scholarly journals Moderating Role of Connoisseur Consumers on Sustainable Consumption and Dynamics Capabilities of Indonesian Single Origin Coffee Shops

2019 ◽  
Vol 11 (5) ◽  
pp. 1319 ◽  
Author(s):  
Mangku Purnomo ◽  
Pardamean Daulay ◽  
Medea Utomo ◽  
Sugeng Riyanto
Keyword(s):  
Value Chain ◽  
Sustainable Consumption ◽  
Coffee Consumption ◽  
Single Origin ◽  
Depth Interview ◽  
Revenue Structure ◽  
Coffee Shops ◽  
Moderating Role ◽  
Standard Character

Between agro-food products, coffee is the first commodity to quarrel in ethical attributes and sustainability issues such as fair trade, premium prices, as well as justified value chain issues. Taking into account the growing coffee consumption in Indonesia, this article tries to prove connoisseur consumers (CCs) are moderating the sustainable consumption and dynamics capabilities (DCs) of single origin coffee shops (SOCSs). An in-depth interview to 30 SOCS managers and 60 baristas and a survey to 450 consumers found that there are significant correlations between connoisseurs attributes such as the depth of a barista’s knowledge of coffee, the barista’s skills, the shop image, the coffee variation, the barista’s communication skills, and the serving techniques and that they have a relationship with an increase in the number of consumers. The existence of CCs has encouraged the practice of consumption sustainability of SOCSs and moderates SOCSs to improve sensing, seizing, and transforming shop management to stand against the competition. Based on the above findings, more in-depth research on the standard character and number of CCs is needed as well as their contribution to the revenue structure of SOCSs. Meanwhile, connoisseur customers’ support is capable of helping the SOCSs in improving their DCs to improve the sustainable consumption of Indonesian single origin coffee in the future.

scholarly journals Connoisseur Consumers, Dynamics Capabilities and Sustainability of Indonesian Single Origin Coffee Consumption

2018 ◽  
Author(s):  
Mangku Purnomo ◽  
Pardamean daulay ◽  
Sugeng Riyanto ◽  
Medea Utomo ◽  
Fenna Otten ◽  
...  
Keyword(s):  
Significant Relationship ◽  
Sustainable Consumption ◽  
Coffee Consumption ◽  
Growth Direction ◽  
Business Continuity ◽  
Consumption Growth ◽  
Single Origin ◽  
Depth Interview ◽  
Number Of Visits ◽  
Coffee Shops

Sustainable consumption became the community’s attention as the respond of worrying consumption growth direction that tends to excessively exploit nature without considering the continuity of the next generation. Take into account the growing coffee consumption in Indonesia, this article tries to prove whether the connoisseur consumers (CCs) are capable to mediate dynamics capabilities (DCs) of single origin coffee shops (SOCSs) and to encourage the consumption sustainability. In-depth interview to 30 SOCS managers, 60 baristas and 450 consumers, it is found that CCs are capable of supporting the business continuity of SOCSs because they are loyal consumers with the contribution of more than 20% from the total consumers. Correlation testing between connoisseurs’ attributes and the number of visits also shows positive value. It means there is a significant relationship. In addition, related to the sustainability attribute, the existence of CCs has encouraged the practice of consumption sustainability. At the same time, CCs are capable to moderate SOCSs to improve sensing, seizing, and transforming shop management to put up with the competition. Based on the above findings, CCs are moderating SOCSs in improving their DCs to be more potential in improving the sustainable consumption of coffee commodity in the future.

scholarly journals Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ing Grace Phang ◽  
Bamini K.P.D. Balakrishnan ◽  
Hiram Ting
Keyword(s):  
Social Transformation ◽  
Sustainable Consumption ◽  
Well Being ◽  
Grocery Shopping ◽  
Consumer Decision Making ◽  
Content Type ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose The COVID-19 pandemic took the world by surprise in early 2020. The preventive measures imposed by many countries limited human movement, causing uncertainty and disrupting consumption patterns and consumer decision-making. This study aims to explore consumers’ panic buying (PB) and compulsive buying (CB) as outcomes of the intolerance of uncertainty (IU). The moderating role of sustainable consumption behaviours (SCBs) (e.g. quality of life [QOL], concern for future generation and concern for environmental well-being) were also tested to raise awareness of responsible and mindful consumption amongst the society and business stakeholders. Design/methodology/approach To empirically examine the grocery shopping behaviours of Malaysian consumers during COVID-19, a total of 286 valid grocery consumer survey responses based on a purposive sampling were collected and analysed during the movement control order period between March and July 2020. Findings The findings confirmed the statistically significant impact of IU on both PB and CB and the impact of PB on CB behaviour. Amongst the three SCBs tested, only QOL significantly moderated the relationship between the IU and PB. Originality/value To the best of the authors’ knowledge, this is the first study to construct a framework of consumers’ PB and CB during the pandemic, building upon the stimulus-organism-response model and the concepts of IU and SCB. This study further serves as the pioneering study on the moderating role of SCB in consumer behaviour research in the pandemic context, whereby consumers’ QOL significantly moderates the relationship between their IU and PB. This study has also drawn specific implications for grocery retailers and government agencies for retail and policy planning to promote positive social transformation in consumer buying behaviours during a pandemic or crisis.

Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dayu Cao ◽  
Yan Zheng ◽  
Chunnian Liu ◽  
Xiaoying Yao ◽  
Shiyue Chen
Keyword(s):  
Structural Equation ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Hierarchical Regression ◽  
Epistemic Values ◽  
Content Type ◽  
Consumption Values ◽  
Functional Value ◽  
Moderating Role

PurposeThis study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values.Design/methodology/approachData were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modelling and hierarchical regression analysis were employed for data analysis.FindingsThe results indicated the significant association of functional value-price, emotional value, social value and epistemic value with purchase behaviour. Anxiety had a positively significant influence on functional (quality), functional (price), emotional, social, conditional and epistemic values. In addition, the results indicated that functional (price), emotional, social and epistemic values played mediating effects in the relationships between anxiety and purchase behaviour. Moreover, sustainable consumption attitude had a positive moderating effect on functional value-price and purchase behaviour.Practical implicationsThe research not only provides novel and original insights for understanding organic consumption but also provides a reference for organic retailers to develop sales strategies and policymakers to formulate policies to guide organic consumption that are conducive to promoting sustainable consumption.Originality/valueFor the first time, this research attempts to explore the relationships among different consumption values, anxiety and purchase behaviour. It may improve the gap of inconsistency in attitude and behaviour in organic consumption, and provide a new perspective for the study of organic consumption.

Managers' risk perception and the adoption of sustainable consumption strategies in the hospitality sector: the moderating role of stakeholder salience attributes

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rasha ElShafei
Keyword(s):  
Risk Perception ◽  
Water Consumption ◽  
Sustainable Consumption ◽  
Stakeholder Salience ◽  
Content Type ◽  
Responsible Consumption ◽  
Hospitality Sector ◽  
Consumption Strategies ◽  
Moderating Role

PurposeThis study investigates the relationship between managers' risk perception and the adoption of sustainable water consumption strategies and analyzes the moderating effect of stakeholders' salience attributes on this relationship.Design/methodology/approachA conceptual framework that builds on the stakeholder theory was developed to illustrate the direct and moderating role of the study variables. The derived hypotheses were tested quantitatively using multiple regression analysis.FindingsResults indicate that managers' risk perception and the three stakeholder salience attributes were significantly associated with sustainable water consumption strategies, and that the legitimacy attribute was a successful moderator between the study variables.Research limitations/implicationsThe limited ability to generalize results as the study is centered on the hospitality sector. Although the results were comparable to other studies, it is not possible to claim that the findings represent the views of the majority of managers in different industry sectors.Practical implicationsThe research highlights to managers in the hospitality sector, the significant influence of risk perception and stakeholder salience attributes on the adoption of sustainable water consumption strategies.Social implicationsThe research revealed that media, consumers and competitors are powerful, legitimate and urgent stakeholders, respectively. Therefore, the research findings will guide policymakers and nonprofit organizations to support those stakeholders in order to strengthen their power, legitimacy and urgency attributes.Originality/valueAlthough it has been claimed that risk perception has the potential to influence sustainable consumption of natural resources, few studies empirically investigated the association of risk perception of a specific environmental threat with responsible consumption. Moreover, even though there is general agreement in the literature that the adoption of sustainable water consumption strategies is shaped by the degree to which stakeholders exercise their salience attributes, studies that empirically examine the influence of these attributes within the hospitality sector are lacking. Therefore, this study fills a gap in the current literature by empirically examining the influence of managers' risk perception and stakeholder's salience attributes on firms' adoption of sustainable consumption strategies.

scholarly journals Mainstreaming Sustainable Consumption of Seafood Through Enhanced Mandatory Food Labeling

2020 ◽  
Vol 7 ◽  
Author(s):  
Jerneja Penca
Keyword(s):  
Value Chain ◽  
Sustainable Consumption ◽  
Political Influence ◽  
Shared Responsibility ◽  
Food Labeling ◽  
Fisheries Governance ◽  
Ocean Literacy ◽  
Policy Paradigm ◽  
Sustainable Seafood

To contribute to the debate about sustainable seafood consumption, this article considers the role of mandatory food labeling. The article first flags the rise of a policy paradigm of shared responsibility and policy imperatives at various levels calling for increased integration of the citizen/consumer into public regimes, including in fisheries governance. It then explores the options available to citizen/consumers to engage in the fisheries regime in different stages of the value chain and evaluates their readiness to respond to the expectations. Mandatory food labeling of seafood is introduced as an under-unexplored governance tool, alongside the key enabling technological and policy trends. The rise of transparency and traceability, both as norms and a set of technological capabilities, is highlighted as an opportunity for implementation of mandatory seafood labeling. While recognizing equity challenges and various supplementary actions needed to ensure an effective behavioral and attitudinal shift toward more engaged governance (better education and enforcement and an enabling social setting), the article suggests to further explore mandatory labeling within the governance toolbox. It should be particularly relevant in the context of developed markets with global trade and political influence, and as means of fostering ocean literacy and transparent, participative and deliberative kind of governance.

scholarly journals Barista Art: Coffee Education Strategy to The Community

2020 ◽  
Vol 35 (2) ◽  
pp. 127-132
Author(s):  
Arifah Fathia Amani ◽  
Hanifah Ihsaniyati
Keyword(s):  
Young People ◽  
Coffee Consumption ◽  
Journal Articles ◽  
Coffee Shop ◽  
Public Places ◽  
The Public ◽  
The People ◽  
Education Strategy ◽  
Coffee Shops

The phenomenon of coffee consumption is currently rife among young people as a lifestyle. Coffee had become one of the first global commodities. It has become common to find coffee shops, coffee bars, and kiosks. The phenomenon of coffee consumption is related to the role of a barista’s art. Baristas can be said as people who are experts in making coffee. However, while barista is widely known to the public only in the coffee shop even though many places for baristas can introduce coffee, such as in hotels, restaurants, offices or other public places. This paper aims to describe the role of barista art in educating the public about coffee. This paper is a compilation of several journal articles and books related to coffee, coffee culture, baristas, and the art of making coffee. Article references are obtained through Mendeley by selecting references that correspond to each topic of discussion. Discussion topics include Coffee Culture and Coffee Shop, Barista’s Action Art, and Coffee Education through Barista Art. The results showed that the existence of baristas had a very important role in educating coffee to the people of Indonesia, especially introducing archipelago coffee. Barista as the main agent in the dissemination of information about coffee so that it is very necessary to have a characteristic of art that must be possessed by the barista as one of the added values ​​in the dissemination of information about coffee.

scholarly journals KAJIAN MODEL INOVASI AGRIBISNIS KOMODITAS KOPI (Studi Kasus di ‘Kopi Sebagai')

2020 ◽  
Vol 6 (1) ◽  
pp. 339
Author(s):  
Nabilla Nur'Azizah Manika Putri ◽  
Gema Wibawa Mukti
Keyword(s):  
Business Model ◽  
Coffee Consumption ◽  
Business Environment ◽  
The State ◽  
Coffee Shop ◽  
Business Model Canvas ◽  
Depth Interview ◽  
The World ◽  
Target Consumer ◽  
Coffee Shops

The level of coffee consumption in Indonesia reaches 4.6 million packages and Indonesia ranks 6th in the world with the largest coffee consumption in the world. Variants of coffee that have been famous until 2019 are very diverse, originating from various regions such as Java Coffee, Gayo Coffee, and others. The increase in coffee consumption in Indonesia is also supported by globalization which has caused many Coffee Shops to be established in Indonesia, especially in the city of Bandung. Coffee shops in the diverse city of Bandung cause competition among coffee shops, this requires every Coffee Shop entrepreneur to innovate in his business. This study aims to examine how the business innovation used by one of the Coffee Shops in Bandung, namely 'Coffee As' uses the Business Model Canvas in developing its business. The study was conducted using qualitative methods, in-depth interview techniques, and documentation. Business Model Environmental Analysis is carried out to see the state of the business environment to see the state of the market, industry, key trends, and macroeconomics. The results show that 'Coffee As' applies the Business Model Canvas based on Value Proportion with the aim of conveying the value of 'perfect' and the main focus of the target consumer is adults, by providing facilities, services, and the best quality coffee yields from the Pangalengan plantation.

The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity

2018 ◽  
Vol 19 (5) ◽  
pp. 1224-1239 ◽  
Author(s):  
Zohaib Razzaq ◽  
Ali Razzaq ◽  
Salman Yousaf ◽  
Zhao Hong
Keyword(s):  
Developing Countries ◽  
Sustainable Consumption ◽  
Sampling Technique ◽  
Survey Sampling ◽  
Intercept Survey ◽  
Sustainable Fashion ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

The present study aims to elaborate whether sustainable fashion consumption is characterized by emotions or rational thinking and how religiosity influences the motive for the consumers to get involved in sustainable consumption behaviour. A mall intercept survey sampling technique was employed in a large metropolitan area of Pakistan. All scales were adapted from extant literature. It was found out that sustainable fashion is more of a utilitarian aspect of clothing than a hedonistic aspect of clothing. Moreover, religiosity has a strong moderating influence on the relationship between utilitarian and hedonistic shopping values and sustainable fashion consumption. The present study has significant implications for fashion retailers in the developing countries as they need to incorporate sustainability aspects into their production processes more so because developing countries encounter severe mismanagement or scarcity of natural resources. The present study is one of the preliminary researches to investigate sustainable fashion consumption patterns of consumers with distinct disparity between the underlying motives of consumption either catering to utilitarian functions or gratifying hedonistic purposes. Another novelty is examining the moderating impact that religiosity would have on hedonic and utilitarian shopping values towards shaping sustainable behaviour.

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