Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands

2021 ◽  
pp. 1-32
Author(s):  
Veronica Gabrielli ◽  
Ilaria Baghi ◽  
Francesca Bergianti
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Non Profit ◽  
For Profit ◽  
Corporate Social

scholarly journals Corporate – Nonprofits Partnerships to Improve Social Innovation and Corporate Social Responsibility

2021 ◽  
Author(s):  
Lauren Castagnola ◽  
Robert Yawson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Innovation ◽  
Hiring Practices ◽  
Collective Impact ◽  
Organizational Setting ◽  
Non Profit ◽  
For Profit ◽  
Advantages And Disadvantages ◽  
Corporate Social

Corporations are under increasing pressure to serve social purposes beyond maximizing shareholder value. One of the best resources for businesses seeking to affect social change meaningfully is through working with, learning from, and partnering with nonprofits. Different approaches have been emerging for nonprofits to inform and support the interests of for-profit businesses in the area of corporate social responsibility (CSR). In particular, collective impact (CI) and its implications for corporate partners; increasing positive community engagement through progressive hiring practices instituted by non-profit organizations (NPOs); fostering innovation within an organizational setting through NPO collaboration; and exploring a hybrid model of non-profit/for-profit business, with an examination of the advantages and disadvantages thereof. In this paper, we review these unique approaches to show how for-profits can learn from nonprofits and <i>vice versa </i>when it comes to social innovation and corporate social responsibility.

scholarly journals Corporate – Nonprofits Partnerships to Improve Social Innovation and Corporate Social Responsibility

2021 ◽  
Author(s):  
Lauren Castagnola ◽  
Robert Yawson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Innovation ◽  
Hiring Practices ◽  
Collective Impact ◽  
Organizational Setting ◽  
Non Profit ◽  
For Profit ◽  
Advantages And Disadvantages ◽  
Corporate Social

Corporations are under increasing pressure to serve social purposes beyond maximizing shareholder value. One of the best resources for businesses seeking to affect social change meaningfully is through working with, learning from, and partnering with nonprofits. Different approaches have been emerging for nonprofits to inform and support the interests of for-profit businesses in the area of corporate social responsibility (CSR). In particular, collective impact (CI) and its implications for corporate partners; increasing positive community engagement through progressive hiring practices instituted by non-profit organizations (NPOs); fostering innovation within an organizational setting through NPO collaboration; and exploring a hybrid model of non-profit/for-profit business, with an examination of the advantages and disadvantages thereof. In this paper, we review these unique approaches to show how for-profits can learn from nonprofits and <i>vice versa </i>when it comes to social innovation and corporate social responsibility.

Corporate Social Responsibility and Digital Tools

2019 ◽  
pp. 1-16
Author(s):  
M. Mercedes Galan-Ladero ◽  
Clementina Galera-Casquet
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Digital Technologies ◽  
Digital Tools ◽  
Non Profit ◽  
Product Categories ◽  
For Profit ◽  
Cause Related Marketing ◽  
Social Cause ◽  
Corporate Social

Cause‐related marketing (CRM) is one of the most relevant corporate social responsibility (CSR) initiatives nowadays and is being employed by numerous brands across product categories. The most important characteristics are (1) there is a link between a for-profit business and a non-profit organization (NPO) in order to support a social cause and (2) corporate donation is conditioned by sales, that is, CRM ultimately depends on consumer behavior. In this chapter, we focus on CRM programs carried out in a digital context. Thus, our aim is to understand their fundamental features and the main digital technologies used. Our findings show a massive use of digital technologies in CRM campaigns. Different digital tools are currently combined in the same program, complementing them with conventional mass media. The main advantages of this combination are a quick diffusion of the CRM programs, and a global impact.

Corporate Social Responsibility: Entrepreneurial initiatives of Indian FMCG Industry

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Neelanjali Jaiswal ◽  
Amit Gautam
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Packaging Material ◽  
Fiscal Year ◽  
Health Care Education ◽  
Girl Child ◽  
Net Worth ◽  
For Profit ◽  
Net Profit ◽  
Corporate Social

Nowadays business is not just for profit making. Rather, business houses across the globe are realizing their stake in the society and hence they have started undertaking various CSR initiatives voluntarily. As per the clause 135 of the Companies Act, 2013 any company having a turnover of Rs 1000 crore or more or a net worth of Rs 500 crore or more or a net profit of Rs 5 crore or more should mandatorily spend at least 2% of their net profits per fiscal year on various CSR activities. Presently in India, CSR initiatives are taken by many companies. Especially, in the FMCG companies where reducing the packaging material is posing a major challenge. Hence, these companies are working in the field of environment, community welfare, health care, education, women's empowerment and girl child care. The present study explores the existing literature available on Corporate Social Responsibility. The contribution of various renowned researchers towards CSR, starting from the first definition given by Bowen (1953), has lead to the development of existing concept of CSR. Further, the study also elaborates upon the various CSR initiatives taken by the two leading Indian FMCG companies: Dabur India Limited and Hindustan Uniliver Limited in different areas.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY TOWARDS THE WORKERS IN TEA INDUSTRY OF ASSAM – A CASE STUDY WITH SPECIAL REFERENCE TO THREE COMPANY BASED INDUSTRY

2014 ◽  
Vol 2 (2) ◽  
pp. 14-19
Author(s):  
Horen Goowalla
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Development ◽  
For Profit ◽  
Tea Industry ◽  
Drivers Of Csr ◽  
The Government ◽  
Corporate Social ◽  
A Company

Corporate Social Responsibility (CSR) defined as “the ethical behavior of a company towards the society,” manifests itself in the form of such noble programs initiated by for-profit organizations. CSR has become increasingly prominent in the Indian corporate scenario because organizations have realized that besides growing their businesses, it is also vital to build trustworthy and sustainable relationships with the community at large. This is one of the key drivers of CSR programs. Though India is one of the fastest growing economies, socio-economic problems like poverty, illiteracy, lack of healthcare etc. are still ubiquitous and the government has limited resources to tackle these challenges. This scenario has opened up several areas for businesses to contribute towards social development. Companies have CSR teams that devise specific policies, strategies and goals for their CSR programs and set aside budgets to support them. Corporate Social Responsibility means the way in which  business firms integrate environmental, economic and social concerns into their culture, values, strategy, decision making and operations in an accountable and transparent manner and therefore, leading to better creation of wealth, an improved society and better  practices in the business organization. The research study has been undertaken by selecting three tea estates of Jorhat District of Assam, out of the total tea estates 135(Annual Report2013, Published tea Board of India). These tea estates are considered only Company based, tea estates for the study. This paper is about how Tea Industry performs their Social Responsibility towards their workers. Research is based on the three Tea Gardens industry i.e. how they fulfill their task towards the benefit of Society. In this paper,  an attempt has been made to highlights how the companies based tea industries have introduced many workers welfare activities, social development programmes, better working conditions,provide better medical and sanitation facilities, sports and cultural activities in order to improve  their standard of living of employees.

Satya Bharti School Program: the kaizen way

2012 ◽  
Vol 2 (8) ◽  
pp. 1-13
Author(s):  
Jyoti Kainth
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Subject Area ◽  
Strategic Decision ◽  
School Program ◽  
Content Type ◽  
For Profit ◽  
Multi Stakeholder ◽  
Vantage Points ◽  
Corporate Social

Subject area Strategic management. Study level/applicability The case is suitable for undergraduates, MBA, and executive MBA courses. Case overview This case on Satya Bharti School Program, an initiative of the Bharti Foundation, highlights the journey, achievements and challenges faced during the implementation of a noble vision. The case maps the strategy implemented from multiple vantage points and aims to show how the compelling need of providing quality education in rural India transformed the way people look at corporate social responsibility (CSR) activities. Expected learning outcomes The case analysis aims to help students comprehend and understand: the concept of corporate social responsibility; the strategic decision-making process amidst constraints in the context of not-for-profit organizations; how organizational excellence models are embedded to improvise practices and processes; the concept of the multi-stakeholder framework; and how external and internal issues can affect the success of a CSR program. Supplementary materials Teaching notes are available; links to videos are provided.

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