Looking for a White Male Effect in Generation Z: Race, Gender, and Political Effects on Environmental Concern and Ambivalence

2018 ◽  
Vol 31 (8) ◽  
pp. 925-941 ◽  
Author(s):  
J. Tom Mueller ◽  
Lauren E. Mullenbach
2007 ◽  
Vol 4 (3) ◽  
pp. 465-505 ◽  
Author(s):  
Dan M. Kahan ◽  
Donald Braman ◽  
John Gastil ◽  
Paul Slovic ◽  
C. K. Mertz

2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Lina Salim ◽  
Clara Rismawati

The purpose of this research is to analyze how the generation Z intention to purchase any cosmetic products related to the environmental concern, green packaging, green advertising, and green brand knowledge. Data used in this research was collected by distributing questionnaires to the member of chosen dance communities. The respondents were generation Z who born after year 2000 (between 15-20 years old) and never bought any cosmetic products. The respondents for this research were female, selected based on purposive sampling. The results showed that only green advertising could influence green purchase intention while environmental concern, green packaging, and green brand knowledge could not influence green purchase intention of cosmetic products.


Risk Analysis ◽  
2011 ◽  
Vol 31 (6) ◽  
pp. 1016-1032 ◽  
Author(s):  
Anna Olofsson ◽  
Saman Rashid

2021 ◽  
Vol 9 (2) ◽  
pp. 182-190
Author(s):  
Bernadetta Diansepti Maharani ◽  
Lusia Tria Hatmanti Hutami ◽  
Kadek Isna

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.


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