Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance

2003 ◽  
Vol 34 (6) ◽  
pp. 567-585 ◽  
Author(s):  
K Hewett ◽  
M S Roth ◽  
K Roth
2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.


Author(s):  
A.V. Tarasiuk ◽  
N.M. Oliinyk ◽  
A.S. Mamiedova
Keyword(s):  

Infoman s ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 115-124
Author(s):  
Yopi Hidayatul Akbar ◽  
Muhammad Agreindra Helmiawan

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.


2016 ◽  
Author(s):  
Chang Suk Choi ◽  
Sang Jim Kim ◽  
Kyung Hoon Kim ◽  
Sang Cheol Jeong

2019 ◽  
Vol 6 (1) ◽  
pp. 5-14
Author(s):  
Nenad Živanović ◽  
Petar Pavlović ◽  
Veroljub Stanković ◽  
Zoran Milošević ◽  
Nebojša Ranđelović ◽  
...  

Summary The end of the 20th and the first decade of the 21st century are characterized by a technological development which could be described as having revolutionary speed. If we were to look back on the revolutionary events during the 17th and 18th century, in the domain of great scientific changes, changes in industry, agriculture, economy, the organization of social relations (democracy and socialism), we could say that we are witnesses to this sixth technological revolution. All these civilizational leaps forward have conditioned, quite expectedly, big changes in our profession. This has been reflected in the goals which have been imposed by social changes initiated by numerous revolutionary changes. Even though man and his need for physical exercise, as the nourishing food necessary for his being, have remained the same, the circumstances which have imposed different living conditions have required changes in our profession. Naturally, this was reflected in our science as well (which we refer to by different names today). The time we live in, caught up in this new sixth technological revolution, requires a different approach to man and his personality. Now, the question is not only how to “drag” him out of a sedentary culture, but also how to fight the increasingly present physical and intellectual inactivity. Through perfectly guided marketing activities which have been made possible by the implementation of new technological aids, man has been drawn into the hedonistic waters of his own inactivity. And unfortunately, he cannot free himself from this skillfully set trap. That is why physical culture and science must be included in finding a means of helping man find his way out of this hedonistic labyrinth and return to his roots.


Sign in / Sign up

Export Citation Format

Share Document