On terminological figurativeness

Terminology ◽  
2015 ◽  
Vol 21 (1) ◽  
pp. 102-125 ◽  
Author(s):  
Larissa Timofeeva-Timofeev ◽  
Chelo Vargas-Sierra
Keyword(s):  
Figurative Language ◽  
Language Theory ◽  
Figurative Meaning ◽  
Luxury Marketing ◽  
Term Analysis

Terminologists’ interest in studying the role of metaphor and metaphorical terms in specialized communication has proliferated since the first papers addressing this issue appeared in the 1990s. However, we believe that some facets of terminological meaning still remain overlooked or merit further analysis. This paper attempts to contribute to the study of one of these facets: the figurative meaning of some compound terms used in the domain of luxury marketing and business. In order to present a systematized view of this phenomenon we will adopt some theoretical tools from the Conventional Figurative Language Theory, in order to confirm the validity of some of its postulates for compound term analysis. Next, a contrastive approach between English, Spanish and Russian compound terms will put the theoretical ideas into practice with the aim of illustrating their applied and metalinguistic potential. Some basic conclusions will be offered at the end of the paper.

Conventional Figurative Language Theory and idiom motivation

2018 ◽  
Vol 9 (1) ◽  
pp. 5-30
Author(s):  
Dmitrij Dobrovol’skij ◽  
Elisabeth Piirainen
Keyword(s):  
Figurative Language ◽  
Cognitive Theory ◽  
Construction Grammar ◽  
Central Point ◽  
Language Theory ◽  
Semantic Structure ◽  
Conceptual Basis ◽  
Figurative Meaning ◽  
Actual Meaning

AbstractThe central point of discussion is how idiom motivation is reflected in the Conventional Figurative Language Theory. Most lexical units are motivated to a certain extent, i.e. they point to their actual meaning via the meanings of their parts, either parts of their structure or of their conceptual basis. Several types of motivation can be distinguished in the field of phraseology. Apart from the quite small number of idioms where no comprehensible link can be found between the literal reading and the figurative meaning that would allow for a meaningful interpretation of a given expression, all other idioms have to be considered transparent or motivated. Idioms form a very heterogeneous domain in terms of motivation. There are levels of motivation and semantic predictability both from the perspective of a speaker and from the perspective of the semantic structure of a given unit. In this paper, we present a typology of motivation that captures all types of transparent idioms. The typology of idiom motivation connects our theory to the Cognitive Theory of Metaphor and to the Construction Grammar approaches.

scholarly journals On my mind: thoughts about salience, context and figurative language from a second language perspective

2006 ◽  
Vol 22 (2) ◽  
pp. 219-237 ◽  
Author(s):  
Istvan Kecskes
Keyword(s):  
Second Language ◽  
Language Processing ◽  
Figurative Language ◽  
Word Meaning ◽  
Literal Meaning ◽  
Figurative Meaning ◽  
Language Research ◽  
The Way ◽  
Graded Salience

This article discusses three claims of the Graded Salience Hypothesis presented in Rachel Giora’s book On our mind. It is argued that these claims may give second language researchers the chance to revise the way they think about word meaning, the literal meaning-figurative meaning dichotomy and the role of context in language processing. Giora’s arguments are related to recent second language research and their relevance is explained through examples. There are also several suggestions made for further research.

FIGURATIVE LANGUAGE ANALYSIS ON THE UGLY LOVE NOVEL BY COLLEEN HOOVER

2019 ◽  
Vol 7 (2) ◽  
pp. 80-89
Author(s):  
Arini Egi Tiarawati ◽  
Tri Wahyu Retno Ningsih
Keyword(s):  
Qualitative Method ◽  
Figurative Language ◽  
Language Theory ◽  
The Novel ◽  
Dominant Type ◽  
Language Analysis ◽  
Descriptive Qualitative

The aim of this study is to analyze the types of figurative language which found in Ugly Love novel by Colleen Hoover. This study used figurative language theory by Leech to analyze the data which the researcher found in the novel. The method of this study is descriptive qualitative method. The total of the data are 87 data to be analyzed in the types of figurative language. The data will be identify and classify into 8 types of figurative language by Leech. The result of this study found 6 types of figurative language in this Ugly Love novel. That are 33 data of personifications (33 data) , 19 data of similes, 11 data of irony, 10 data of hyperbole, 9 data of metaphors, and 5 data of metonymy. The most of dominant type of figurative language in the Ugly Love novel by Colleen Hoover is personification.

Showing, Expressing, and Figuratively Meaning

2018 ◽  
Author(s):  
Mitchell Green
Keyword(s):  
Perspective Taking ◽  
Figurative Language ◽  
Common Ground ◽  
Linguistic Meaning ◽  
Psychological State ◽  
Proper Understanding ◽  
Speaker Meaning

We first correct some errors in Lepore and Stone’s discussion of speaker meaning and its relation to linguistic meaning. With a proper understanding of those notions and their relation, we may then motivate a liberalization of speaker meaning that includes overtly showing one’s psychological state. I then distinguish this notion from that of expression, which, although communicative, is less cognitively demanding than speaker meaning since it need not be overt. This perspective in turn enables us to address Lepore and Stone’s broadly Davidsonian view of figurative language, which rightly emphasizes the role of imagination and perspective-taking associated with such language, but mistakenly suggests it is sui generis relative to other types of pragmatic process, and beyond the realm of communication. Figurative utterances may influence conversational common ground, and may be assessed for their aptness; they also have a characteristically expressive role that a Davidsonian view lacks the resources to explain.

scholarly journals Visual Metaphtonymy in Automobile Femvertising

2020 ◽  
Vol 18 (4) ◽  
pp. 421-439
Author(s):  
Sami Chatti
Keyword(s):  
Survey Data ◽  
Visual Imagery ◽  
Visual Rhetoric ◽  
Representative Sample ◽  
Figurative Language ◽  
Dynamic Interaction ◽  
Female Consumers ◽  
Selection Of ◽  
Metaphor And Metonymy

In a 2017 landmark reform, Saudi authorities decided to lift the ban on women driving in this conservative society. In tribute to women's newly-gained freedom to drive, major automakers turned to Twitter to launch creative femvertising campaigns that vividly articulate the female empowering motto 'driving is feminine'. Building on the eloquence of visual rhetoric, which combines the communicative force of figurative language with the expressive potential of visual imagery, automobile advertisers resorted to visual metaphtonymy to efficiently target prospective female consumers. The selection of this visual compound, which emerges from the intricate interplay between metaphor and metonymy, allows for a dynamic interaction between the highlighting function of metonymy and the mapping role of metaphoric thought to establish informed parallels between femininity and automobility. Analysis of survey data on the likeability, complexity and effectiveness of a representative sample of four digital automobile advertisements asserts the role and value of visual metaphtontonymy in automobile femvertising.

Badius and Textual Culture

2013 ◽  
Author(s):  
Paul White
Keyword(s):  
Figurative Language ◽  
Textual Scholarship ◽  
Printing Process ◽  
The Third ◽  
Familial Relations ◽  
Textual Culture ◽  
Definition Of

This chapter is divided into three parts. The first focuses on the first two parts of Varro’s definition of the role of the grammarian: lectio and enarratio. It shows how Badius used figurative language to conceptualize these roles, paying particular attention to the symbolism of initiation and sacred mystery, and to concepts of copia and excess. The second looks at emendatio and iudicium. This section incorporates an account of Badius’s attitudes towards textual scholarship and editing, and examines the medical and bodily metaphors he used to characterize this work. The third part considers the ways in which Badius presented and conceptualized the various aspects of the printing process: from patronage and the acquisition of exemplars to the issuing of privileges. In this domain Badius used figurative language grounded in concepts of property and theft, friendship and sociability, and familial relations.

Trajectories of Social Innovation

2019 ◽  
pp. 109-148
Author(s):  
Gudrun-Christine Schimpf ◽  
Georg Mildenberger ◽  
Susanne Giesecke ◽  
Attila Havas
Keyword(s):  
Social Networks ◽  
Social Housing ◽  
Social Innovation ◽  
Short Description ◽  
Social Innovations ◽  
Successful Innovation ◽  
Term Analysis

The chapter deals with the trajectory of social housing as a social innovation in European countries from the nineteenth century to the present. The long-term analysis of this comprehensive case study is guided by the Extended Social Grid Model (ESGM). Following a short description of seven different phases of social housing, the chapter turns to the role of social powers and the capability approach. All in all, the involvement of various actors and social networks in shaping a successful innovation becomes visible. Another important point is the insight that social innovations have to adjust to ever changing contexts du their trajectory. The analysis sheds light on supporting conditions of successful social innovations and reflects on the co-evolution of social and business innovations.

Moving yet being still: exploring source domain reversal and force in explanations of enlightenment

2019 ◽  
Vol 11 (02) ◽  
pp. 310-339 ◽  
Author(s):  
PETER RICHARDSON ◽  
CHARLES M. MUELLER
Keyword(s):  
Figurative Language ◽  
Ultimate Reality ◽  
The Other ◽  
Source Domain ◽  
Cognitive Linguistic ◽  
Object Based ◽  
Domain Reversal ◽  
Linguistic Framework

abstractBuddhist and Hindu discourse often juxtapose statements about the inexpressibility of ultimate reality with descriptions drawing on metaphor and paradox. This raises the question of how particular types of metaphor fulfill the role of expressing what is believed to be inexpressible. The current study employs a cognitive linguistic framework to examine how modern Buddhist and Hindu religious teachers use metaphor to talk about enlightenment. Adopting a usage-based approach focusing on how figurative language is recontexualized by the same speaker within a stretch of discourse, the study identifies a recurrent pattern within the discourse on enlightenment that consists of four elements. The first is source domain reversal, which we define as a speaker making use of a particular source domain to refer to a target, and then later, in the same discourse segment, using a source domain with a seemingly opposite meaning to refer to the same target. The other three involve a movement from force to object-based schemas, from the perceived revelation of more conventional to deeper truths, and from description of a process to description of a state. We conclude by briefly discussing our findings within the context of research on apophatic discourse in other religions.

The Mark of Theory

2017 ◽  
Author(s):  
Andrea Bachner
Keyword(s):  
Media Studies ◽  
Figurative Language ◽  
Material Surface ◽  
Late Nineteenth Century ◽  
Contemporary Theory ◽  
Representational Politics ◽  
Conceptual Thought ◽  
Ethical Choices ◽  
To Come

What imaginaries, tropes, and media have influenced the way we theorize now? The Mark of Theory argues that inscription constitutes one of the master metaphors of contemporary theory. The book understands inscription as a scene that takes place where and when a material surface is breached and forced to bear marks. As a trope that draws on a wide array of practices of marking, from tattooing to circumcision, from photographic imprints and phonographic grooves to marks on a page, inscription provides an imaginary that orients, governs, and irritates theoretical thought. By tracing inscriptive imaginaries from the late nineteenth century and the beginning of the twentieth century up to today, The Mark of Theory offers a wide-ranging conceptual genealogy of contemporary thought. With its poststructuralist attention to figurative language and its media studies focus on objects, phenomena, and practices of mediation, this book works through core theoretical formations of poststructuralism, understanding them as a past legacy of a thought to come, as a prehistory of our current moment. By focusing on the ways in which theoretical works express, illustrate, and concretize their conceptual tenets, The Mark of Theory also reflects on the role of materiality and mediation in theory. As a theoretical tropology that takes the medium and materiality of metaphor seriously, it argues that different inscriptive practices and media imaginaries not only shape conceptual thought but that they determine representational politics and ethical choices.

Cartographic training for bachelors of tourism in the context of professional competence

2016 ◽  
Vol 10 (2) ◽  
pp. 4-11
Author(s):  
Татьяна Комиссарова ◽  
Tatyana Komissarova ◽  
Елена Гаджиева ◽  
Elena Gadzhieva
Keyword(s):  
Cerebral Hemisphere ◽  
Figurative Language ◽  
Professional Competence ◽  
Professional Skills ◽  
Geographic Space ◽  
Right Cerebral Hemisphere ◽  
Regional Project ◽  
Intermediate Element ◽  
The Right

The article theoretically and practically substantiates the necessity of teaching Mapping for Bachelors of Tourism. The cartographic competence of future professionals is closely connected with their professional skills. The specific feature of the cartographic method is that it allows one to visualize the geographic space or any simulated space for studying. Consequently it develops the student’s spatial thinking, and makes both cerebral hemispheres be active. It is known that the right cerebral hemisphere is responsible for the creative feature of the human nature, and the left cerebral hemisphere is responsible for the logic. The essence of the cartographic method is that in the process of researching the reality an intermediate element appears. And the intermediate element is a map the role of which is of two kinds: it is a research tool and the subject of research presented as a model, a prototype of the reality at the same time. The symbolic figurative language of a map develops the abstract thinking about the real prototype. It should be emphasized that maps help specialists to establish new patterns in location and interconnection of phenomena. Understanding of the graphic image of the structure of the geographical space, highlighting the peculiarities of the tourist and recreational component, administrating the tourist and recreational space, designing a regional project for the development of tourism, creating package tours – all these professional skills are immediately related to students’ intellectual-graphic activities, to their abilities to visualize the geospace, to be good at Mapping. In the final part of the article the cartographic competence is defined as an element of the culture of a competent specialist in tourism’s personality.

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