The Impact of Brand Positivity on the Relationship Between Corporate Image and Consumers’ Attitudes Toward Brand Extension in Service Businesses

Purpose – The purpose of this paper is to explore the impact of services quality, customer satisfaction and corporate image on customer perceived value in the banking sector of Pakistan. Design/methodology/approach – A model is developed to show the relationship between dependent and independent variables taken from the existing literature. The data are collected from 200 respondents taken from the five major cities of Pakistan using structured questionnaire. Correlation and regression are applied to estimate the relationship between variables and find out the extent to which the independent variables have impact on the dependent variable. Findings – Results show that there is a positive relation between the service quality, customer satisfaction and corporate image. It is also analyzed by the results that service quality and customer satisfaction have high impact on the customer perceived value where corporate image also effect the customer perceived value. Originality/value – This paper identified the impact of service quality, customer satisfaction and corporate image on the customer perceived value that helps the services sector especially banks how they can improve the customer perceived value through improving their service quality, customer satisfaction and corporate image.

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RESEARCH ON THE IMPACT OF THE CORPORATE IMAGE ON THE COMPETITIVENESS OF INTERIOR DESIGN ENTERPRISES

CBU International Conference Proceedings ◽

10.12955/cbup.v5.973 ◽

2017 ◽

Vol 5 ◽

pp. 495-498

Author(s):

Vyara Kyurova ◽

Dilyana Yaneva

Keyword(s):

Correlation Analysis ◽

Interior Design ◽

Corporate Image ◽

Primary Data ◽

Competitive Edge ◽

Questionnaire Method ◽

High Level ◽

The Impact ◽

The Relationship ◽

The Competitiveness Of Enterprises

: In striving to secure a competitive advantage in the market, companies endeavor to create a high level of trust and attachment of customers to the company. Building a positive image is a prerequisite for businesses to enhance their competitiveness. In this regard, the main objective of this paper is to identify measures of corporate image, competitiveness of enterprises, and the relationship between them. This paper uses statistical methods (variance, regression, and correlation analysis) to study the influence of corporate image on the competitiveness of enterprises in the field of interior design. A questionnaire method is used to gather the primary data. Examined indicators are assessed using a 7-point Likert scale. The results of the survey indicate a strong correlation between the level of corporate image and that of competitiveness of enterprises. The conclusion includes a summary concerning the use of the corporate image as an important tool for a sustainable market presence and achieving a strong competitive edge.

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How Does Mission Statement Relate to the Pursuit of Food Safety Certification by Food Companies?

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17134735 ◽

2020 ◽

Vol 17 (13) ◽

pp. 4735

Author(s):

Quan Lin ◽

Yutao Zhu ◽

Yue Zhang

Keyword(s):

Food Safety ◽

Food Processing ◽

Mission Statement ◽

Mission Statements ◽

Corporate Image ◽

Safety Certification ◽

Substantial Control ◽

The Impact ◽

The Relationship ◽

Majority Shareholder

Food safety has long been a major public concern in China. One question of the food processing industry’s emphasis on food safety social responsibility is whether a food processing company should pursue food safety certification for its products. As part of their corporate image, some food processing companies focus on food safety in their corporate mission statements. To enhance the legitimacy of a mission statement, as a guide for a firm, can provide food companies the legitimacy of perhaps pursuing food safety certification. However, we find that under different equity natures, the pressures on the normative legitimacy of the firm are different and the impact of mission statements on the acquisition of food safety certifications is also different. By analyzing the mission statement of companies in the Chinese food industry, we find that firms with a mission focusing on food safety concerns are more willing to pursue food safety certification. Moreover, compared to the firms with more distributed shareholder ownership, in firms where a majority shareholder has substantial control, the relationship between mission statements and the possession of food safety certification is stronger; compared to non-state-owned enterprises, in state-owned enterprise (SOEs), the relationship between firm mission statements of and the acquisition of food safety certification is stronger.

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Peran Customer Involvement Dan Corporate Image Dalam Hubungan E-Wom Dengan Purchase Intention

Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management ◽

10.20473/jmtt.v10i1.5137 ◽

2017 ◽

Vol 10 (1) ◽

pp. 51

Author(s):

Fatik Rahayu

Keyword(s):

Higher Education ◽

Purchase Intention ◽

Corporate Image ◽

Moderating Effect ◽

Mediating Effect ◽

Customer Involvement ◽

Relationship Model ◽

The University ◽

The Impact ◽

The Relationship

There are many studies about the impact of e-WOM on purchase intention. Rarely studies that focus on the role of customer involvement and corporate image in the relationship between e-WOM with purchase intension especially in education context. The purposes of this study are to investigate the moderating effect of customer involvement and mediating effect of corporate image in the relationsip between e-WOM with purchase intention in higher education. The sample are students of senior high school who have ever search for opinions or reviews through the internet before choosing the university. A SEM is used to asses the relationship of the researh model. The results show that customer involvement has moderating effect and corporate image has mediating effectc in relationship between e-WOM with purchase intention. These results provide new insight into the relationship model between e-WOM with purchase intention in higher education

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INFLUENCE OF CORPORATE PHILANTHROPY ON ECONOMIC PERFORMANCE / ĮMONIŲ FILANTROPIJOS POVEIKIS JŲ EKONOMINĖS VEIKLOS REZULTATAMS

Verslas teorija ir praktika ◽

10.3846/btp.2011.02 ◽

2011 ◽

Vol 12 (1) ◽

pp. 15-23 ◽

Cited By ~ 5

Author(s):

Valentinas Navickas ◽

Rima Kontautienė

Keyword(s):

Social Responsibility ◽

Economic Performance ◽

Corporate Philanthropy ◽

Positive Impact ◽

Economic Benefits ◽

Corporate Image ◽

Revenue Growth ◽

Corporate Social ◽

The Impact ◽

The Relationship

The authors examine the impact of corporate philanthropic activities on their economic performance. Corporate philanthropy is defined as a component of corporate social responsibility which opens new opportunities for business relationship with stakeholders and is contributing to promotion of corporate social involvement and to diffusion of the social responsibility principles implementation. With an emphasis on the positive impact of philanthropic activities on corporate economic performance, the benefits of corporate philanthropic activities to future revenue growth, characterized by improvement in corporate image, reputation development, business growth and customer loyalty are considered, as well as other economic benefits such as improved recruitment, the growth of innovation, value of share growth, sales growth, the increase in employee morale and productivity, the rise of customer curiosity to know companies which carry out philanthropic actions. This paper reviews the corporate philanthropic activities in Lithuania in recent years and focuses on the relationship between philanthropic activities of corporation “TEO LT” and its financial performance improvements. Having examined the issue of the impact of corporate philanthropic activities on its economic performance, the authors found that corporate philanthropic activities have a positive impact not only on corporate financial indicators related to future revenue growth, but also on other economic indicators, as well as on the relationship with all stakeholders.

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Service Quality and the Mediating Effect of Corporate Image on the Relationship between Customer Satisfaction and Customer Loyalty in the Malaysian Hotel Industry

Gadjah Mada International Journal of Business ◽

10.22146/gamaijb.5474 ◽

2014 ◽

Vol 15 (2) ◽

pp. 99 ◽

Cited By ~ 7

Author(s):

Boon-Liat Cheng

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Customer Loyalty ◽

Hotel Industry ◽

Corporate Image ◽

Mediating Effect ◽

Systematic Sampling ◽

Service Improvement ◽

The Impact ◽

The Relationship

Service quality is vital to the success of any service organization. The rapid growth of the Malaysian hotel industry in the 2000’s forced hotel operators to seriously recognize the importance of service improvement in order to gain competitive advantage. This study aims to examine the impact of service quality on customer satisfaction, and how customer satisfaction subsequently affects customer loyalty in the hotel industry in Malaysia. This study also investigates the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty. A systematic sampling approach was adopted to collect data through self-administered questionnaires from 500 hotel guests. Preliminary data analysis, descriptive analysis, reliability test and regression analysis were adopted to ana-lyze the reliability of items and the hypothesized relationships in the proposed research model. The findings revealed that perception of service quality is significantly related to customer satisfaction, which in turn generates positive customer loyalty in the hotel industry. Besides, corporate image is found to be a partial mediator in the relationship between customer satisfaction and customer loyalty. Overall, the find-ings of this study would help hotel operators to formulate and implement effective marketing manage-ment strategies to cope with the keen competition in the hotel service industry.

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Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh

International Journal of Bank Marketing ◽

10.1108/ijbm-04-2017-0072 ◽

2018 ◽

Vol 36 (5) ◽

pp. 806-822 ◽

Cited By ~ 9

Author(s):

Md. Hafez

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Brand Equity ◽

Banking Industry ◽

Corporate Image ◽

Brand Awareness ◽

Content Type ◽

Corporate Social ◽

The Impact ◽

The Relationship

PurposeThe banking industry in Bangladesh is now conducting business under the growing pressure to conform to every aspect of corporate social responsibility (CSR) for the welfare of their clients and society. The value of CSR practices is attributed to the relationship between corporate image, brand awareness, brand equity (BE), competitive advantage and financial result. The purpose of this paper is to measure the impact of CSR on BE and to establish the moderating impact of corporate image and brand awareness.Design/methodology/approachStructural equation modeling was used to test the proposed hypotheses using a sample of 200 public and private bank customers in Bangladesh.FindingsThe results of this study demonstrated that CSR has a significant direct effect on the corporate image, brand awareness and BE. The results also confirm that corporate image and brand awareness partially mediate the relationship between CSR and BE.Practical implicationsThe findings indicate that successfully CSR practices will enhance a bank’s image in the mind of customers. Customers will feel that they are contributing to social causes because they are receiving services from socially responsible organizations. CSR practices also create customer awareness regarding the financial services provided by a bank. Consequently, good reputation and brand awareness contribute to building strong BE for banks.Originality/valueThis research shows the mediating role of brand awareness and corporate image with CSR and BE in the context of the banking industry in Bangladesh which is rarely studied. Therefore, the findings of this study will add value to the existing literature.

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Unemployment as a determinant of local service-oriented entrepreneurship: a case study of Poland

Ekonomia i Prawo ◽

10.12775/eip.2021.041 ◽

2021 ◽

Vol 20 (3) ◽

pp. 693-708

Author(s):

Małgorzata Wosiek

Keyword(s):

Unemployment Rate ◽

Local Economy ◽

Sector Structure ◽

Local Economies ◽

Local Service ◽

Service Oriented ◽

Service Businesses ◽

The Impact ◽

The Relationship

Motivation: Unemployment is an important entrepreneurship determinant which is captured by the unemployment push/pull hypotheses. Those issues remain underexplored, with only few studies investigating the relationship between unemployment and the sector structure of entrepreneurship, while considering the specificity of the local economy. Aim: The main goal of the study is to assess the impact of local unemployment rate on the number of newly registered service businesses in Poland, taking into account both the heterogeneity of that sector and the specificities of local economies in 2003–2018. Results: The research results show that in Poland growing unemployment contributed to the increasing registration of new service businesses, which empirically supports the unemployment-push hypothesis. Both the occurrence and the intensity of the unemployment-push effect were conditioned by territorial factors, with the higher elasticity of entrepreneurship in relation to unemployment changes in lagged local units.

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Do Attributes of Celebrity influence Corporate Loyalty and Corporate Image? Mediating role of Corporate Credibility

Journal of Management Info ◽

10.31580/jmi.v11i1.59 ◽

2017 ◽

Vol 4 (2) ◽

pp. 9-12

Author(s):

Qasim Ali Nisar ◽

Sumaira Shaheen ◽

Anam Bhatti

Keyword(s):

Sampling Technique ◽

Simple Random Sampling ◽

Corporate Image ◽

Survey Method ◽

Mediating Role ◽

Corporate Credibility ◽

Corporate Loyalty ◽

The Impact ◽

The Relationship

The purpose of this research is to explore the impact of attributes of celebrity influence corporate loyalty and corporate image by concentrating on the mediating role of corporate credibility. Simple random sampling technique used to collect responses from respondents. Adapting the questionnaire survey method, data were collected from 450 respondents from public. All the statistical analysis was performed on SPSS and AMOS. Results showed that attributes of celebrity impact positively on corporate image and corporate loyalty. Corporate credibility partially mediates the relationship between attributes of celebrity and corporate image. The study also revealed the relationship of corporate loyalty on corporate credibility. This research will help the organizations to understand how to deal with customers in different ways in order to enhance profit, boost loyalty and image of corporation in the favor of organization and do no harm to their organization.

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Exploring the Relationship between Organizational Capital and Service Innovation Behavior

International Journal for Innovation Education and Research ◽

10.31686/ijier.vol6.iss12.1226 ◽

2018 ◽

Vol 6 (12) ◽

pp. 01-10 ◽

Cited By ~ 1

Author(s):

Chien-Chung Lu ◽

Hung-Jui Hsu

Keyword(s):

Organizational Innovation ◽

Service Innovation ◽

Mediating Effect ◽

Organizational Level ◽

Organizational Capital ◽

Innovation Climate ◽

Service Businesses ◽

The Impact ◽

The Relationship ◽

Innovation Behavior

Along with the knowledge economy era, the concept of organizational capital increasingly receives many attentions. Many previous studies have emphasized the influence of organizational capital on innovation at the organizational level. The present study is trying to explore the impact of organizational capital on service innovation behavior and examine the mediating effect of organizational innovation climate on the relationship between organizational capital and service innovation behavior. The researchers conducted a survey to collect data from Taiwan Top 500 service businesses based on CommonWealth magazine’s survey. We expect to profoundly understand the relationships between organizational capital, innovation climate, and service innovation behaviors as well as provide meaningful implications for academics and practitioners.

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