Successively renowned as poet, designer, calligrapher, businessman, architectural conservationist, pioneer socialist, utopianist, and typographer-printer, William Morris (1834–96) based his life’s work on his passion for all things medieval. Almost every aspect of William Morris’s career, indeed his whole life, may be seen as an endeavour to valorize and revivify medieval culture in preference to that of the centuries from 1600 to 1900. His achievement was to do so without nostalgia or antiquarianism, despite his fervent love of old things for their own sake. His signature method was not to describe or copy the Middle Ages, but to imaginatively inhabit them—preferably his favoured fourteenth century—and then to make new things in the same spirit. He views of the past created practical pathways for future enterprises in literature, building, decoration, and, possibly, political action. No revivalist, he aimed to develop archaic forms to serve the aesthetic, material, and political needs of the present and future.