽

Electric Lamp

Founded in 1892, General Electric set out to dominate the American electrical industry. This article is an explanation of how the company accomplished this goal in the highly profitable electric lamp (“light bulb”) market. GE's techniques included technology leadership through in-house development and the purchase of patent rights, discriminatory agreements with suppliers based on market power, and cartel arrangements of various sorts, both foreign and domestic. The article shows how one company was able to use financial and market power, combined with early control of a rapidly developing technology, to gain and then hold a major American market for half a century.

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The Hidden and the Unspeakable: On Theatrical Culture, Oscar Wilde and Ernst Lubitsch‘s Lady Windermeres Fan

Film Studies ◽

10.7227/fs.4.2 ◽

2004 ◽

Vol 4 (1) ◽

pp. 12-47 ◽

Cited By ~ 3

Author(s):

Charles Musser

Keyword(s):

Motion Picture ◽

Oscar Wilde ◽

Artistic Practice ◽

Film Exhibition ◽

Fundamental Feature ◽

Art Form ◽

Theatrical Performance ◽

History Of ◽

Theatrical Practice ◽

Theatrical Culture

The cinema is as much a theatrical form of entertainment as performance on the stage, a fact that is crucial to a full appreciation of Ernst Lubitsch‘s Lady Windermere‘s Fan (Warner Brothers, 1925). Particularly in the cinemas silent era (1895-1925), when motion picture exhibition relied on numerous performance elements, theatrical performance and film exhibition interpenetrated. This underscores a basic conundrum: cinema has been integral to, and an extension of, theatrical culture, even though it has also been something quite different - a new art form. Indeed, the unity of stage and screen was so well established that critics, theorists, historians and artists expended large amounts of intellectual energy distinguishing the two forms while paying little attention to what they held in common. One fundamental feature of theatrical practice that carried over into many areas of filmmaking was adaptation. For Lubitsch, adaptation was a central fact of his artistic practice. This article looks at the history of adaptations of Lady Windermere‘s Fan on stage and screen making reference to textual comparisons, public reception, painting, symbolism and queer readings.

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Impact of digital marketing development on entrepreneurship

E3S Web of Conferences ◽

10.1051/e3sconf/201913504023 ◽

2019 ◽

Vol 135 ◽

pp. 04023 ◽

Cited By ~ 3

Author(s):

Kenzhegul Bizhanova ◽

Arafat Mamyrbekov ◽

Ilkhom Umarov ◽

Akmaral Orazymbetova ◽

Aziza Khairullaeva

Keyword(s):

Social Media ◽

Marketing Strategies ◽

Turn Of The Century ◽

Digital Marketing ◽

The Internet ◽

Internet Applications ◽

Related Research ◽

Use Of Social Media ◽

The Impact ◽

Business Structure

The article discusses the impact of digital marketing on modern entrepreneurship, as well as the main tasks in the formation of the business structure. Predictions of rising consumer power in the digital age leading up to the turn of the century were bolstered by the advent of the Internet and then reignited by social media. Changes in consumer behavior require firms to rethink their marketing strategies in the digital sphere. Currently, much of the related research focuses more on the client than the firm. This study uses the firm’s perspective to facilitate understanding of digital marketing and the use of social media, as well as its benefits and inhibitors. The second generation of Internet applications enhances marketing efforts by allowing firms to introduce innovative forms of communication and co-create content with their customers. Firms ’ participation in digital marketing can be classified according to the perceived benefits and uses of digital marketing. To improve engagement with digital marketing, marketers need to focus on relationship-based interactions with their customers. This article demonstrates how some firms are already achieving just that.

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