Modelling Facebook usage among university students in Thailand: the role of emotional attachment in an extended technology acceptance model

2014 ◽  
Vol 24 (4) ◽  
pp. 745-757 ◽  
Author(s):  
Timothy Teo
2021 ◽  
Vol 11 (8) ◽  
pp. 436
Author(s):  
Prageeth Roshan Weerathunga ◽  
W. H. M. S. Samarathunga ◽  
H. N. Rathnayake ◽  
S. B. Agampodi ◽  
Mohammad Nurunnabi ◽  
...  

This study examined the effect of the COVID- 19 pandemic and related events on the use of e-learning, as well as other key determinants of it. The data were collected from 1039 university students in Sri Lanka. To examine the influence of the COVID-19 pandemic, which was viewed through the lens of precipitating events, on the intention–behaviour relationship, we employed the Technology Acceptance Model (TAM) with the inclusion of a moderating variable. While the findings indicated that the COVID-19 pandemic had clearly increased the usage of e-learning, we found no evidence to establish a moderating impact on the intention–behaviour relationship. The empirical model, however, was well fitted to the data, and the key components of the TAM were likewise adequately described by the relevant predictors. Furthermore, attitudes toward e-learning and perceived ease of use emerged as the most important factors in explaining behavioural intention, whereas relevance and experience were shown to be more significant in relation to perceived usefulness and perceived ease of use. Our work is significant because it adds to the existing empirical evidence on e-learning and supports the relevance of TAM in understanding the usage of e-learning even in extreme situations such as the COVID-19 pandemic. Our research has significant implications for educators and other higher education authorities.


2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.


Author(s):  
Teta Stamati ◽  
Athanasios Karantjias ◽  
Drakoulis Martakos

?he transformational role of e-government can be achieved through engagement of the citizens in the e-government rollout and subsequent adoption. The present study integrates constructs from the Technology Acceptance Model, Diffusions of Innovation Theory and Trust Models in order to propose a research model to guide future e-government initiatives. The critical acceptance factors, namely: trust, security, and regulation are analyzed for the citizens’ adoption process. The citizen’s perceptions of electronic services adoption are analyzed based on the case study of the National Governmental Portal.


Sign in / Sign up

Export Citation Format

Share Document