A cross-cultural investigation of design and visual preference of signage information from Hong Kong and Pakistan

2020 ◽  
pp. 1-19
Author(s):  
Hassan Iftikhar ◽  
Salman Asghar ◽  
Yan Luximon
Keyword(s):  
Hong Kong ◽  
Individual Differences ◽  
User Preferences ◽  
Cross Cultural ◽  
Online Questionnaire ◽  
Visual Preference ◽  
Factors Affecting ◽  
Visual Preferences ◽  
And Gender ◽  
Colour Coding

Signage design has been considered critically important for wayfinding, being a functional medium of delivering environmental information. Complex institutional environments have several factors affecting the wayfinding, including but not limited to the design of information signage and its visual preference. Visual preferences of information design in wayfinding signage vary, depending on the cultural and individual differences. This study explores the variance in design and visual preferences of wayfinding signage and its influencing elements. Responses through online questionnaire have been accumulated by the participants from Hong Kong and Pakistan based on their design and visual preference of campus wayfinding signage. Questions were asked related to the user preferences for signage colour if in line with the institutional visual identity, mono or multi-colour coding of information and its visual volume. In total, 170 university students and visitors participated in the exploratory study from the respective countries. The results demonstrated that participants of Hong Kong preferred inline colours of signage, along with mono or less colour coding and detailed information. While the other group preferred attractive colours with multi-colour coding and less detailed wayfinding information with pictograms. Individual differences concerning age, literacy level and gender were also computed, however trivial differences have been recorded. This study suggests the need for detailed cross-cultural investigation concerning elements of signage design and visual preference to identify the drivers for culturally consistent university signage.

scholarly journals A Study of Purchase Intention on Smartphones of Post 90s in Hong Kong

2019 ◽  
Vol 15 (6) ◽  
pp. 78
Author(s):  
Anthony Tik-Tsuen Wong
Keyword(s):  
Hong Kong ◽  
Social Influence ◽  
Quantitative Study ◽  
Purchase Intention ◽  
The Other ◽  
Brand Name ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
New Model ◽  
The Relationship

Nowadays, people are willing to purchase their own smartphone and they heavily rely on their smartphone. In this case, smartphones have become the daily necessity among Hong Kong people. Also, nowadays Hong Kong people always look for the new model of smartphones, the trend of changing smartphones is still very strong. The purpose of this research is to study the factors affecting the purchase intention of smartphones of post 90s in Hong Kong. After reviewing the literature, this study chose three variables to study the relationship between brand name, price and social influence and purchase intention. An online questionnaire was adopted to carry out a quantitative study of post 90s in Hong Kong. The content of the survey included demographic factors and questions based on each variable. The result of the survey shows that there are two hypotheses are support in the study. One is the relationship between brand name and purchase intention and the other is relationship between social influence and purchase intention whilst price is not a significant factor influencing purchase intention. Therefore, it is strongly believe that management of smartphone producers and traders need to pay more attention to brand name and social influence in enhancing the purchase intention among post 90s in Hong Kong.

An Overview of EFL Teachers' Individual Differences in CALL

2019 ◽  
pp. 1-25
Author(s):  
Samaneh Yadollahi
Keyword(s):  
Individual Differences ◽  
Technology Acceptance ◽  
Computer Literacy ◽  
Personal Characteristics ◽  
Teaching Experience ◽  
Language Teachers ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Language Classes ◽  
And Gender

Individual differences have been proven to be among the most important factors affecting technology acceptance and use among teachers. Individual differences consist of a range of traits from personal characteristics, to cognitive and emotional components. The purpose of this study was investigating two sets of variables affecting teachers' use of technology in language classes including personality characteristics (such as age, teaching experience, and gender) and technology-related variables (such as computer literacy, anxiety, attitude, use and ownership) in the literature. The chapter reviews the research done on the role of these factors in language teachers' acceptance and use of technology in language classes.

An Overview of EFL Teachers' Individual Differences in CALL

2015 ◽  
pp. 46-69 ◽  
Author(s):  
Samaneh Yadollahi
Keyword(s):  
Individual Differences ◽  
Technology Acceptance ◽  
Computer Literacy ◽  
Personal Characteristics ◽  
Teaching Experience ◽  
Language Teachers ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Language Classes ◽  
And Gender

Individual differences have been proven to be among the most important factors affecting technology acceptance and use among teachers. Individual differences consist of a range of traits from personal characteristics, to cognitive and emotional components. The purpose of this study was investigating two sets of variables affecting teachers' use of technology in language classes including personality characteristics (such as age, teaching experience, and gender) and technology-related variables (such as computer literacy, anxiety, attitude, use and ownership) in the literature. The chapter reviews the research done on the role of these factors in language teachers' acceptance and use of technology in language classes.

scholarly journals Analytical Comparison of Three Motivational Components of Exercise Adherence in Physically Active Hong Kong and United Kingdom University Students

2003 ◽  
Vol 9 (1) ◽  
pp. 31-35
Author(s):  
Eric C. K. TSANG ◽  
Attila SZABO ◽  
Annemarie ROBINSON
Keyword(s):  
Hong Kong ◽  
United Kingdom ◽  
Exercise Adherence ◽  
Cross Cultural ◽  
Drop Out ◽  
Cultural Perspective ◽  
Physically Active ◽  
Reinforcing Factors ◽  
Physical Activity Adherence ◽  
And Gender

LANGUAGE NOTE | Document text in English; abstract also in Chinese.Physical activity has numerous positive physical and psychological benefits. Therefore, a physically active lifestyle benefits both the individual and the society. Nevertheless, many people drop out from their sport or exercise regimen. In this inquiry three motivational factors in exercise adherence, including predisposing, enabling, and reinforcing factors, were studied from a cross-cultural perspective. A total of 235 male (n=l51) and female (n=84) volunteers (mean age=2l.4±2.6 years) from Hong Kong (n=112) and United Kingdom (n=123) completed an exercise habits inventory and the Physical Activity Adherence Questionnaire (PAAQ). All participants were physically active, of whom 132 have once quit a sport/exercise in the past whereas 103 never quit. Results revealed that differences exist in predisposing and enabling motivational components of exercise adherence in both cross-cultural and gender comparison studies. Participants who quit a sport or exercise report lesser reinforcing experiences than those who never abandoned an adopted sport or exercise. It is concluded that reinforcing factors play a crucial role in the long term maintenance of a sport or exercise and that both cultural and gender differences need to be taken into serious consideration in the course of facilitation of various exercise/sport behaviours.本研究將慣性參與運動的動機，分為「個人傾向因素」、「推動參與因素」及「強化因素」(Corbin et al.，2003)，以跨文化方式作出探索，分別在香港(N=112人)及英國(N=123人)以收集問卷形式進行。結果指出，「強化因素」對持續參與體育活動非常重要，而不同文化及性別，對促進參與體育活動的影響亦非常重要。

Media use and gender relationship to the nightmare protection hypothesis: A cross-cultural analysis.

Dreaming ◽  
2018 ◽  
Vol 28 (2) ◽  
pp. 169-192 ◽  
Author(s):  
Jayne Gackenbach ◽  
Yue Yu ◽  
Ming-Ni Lee
Keyword(s):  
Media Use ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
And Gender ◽  
Cross Cultural Analysis

Large-Scale Demonstration Experiment of Mental Imagery Ability

1993 ◽  
Vol 76 (3_suppl) ◽  
pp. 1089-1090 ◽  
Author(s):  
F. Richard Ferraro
Keyword(s):  
Gender Differences ◽  
Individual Differences ◽  
Present Article ◽  
Mental Imagery ◽  
Large Scale ◽  
Introductory Psychology Class ◽  
Imagery Ability ◽  
Psychology Class ◽  
Demonstration Experiment ◽  
And Gender

The present article describes a demonstration experiment used in a large introductory psychology class pertaining to mental imagery ability. The experiment is effective in providing a concrete instance of mental imagery as well as an effective discussion regarding individual differences and gender differences in imagery ability.

Individual differences predict ERP signatures of second language learning of novel grammatical rules

2017 ◽  
Author(s):  
Emily S Nichols ◽  
Marc F Joanisse
Keyword(s):  
Second Language ◽  
Individual Differences ◽  
Language Learning ◽  
First Language ◽  
Event Related Potentials ◽  
Grammatical Gender ◽  
Grammatical Rule ◽  
Related Potentials ◽  
And Gender ◽  
Anterior Negativity

We investigated the extent to which second-language (L2) learning is influenced by the similarity of grammatical features in one’s first language (L1). We used event-related potentials to identify neural signatures of a novel grammatical rule - grammatical gender - in L1 English speakers. Of interest was whether individual differences in L2 proficiency and age of acquisition (AoA) influenced these effects. L2 and native speakers of French read French sentences that were grammatically correct, or contained either a grammatical gender or word order violation. Proficiency and AoA predicted Left Anterior Negativity amplitude, with structure violations driving the proficiency effect and gender violations driving the AoA effect. Proficiency, group, and AoA predicted P600 amplitude for gender violations but not structure violations. Different effects of grammatical gender and structure violations indicate that L2 speakers engage novel grammatical processes differently from L1 speakers and that this varies appreciably based on both AoA and proficiency.

The role of personality in shaping pandemic response: Systemic sociopolitical factors drive country differences

2020 ◽  
Author(s):  
Meghan Siritzky ◽  
David M Condon ◽  
Sara J Weston
Keyword(s):  
Individual Differences ◽  
Big Five ◽  
Public Health Research ◽  
Cross Cultural ◽  
Economic Factors ◽  
State Fragility ◽  
Systemic Factors ◽  
Pandemic Response ◽  
The Relationship

The current study utilizes the current COVID-19 pandemic to highlight the importance of accounting for the influence of external political and economic factors in personality public-health research. We investigated the extent to which systemic factors modify the relationship between personality and pandemic response. Results shed doubt on the cross-cultural generalizability of common big-five factor models. Individual differences only predicted government compliance in autocratic countries and in countries with income inequality. Personality was only predictive of mental health outcomes under conditions of state fragility and autocracy. Finally, there was little evidence that the big five traits were associated with preventive behaviors. Our ability to use individual differences to understand policy-relevant outcomes changes based on environmental factors and must be assessed on a trait-by-trait basis, thus supporting the inclusion of systemic political and economic factors in individual differences models.

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