Cognitive Style, Marketing Problem Solving and Case Analysis

1993 ◽  
Vol 3 (2) ◽  
pp. 45-52 ◽  
Author(s):  
Roger P. McIntyre ◽  
Michael P. Mokwa
1991 ◽  
Vol 69 (3_suppl) ◽  
pp. 1071-1074
Author(s):  
Virginia Z. Gordon

It was predicted that those participants who experienced discontinuity (death, divorce, and separations) from their parent(s) in childhood and who had successful careers in adulthood would manifest more innovative than adaptive cognitive styles on the Kirton Adaption-Innovation Inventory. The original research showed 61% of the sample members ( n = 41) experienced family discontinuity. Ninety percent ( n = 37) of the previous participants responded and showed 59% family discontinuity. Fifty-four percent in the follow-up study chose an alternative career path (counterstriving), the same percentage as in the original sample. When both family discontinuity and counterstriving were present, statistically significant innovation scores occurred. Family discontinuity in childhood and a successful career in adulthood are likely to be associated with high striving-motivation and an innovative (paradigm-breaking) problem-solving style.


2021 ◽  
Vol 17 (1) ◽  
pp. 134
Author(s):  
Sutama ◽  
Sofyan Anif ◽  
Sabar Narimo ◽  
Djalal Fuadi ◽  
Diana Purwita Sari ◽  
...  

The main target of the current study is to explain the metacognition of junior high school students with Field Independent (FI) and Field Dependent (FD) cognitive styles in mathematics problem-solving. It should be noted that the statistical population of this study was all junior high school students in the Sragen regency in the 2018/2019 academic year. To reach the research purpose, different instruments such as the cognitive style tests, the problem-solving exercises, and the interview guidance were used. Data analysis was carried out by data collection, data reduction, data presentation, and conclusion. The results indicated that the students who have field-independent cognitive style had high self-confidence that they were able to solve the problem correctly, able to do planning steps, able to make important decisions for themselves, so they can solve the problem properly. Students with FD cognitive style are completely confident that their answer is correct, but they have not yet clarified the steps they need to solve their problems and have not yet focused on their shortcomings in mathematics problem solving, so their task results in mathematics problem-solving incorrectness answer.   Keywords: Cognitive style; Mathematics problem solving; Metacognition


1980 ◽  
Vol 7 (4) ◽  
pp. 206-209 ◽  
Author(s):  
Douglas D. Buche ◽  
John A. Glover

Although cognitive style showed no differential effect of training, students who learned to review research profited significantly.


2008 ◽  
Vol 11 (2) ◽  
pp. 29-45 ◽  
Author(s):  
Kevin LaMont Johnson ◽  
Wade M. Danis ◽  
Marc J. Dollinger

In this study we confirm the often assumed but largely untested belief that entrepreneurs think and behave differently than others. We examine a group of more than 700 nascent entrepreneurs and 400 nonentrepreneurs. We determine the entrepreneurs’ cognitive style propensity for problem solving (Innovator versus Adaptor); we compare their expectations; and, we examine the outcomes (performance and start-up) of their ventures. We find that nascent entrepreneurs are more likely to be overly optimistic Innovators, most people are Adaptors, and oneʼs cognitive style can indeed play a role in the initial development and outcome for the venture, but not always as expected.


1992 ◽  
Vol 11 (3) ◽  
pp. 271-277 ◽  
Author(s):  
Scott G. Isaksen ◽  
K. Brian Dorval ◽  
Geir Kaufmann

The relationship between imagery and creativity was examined using a prediction from the theories of symbolic representation developed by Morris and Hampson [1, 2] and Kaufmann [3–6]. One-hundred and fifty-four college students completed the Kirton Adaption-Innovation Inventory on preferred styles of problem solving and Paivio's Individual Differences Questionnaire on preferred mode of symbolic representation. At a general level, results were in the expected direction for both theories by showing a significant relationship between innovative problem-solving preference and general level of use of conscious modes of symbolic representation. However, results also supported the more specific prediction from Kaufmann's theory that subjects with an innovative preference would have a relatively stronger preference for imaginal over verbal modes of representation.


1994 ◽  
Vol 23 (1) ◽  
pp. 39-51 ◽  
Author(s):  
R. Wilburn Clouse ◽  
Larry N. Garrett

This article describes the application of Case Analysis to a learner-centered computer-based instructional model. The cases illustrated how this model fosters problem solving, creative and rational thinking, logical analysis, and learner-motivation and self directions. Case analysis is used to apply real life situations to a learning environment that can “hook” the case problem to the knowledge and interest level of the adult learner.


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