Psychology and Design Processes
Abstract. The most fundamental issue for any design is to pursue a strategy that guarantees that the final design product matches user expectations in terms of the product's usability, functionality, and requisite user competencies. This presentation illustrates this problem in reference to three separate but interrelated major themes: (1) the design of highly complex sociotechnical systems with high hazard potential; (2) the processes of everyday product design in teams; (3) the theoretical aspects of design and creative problem finding/solving. The first theme articulates the specific difficulties arising from the usual conflicts between purely technology-driven demands and the need to integrate the cognitive and action capacities, limitations, and needs of the human operator into the ultimate facility in order to guarantee system safety and reliability. What is called for here is more than a dialog between engineering sciences and psychology, but a genuine active cooperation of diverse disciplines in all design stages. The second theme addresses the social psychological processes of everyday product design under conditions of distributed decision making and the cooperative demands of diverse groups with heterogeneous professional socialization, divergent competencies, and diverse interests. The concluding section reflects on the theoretical dimensions of creativity and design. It discusses the research evidence concerning the social and organizational conditions under which innovative design solutions may be generated such as cognitive competencies and strategies, leadership, and organizational arrangements.