scholarly journals A Study of Purchase Intention on Smartphones of Post 90s in Hong Kong

2019 ◽  
Vol 15 (6) ◽  
pp. 78
Author(s):  
Anthony Tik-Tsuen Wong
Keyword(s):  
Hong Kong ◽  
Social Influence ◽  
Quantitative Study ◽  
Purchase Intention ◽  
The Other ◽  
Brand Name ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
New Model ◽  
The Relationship

Nowadays, people are willing to purchase their own smartphone and they heavily rely on their smartphone. In this case, smartphones have become the daily necessity among Hong Kong people. Also, nowadays Hong Kong people always look for the new model of smartphones, the trend of changing smartphones is still very strong. The purpose of this research is to study the factors affecting the purchase intention of smartphones of post 90s in Hong Kong. After reviewing the literature, this study chose three variables to study the relationship between brand name, price and social influence and purchase intention. An online questionnaire was adopted to carry out a quantitative study of post 90s in Hong Kong. The content of the survey included demographic factors and questions based on each variable. The result of the survey shows that there are two hypotheses are support in the study. One is the relationship between brand name and purchase intention and the other is relationship between social influence and purchase intention whilst price is not a significant factor influencing purchase intention. Therefore, it is strongly believe that management of smartphone producers and traders need to pay more attention to brand name and social influence in enhancing the purchase intention among post 90s in Hong Kong.

Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum

2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Structural Model ◽  
Distribution Channel ◽  
Online Questionnaire ◽  
Channel One ◽  
Limited Budget ◽  
Marketing Social ◽  
The Relationship

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention

The Effect of Country of Origin, Service Quality, and Brand Redeployment After M&A

2018 ◽  
pp. 177-191
Author(s):  
Adilla Anggraeni ◽  
Kendy Hasan
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Reliability And Validity ◽  
Merger And Acquisition ◽  
The Other ◽  
Multiple Linear Regressions ◽  
Online Questionnaire ◽  
Consumer Purchase Intention ◽  
Post Hoc ◽  
Linear Regressions

Many companies worldwide underwent merger and acquisition to expand the business. The purpose of the research is to confirm that general country attribute; service quality and the redeployment strategies are variables needed by the company to smooth the process of the merger and acquisition. The data were collected from 150 respondents through offline and online questionnaire. Cronbach's Alpha and Confirmatory Factorial Analysis were utilized to determine reliability and validity of the constructs. Simple and multiple linear regressions are the hypothesis testing chosen for this study. ANOVA and Post-Hoc Duncan are performed to differentiate which of the five redeployment strategies is the best used by the company after done the merger and acquisition. The results conclude that general country attributes and service quality are positively linked to purchase intention. On the other hand, corporate brand redeployment alternatives are shown to have no impact on consumer purchase intention in the case of Tigerair Mandala Airlines.

Consumer Behaviour Towards Purchasing Counterfeit Products

2020 ◽  
pp. 21-38
Author(s):  
Demetris Vrontis ◽  
Marwa Maarabani ◽  
Sam El Nemar
Keyword(s):  
College Students ◽  
Social Influence ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Brand Image ◽  
Novelty Seeking ◽  
Chi Square ◽  
Factors Affecting ◽  
Counterfeit Products ◽  
Structured Questionnaire

This chapter analysed factors affecting the consumer purchase behaviour towards counterfeit products, and attitudes effect on the purchase intention of consumers. The considered variables are brand image, social influence, price-quality inferences, novelty seeking, and intention towards counterfeit products. A survey was conducted on university and college students in Lebanon. This research employed a structured questionnaire to measure the attitude of consumers using a Likert scale. Variables were measured using chi-square testing to identify their relationship. Results found that customer behaviour towards counterfeit products has a positive relationship with brand image, social influence, novelty seeking, intention, and price-quality inferences.

The Moderating Effect of Motivation to Comply and Perceived Critical Mass in Smartphones' Adoption

2018 ◽  
Vol 14 (3) ◽  
pp. 21-38 ◽  
Author(s):  
Abdou Illia ◽  
Assion Lawson-Body ◽  
Simon Lee ◽  
Gurkan I Akalin
Keyword(s):  
Social Influence ◽  
Critical Mass ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Other ◽  
Perceived Ease Of Use ◽  
Other Hand ◽  
The One ◽  
The Relationship

The testing of the technology acceptance model over the years has shown that its explanatory power is about 50%; which led researchers to revisit the model in an attempt to gain a better understanding of technology adoption. Some of the studies found social influence to be a key factor, but others have yielded mixed results. This article questions the assumption made in some previous studies that most people would comply with social influence. Using data collected from 210 smartphone users, we investigated the moderating effect of motivation to comply on the relationship between social influence, on the one hand, and perceived usefulness and perceived ease-of-use on the other hand. Also, based on the theory of critical mass, we investigated the moderating effect of the perceived critical mass on the relationship between perceived usefulness and perceived ease of use on the one hand, and actual usage on the other hand. The results showed a significant moderating effect of both motivation to comply and perceived critical mass. Theoretical and practical implications are discussed.

scholarly journals How Consumer Environmental Responsibility Affects the Purchasing Intention of Design Furniture Products

2021 ◽  
Vol 13 (11) ◽  
pp. 6140
Author(s):  
Marica Barbaritano ◽  
Elisabetta Savelli
Keyword(s):  
Environmental Concern ◽  
Three Dimensional ◽  
Environmental Responsibility ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
Green Consumption ◽  
Purchasing Intention ◽  
Design Attributes ◽  
The Relationship

Consumer environmental responsibility has been commonly considered as an antecedent to green consumption intention and eco-design purchases. However, little research has investigated how environmental concern affects the relationship between design attributes and purchasing intention, especially in the furniture setting, where companies are often involved in design-intensive processes and environmental problems. This study investigates (i) how consumers perceive the different dimensions of design and which attributes most affect their purchasing intention of furniture items; and (ii) the role of consumers’ environmental responsibility on the relationship between design attributes and purchasing intention. An online questionnaire survey was employed to collect data from 350 Italian consumers. The findings reveal that design can be intended as a three-dimensional construct, based on functional, aesthetic, and symbolic attributes. While functional and aesthetic features can be considered as relevant factors affecting the consumers’ perception of design, the purchasing intention is mainly influenced by the symbolic dimension of design. Moreover, environmental concern moderates the relationship between the symbolic dimension of design and purchasing intention, that is, when consumers are highly concerned about environmental issues, they tend to be more influenced by the symbolic dimension of design. Several theoretical and practical implications are discussed.

scholarly journals Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

2018 ◽  
Vol 49 (1) ◽  
Author(s):  
Te-Hsing Ku ◽  
Tzu-Ling Lin
Keyword(s):  
Hong Kong ◽  
Social Influence ◽  
Purchase Intention ◽  
Brand Image ◽  
Group Analysis ◽  
Structural Relationship ◽  
Brand Attachment ◽  
Luxury Brand ◽  
Study Results ◽  
Individual Value

The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study examines the influence of antecedents on brand attachment and purchase intention among consumers in China, Hong Kong and Taiwan (i.e. the Greater China region). Using an empirical research method, the effects of luxury perceptions on brand attachment and purchase intention are tested using the partial least squares (PLS) approach to structural equation modelling. Differences in the structural relationship among subsamples were also examined by multi-group analysis to achieve a better understanding of the characteristics of different markets, thus contributing to the marketing strategy knowledge. According to the study results, antecedents, including individual value, social influence and luxury brand image, significantly influence brand attachment and purchase intention. Furthermore, the group comparisons suggest that the three subsamples have different characteristics with respect to the structural relationship. In the China subsample, brand attachment is more likely to be influenced by social influence. In comparison, Hong Kong consumers are more rational, that is, brand attachment and purchase intention are strongly influenced by consumer’s perception of luxury brand image. Finally, the purchase intention of Taiwanese consumers mainly depends on the affection for the luxury brand.

scholarly journals What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention

2021 ◽  
Vol 17 (1) ◽  
pp. 89-103
Author(s):  
Massoud Moslehpour ◽  
Taufiq Ismail ◽  
Bey Purba ◽  
Wing-Keung Wong
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Image ◽  
Two Dimensions ◽  
Social Media Marketing ◽  
Primary Data ◽  
Online Questionnaire ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

This research examines the relationship between social media marketing activities and purchase intention mediated by trust and brand image to confirm the constructs with practical applicability, specifically in a growing online ride-hailing service company. This study employs a quantitative approach with a causal research design to test the proposed hypotheses to identify interrelationships between each pair of constructs. Data collection was performed through a survey of 350 respondents via an online questionnaire as the primary data source distributed to social media users in Indonesia who had experienced using GO-JEK services. In addition, EFA, CFA, SEM, and bootstrapping methods were run to analyze these research data. Social media marketing, trust, and brand image affect consumers’ purchase intention significantly. Among the five dimensions of social media marketing, the findings show that two dimensions—namely, entertainment and word of mouth, bring the most significant direct effect on purchase intention. Trust and brand image mediate the relationship between social media marketing and purchase intention. This study suggests practical directions for organizations. First, it reveals the social media dimensions that directly encourage purchase intention among consumers. Second, it explains that trust and brand image can amplify each variable’s influence on the purchase intention among consumers. GO-JEK is an example of the online ride-hailing industry that causes the generalizability issue in different business contexts. Based on our findings, there are some practical directions for GO-JEK. First, it reveals the social media marketing dimensions that directly encourage purchase intention among consumers to use GO-JEK. Second, it explains that trust and brand image can amplify the influence of each variable on consumers’ purchase intention. Very few studies investigated social media marketing’s role in a GO-JEK business model in the Indonesian context. This research delivers in-depth insights into the significant factors that affect Indonesian consumers to decide which product they intend to buy through the influence of social media activities.

scholarly journals Improved Mathematical Model of Polluted Insulators nonlinear behaviour Under AC Voltage Based on Experimental Tests

2018 ◽  
Author(s):  
MousalrezaFaramarzi Palangar ◽  
Mohammad Mirzaie
Keyword(s):  
Thermal Conductivity ◽  
Mathematical Model ◽  
Mathematical Models ◽  
Experimental Tests ◽  
The Other ◽  
Critical Voltage ◽  
Nonlinear Behaviour ◽  
New Model ◽  
The Relationship ◽  
Good Agreement

Abstract—In this paper, an improved mathematical model for flashover behavior of polluted insulators is proposed based on experimental tests. In order to determine the flashover model of polluted insulators, the relationship between conductivity and salinity of solution pollution layer of the insulator is measured. Then, the leakage of current amplitude of four common insulators versus axial, thermal conductivity and arc constants temperature was determined. The experimental tests show that top leakage distance (TLd) to bottom leakage distance (BLd) ratio of insulators has a significant effect on critical voltage and current. Therefore, critical voltage and current were modeled by TLd to BLd ratio Index (M). Also, salinity of solution pollution layer of the insulators has been applied to this model by resistance pollution parameter. On the other hand, arc constants of each insulator in new model have been identified based on experimental results. Finally, a mathematical model is intended for critical voltage against salinity of solution pollution layer of different insulators. This model depends on insulator profile. There is a good agreement between the experimental tests of pollution insulators obtained in the laboratory and values calculated from the mathematical models developed in the present study.

scholarly journals Analyzing the Factors Affecting Purchase Intention of Drugstore Beauty Products

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Regita Maharani ◽  
Christian Haposan Pangaribuan
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Online Survey ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Competitive Price ◽  
Main Effect ◽  
Shopping Enjoyment ◽  
The Relationship ◽  
Beauty Products

Objective – The objective of this study is to identify the key elements of buying beauty products in drugstore chains, discuss the reasons and factors behind why these drugstore chains had become the customers’ preference to visit and purchase beauty products, and to find out the relation of store convenience of drugstore chains to purchase intention of their beauty products. Methodology – The method used in this research is quantitative using an online survey started in November 2020. From 132 distributed questionnaires using Google Form link, only 106 responses are valid. Findings – The results reveal that shopping enjoyment and competitive price to have a significant influence on intention to purchase. However, the relationship between convenience and purchase intention was not supported. Novelty – Previous studies have predominantly examined the main effect of shopping convenience on purchase intention. This study extends our understanding of this relationship by highlighting the non-significant result in the convenience–intention linkage.

scholarly journals THE RELATIONSHIP BETWEEN AGE GROUPS AND KNOWLEDGE AND UNDERSTANDING OF COVID-19 VACCINE

2021 ◽  
Vol 9 (08) ◽  
pp. 482-48/6
Author(s):  
Laphatrada Sakunee ◽  
◽  
Nakamon Khorprasert ◽  
Nitit Noumtong ◽  
Tanyaporn Tangguay ◽  
...  
Keyword(s):  
Consumption Rate ◽  
Age Groups ◽  
Cross Sectional Survey ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Factors Affecting ◽  
Vaccine Candidates ◽  
The Third ◽  
Preventative Measures ◽  
The Relationship

Coronavirus disease 2019 (COVID-19) is still an ongoing issue in the New Normal world. As COVID-19 is a human-to-human transmission disease, the viruses spread widely, and many people got infected. There are several preventative measures used to protect an individual from this situation, including vaccination. Thus, more vaccine candidates have been provided to generate a specific immune response against the disease-causing agent, and are prepared. Additionally, not all vaccine candidates are suitable for each individual. The main purposes of this study were to evaluate and determine the knowledge and understanding of the COVID-19 vaccines and the relationship between age groups and Thai citizens. To test whether the two aforementioned variables correlate, we conducted a cross-sectional survey through an online platform, Google form. Four hundred and Ten participants completed the survey. To determine the correlation, we used Statistical Product and Service Solution version 22.0 (SPSS) for data analysis. Pearsons correlation test revealed that there is no significant correlation between age groups and knowledge and understanding of COVID-19 vaccines. Although we did not find any correlation, we think that there may be other factors affecting peoples knowledge about the COVID-19 vaccines such as the sudden awareness due to the new pandemic outbreak and the straightforwardness of our online questionnaire. Since most people are now facing the third ripple of COVID-19 crisis, there might be a higher consumption rate of COVID-19 vaccine news and the majority of seniors (aged above 60) tend to reject answering the online questionnaire which significantly reduced our sample size.

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