The Effect of Ease of Application and Ease of Payment in Online Sales to Increase Sales

The background of this research is to find out how to increase sales by using a new method, namely the online sales method. With this method, the writer wants to know what variables can affect the sales increase variable. Therefore, the variables raised in this writing are: the ease of using the application variable and the convenience variable in paying for the online purchase system with these variables it is known what variables influence in order to improve sales of a product online. The method used in this study is to use quantitative methods using survey tools. Carried out to 100 sellers who sell their products online, therefore the results of the data obtained will be real data in the field so that they can find out whether these variables affect the increasing variables n rate of sales made online. The problem raised in this study is how to determine a variable that can affect other variables. The variables raised in this study are the variable ease of using the application and the variable convenience in your payment to increase sales made online. The purpose of this study is to find out how to increase sales of a product or service with an online sales method system. Therefore, the author wants to know what variables affect online sales in order to increase sales of a product or service.

Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response

Online platforms often assign sellers summary symbols based on whether their ratings pass certain thresholds. Consumers may focus on the symbols and pay limited attention to the ratings. This bias leads to discontinuously increased demand at the thresholds. I use a theoretical model to illustrate that sellers will lower the prices before their ratings reach the thresholds and increase their prices afterward due to the positive demand shock. I collect data from Taobao to test the theoretical predictions. Using regression discontinuity, I find that on the demand side, the hourly sales increase significantly when a seller passes the threshold, even conditional on the same item. On the supply side, the prices indeed exhibit a V-shaped pattern with respect to the ratings. Furthermore, sellers preemptively increase prices shortly before reaching thresholds, supporting the theoretical predictions. This paper was accepted by Juanjuan Zhang, marketing.

Statistics in Russia: a Maid or a Mistress?

The attitude to statistics, to the published data at all times was difficult, regardless of the type of state, socio-economic situation, etc. There are always diametrically opposed groups – those who defend and those who accuse statistics of the accuracy or distortion of data. Statistics cannot accurately reflect reality, because even during the period of data calculation, products can be produced, people can be born or die, sales increase or decrease, etc. And, as life shows, the less state bodies interfere with the statistical methodology and results, the higher the quality of statistical indicators. We invite scientists, employees of Rosstat, all persons interested in the development of statistics to take part in the discussion of the place of statistics in our life.

PENDAMPINGAN PEMASARAN ONLINE PADA KELOMPOK USAHA PENINGKATAN PENDAPATAN KELUARGA SEJAHTERA (UPPKS) DI KECAMATAN LOWOKWARU KOTA MALANG

The Covid 19 pandemic has an impact on the decline in sales of Micro, Small and Medium Enterprises (MSMEs) because most MSMEs cannot sell their products freely due to physical distancing policies and Large-Scale Social Restrictions. Meanwhile, many MSMEs have not been able to sell their products online because they do not have the skills to sell online. The purpose of this community service is training and online marketing assistance to the Business Group for Increasing Prosperous Family Income (UPPKS) in Lowokwaru District. The method of implementing activities is training to create business Instagram and Facebook accounts, techniques for taking photos of products, producing marketing videos, uploading product photos, tips on finding consumers, packaging techniques and product delivery. Partners are “atiqa” UPPKS members who produce handicrafts such as bags, wallets, tissue holders and mask. The result of the activity for 6 months was the joining of partners at the Shopee market place, active Instagram and business Facebook. Sales increase during the Covid 19 pandemic due to partners producing mask. The gross revenue from 1,500,000 rupiah per month increases to 3,000,000-6,500,000 rupiah per month. Online sales can expand the marketing area, unlimited sales of time so as to increase sales.It is hope that other UPPKS members and MSMEs can sell online in order to increase revenue. Keywords : Online marketing, Market place, Handicrafts

Financial Risk and Cost Stickiness: Evidence From Egypt

This study seeks to investigate whether the cost of goods sold (COGS) behaves asymmetric to change in sales, and examines the effect of financial risk on asymmetric cost behavior of COGS in the Egyptian manufacturing firms. The financial data of this study were collected from the published annual reports for a sample of 65 Egyptian listed manufacturing firms during the period (2006-2015) with total observations 530 firm-year. The analysis of this paper is based on Anderson et al.’s (2003) cost stickiness model. The findings indicate that the COGS is sticky to change in sales, it rises more when sales increase than when it falls for equivalent sales decrease and the degree of cost stickiness increases with a firm’s financial risk. This study is the first attempt to examine the direct effect of financial risk on the COGS behavior using Altman Z-score model as a proxy for financial risk, which may affect the accuracy of the results. By focusing on this proxy, the study identifies a significant relationship, which was not adequately addressed in previous studies. Therefore, this study extends the cost behavior literature by examining the impact of financial risk on managers' decisions to amend the resources.

SISTEM INFORMASI AKUNTANSI PADA KINERJA USAHA KECIL MENENGAH

The performance of Small and Medium Enterprises (UKM) is the overall success achieved by SMEs, which can be seen from the increase in sales, increase in profit, increase in working capital, and increase in operating profit. It is so important the performance of UKM for the survival of UKM. Therefore, this study examines the performance of SMEs in Kudus Regency with the research population being all SMEs in Kudus Regency. The sampling technique used in this study was purposive sampling technique with a total sample of 94 respondents who can be processed. The data analysis technique used is multiple regression analysis techniques. The results showed that: 1). Understanding of accounting information, application of information systems, entrepreneurial skills do not affect the performance of SMEs, 2). Accounting knowledge has a positive effect on the performance of SMEs.

STRATEGI NEGOSIASI DAN KONSEP KONTRAK PEMASARAN PADA KELOMPOK USAHA TEMPE DI MEDOKAN SEMAMPIR KOTA SURABAYA

Medokan Semampir Surabaya has a tempe business group chaired by Mrs. Pujianti, where when she founded her business for the first time, the tempe industry was one of the household agro-industries with great potential to be developed. Constraints on agreements between entrepreneurs and buyers who are large entrepreneurs whose credit payment patterns make entrepreneurs afraid of not being paid, so there is a need for an appropriate agreement for the security of both parties, with assistance in writing letters by legal practitioners and law teachers to make the agreement safe. Promotional assistance in the form of digital marketing also makes sales increase to buyers outside of existing ones. The purpose of this community service is to make micro entrepreneurs understand and be familiar with the safe sale and purchase legal agreements for sellers and buyers and to start entering the virtual world for selling their tempe products. This community service methodology is by direct assistance to entrepreneurs to make sales agreements and create social media accounts for digital marketing. The results of this community service are in the form of a letter of agreement and a social media account for tempe entrepreneurs.

Effect of Ease And Trustworthiness To Use E-Commerce for Purchasing Goods Online

The background in this research is to find out whether there is a relationship between the ease and trust of an e-commerce with customers who buy goods online, with this ease and trust whether purchasing goods online is increasing what are the factors that make sales increase and the variables that influence it, with the ease of using this e-commerce system and with a high level of trust, the public will be more confident shopping in an e-commerce media, because the seller provides the best service or has a very good product so that people buy with believe in the products they buy. The method used in this research is to use quantitative methods by conducting surveys to several customers who have used e-commerce media, is it easy and trustworthy in an e-commerce to increase sales, therefore, with the survey media, data is obtained primarily and the truth can be justified. With the ease and level of confidence about customers, shopping on an e-commerce can increase, with the increase, we can find out what variables can make customers shop more online, therefore variables must be known by sellers with an e-commerce system, with known variables such as ease of trust and the presence of a low price level, product sales will increase. This research will produce data that can determine whether there is a relationship between convenience and trust in purchasing goods online, with this data it can be used as a basis for further research and can be the basis for developing e-commerce systems today.

Managers' Equity Incentives and Asymmetric Cost Behavior

Recent research documents the phenomenon of asymmetric cost behavior where the cost structure of the firm changes differently in response to an increase in sales than to a decrease in sales and attributes this behavior to deliberate decisions made by managers that face adjustment costs. In this paper, we test the relationship between asymmetric cost behavior and equity incentives that are known to impact managerial decision making. We find that a measure of the sensitivity of managerial wealth to stock price (delta) is positively related to sticky costs where costs increase more quickly in response to a sales increase than they decline in response to a sales decrease. Conversely, we find that a measure of the sensitivity of managerial wealth to stock volatility (vega) is positively related to anti-sticky costs where costs increase to a lesser extent in response to a sales increase than they decline in response to a sales decrease. These results indicate the importance that equity incentives have on managerial resource adjustment decisions in response to changes in firm activity levels.

Analisis SWOT peningkatan daya saing pada UKM keripik nangka di Kabupaten Malang

Play an important role in the growth and stabilization of the Indonesian economy (SMEs). However, SMEs are not ready, because there is still low access to markets and a lack of reliable human resources (there are still many SMEs unable to categorize their strengths, weaknesses, opportunities and threats) so that they are unable to create strategies to develop their business. The purpose of this study was to analyze the strengths, weaknesses, opportunities and threats as well as to determine the strategy to increase the power of jackfruit chips SMEs in Malang Regency. The research location is in Malang Regency. Data collection obtained from 25 respondents who are owners of the jackfruit chips SMEs in Malang Regency. The technique of data analysis using the SWOT matrix determines the priority strategies for increasing the competitiveness of jackfruit chips in Malang Regency. The results showed that efforts to improve the competitiveness of the jackfruit chips SMEs in Malang Regency could be carried out with the following strategic priorities: the best strategies to use strength to take advantage of existing opportunities are; 1) increasing the quality of jackfruit chips according to SNI, because products that have advantages do not use preservatives, 2) expanding the location of jackfruit chips marketing by utilizing technological advances for product promotion so that sales increase, 3) improving employee skills by conducting training accompanied by related institutions (government and educational institutions), 4) increase the number of jackfruit chips production by determining the selling price according to the quality produced by innovating in each production process.