The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge

2010 ◽  
Vol 23 (1) ◽  
pp. 21-44 ◽  
Author(s):  
Kaman Lee
Keyword(s):  
Hong Kong ◽  
Peer Influence ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Young Consumers ◽  
Environmental Involvement

Social- versus personal-oriented purchases: impacts of worry versus sadness on young consumers

2017 ◽  
Vol 34 (7) ◽  
pp. 566-576
Author(s):  
Bing Shi ◽  
Shanshan Li ◽  
Xiao Zhang ◽  
Dan Zhang
Keyword(s):  
Social Status ◽  
Peer Influence ◽  
Purchase Intention ◽  
Purchase Behavior ◽  
Purchase Decisions ◽  
Mixed Design ◽  
Design Study ◽  
Content Type ◽  
Young Consumers

Purpose The purpose of this research is to examine the role of worry versus sadness in influencing young consumers’ purchase decisions and to clarify the differences across the worry–consumption versus the sadness–consumption relationships. Design/methodology/approach Three studies were conducted. Study 1 was a 3 (emotion: worry vs sadness vs neutral) × 2 (brand perceptions: conflicting vs consistent) between-subject design. Study 2 was a 3 (emotion: sadness vs worry vs neutral) × 2 (product type: social status associated vs hedonic) mixed design. Study 3 was a questionnaire survey. Findings The results demonstrate that worry induces young consumers’ identification with peers, and is more related to youth’s purchase intention for social status associated products rather than hedonic products. Sadness induces young consumers to follow their own perceptions, and is more associated with purchase intention for hedonic rather than social status-associated products. The drivers of purchase behavior for expensive products also differ: worried young consumers’ purchase intention is driven by perceptions of social status value associated with these products, whereas sad consumers’ purchase intention is driven by perceptions of hedonic value. Practical implications This research has significant implications for marketing practitioners on strategic marketing and communication to young consumers. It also provides important suggestions to young consumers on how to effectively regulate negative emotions via socially accepted behavior (i.e. purchases). Originality/value This research contributes to the extant literature on emotion’s impact on consumer behavior by elaborating carryover effects of emotion varying in the overlooked personal- and social-focus dimension. It also extends the literature on peer influence among young consumers.

An Analysis of Sport Identity as a Predictor of Children’s Participation in Sport

2006 ◽  
Vol 18 (4) ◽  
pp. 415-425 ◽  
Author(s):  
Patrick W.C. Lau ◽  
Kenneth R. Fox ◽  
Mike W.L. Cheung
Keyword(s):  
Hong Kong ◽  
Secondary Schools ◽  
Path Analysis ◽  
Peer Influence ◽  
Sport Participation ◽  
Regression Analyses ◽  
Relative Autonomy ◽  
Sport Competence ◽  
Sport Identity

The purpose of this study was to examine the role of sport identity within a model of children’s sport participation. Participants were 238 boys and 231 girls aged 12 to 13 years from state secondary schools in Hong Kong. Questionnaires were administered in order to assess the influences of psychosocial and socioenvironmental constructs on children’s sport involvement. Regression analyses and path analysis were used to assess hypothesized relationships in the model. Results indicated that sport identity was the strongest predictor of children’s sport participation; perceived sport competence, peer influence, and relative autonomy index (RAI) were predictors of sport identity; and path analysis indicated that the data provided a good fit to the model featuring sport identity as the mediator between psychosocial and socioenvironmental variables and children’s sport participation.

scholarly journals If-then plans help regulate automatic peer influence on impulse buying

2020 ◽  
Vol 54 (9) ◽  
pp. 2079-2105 ◽  
Author(s):  
J. Lukas Thürmer ◽  
Maik Bieleke ◽  
Frank Wieber ◽  
Peter M. Gollwitzer
Keyword(s):  
Peer Influence ◽  
Gain Control ◽  
Implementation Intention ◽  
Action Control ◽  
Dual Process ◽  
Impulse Buying ◽  
Content Type ◽  
Young Consumers ◽  
Buying In

Purpose This study aims to take a dual-process perspective and argues that peer influence on increasing impulse buying may also operate automatically. If-then plans, which can automate action control, may, thus, help regulate peer influence. This research extends existing literature explicating the deliberate influence of social norms. Design/methodology/approach Study 1 (N = 120) obtained causal evidence that forming an implementation intention (i.e. an if-then plan designed to automate action control) reduces peer impact on impulse buying in a laboratory experiment with young adults (students) selecting food items. Study 2 (N = 686) obtained correlational evidence for the role of norms, automaticity and implementation intentions in impulse buying using a large sample of high-school adolescents working on a vignette about clothes-shopping. Findings If-then plans reduced impulse purchases in the laboratory (Study 1). Both reported deliberation on peer norms and the reported automaticity of shopping with peers predicted impulse buying but an implementation intention to be thriftily reduced these links (Study 2). Research limitations/implications This research highlights the role of automatic social processes in problematic consumer behaviour. Promising field studies and neuropsychological experiments are discussed. Practical implications Young consumers can gain control over automatic peer influence by using if-then plans, thereby reducing impulse buying. Originality/value This research helps understand new precursors of impulse buying in understudied European samples of young consumers.

Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi
Keyword(s):  
Saudi Arabia ◽  
Peer Pressure ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Behavior ◽  
Self Identity ◽  
Factors Influencing ◽  
Purchasing Intention ◽  
Young Consumers ◽  
Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

Introduction

2018 ◽  
Author(s):  
Francis L. F Lee ◽  
Joseph M Chan
Keyword(s):  
Hong Kong ◽  
Social Movement ◽  
Media System ◽  
System P ◽  
Connective Action ◽  
Integrated Media ◽  
Media And Communication ◽  
The Ideal

Chapter 1 introduces the background of the Umbrella Movement, a protest movement that took hold in Hong Kong in 2014, and outlines the theoretical principles underlying the analysis of the role of media and communication in the occupation campaign. It explicates how the Umbrella Movement is similar to but also different from the ideal-typical networked social movement and crowd-enabled connective action. It explains why the Umbrella Movement should be seen as a case in which the logic of connective action intervenes into a planned collective action. It also introduces the notion of conditioned contingencies and the conceptualization of an integrated media system.

Categorization flexibility and unconventional choices: is life an adventure?

2020 ◽  
Vol 54 (8) ◽  
pp. 1963-1986
Author(s):  
Tilottama G. Chowdhury ◽  
Feisal Murshed
Keyword(s):  
Interactive Effect ◽  
Interactive Effects ◽  
Cognitive Capacity ◽  
Purchase Behavior ◽  
Consumer Decision Making ◽  
Cross Sectional ◽  
Content Type ◽  
Cross Domain ◽  
Multiple Domains

Purpose This paper proposes that categorization flexibility, operationalized as the cognitive capacity that cross-categorizes products in multiple situational categories across multiple domains, might favorably influence a consumer’s evaluation of unconventional options. Design/methodology/approach Experimental research design is used to test the theory. An exploratory study first establishes the effect of categorization flexibility in a non-food domain. Study 1 documents the moderating role of decision domain, showing that the effect works only under low- (vs high-) consequence domain. Studies 2A and 2B further refine the notion by showing that individuals can be primed in a relatively higher categorization flexibility frame of mind. Study 3 demonstrates the interactive effect of categorization flexibility and adventure priming in a high-consequence domain. Study 4 integrates the interactive effects of decisions with low- vs high-consequence, adventure priming and categorization flexibility within a single decision domain of high consequence. Findings Consumers with higher- (vs lower-) categorization flexibility tend to opt for unconventional choices when the decision domain entails low consequences, whereas such a result does not hold under decision domain of high consequences. The categorization flexibility effects in case of low-consequence decision domain holds true even when consumers are primed to be categorization flexible. Furthermore, with additional adventure priming, consumers show an increased preference for unconventional options even under a decision domain with high consequence. Research limitations/implications This study could not examine real purchase behavior as results are based on cross-sectional, behavioral intention data. In addition, it did not examine the underlying reason for presence of cross-domain categorization flexibility index. Practical implications The results suggest that stimuli may be tailored to consumers in ways that increase the salience and the perceived attractiveness of unconventional choices. Further, data reinforce the notion of cross-categorical interrelations among different domains, which could be leveraged by marketers. Originality/value This study represents the first documentation of the potential ways by which unconventional product choice might be a function of individuals’ categorization flexibility level across different types of decision domains. The findings yield implications that are novel to both categorization and consumer decision-making literature.

Hong Kong University Students’ Normative Beliefs about Aggression toward Police during Social Protests 2019–2020: The Role of Ecological Risks and Future Orientation

2021 ◽  
pp. 001112872110141
Author(s):  
Jian-Bin Li ◽  
Catrin Finkenauer
Keyword(s):  
Hong Kong ◽  
University Students ◽  
Community Violence ◽  
Future Orientation ◽  
Ecological Risks ◽  
Normative Beliefs ◽  
Poor Family ◽  
Social Protests ◽  
Delinquent Peers

We examined the association between normative beliefs about aggression toward police (NBAGG→P) and participation in social protests during 2019–2020 and use of aggression among 1,025 Hong Kong university students. We also investigated the role of ecological risks (i.e., distrust in institutions, exposure to community violence, poor family monitoring, poor university discipline and affiliation with delinquent peers) and future orientation in NBAGG→P. The results showed that NBAGG→P was related to more participation in social protests and use of aggression. Ecological risks (except for poor family monitoring) and a positive future orientation were related to more and less NBAGG→P, respectively. Moreover, the “distrust in institutions and NBAGG→P” link was stronger for students with more, rather than less, positive future orientation.

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