The Impact of Sports Ad’s Presence, Flow on Advertising Effectiveness: Comparison between 2D and 3D

2017 ◽  
Vol 56 (4) ◽  
pp. 301-318 ◽  
Author(s):  
Jun-Phil Uhm ◽  
Jee-In Yoon ◽  
Jin-Wook Han
Keyword(s):  
Advertising Effectiveness ◽  
2D And 3D ◽  
The Impact

scholarly journals Understanding the Impact of 2D and 3D Fibroblast Cultures on In Vitro Breast Cancer Models

PLoS ONE ◽  
2013 ◽  
Vol 8 (10) ◽  
pp. e76373 ◽  
Author(s):  
Kyung Eun Sung ◽  
Xiaojing Su ◽  
Erwin Berthier ◽  
Carolyn Pehlke ◽  
Andreas Friedl ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Fibroblast Cultures ◽  
Cancer Models ◽  
2D And 3D ◽  
The Impact

Maximizing Recall of Gruesome Images for Health Effects Advertising: An Experimental Investigation

2010 ◽  
Vol 16 (4) ◽  
pp. 112-121 ◽  
Author(s):  
Brennen W. Mills ◽  
Owen B. J. Carter ◽  
Robert J. Donovan
Keyword(s):  
Experimental Investigation ◽  
Body Part ◽  
The Body ◽  
Advertising Effectiveness ◽  
Body Parts ◽  
Online Study ◽  
Video Clips ◽  
Video Images ◽  
The Impact

The objective of this case study was to experimentally manipulate the impact on arousal and recall of two characteristics frequently occurring in gruesome depictions of body parts in smoking cessation advertisements: the presence or absence of an external physical insult to the body part depicted; whether or not the image contains a clear figure/ground demarcation. Three hundred participants (46% male, 54% female; mean age 27.3 years, SD = 11.4) participated in a two-stage online study wherein they viewed and responded to a series of gruesome 4-s video images. Seventy-two video clips were created to provide a sample of images across the two conditions: physical insult versus no insult and clear figure/ground demarcation versus merged or no clear figure/ground demarcation. In stage one, participants viewed a randomly ordered series of 36 video clips and rated how “confronting” they considered each to be. Seven days later (stage two), to test recall of each video image, participants viewed all 72 clips and were asked to identify those they had seen previously. Images containing a physical insult were consistently rated more confronting and were remembered more accurately than images with no physical insult. Images with a clear figure/ground demarcation were rated as no more confronting but were consistently recalled with greater accuracy than those with unclear figure/ground demarcation. Makers of gruesome health warning television advertisements should incorporate some form of physical insult and use a clear figure/ground demarcation to maximize image recall and subsequent potential advertising effectiveness.

scholarly journals Improvement of the Impact Properties of Composite Laminates by Means of Nano-Modification of the Matrix—A Review

2018 ◽  
Vol 8 (12) ◽  
pp. 2406 ◽  
Author(s):  
Hamed Saghafi ◽  
Mohamad Fotouhi ◽  
Giangiacomo Minak
Keyword(s):  
Composite Laminates ◽  
Cost Effective ◽  
Careful Consideration ◽  
Impact Performance ◽  
Compression After Impact ◽  
The Matrix ◽  
The Right ◽  
2D And 3D ◽  
The Impact ◽  
Selection Of

This paper reviews recent works on the application of nanofibers and nanoparticle reinforcements to enhance the interlaminar fracture toughness, to reduce the impact induced damage and to improve the compression after impact performance of fiber reinforced composites with brittle thermosetting resins. The nanofibers have been mainly used as mats embedded between plies of laminated composites, whereas the nanoparticles have been used in 0D, 1D, 2D, and 3D dimensional patterns to reinforce the matrix and consequently the composite. The reinforcement mechanisms are presented, and a comparison is done between the different papers in the literature. This review shows that in order to have an efficient reinforcement effect, careful consideration is required in the manufacturing, materials selection and reinforcement content and percentage. The selection of the right parameters can provide a tough and impact resistant composite with cost effective reinforcements.

scholarly journals THE IMPACT OF CONTEXTUAL MOBILE ADVERTISING ON CONSUMER PURCHASE INTENTION

2021 ◽  
Author(s):  
SONG-SONG ZHAO
Keyword(s):  
Purchase Intention ◽  
Past Research ◽  
Advertising Effectiveness ◽  
Mobile Advertising ◽  
Purchasing Intention ◽  
Development Direction ◽  
Contextual Advertising ◽  
Consumer Purchase Intention ◽  
The Impact ◽  
Practical Implications

Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, the validity of the model was proved. The results showed that contextual stimulation, contextual interaction, and content accuracy, as contextual factors in mobile advertising, can positively influence consumers’ attitudes toward mobile advertising, which in turn stimulate purchasing intention. The theoretical and practical implications of these findings were also discussed.

Regimes of Dry Convection above Wildfires: Sensitivity to Fire Line Details

2010 ◽  
Vol 67 (3) ◽  
pp. 611-632 ◽  
Author(s):  
Michael T. Kiefer ◽  
Matthew D. Parker ◽  
Joseph J. Charney
Keyword(s):  
Line Shape ◽  
3D Model ◽  
Three Dimensional ◽  
Vertical Wind Shear ◽  
Heating Rates ◽  
3D Simulations ◽  
Complex Phenomena ◽  
2D And 3D ◽  
The Impact ◽  
Dry Convection

Abstract Fire lines are complex phenomena with a broad range of scales of cross-line dimension, undulations, and along-line variation in heating rates. While some earlier studies have examined parcel processes in two-dimensional simulations, the complexity of fire lines in nature motivates a study in which the impact of three-dimensional fire line details on parcel processes is examined systematically. This numerical modeling study aims to understand how fundamental processes identified in 2D simulations operate in 3D simulations where the fire line is neither straight nor uniform in intensity. The first step is to perform simulations in a 3D model, with no fire line undulations or inhomogeneity. In general, convective modes simulated in the 2D model are reproduced in the 3D model. In one particular case with strong vertical wind shear, new convection develops separate from the main line of convection as a result of local changes to parcel speed and heating. However, in general the processes in the 2D and 3D simulations are identical. The second step is to examine 3D experiments wherein fire line shape and along-line inhomogeneity are varied. Parcel heating, as well as convective mode, is shown to exhibit sensitivity to fire line shape and along-line inhomogeneity.

scholarly journals Flight manoeuvring and safe flight visualization with the aid of wide-ranging scrutiny and automation software

2019 ◽  
Vol 272 ◽  
pp. 01021
Author(s):  
J V Muruga Lal Jeyan ◽  
Jency Lal ◽  
M Senthil Kumar ◽  
Arfaj Ahamed Anwar
Keyword(s):  
Data Acquisition ◽  
Data Acquisition System ◽  
Acquisition System ◽  
Display Module ◽  
Flight Data ◽  
Difficult Time ◽  
Standard Procedures ◽  
2D And 3D ◽  
The Impact ◽  
Graphical Presentation

This document guides to an efficient use of FDVCAS system. FDVCAS is a reconstruction, playback, interactive visualization tool, which collects, stores, processes, analyses and present the flight data in high fidelity graphical presentation in 2D and 3D format. It synchronizes and presents in both graphical and synthetic visual form to the extends of analysing the impact of the data on the system in 3D graphic animation. The existing process involves in capturing the data from different input sources and formats, analysing the features of the data monitoring is done manually in offline in a unsynchronized fashion, This is difficult, time consuming and requires highly skilled technical expertise as it is visualized in plain data form. The above standard procedures followed shall be integrated and automated with minimum intelligence to be built, in with the system. In order to analyse the flight data in a coherent way it is required to integrate both 2D and 3D form The proposed concept is the Development of a system with a single solution by providing data display, graphical charts and replay features with a sophisticated graphical user interface, which is super imposed on the outside window imagery. FDVCAS consists of Bypass data acquisition system, Outside Window Imagery (OWI) system with graphical analyser. Bypass data acquisition system receives data from aircraft recorder and transmits the data in engineering format to FDVCAS system. The OWI system has three main modules namely, 3D Visual module, GUI based Graphical analyser and Warning display module. The warnings and the graphical plots are super imposed on the 3D Visual.

scholarly journals Influence of macroclumping on type II supernova light curves

2019 ◽  
Vol 629 ◽  
pp. A17
Author(s):  
Luc Dessart ◽  
Edouard Audit
Keyword(s):  
Light Curve ◽  
Early Time ◽  
Radiation Energy ◽  
Mean Free Path ◽  
Light Curves ◽  
Type Ii ◽  
Different Temperatures ◽  
Curve Modeling ◽  
2D And 3D ◽  
The Impact

Core-collapse supernova (SN) ejecta are probably structured on both small and large scales, with greater deviations from spherical symmetry nearer the explosion site. Here, we present 2D and 3D gray radiation hydrodynamics simulations of type II SN light curves from red and blue supergiant star explosions to investigate the impact of inhomogeneities in density or composition on SN observables, with a characteristic scale set to a few percent of the local radius. Clumping is found to hasten the release of stored radiation, boosting the early time luminosity and shortening the photospheric phase. Around the photosphere, radiation leaks between the clumps where the photon mean free path is greater. Since radiation is stored uniformly in volume, a greater clumping can increase this leakage by storing more and more mass into smaller and denser clumps containing less and less radiation energy. An inhomogeneous medium in which different regions recombine at different temperatures can also impact the light curve. Clumping can thus be a source of diversity in SN brightness. Clumping may lead to a systematic underestimate of ejecta masses from light curve modeling, although a significant offset seems to require a large density contrast of a few tens between clumps and interclump medium.

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