Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness

Abstract The objective of this study was to investigate the impact of the ewe’s maternal genetic merit and country of origin (New Zealand or Ireland) on ewe reproductive, lambing and productivity traits. The study was performed over a four year period (2016 to 2019) and consisted of three genetic groups: high maternal genetic merit New Zealand (NZ), high maternal genetic merit Irish (High Irish) and low maternal genetic merit Irish (Low Irish) ewes. Each group contained 30 Suffolk and 30 Texel ewes, selected based on the respective national maternal genetic indexes; i.e. either the New Zealand Maternal Worth (New Zealand group) or the €uro-star Replacement index (Irish groups). The impact of maternal genetic merit on reproductive traits such as litter size; lambing traits such as gestation length, birth weight, lambing difficulty, mothering ability, and productivity traits such as the number of lambs born and weaned were analyzed using linear mixed models. For binary traits, the impact of maternal genetic merit on reproductive traits such as conception to first AI service; lambing traits such as dystocia, perinatal lamb mortality and productivity traits such as ewe survival were analyzed using logistic regression. New Zealand ewes outperformed Low Irish ewes for conception to first AI (P<0.05) and litter size (P=0.05). Irish ewes were more likely to suffer from dystocia (6.84 (High Irish) and 8.25 (Low Irish) times) compared to NZ ewes (P<0.001); birth weight and perinatal mortality did not differ between groups (P>0.05). Lambs born from NZ ewes were 4.67 (95% CI: 1.89 to 11.55; P<0.001) and 6.54 (95% CI: 2.56 to 16.71; P<0.001) times more likely to stand up and suckle unassisted relative to lambs born from High or Low Irish ewes, respectively. New Zealand and High Irish ewes had a greater number of lambs born and weaned throughout the duration of the study compared to their Low Irish counterparts (P<0.001). New Zealand ewes tended to be more likely to survive from one year to the next compared to Low Irish ewes (P=0.07). Irish ewes of high maternal genetic merit outperformed their Low counterparts in total number of lambs born and weaned per ewe, but performance did not differ across other traits investigated. This highlights the importance of continuous development of the Irish maternal sheep index to ensure favourable improvements in reproductive, lambing and productivity traits at farm level. Overall, results demonstrate the suitability of NZ genetics in an Irish production system.

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Maximizing Recall of Gruesome Images for Health Effects Advertising: An Experimental Investigation

Social Marketing Quarterly ◽

10.1080/15245004.2010.522765 ◽

2010 ◽

Vol 16 (4) ◽

pp. 112-121 ◽

Cited By ~ 1

Author(s):

Brennen W. Mills ◽

Owen B. J. Carter ◽

Robert J. Donovan

Keyword(s):

Experimental Investigation ◽

Body Part ◽

The Body ◽

Advertising Effectiveness ◽

Body Parts ◽

Online Study ◽

Video Clips ◽

Video Images ◽

The Impact

The objective of this case study was to experimentally manipulate the impact on arousal and recall of two characteristics frequently occurring in gruesome depictions of body parts in smoking cessation advertisements: the presence or absence of an external physical insult to the body part depicted; whether or not the image contains a clear figure/ground demarcation. Three hundred participants (46% male, 54% female; mean age 27.3 years, SD = 11.4) participated in a two-stage online study wherein they viewed and responded to a series of gruesome 4-s video images. Seventy-two video clips were created to provide a sample of images across the two conditions: physical insult versus no insult and clear figure/ground demarcation versus merged or no clear figure/ground demarcation. In stage one, participants viewed a randomly ordered series of 36 video clips and rated how “confronting” they considered each to be. Seven days later (stage two), to test recall of each video image, participants viewed all 72 clips and were asked to identify those they had seen previously. Images containing a physical insult were consistently rated more confronting and were remembered more accurately than images with no physical insult. Images with a clear figure/ground demarcation were rated as no more confronting but were consistently recalled with greater accuracy than those with unclear figure/ground demarcation. Makers of gruesome health warning television advertisements should incorporate some form of physical insult and use a clear figure/ground demarcation to maximize image recall and subsequent potential advertising effectiveness.

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Bibliometric analysis of multi-language veterinary journals

Transinformação ◽

10.1590/2318-08892017000300011 ◽

2017 ◽

Vol 29 (3) ◽

pp. 343-353

Author(s):

Erwin KRAUSKOPF ◽

Fernanda GARCIA ◽

Robert FUNK

Keyword(s):

Impact Factor ◽

Bibliometric Analysis ◽

Web Of Science ◽

Country Of Origin ◽

Citation Distribution ◽

Journal Citation Reports ◽

The Subject ◽

Number Of Citations ◽

The Impact ◽

Main Language

Abstract The purpose of this study was to investigate the association between language and total number of citations found among documents in journals written in English and other languages. We selected all the journals clustered together in the Journal Citation Reports 2014 under the subject category “Veterinary Sciences” and downloaded all the data registered between 1994-2013 by Web of Science for the journals that stated publishing documents in languages other than English. We classified each of these journals by quartile and extracted information regarding their impact factor, language(s) stated, country of origin, total number of documents published, total number of reviews published, percentage of documents published in English and the quartile in which each journal ranked. Of the 48,118 documents published by the 28 journals analyzed, 55.8% were published in English. Interestingly, although most of the journals state being multi-language, most documents published in quartile 1 journals were in English (an average of 99.2%), while the percentage was 93.1% in quartile 2 journals, 62.1% in quartile 3 journals and 27.4% in quartile 4 journals. We also confirmed that citation distribution in these journals was highly skewed. The results of this study suggest that journals should consider adopting English as the main language as this will increase citation counts and the impact factor of the journal.

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INTEGRATING THE IMPACT OF COUNTRY OF ORIGIN (COC) AND CONSUMER ETHNOCENTRISM (CE) ON GLOBAL MARKETING (GM) AND GROWING CONSUMER TRENDS (GCT) EVIDENCES FROM PHARMACEUTICAL INDUSTRIES IN INDONES

Journal of Management and Business Review ◽

10.34149/jmbr.v11i1.57 ◽

2017 ◽

Vol 11 (1) ◽

Author(s):

Kardison Lumban Batu

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Country Of Origin ◽

Equation Modeling ◽

Global Marketing ◽

Consumer Ethnocentrism ◽

Independent Variables ◽

Pharmaceutical Industries ◽

The Impact

The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable. It is also assessed the impact of global marketing on growing consumer trend. By deploying Structural Equation Modeling with AMOS, three independent variables were analyzed, country of origin (CoC), global marketing (GM), consumer ethnocentrism (CE) and growing consumer trend (GCT) as dependent variable. The findings showed that both country of origin (CoC) and consumer ethnocentrism (CE) have significant effect on global marketing (GM) as well as on growing consumer trend (GCT). Further, global marketing (GM) successfully mediated and showed significant effect of both country of origin and consumer ethnocentrism. Finally global marketing has significant impact on growing consume trend.

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THE IMPACT OF CONTEXTUAL MOBILE ADVERTISING ON CONSUMER PURCHASE INTENTION

10.12783/dtem/mebit2021/35639 ◽

2021 ◽

Author(s):

SONG-SONG ZHAO

Keyword(s):

Purchase Intention ◽

Past Research ◽

Advertising Effectiveness ◽

Mobile Advertising ◽

Purchasing Intention ◽

Development Direction ◽

Contextual Advertising ◽

Consumer Purchase Intention ◽

The Impact ◽

Practical Implications

Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, the validity of the model was proved. The results showed that contextual stimulation, contextual interaction, and content accuracy, as contextual factors in mobile advertising, can positively influence consumers’ attitudes toward mobile advertising, which in turn stimulate purchasing intention. The theoretical and practical implications of these findings were also discussed.

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