Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness

2021 ◽  
pp. 1-23
Author(s):  
Sita Mishra ◽  
Gunjan Malhotra ◽  
Ravi Chatterjee ◽  
Yupal Sanatkumar Shukla
Keyword(s):  
Sustainable Consumption ◽  
Consumption Behavior ◽  
Environmental Commitment ◽  
Fashion Consciousness ◽  
Moderating Role

scholarly journals Moderating Role of Connoisseur Consumers on Sustainable Consumption and Dynamics Capabilities of Indonesian Single Origin Coffee Shops

2019 ◽  
Vol 11 (5) ◽  
pp. 1319 ◽  
Author(s):  
Mangku Purnomo ◽  
Pardamean Daulay ◽  
Medea Utomo ◽  
Sugeng Riyanto
Keyword(s):  
Value Chain ◽  
Sustainable Consumption ◽  
Coffee Consumption ◽  
Single Origin ◽  
Depth Interview ◽  
Revenue Structure ◽  
Coffee Shops ◽  
Moderating Role ◽  
Standard Character

Between agro-food products, coffee is the first commodity to quarrel in ethical attributes and sustainability issues such as fair trade, premium prices, as well as justified value chain issues. Taking into account the growing coffee consumption in Indonesia, this article tries to prove connoisseur consumers (CCs) are moderating the sustainable consumption and dynamics capabilities (DCs) of single origin coffee shops (SOCSs). An in-depth interview to 30 SOCS managers and 60 baristas and a survey to 450 consumers found that there are significant correlations between connoisseurs attributes such as the depth of a barista’s knowledge of coffee, the barista’s skills, the shop image, the coffee variation, the barista’s communication skills, and the serving techniques and that they have a relationship with an increase in the number of consumers. The existence of CCs has encouraged the practice of consumption sustainability of SOCSs and moderates SOCSs to improve sensing, seizing, and transforming shop management to stand against the competition. Based on the above findings, more in-depth research on the standard character and number of CCs is needed as well as their contribution to the revenue structure of SOCSs. Meanwhile, connoisseur customers’ support is capable of helping the SOCSs in improving their DCs to improve the sustainable consumption of Indonesian single origin coffee in the future.

scholarly journals Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ing Grace Phang ◽  
Bamini K.P.D. Balakrishnan ◽  
Hiram Ting
Keyword(s):  
Social Transformation ◽  
Sustainable Consumption ◽  
Well Being ◽  
Grocery Shopping ◽  
Consumer Decision Making ◽  
Content Type ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose The COVID-19 pandemic took the world by surprise in early 2020. The preventive measures imposed by many countries limited human movement, causing uncertainty and disrupting consumption patterns and consumer decision-making. This study aims to explore consumers’ panic buying (PB) and compulsive buying (CB) as outcomes of the intolerance of uncertainty (IU). The moderating role of sustainable consumption behaviours (SCBs) (e.g. quality of life [QOL], concern for future generation and concern for environmental well-being) were also tested to raise awareness of responsible and mindful consumption amongst the society and business stakeholders. Design/methodology/approach To empirically examine the grocery shopping behaviours of Malaysian consumers during COVID-19, a total of 286 valid grocery consumer survey responses based on a purposive sampling were collected and analysed during the movement control order period between March and July 2020. Findings The findings confirmed the statistically significant impact of IU on both PB and CB and the impact of PB on CB behaviour. Amongst the three SCBs tested, only QOL significantly moderated the relationship between the IU and PB. Originality/value To the best of the authors’ knowledge, this is the first study to construct a framework of consumers’ PB and CB during the pandemic, building upon the stimulus-organism-response model and the concepts of IU and SCB. This study further serves as the pioneering study on the moderating role of SCB in consumer behaviour research in the pandemic context, whereby consumers’ QOL significantly moderates the relationship between their IU and PB. This study has also drawn specific implications for grocery retailers and government agencies for retail and policy planning to promote positive social transformation in consumer buying behaviours during a pandemic or crisis.

Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dayu Cao ◽  
Yan Zheng ◽  
Chunnian Liu ◽  
Xiaoying Yao ◽  
Shiyue Chen
Keyword(s):  
Structural Equation ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Hierarchical Regression ◽  
Epistemic Values ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Moderating Role

PurposeThis study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values.Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of functional value-price, emotional value, social value and epistemic value with purchase behaviour. Anxiety had a positively significant influence on functional (quality), functional (price), emotional, social, conditional and epistemic values. In addition, the results indicated that functional (price), emotional, social and epistemic values played mediating effects in the relationships between anxiety and purchase behaviour. Moreover, sustainable consumption attitude had a positive moderating effect on functional value-price and purchase behaviour.Practical implicationsThe research not only provides novel and original insights for understanding organic consumption but also provides a reference for organic retailers to develop sales strategies and policymakers to formulate policies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research attempts to explore the relationships among different consumption values, anxiety and purchase behaviour. It may improve the gap of inconsistency in attitude and behaviour in organic consumption, and provide a new perspective for the study of organic consumption.

Managers' risk perception and the adoption of sustainable consumption strategies in the hospitality sector: the moderating role of stakeholder salience attributes

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rasha ElShafei
Keyword(s):  
Risk Perception ◽  
Water Consumption ◽  
Sustainable Consumption ◽  
Stakeholder Salience ◽  
Content Type ◽  
Responsible Consumption ◽  
Hospitality Sector ◽  
Consumption Strategies ◽  
Moderating Role

PurposeThis study investigates the relationship between managers' risk perception and the adoption of sustainable water consumption strategies and analyzes the moderating effect of stakeholders' salience attributes on this relationship.Design/methodology/approachA conceptual framework that builds on the stakeholder theory was developed to illustrate the direct and moderating role of the study variables. The derived hypotheses were tested quantitatively using multiple regression analysis.FindingsResults indicate that managers' risk perception and the three stakeholder salience attributes were significantly associated with sustainable water consumption strategies, and that the legitimacy attribute was a successful moderator between the study variables.Research limitations/implicationsThe limited ability to generalize results as the study is centered on the hospitality sector. Although the results were comparable to other studies, it is not possible to claim that the findings represent the views of the majority of managers in different industry sectors.Practical implicationsThe research highlights to managers in the hospitality sector, the significant influence of risk perception and stakeholder salience attributes on the adoption of sustainable water consumption strategies.Social implicationsThe research revealed that media, consumers and competitors are powerful, legitimate and urgent stakeholders, respectively. Therefore, the research findings will guide policymakers and nonprofit organizations to support those stakeholders in order to strengthen their power, legitimacy and urgency attributes.Originality/valueAlthough it has been claimed that risk perception has the potential to influence sustainable consumption of natural resources, few studies empirically investigated the association of risk perception of a specific environmental threat with responsible consumption. Moreover, even though there is general agreement in the literature that the adoption of sustainable water consumption strategies is shaped by the degree to which stakeholders exercise their salience attributes, studies that empirically examine the influence of these attributes within the hospitality sector are lacking. Therefore, this study fills a gap in the current literature by empirically examining the influence of managers' risk perception and stakeholder's salience attributes on firms' adoption of sustainable consumption strategies.

The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity

2018 ◽  
Vol 19 (5) ◽  
pp. 1224-1239 ◽  
Author(s):  
Zohaib Razzaq ◽  
Ali Razzaq ◽  
Salman Yousaf ◽  
Zhao Hong
Keyword(s):  
Developing Countries ◽  
Sustainable Consumption ◽  
Sampling Technique ◽  
Survey Sampling ◽  
Intercept Survey ◽  
Sustainable Fashion ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The present study aims to elaborate whether sustainable fashion consumption is characterized by emotions or rational thinking and how religiosity influences the motive for the consumers to get involved in sustainable consumption behaviour. A mall intercept survey sampling technique was employed in a large metropolitan area of Pakistan. All scales were adapted from extant literature. It was found out that sustainable fashion is more of a utilitarian aspect of clothing than a hedonistic aspect of clothing. Moreover, religiosity has a strong moderating influence on the relationship between utilitarian and hedonistic shopping values and sustainable fashion consumption. The present study has significant implications for fashion retailers in the developing countries as they need to incorporate sustainability aspects into their production processes more so because developing countries encounter severe mismanagement or scarcity of natural resources. The present study is one of the preliminary researches to investigate sustainable fashion consumption patterns of consumers with distinct disparity between the underlying motives of consumption either catering to utilitarian functions or gratifying hedonistic purposes. Another novelty is examining the moderating impact that religiosity would have on hedonic and utilitarian shopping values towards shaping sustainable behaviour.

Sign in / Sign up

Export Citation Format

Share Document