Institutional influences on teachers’ classroom technology integration: a multi-case study of teachers’ uses of mobile social media at universities in China

2021 ◽  
pp. 1-22
Author(s):  
Sijia Xue ◽  
Jianxia Du ◽  
Yanchao Yang
Keyword(s):  
Social Media ◽  
Technology Integration ◽  
Classroom Technology ◽  
Institutional Influences ◽  
Classroom Technology Integration

scholarly journals Today's university students and their need to connect

2014 ◽  
Vol 23 (2) ◽  
Author(s):  
Theresa Janine Russo ◽  
Moira Fallon ◽  
Jie Zhang ◽  
Veronica Acevedo
Keyword(s):  
Higher Education ◽  
Technology Integration ◽  
Significant Influence ◽  
Work Performance ◽  
Classroom Technology ◽  
Supportive Communication ◽  
Way Of Life ◽  
Convenience Sample ◽  
University Instructors ◽  
Classroom Technology Integration

Higher education is rapidly changing and university instructors are presented with new types of students for whom technology is a significant influence. They perceive technology as a way of life and express a need to feel connected at all times. With increasingly diverse university classroom, technology integration is both a challenge and an opportunity. Supportive communication is important in the promotion of relationships and essential in a university classroom.  A convenience sample of 390 students was surveyed to investigate the perceived influences of technology on relationships, including preferences, usage and time with technologies. Results indicated that technology makes communication easier, allows students to stay in touch with more people, and have relationships that would otherwise not be possible.  Implications of this study suggest positive influences of technology on academic work, performance and maintenance of relationships, but disadvantages such as increased stress, addictive feelings toward technologies, and increased misunderstandings in relationships and conflict. 

scholarly journals TEACHER DISPOSITIONS AS PREDICTORS OF TECHNOLOGY INTEGRATION: A CHANGING TIDE

2020 ◽  
pp. 10-22
Author(s):  
Stephanie Atchley ◽  
Randall Bowden ◽  
Jesse Brock ◽  
Phillis Bunch
Keyword(s):  
Technology Integration ◽  
Technology Use ◽  
Classroom Technology ◽  
Teacher Dispositions ◽  
Graduate Courses ◽  
12Th Grade ◽  
Classroom Technology Integration ◽  
Technology Initiatives ◽  
Teacher Philosophy ◽  
The U.S

Technology initiatives are becoming commonplace in the U.S. Although technology is widespread, its use by teachers is not always clear. This study addressed teacher dispositions to predict classroom technology integration for a public district in the Southwest United States. A modification of the Teacher Attribute Survey was given to 250 pre-k through 12th-grade teachers, examining teacher self-efficacy, teacher philosophy, openness to change, and classroom technology use. Results showed technology use was significantly related to hours of professional development and willingness to continue graduate courses with no incentive. Implications suggest a shift from teachers learning the technology toward needing resources for implementation.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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