scholarly journals Inequality in the utility of customer data: Implications for data management and usage

2010 ◽  
Vol 17 (1) ◽  
pp. 19-35 ◽  
Author(s):  
Adir Even ◽  
G Shankaranarayanan ◽  
Paul D Berger
2021 ◽  
Vol 8 (2) ◽  
pp. 136
Author(s):  
Diah Wijayanti ◽  
Sunarto Ade Irawan ◽  
Eko Haryadi ◽  
Yuli Komalasari ◽  
Dede Mustomi

Abstrak: Citra MJ merupakan perusahaan yang mempunyai suatu usaha   penjualan berupa pakaian. Dimana Citra MJ dalam proses usahanya masih terkendala dalam hal pengelolaan data. Selain itu sistem pembayaran transaksi yang dilakukan oleh kasir masih bersifat manual sehingga menyebabkan banyak waktu yang terbuang. Sistem yang masih manual dalam pengelolaan data menyebabkan kasir kesulitan dan membutuhkan waktu yang lama dalam mencari data produk, data pelanggan maupun data transaksi.  Karena itu untuk mempermudah hal tersebut toko Citra MJ membuat pengolahan data dan pembuatan laporan administrasi sistem kasir, Toko Citra MJ memanfaatkan penggunaan teknologi salah satunya penggunaan teknologi komputer dengan membuat perancangan aplikasi program kasir untuk toko Citra MJ. Tujuan dari perancangan program ini adalah membantu kegiatan kasir dalam hal pengolahan data seperti pengolahan data produk, data pegawai, data transaksi, data pelanggan serta pembuatan laporan di toko MJ. Aplikasi program ini sementara ini di peruntukkan untuk kasir saja ke depannya tidak menutup kemungkinan mengembangkan menjadi aplikasi yang berbasis web. Sistem kasir ini menggunakan metode waterfall, yang mana metode ini dilakukan secara berurut mulai dari analisa, rancangan, pengkodean, pengujian sampai implementasi. Dalam perancangan program kasir di toko MJ bahasa pemrograman yang digunakan adalah java, database xampp dengan software pendukung adalah NetBeans IDE 8.1. Dengan melihat dari hasil pengujian yang menggunakan metode kuisioner diperoleh tngkat kepuasaan pengguna aplikasi program kasir sebesar 82,12 %, hal ini berarti bahwa pengguna sangat puas dengan aplikasi program kasir.   Kata kunci: program kasir, rancangan program   Abstract: Citra MJ is a company that has a sales business in the form of clothing. Where Citra Mj in its business process is still constrained in terms of data management. In addition, the payment system for transactions carried out by the cashier is still manual, causing a lot of wasted time. The system that is still manual in data management causes cashiers to have difficulty and takes a long time in finding product data, customer data and transaction data. Therefore, to make this easier, the Citra Mj store makes data processing and makes administrative reports for the cashier system, the Citra Mj store utilizes One of the uses of technology is the use of computer technology by designing a cashier program application for the Citra MJ store. The purpose of this program design is to assist cashier activities in terms of data processing such as product data processing, employee data, transaction data, customer data and report generation. This program application is currently intended for cashiers only, in the future it is possible to develop it into a web-based application. This cashier system uses the waterfall method, where this method is carried out sequentially starting from analysis, design, coding, testing to implementation. In designing the cashier program at the Mj store the programming language used is java, the xampp database with supporting software is NetBeans IDE 8.1. By looking at the test results using the questionnaire method, the level of user satisfaction of the cashier program application is 82.12%, this means that the user is very satisfied with the cashier program application.   Keywords: cashier program, program design


2017 ◽  
Vol 30 (3) ◽  
pp. 454-475 ◽  
Author(s):  
Riikka Vilminko-Heikkinen ◽  
Samuli Pekkola

Purpose Master data management (MDM) aims to improve the value of an organization’s most important data, such as customer data, by bridging the silos between organizational units and information systems. However, incorporating data management practices into an organization is not a simple task. The purpose of this paper is to provide a new understanding of the challenges in establishing and developing the MDM function within an organization. Design/methodology/approach This papers report an ethnographic study within a municipality. The data were collected from two consecutive MDM development projects over the time period of 32 months by observing MDM-related activities and interviewing appropriate actors. Observations, interviews, and impressions were documented to a diary that was later qualitatively analyzed. Various project documentation were also used. Findings In total 15 challenges were identified. Seven of these were not identified earlier in the literature. New challenges included legislation-driven challenges, mutual understanding of master data domains, and the level of granularity for those domains. Eight issues, such as data owner and data definitions, were MDM specific, others being more generic. All of the issues were identified as preconditions or as affecting factors for the others. Three of the issues were identified as pivotal. The issues emphasize strong alignment between the complex concept of MDM and the organization adopting it. Research limitations/implications This research was based on a single qualitative case study, and caution should be exercised with regard to generalizations. The findings increase understanding about the complex organizational phenomena. The study offers public sector and private sector practitioners insights of the organizational issues that establishing a MDM function can encounter. Originality/value The issues discovered in the research shed light on the strong alignment between the complex concept of MDM and the organization. The results of this study assist researchers in their endeavor to understand the organizational aspects of MDM, and to build theoretical models, frameworks, practices, and explanations.


Author(s):  
Indrajani Indrajani

The purpose of this research is to analyze, design, and implement Master Data Management (MDM) model for company, which include database processing that will be used in the quality of data customer and produce single view of customer. The research method used is literature study from a variety of journals, books, e-books, and articles on the internet. Also, fact finding techniques are done, such as by analyze, collect, and examine the documents, interviews, and observations. Then, other research methods used to analyze and design MDM model are using cleansing and matching technique. The result obtained from this research is animplementation MDM model for the company, where if implemented, will improve the quality of data significantly. The conclusion which can be obtained from this research is that MDM is one of the factors thatcan improve the quality of customer data.


Author(s):  
Erwin Mardinata ◽  
Saiful Khair

The purpose of this research is to build information system of customer data management at Samawa garbage bank. Institute of Cooperation founded by the community as a place of trash collection that has been sorted, the process of customer transactions still apply manual system recording all customer transactions using a cooperative ledger. It causes the bank officials intricate in managing the data and somehow the data continue to increase. The solution of the problems that are happening in Samawa Waste Bank is the application of information technology that is to put up an information system or relevance allowing officers to handle customer data. This research is built using PHP programming language by operating codeigniter framework and MySQL as its database. The method in the construction of this system is the waterfall model. The results of the research are able to be used in the process of controlling clients’ data on cooperative institutions thus to accelerate the process of customer statistics management.


2020 ◽  
Vol 1 (1) ◽  
pp. 28-34
Author(s):  
Zulkarnain Zulkarnain

Customer Data Collection Information System is one of the data processing activities in the CV. Indoprint Banda Aceh, to get information about customers becomes more directed and easily obtained. In this study, the authors only discuss customer problems and customer data management mechanisms in the CV. Indoprint Banda Aceh and design a Customer Data Collection Information System using Microsoft Visual BASIC.NET. The purpose of writing is to understand customer problems and data management on the CV. Indoprint Banda Aceh and create a support application on the Customer Data Collection System using Microsoft Visual BASIC.NET. Data collection needed in writing this report was obtained by two methods, namely literature study relating to the literature of library books and other scientific works, field studies by carrying out interviews and direct observation of objects related to this research. The Customer Data Collection Information System is carried out by an administrative staff member to record and input customer data. From the results of this study, it can be concluded that the Customer Data Collection Information System at CV. Indoprint Banda Aceh has followed the procedure and used a computer with the Microsoft Visual BASIC.NET programming language.


Author(s):  
Mira Chandra Kirana ◽  
Landong Moral Etisa

The use of mixture models in the application implementation helpdesk aims to find the spread of data from various data hordes in order to find data near the desired results. It aims to facilitate the search for information derived from the company's technical documents. The use of helpdesk applications is to manage complaint data or any problems that are owned by customers, thus requiring service providers. Because companies engaged in services have a number of customers who are not small and have different problems. As well as having customers in different locations - requiring customer data management that can store location data with ease to use, it is preferred to store customer's address data. For that helpdesk application also uses map mapping online by using google map.Purpose in order to present the data online and can be accessed wherever located.


2021 ◽  
Vol 12 (2) ◽  
pp. 74-83
Author(s):  
Migunani Migunani ◽  
Arditya Himawan

PT XYZ is a computer shop engaged in the sale of laptops, computers, spare parts, accessories supporting and providing repair services. The marketing process is less than optimal because it only sells by phone or social media. There are some problems that occur between them : (1) Stock management is not optimal because of frequent discrepancies between stock records with the amount of goods available so often consumers feel disappointed with the services provided, (2) The issue of uploaded ad duration in uploaded social media will alternate from one product content display to another in a relatively short period of time, (3) The absence of management of consumer sales transactions thus requiring recording of repeated transactions, (4) The decline in sales turnover in recent months (5). The management of customer or consumer data is less noticed. Based on these problems, this study aims to design a web-based online sales information system mobile on PT XYZ . This research uses the development of SDLC waterfall model system which consists of planning, analysis, design, implementation and maintenance. Using PHP and MySQL Server programming language as database. The results of research in the form of Online Sales Information System Web-Based Mobile that can facilitate consumers to view products, make reservations for consumers and management for the admin. This information system is equipped with product management features, order data management, customer data management, preparing order reports and payment confirmation. So that this information system can provide convenience both consumer and admin on PT XYZ


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hanene Oueslati ◽  
Martine Deparis ◽  
Saloua Bennaghmouch-Maire

PurposeThe digitalization of an organization implies centralizing the data collected. Nevertheless, the management of customer data in franchise networks is a delicate, complicated and little studied issue. The purpose of this paper is to investigate its challenges and the keys to success, by developing a conceptual framework resulting from a qualitative study and a literature review.Design/methodology/approachA qualitative study was carried out with around 30 franchisors, franchisees and franchise experts in the light of the General Data Protection Regulation (GDPR). The results of the qualitative study helped to clarify our theoretical framework and to position ourselves on the side of the founding theories of relationship marketing. A research model was then defined and tested using a quantitative survey administered to a total sample of 192 franchisors and franchisees.FindingsThe results of the various studies show that relationship quality, through inter-organizational commitment, explains the achievement of marketing performance in franchise networks. In addition, the place of relationship quality depends on four essential variables: inter-organizational communication, franchisee autonomy, technical and human resources and contractualization of customer data management.Originality/valueThis study focuses on a topic that has received very little attention, particularly in franchise networks. It uses a mixed-methods design that has enabled the identification of key variables contributing to the achievement of marketing and sales performance in a data management context.


ICIT Journal ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 168-176
Author(s):  
Indah Pratiwi Fitriyani ◽  
Chandra Hendriyani

Agilitas pelanggan dan pesatnya perkembangan teknologi membuat perusahaan harus melakukan berbagai macam strategi salah satunya adalah meningkatkan retensi pelanggan agar pelanggan tidak beralih ke kompetitor. Oleh karena itu, perusahaan harus mengenal karakteristik pelanggannya secara spesifik diantaranya melalui pengolahan database pelanggan seperti Customer Data Management. Optimalisasi Customer Data Management dapat membuat perusahaan memahami kebutuhan dan keinginan dari pelanggan. PT Telkom sebagai salah satu Badan Usaha Milik Negara yang memiliki produk IndiHome yang merupakan market leader di Indonesia terus berusaha mempertahankan pangsa pasarnya agar pelanggannya tidak berpindah ke provider lain. Untuk menjaga retensi pelanggan PT Telkom merancang dan membuat strategi agar brand awereness IndiHome dapat terus meningkat dengan membuat program-program loyalitas pelanggan. IndiHome juga meningkatkan layanan dengan menambah variasi program atau channel TV Kabel, serta memberikan pelayanan yang cepat tanggap terhadap keluhan pelanggan sehingga citra perusahaan dan tingkat kepercayaan pelanggan semakin meningkat terlihat dari pangsa pasar dan kontunitas pelanggan menggunakan produk IndiHome. Customer Data Management berperan penting dalam perusahaan dengan kemampuan menganalisa data maka perusahaan dapat menciptakan kelangsungan bisnis di era digital saat ini dan data yang telah diperoleh dapat menjadi landasan keputusan dalam mengambil kebijakan bagi perusahaan. Kata Kunci: Customer Data Management, Retensi pelanggan, IndiHome


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