scholarly journals Change of behaviour when selecting food products in a supermarket environment after reminding consumers about weight management

2013 ◽  
Vol 17 (5) ◽  
pp. 1147-1155 ◽  
Author(s):  
Anna-Maria Saarela
Keyword(s):  
Weight Management ◽  
Nutritional Quality ◽  
Selection Criteria ◽  
Food Selection ◽  
Visual Observation ◽  
Marketing Communication ◽  
Quality Of Products ◽  
Verbal Analysis ◽  
Analysis Protocol

AbstractObjectiveThe aim was to explore how the behaviour of consumers changed while they selected food in a supermarket environment after they were reminded about weight management. This investigation was carried out from the perspective of selection criteria, reading of package labels, nutritional quality of the products selected and time taken to select a product.DesignThe subjects, who were actively watching their weight, participated in two consecutive tasks in a supermarket. They were given a shopping list of eleven food categories and asked to think aloud while selecting from each category a product they usually buy and a product they would use for weight management. The data (n 792 selections) were collected through interviews and a verbal analysis protocol combined with wireless audio-visual observation.SubjectsThirty-six consumers were recruited from a sample of 367 supermarket customers.SettingKuopio, Finland.ResultsThe subjects’ behaviour changed radically after they were reminded about weight management. In the first selection, taste and familiarity were the main food selection criteria while in the latter selection the energy/fat content predominated. Consequently, the nutritional quality of products improved greatly because subjects read package labels twice as much in the latter selection. The time taken to select a product increased significantly, on average, from 23 (sd 10) to 60 (sd 51) s/product (P = 0·000).ConclusionsOnly by reminding consumers about weight management was there a significant impact on their food selection behaviour. Marketing communication should be developed which quickly and easily promotes consumers’ awareness of healthy food in supermarkets.

scholarly journals Evaluation of nutritional quality of biscuits and sweet snacks sold on the Italian market: the Food Labelling of Italian Products (FLIP) study

2020 ◽  
Vol 23 (15) ◽  
pp. 2811-2818 ◽  
Author(s):  
M Dall’Asta ◽  
A Rosi ◽  
D Angelino ◽  
N Pellegrini ◽  
D Martini
Keyword(s):  
Nutritional Quality ◽  
Salt Content ◽  
Product Type ◽  
Food Labelling ◽  
Cereal Products ◽  
Italian Market ◽  
Other Information ◽  
Quality Of Products ◽  
Different Characteristics

AbstractObjective:The present study aimed at surveying the nutritional quality of prepacked biscuits and sweet snacks sold on the Italian market, and at identifying whether the product type and other information reported on the pack could discriminate the overall quality of products analysed.Design:Data on energy, nutrient and salt content of the products from two different categories of prepacked sweet cereal products (i.e. biscuits and sweet snacks) were collected from thirteen retailers present on the Italian market. Based on the product type, nutrition and health claim (NHC) and gluten-free (GF) declaration, a comparison of nutrient profile within each category was performed.Setting:This work is part of the Food Labelling of Italian Products (FLIP) study that aims at systematically investigating the overall quality of the prepacked foods sold on the Italian market.Results:A total of 1290 products were analysed (63 % biscuits and 37 % sweet snacks). After comparing different product types within each category, a high intra-type product variability was evidenced, which was more pronounced for biscuits. Overall, NHC-carrying products seemed to have a better nutrition profile than those without claims, except for salt content. Conversely, a comparison between GF and gluten-containing products did not show consistent results within the two categories analysed.Conclusions:Due to the high intra-type variability within each category, the different characteristics and regulated information reported on the pack do not seem to be a clear marker of the overall nutritional quality of biscuits and snacks.

scholarly journals Consumers’ Implicit and Explicit Recall, Understanding and Perceptions of Products with Nutrition-Related Messages: An Online Survey

2020 ◽  
Vol 17 (21) ◽  
pp. 8213
Author(s):  
Beatriz Franco-Arellano ◽  
Lana Vanderlee ◽  
Mavra Ahmed ◽  
Angela Oh ◽  
Mary R. L’Abbé
Keyword(s):  
Factorial Design ◽  
Nutritional Quality ◽  
Online Survey ◽  
Purchase Intentions ◽  
Likert Scales ◽  
Explicit Recall ◽  
Quality Of Products ◽  
Implicit And Explicit

This study aimed to assess consumers’ implicit and explicit recall, understanding and perceptions of products with a nutrition claim and a symbol depicting ‘health,’ and to determine whether these perceptions differed among Nutrition Facts table (NFt) users vs. nonusers. In an online survey, participants (n = 1997) were randomized to one of eight conditions in a 2 × 2 × 2 factorial design, consisting of a label with a claim (present/absent) a heart-shaped symbol depicting ‘health’ (present/absent) for a healthier or less healthy soup. Participants were shown a label for 10 s and asked whether they recalled seeing a claim. If participants answered yes, they were then asked to describe their response using open-ended questions. Participants also rated the product’s perceived nutritional quality and purchase intentions using seven-point Likert scales. In the claim condition, most participants (75%) were able to recall the presence of a claim, while 12% incorrectly mentioned the presence of a claim when there was none. Claims likely attracted consumers’ attention and increased perceived nutritional quality, although with limited influence among NFt users (23%). The symbol depicting ‘health’ did not enhance perceived nutritional quality or purchase intentions. Although most participants (77%) made their decisions implicitly using the front of labels, those who used the NFt had a better understanding of the nutritional quality of products.

Faecal nitrogen as an index of hare browse quality

1984 ◽  
Vol 62 (3) ◽  
pp. 510-513 ◽  
Author(s):  
Åke Pehrson
Keyword(s):  
Nutritional Quality ◽  
Food Selection ◽  
Nitrogen Concentration ◽  
Reliable Index ◽  
Weak Correlation ◽  
Weak Relationship ◽  
Nutritive Quality ◽  
Winter Food ◽  
Faecal Nitrogen

Experiments with caged mountain hares fed natural winter browse are examined to test the applicability of faecal nitrogen as an index of the nutritional quality of winter hare browse. The weak correlation found between faecal nitrogen concentration and weight balances of hares suggests that faecal nitrogen is not a reliable index of winter food nutritive quality. It is suggested that the lack of food selection based on nitrogen concentration is the main reason for this weak relationship.

scholarly journals Trading on Food Quality due to Changes in Prices: Are There Any Nutritional Effects?

Nutrients ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 23 ◽  
Author(s):  
Cesar Revoredo-Giha ◽  
Faical Akaichi ◽  
Neil Chalmers
Keyword(s):  
Nutritional Quality ◽  
Food Prices ◽  
Rate Of Change ◽  
The European Union ◽  
Nutritional Effects ◽  
Food And Drink ◽  
Quality Of Products ◽  
The Uk ◽  
The Impact

The analysis of changes in prices is not only important because they directly affect households’ affordability and, therefore, their food security but also because they may trigger changes in the composition of their food and drink choices. Thus, an increase in prices may force a household with limited resources to choose a bundle of goods with lower prices that substitute their original choices and are probably of lower quality. This paper considers the situation of each UK country and the implications that trading down in quality within a food and drink category has on nutrition. Two motivations to pursue these analyses are to explore the sort of substitutions that households do within a category due to an increase in prices and, in the UK leaving the European Union (Brexit) context, the impact that an increase in food prices may have on nutrition. After computing estimates for trading down for each country for the period 2007–2014, we regress the annual rate of change by nutrient with respect to the annual trading in quality for six food qualities that are major contributors of fat, sugar and salt to the diet. The results indicate that trading down in quality occurs in most of the studied categories and countries, and when households trade down, they move to products with worse nutritional quality. This points out the need to keep improving the quality of products through reformulation, ensure that consumers are well informed of nutritional quality of products and monitor the effect of changes in prices.

scholarly journals A comparison of the nutritional quality of products offered by the top packaged food and beverage companies in Canada

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Laura Vergeer ◽  
Lana Vanderlee ◽  
Mavra Ahmed ◽  
Beatriz Franco-Arellano ◽  
Christine Mulligan ◽  
...  
Keyword(s):  
Nutritional Quality ◽  
Food And Beverage ◽  
Quality Of Products ◽  
Packaged Food

scholarly journals Meaning and Future of Emotion-based Marketing Communication in New Marketing Era

2019 ◽  
Vol 8 (2S6) ◽  
pp. 36-41
Keyword(s):  
Emotional Communication ◽  
Marketing Communication ◽  
Marketing Concept ◽  
Short Term ◽  
Effective Application ◽  
Brand Differentiation ◽  
Quality Of Products ◽  
Sales Increase

The objective of this study is to scrutinize the meaning and future of emotion based marketing communication in new marketing era. First, this study examined the concept and relation of marketing, brand and emotion. Then, extracted emotion related marketing concept in new marketing era. And it proposed application direction of emotion to marketing communication in the future. In new marketing era, the application of emotion to marketing communication will increase. What is important is the direction of application of emotion to marketing communication. The important directions of application are as below. First direction is collaboration. For effective application of emotion to marketing communication, the collaboration with other field is necessary. Second direction for effective application of emotion to marketing communication is creativity. Like advertising, the creativity is important in the use of emotion in marketing communication. The third application direction of emotion to marketing communication is long term perspective. The goal of emotional marketing or emotional communication is not short term sales increase. They should be viewed as a variety of efforts to engage with consumers rather than immediate results or effects. The forth application direction of emotion to marketing communication is relevance with brand. Even though emotional marketing or emotional communication is fun, touching, and creative, if it has no relation with brand, desired goal cannot be accomplished. In the situation where it is difficult to differentiate brand from others by quality of products, marketing communication using emotion will become a major means of brand differentiation.

scholarly journals Nutrition Profile of Products with Cartoon Animations on the Packaging: A UK Cross-Sectional Survey of Foods and Drinks

Nutrients ◽  
2020 ◽  
Vol 12 (3) ◽  
pp. 707
Author(s):  
Sonia Pombo-Rodrigues ◽  
Kawther M. Hashem ◽  
Monique Tan ◽  
Zoe Davies ◽  
Feng J. He ◽  
...  
Keyword(s):  
Nutritional Quality ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Nutrition Labelling ◽  
Nutrient Profiling ◽  
Food And Drink ◽  
Quality Of Products ◽  
The Uk ◽  
Cartoon Characters

Background: Marketing, including the use of cartoon animations on packaging, has been shown to influence the food children choose to eat. This paper aims to determine the nutritional quality of UK food and drink products featuring child-friendly characters on pack. Methods: A comprehensive cross-sectional survey of food and drink with packaging appealing to children available in the UK. Products were classified high in fat, salt and/or sugar (HFSS) according to the UK nutrient profiling model and guidance for front of pack nutrition labelling. Logistic regression was used to determine whether there was a significant relationship between nutritional quality of products, and animation type. Results: Over half (51%) of 532 products with animations on packaging were classified as HFSS. Food products featuring unlicensed characters were significantly more likely to be deemed HFSS than those with licensed characters, according to both the nutrient profiling model (odds ratio (OR) 2.1, 95% CI: 1.3 to 3.4) and front of pack nutrition labelling system (OR 2.3, 95% confidence interval CI: 1.4 to 3.7). Conclusions: The use of cartoon characters on HFSS products is widespread. Policies to restrict the use of such marketing tactics should be considered to prevent children being targeted with unhealthy foods and drinks.

scholarly journals Performance of the Front-of-Pack Nutrition Label Nutri-Score to Discriminate the Nutritional Quality of Foods Products: A Comparative Study across 8 European Countries

Nutrients ◽  
2020 ◽  
Vol 12 (5) ◽  
pp. 1303 ◽  
Author(s):  
Louise Dréano-Trécant ◽  
Manon Egnell ◽  
Serge Hercberg ◽  
Pilar Galan ◽  
Juliette Soudon ◽  
...  
Keyword(s):  
Nutritional Quality ◽  
Nutritional Composition ◽  
European Countries ◽  
Food Groups ◽  
Dietary Recommendations ◽  
Animal Fat ◽  
Nutritional Recommendations ◽  
Vegetable Products ◽  
Quality Of Products

In Europe, discussions are currently ongoing to harmonize front-of-pack nutritional labelling, while some countries have adopted or are considering implementing the Nutri-Score. However, its adaptability to multiple nutritional contexts in Europe requires further investigation. This study aimed to evaluate the applicability of the Nutri-Score in various European countries, regarding its ability to discriminate the nutritional quality of foods and its consistency with national dietary recommendations. The European Food Information Resource (EUROFIR) nutritional composition databases from eight European countries (Finland, France, Norway, Poland, Portugal, Slovakia, Sweden, and Switzerland) were used. The distribution of foods across the Nutri-Score classes within food groups was assessed, as well as the discriminating performance of the label, and the adequacy of nutritional recommendations. The Nutri-Score demonstrated high discriminating ability for all food groups, with similar trends in the eight countries, and consistency with nutritional recommendations. For instance, fruit and vegetable products were mainly classified in the two healthiest Nutri-Score categories, while sugar and animal fat products were mainly classified in the two less healthy categories of the Nutri-Score. Our results support the fact that the Nutri-Score would be a relevant tool to discriminate the nutritional quality of products within and across relevant food groups in different European countries, with consistency with nutritional recommendations.

scholarly journals The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products

2018 ◽  
Vol 22 (06) ◽  
pp. 1113-1124 ◽  
Author(s):  
Teresa Correa ◽  
Marcela Reyes ◽  
Lindsey P Smith Taillie ◽  
Francesca R Dillman Carpentier
Keyword(s):  
Nutritional Quality ◽  
Marketing Strategies ◽  
Food Marketing ◽  
Obesity Prevalence ◽  
Marketing Tactics ◽  
Food And Beverage ◽  
Quality Of Products ◽  
Advertising Exposure ◽  
Random Composite

AbstractObjectiveIn the light of Chile’s comprehensive new restriction on unhealthy food marketing, we analyse food advertising on Chilean television prior to the first and final phases of implementation of the restriction.DesignContent analysis of marketing strategies of 6976 advertisements, based on products’ nutritional quality. Statistical analysis of total and child audience reached using television ratings data.SettingAdvertising from television aired between 06.00 and 00.00 hours during two random composite weeks across April–May 2016 from the four broadcast and four cable channels with the largest youth audiences.ResultsFood ads represented 16 % of all advertising; 34 % of food ads featured a product high in energy, saturated fats, sugars and/or salt (HEFSS), as defined by the initial regulation. HEFSS ads were seen by more children and contained more child-directed marketing strategies than ads without HEFSS foods. If HEFSS advertising was restricted only in programmes where 20 % are children aged 4–12 years, 31 % of children’s and 8 % of the general audience’s HEFSS advertising exposure would be reduced. The newest 06.00–22.00 hours restriction captures 80 % of all audience exposure.ConclusionsHEFSS advertising was seen by a large proportion of children before Chile’s regulation. Chile’s first implementation based on audience composition should reduce a third of this exposure and its second restriction across the television day should eliminate most of the exposure. The current study is a crucial first step in evaluating how Chile’s regulation efforts will impact children’s diets and obesity prevalence.

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