Strategic imperatives of mobile commerce in developing countries: the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage

2020 ◽  
pp. 1-21
Author(s):  
Ali Anwar ◽  
Narongsak (Tek) Thongpapanl ◽  
Abdul R. Ashraf
Keyword(s):  
Developing Countries ◽  
Perceived Value ◽  
Mobile Commerce ◽  
Consumer Innovativeness

scholarly journals Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea

2021 ◽  
Vol 13 (5) ◽  
pp. 2755
Author(s):  
Min-Kyu Kwak ◽  
JeungSun Lee ◽  
Seong-Soo Cha
Keyword(s):  
South Korea ◽  
Low Income ◽  
Structural Equation ◽  
Perceived Value ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Consumer Innovativeness ◽  
Face To Face ◽  
Perceived Values ◽  
Level Group

This research empirically tested a theoretical model by defining senior customers’ intentions to use robot service restaurants emerging in South Korea. Non-face-to-face services have become increasingly important for seniors. Therefore, restaurant marketers should cater to senior customers’ needs by sustaining robot service restaurants. The study analyzed 243 questionnaires to verify the reliability and validity of the measurement items. The research hypotheses were examined using structural equation modeling (SEM). The suggested model comprised three stages: motivated consumer innovativeness (MCI), perceived value, and planned behavior (attitude, intention to use). The results revealed that senior customers’ perceived values positively influenced attitude and were enhanced by hedonically MCI (hMCI) and socially MCI. Moreover, the hedonic and social elements of motivation improved the attitude and usage intentions of robot service restaurants for senior customers. However, these relationships differed in terms of the income level of the customer groups. For the low-income senior-level group, hMCI was more influential on the perceived value. This study is meaningful because it analyzes the effect of MCI of seniors on the perceived value of robot service restaurants, which are growing rapidly in South Korea. It has empirically proved the moderating effect of different income groups, providing practical implications.

scholarly journals A Perception-Based Model for Mobile Commerce Adoption in Vietnamese Small and Medium-Sized Enterprises

2021 ◽  
Vol 29 (1) ◽  
pp. 44-67
Author(s):  
Ngoc Tuan Chau ◽  
Hepu Deng ◽  
Richard Tay
Keyword(s):  
Developing Countries ◽  
Conceptual Model ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Mobile Commerce ◽  
Organizational Readiness ◽  
Equation Modelling ◽  
Perceived Security ◽  
Mobile Commerce Adoption ◽  
And Diffusion

This paper investigates the critical determinants for the adoption of mobile commerce (m-commerce) in Vietnamese small and medium-sized enterprises (SMEs) from the perspective of managers. A perception-based conceptual model is developed with respect to the technology-organization-environment framework. The conceptual model is then tested and validated using structural equation modelling on the data collected from 513 SMEs in Vietnam. The study shows that perceived benefits, perceived compatibility, perceived security, perceived organizational readiness, and perceived customer pressures are critical for the adoption of m-commerce. As the first study on the critical determinants for m-commerce adoption in Vietnam, these findings are useful for SME managers as well as policymakers in designing policies as strategies to promote the wide development and diffusion of m-commerce in SMEs in Vietnam and other developing countries.

Purchasing organic products: role of social context and consumer innovativeness

2017 ◽  
Vol 35 (1) ◽  
pp. 130-146 ◽  
Author(s):  
Ajax Persaud ◽  
Sandra R. Schillo
Keyword(s):  
Social Identity ◽  
Social Influence ◽  
Social Factors ◽  
Purchase Intention ◽  
Perceived Value ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Organic Products ◽  
Individual Innovativeness ◽  
Nuanced Understanding

Purpose The purpose of this paper is to investigate how individual innovativeness and social factors shape consumers’ purchase decisions of organic products. Design/methodology/approach The study is based on an online survey of 988 Canadian participants. Structural equation modelling was used to test the relationships between social identity, social influence, perceived value and purchase intention within a multi-group framework to show the moderating effect of consumer innovativeness. Findings The results show that the two social dimensions – social identity and social influence – influence purchase intention and the perceived value of organic products partially mediates these relationships. Further, the personal characteristic, “consumer innovativeness”, moderates these relationships. Research limitations/implications Although the sample consists of a higher proportion of younger participants, the results are consistent with theoretical arguments and empirical evidence, which underscores the importance of generational differences in organic product purchases. Practical implications Managers need to develop a more nuanced understanding of how social influence and social identity play different roles in the purchase intentions of consumer innovators vs later adopters. This knowledge can guide practical segmentation, targeting, positioning and promotion strategies. Originality/value This study complements the individual innovativeness predispositions literature by showing that the consideration of social factors leads to a more nuanced understanding of consumers’ purchase intention than either set of factors separately. It also contributes to the literature on adoption of organic products by introducing consumer innovativeness dimension as a key factor.

scholarly journals Factors Affecting the Adoption of Photovoltaic Systems in Rural Areas of Poland

Energies ◽  
2021 ◽  
Vol 14 (17) ◽  
pp. 5272
Author(s):  
Marek Angowski ◽  
Tomasz Kijek ◽  
Marcin Lipowski ◽  
Ilona Bondos
Keyword(s):  
Rural Areas ◽  
Structural Equation ◽  
Perceived Value ◽  
Economic Benefits ◽  
Intention To Use ◽  
Photovoltaic Systems ◽  
Consumer Innovativeness ◽  
Factors Affecting ◽  
Subjective Knowledge ◽  
Intention To Purchase

The paper aims to identify and explain the factors influencing the decision-making process on the behavioural intention to use home photovoltaic systems by Polish households and potential buyers. The survey was conducted in 2021 on a sample of 521 participants. The research used a random sample of households without PV systems located in the rural areas in Poland, where the adoption of innovative technologies related to obtaining energy from renewable sources is especially important. Structural equation modelling (SEM) was applied to measure structural relationships. The main finding indicates that consumer innovativeness has the strongest impact on the intention to purchase a photovoltaic installation. The perceived value also affects the intention to purchase a photovoltaic installation. The perceived value is affected by perceived economic benefits and indirectly by the subjective knowledge of PV. Surprisingly, environmental concerns negatively affect the intention to use PV installations.

Evaluating the Critical Determinants for Mobile Commerce Adoption in SMEs in Developing Countries

2020 ◽  
pp. 114-142
Author(s):  
Ngoc Tuan Chau ◽  
Hepu Deng
Keyword(s):  
Developing Countries ◽  
Multiple Regression ◽  
Innovation Diffusion ◽  
Integrated Model ◽  
Mobile Commerce ◽  
Related Literature ◽  
Four Dimensions ◽  
Mobile Commerce Adoption

This chapter presents a review of the related literature on organizational mobile commerce (m-commerce) adoption, leading to the development of an integrated model for evaluating the critical determinants of m-commerce adoption in small and medium-sized enterprises (SMEs) in developing countries. Grounded in the innovation diffusion literature and the extension of the technology-organization-environment framework, the model, integrates technological, organizational, environmental, and managerial factors holistically for better understanding m-commerce adoption in a developing context. Eleven hypotheses are proposed and tested using multiple regression with the data collected from a survey with SMEs' managers in Vietnam. The results confirm the significance of factors in the above four dimensions. These findings provide the managers of SMEs with useful insights on how to improve the adoption of m-commerce in SMEs. These are also useful for policymakers in designing policies that promote the wide adoption of m-commerce in SMEs in the context of developing countries.

Sign in / Sign up

Export Citation Format

Share Document