scholarly journals Does It Pay to Be Real? Understanding Authenticity in TV Advertising

2018 ◽  
Vol 83 (1) ◽  
pp. 24-50 ◽  
Author(s):  
Maren Becker ◽  
Nico Wiegand ◽  
Werner J. Reinartz
Keyword(s):  
Consumer Behavior ◽  
Essential Element ◽  
Purchase Decisions ◽  
Four Dimensions ◽  
Advertising Context ◽  
Hedonic Products ◽  
Hedonic And Utilitarian Products ◽  
The Impact ◽  
Common Understanding ◽  
Positive Effect

Marketing managers and creatives alike believe that authenticity is an essential element for effective advertising. However, no common understanding of authenticity in advertising exists, and empirical knowledge about its impact on consumer behavior is limited. In this study, the authors use a comprehensive literature review and qualitative studies to identify four dimensions of authenticity in an advertising context. By examining 323 television ads across 67 brands and four years, they investigate these dimensions’ effects on the sales performance of advertised products. Because the impact of authenticity may depend on brand or product characteristics, the authors also analyze how these effects vary with brand size or across hedonic and utilitarian products. The results suggest that authenticity influences consumer behavior in a more nuanced manner than previously recognized. For instance, whereas an ad congruent with the brand’s essence has a positive effect on sales in most cases, an overly honest advertising message can actually hurt performance; the latter is true especially for hedonic products, for which consumers rely more on subjective information when making purchase decisions.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

What Type of Title Would You Put on Your Paintings?: The Impact on the Price of Artwork According to Its Title

2021 ◽  
pp. 027623742199470
Author(s):  
JooYeon Park ◽  
JiHye Park ◽  
Ji Hyon Park
Keyword(s):  
Positive Impact ◽  
Purchase Decisions ◽  
Art Collectors ◽  
Auction Price ◽  
Negative Effect ◽  
Auction Prices ◽  
The Impact ◽  
Positive Effect

This paper investigated the impact of the type of title on the price of the artwork effects using the hammer price of the paintings auctioned in Korea during a two-year period from December 2017 to November 2019. The results of the analysis showed that a descriptive title had a negative effect on the prices fetched, whereas a more elaborate title had a positive effect on auction prices. Also, it was found that elaborate titles for abstract paintings had a significant positive impact on the hammer price. In the case of unknown artists, a descriptive title had a negative effect on the auction price, while the absence of a title had a positive impact. The findings of this study suggest that artists must make careful decisions when titling their work because the title of the work affects the purchase decisions of art collectors.

scholarly journals The Impact of Social Media on Restaurant Corporations’ Financial Performance

2020 ◽  
Vol 12 (4) ◽  
pp. 1646 ◽  
Author(s):  
Sergio M. Fernández-Miguélez ◽  
Miguel Díaz-Puche ◽  
Juan A. Campos-Soria ◽  
Federico Galán-Valdivieso
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Total Population ◽  
Essential Element ◽  
Online Reviews ◽  
Restaurant Industry ◽  
Nonparametric Techniques ◽  
The Impact ◽  
Positive Effect ◽  
Corporate Level

Social media, in the form of online reviews (ORs), has become an essential element for consumers in the restaurant industry, providing reliable and unbiased information based on the dining experiences of other consumers. Social media is not only a crucial phenomenon for the strategy of restaurants, but also for their corporations. However, previous literature has focused on the analysis at the establishment level, rather than at the corporate level, especially when referring to financial performance. The present study tries to verify if social media also affects corporate financial performance. For this, the impact of ORs on advanced measures of financial performance was examined at the corporate level on a sample of 800 restaurants selected from the total population of active restaurants in Europe in 2018. The investigation applied both regression analysis and nonparametric techniques. They demonstrate a positive effect of ORs on financial performance, and a heterogeneous relationship between both variables across the European countries. Restaurants are becoming aware of the implications of this phenomenon since it could provide strategies for sustainable economic development.

scholarly journals Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda di Kota Bekasi

2019 ◽  
Vol 17 (1) ◽  
pp. 90-95
Author(s):  
Dani Chandra Utama
Keyword(s):  
Social Sciences ◽  
Product Innovation ◽  
Full Range ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
The Social ◽  
The Impact ◽  
Positive Effect

This study aimed to analyze the impact of innovation and price on purchase decisions. The research was carried out at different places to get a full range of respondents. The sample was the owner of the vehicle Honda motorcycle in Bekasi totaling 150 respondents. Regression analysis techniques were used to analyze the impact of innovation and price of the purchasing decision is by using SPSS (Statistical Package for the Social Sciences). The analysis showed that the product innovation and significant positive effect on purchasing decisions, each increase of one unit in the variable product innovation will be followed by an increase of 0.401 unit purchasing decisions. The analysis also showed that prices positive and significant influence on purchasing decisions, any adjustment of the unit either affordability of the price, the suitability of the price of the product quality, price competitiveness, and suitability prices with benefits will influence the purchase decision of Honda motorcycles for 0538 unit. This shows that the innovation products made by Honda  and Prices set affects 46.6% of the consumer decision in purchasing undergo a Honda motorcycle in Bekasi.

Engaging Restaurant Customers on Facebook: The Power of Belongingness Appeals on Social Media

2019 ◽  
Vol 44 (2) ◽  
pp. 201-228 ◽  
Author(s):  
Richard Gruss ◽  
Eojina Kim ◽  
Alan Abrahams
Keyword(s):  
Social Media ◽  
Essential Element ◽  
High Variability ◽  
The Body ◽  
Customer Engagement ◽  
Data Set ◽  
Body Of Knowledge ◽  
Difficult Time ◽  
The Impact ◽  
Positive Effect

The hospitality and tourism industries now acknowledge that engaging with customers via social media is an essential element of marketing strategy. Given the high variability of success with which firms have been attracting customer interest online, however, it is clear that businesses are having a difficult time determining the best way to use these emerging technologies. This study investigates the impact of certain social media post attributes on customer engagement, using restaurants on Facebook as an example. We introduce a novel set of text analytic features that positively affect customer engagement and test them against a big data set (174,000 posts). Findings indicate that appeals to a feeling of belonging to the community have a significant positive effect on engagement. This study contributes to the body of knowledge on customer engagement and offers concrete recommendations for how restaurants can interact with customers online.

scholarly journals Fraud prevention of village funds in East Java Indonesia

2021 ◽  
pp. 2033-2044
Author(s):  
Abdul Hamid ◽  
Mohammad Nasih
Keyword(s):  
Multiple Regression ◽  
Internal Control ◽  
Fraud Prevention ◽  
Four Dimensions ◽  
Village Level ◽  
Level Institution ◽  
And Control ◽  
The Impact ◽  
Self Administered Questionnaire ◽  
Positive Effect

This review aims to sniff out potential fraud in controlling village funds and to find out effective mechanisms for preventing village fund fraud in Indonesia. However, apart from contributing institutions that were small, previous researchers have ignored the problem of fraud shortly threatening sustainability of institutions such as a small rural village in Indonesia. So, this study is intended to find out how a small village level institution can prevent fraud. This analysis uses a self-administered questionnaire and distributes 250 questionnaires to village heads, secretary of village heads, and financial treasurers in village institutions with 179 questionnaires for which data can be processed. To test the theoretical model, multiple regression is used. Outputs from multiple regression reveals that a habit of honesty and integrity have a positive effect and significant, process and control the internal and supervisory functions are good and behavioral religious has a positive effect but are less significant in the fraud preventive mechanism if implemented partially. This finding also provides a strong picture that if the four dimensions of fraud prevention mechanism must be implemented simultaneously to have high effectiveness and vice versa. On the whole, the research paper is advocating some tactics to prevent fraud which is effective to reduce the threat of fraud in the institution at the smallest village level in Indonesia and the countries of the developing others. The lack of studies empirically the impact of habits of honesty, internal control, and monitoring Duty proper religious behavior and attitudes in an effective study of fraud prevention in non-Western environments has answered the need for this research.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

Impact of Digitalization on Service Work in Knowledge-Intensive Business Services: An Empirical Study in Tax Consultancies

2019 ◽  
Vol 3 (4) ◽  
pp. 209-222
Author(s):  
Philipp K. Görs ◽  
Henning Hummert ◽  
Anne Traum ◽  
Friedemann W. Nerdinger
Keyword(s):  
Work Engagement ◽  
Service Work ◽  
Psychological Consequences ◽  
Business Services ◽  
Knowledge Intensive Business Services ◽  
Positive Effects ◽  
Knowledge Intensive ◽  
The Impact ◽  
Positive Effect ◽  
Special Case

Digitalization is a megatrend, but there is relatively little knowledge about its consequences for service work in general and specifically in knowledge-intensive business services (KIBS). We studied the impact of digitalization on psychological consequences for employees in tax consultancies as a special case of KIBS. We compare two tax consulting jobs with very different job demands, those of tax consultants (TCs) and assistant tax consultants (ATCs). The results show that the extent of digitalization at the workplace level for ATCs correlates significantly positively with their job satisfaction. For TCs, the same variable correlates positively with their work engagement. These positive effects of digitalization are mediated in the case of ATCs by the impact on important job characteristics. In the case of TCs, which already have very good working conditions, the impact is mediated by the positive effect on self-efficacy. Theoretical and practical consequences of these results are discussed.

Comparative study of the impact of two mechanical perforation densities on the behavior of a sandy soil

2012 ◽  
Vol 8 (1) ◽  
pp. 37-48
Author(s):  
S. Chehaibi ◽  
K. Abrougui ◽  
F. Haouala
Keyword(s):  
Soil Water ◽  
Sandy Soil ◽  
Water Infiltration ◽  
Cone Penetration ◽  
Initial State ◽  
Soil Water Infiltration ◽  
Good Improvement ◽  
The Impact ◽  
Positive Effect ◽  
Resistance To Penetration

The effects of mechanical perforation densities by extracting soil cores through an aerator Vertidrain with a working width of 1.6 m and equipped with hollow tines spaced of 65 mm, were studied on a sandy soil of a grassy sward in the Golf Course El Kantaoui in Sousse (Tunisia). The mechanical aeration was performed at two densities: 250 and 350 holes/m2. The cone penetration resistance and soil water infiltration were measured. These parameters were performed at initial state before aeration (E0) and then on the 10th, 20th and 30th day after aeration. These results showed that perforation density of 350 holes/m2 had a positive effect on the soil by reducing its cone resistance to penetration compared to the initial state (Rp = 14.8 daN/cm2). At 5 cm depth the decrease in resistance to penetration was 34% and 43% on the 10th and 20th day after aeration, respectively. However, on the 30th day after aeration the soil resistance to penetration tended to grow and its value compared to the initial state decreased only by 21 and 26%, respectively, at 5 and 15 cm of depth only by 10% and 9% with 250 holes/m2 density. The soil water infiltration made a good improvement after aeration compared to the initial state. This parameter increased from 4.8 cm/h to 8.3, 10.9 and 13.1 cm/h with 250 holes/m2 density and to 10, 12.9 and 14.8 cm/h with 350 holes/m2 density on the 10th, 20th and 30th day following the aeration.

Nachhaltigkeit im Wald – vor und hinter der Welle der Globalisierung | Sustainable Forest Management – In Front and Behind the Wave of Globalization

2000 ◽  
Vol 151 (12) ◽  
pp. 502-507
Author(s):  
Christian Küchli
Keyword(s):  
Forest Management ◽  
Cultural Landscape ◽  
Sustainable Forest Management ◽  
Essential Element ◽  
Specific Situation ◽  
The South ◽  
The North ◽  
Time Space ◽  
Starting Point ◽  
The Impact

Are there any common patterns in the transition processes from traditional and more or less sustainable forest management to exploitative use, which can regularly be observed both in central Europe and in the countries of the South (e.g. India or Indonesia)? Attempts were made with a time-space-model to typify those force fields, in which traditional sustainable forest management is undermined and is then transformed into a modern type of sustainable forest management. Although it is unlikely that the history of the North will become the future of the South, the glimpse into the northern past offers a useful starting point for the understanding of the current situation in the South, which in turn could stimulate the debate on development. For instance, the patterns which stand behind the conflicts on forest use in the Himalayas are very similar to the conflicts in the Alps. In the same way, the impact of socio-economic changes on the environment – key word ‹globalisation› – is often much the same. To recognize comparable patterns can be very valuable because it can act as a stimulant for the search of political, legal and technical solutions adapted to a specific situation. For the global community the realization of the way political-economic alliances work at the head of the ‹globalisationwave›can only signify to carry on trying to find a common language and understanding at the negotiation tables. On the lee side of the destructive breaker it is necessary to conserve and care for what survived. As it was the case in Switzerland these forest islands could once become the germination points for the genesis of a cultural landscape, where close-to-nature managed forests will constitute an essential element.

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