Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes

Starting from 2009-2018 there has been an increase in the number of hotel resorts in Indonesia, so that the level of competition is higher and building a brand positioning agrotourism-based resort hotels can not only by creating regular marketing campaigns. The study used review data from online platforms tripadvisor.com. This study reveals the brand positioning of resort hotels and mapping the competitive landscape with the UGC approach to identifying the competing attributes of resort hotels in Bali. This study detects brand attributes using customer preferences as well as perceptual performance. Therefore, this study combines content analysis (UGC) and repertory grid (RGA) to answer research objectives. 13,784 customer reviews of the six best beach resort hotels in Bali are used to explore and visualize the competitive landscape. Sample determination techniques in this study using non-probability sampling approach. The findings of this study, identified the dominant agrotourism attributes in Bali are view and garden. This study detected that 66.67% of hotel resorts in Bali have asymmetric competitive model competition. Hotel resorts in Bali is mostly competing on PC1 which is a basic hotel offer. This research not only recommends competing for attributes to strengthen brand positioning in customers' minds but also competes with optimal allocation of hotel resort resources.

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Author response for "Regional differences in beta amyloid plaque deposition and variable response to midlife environmental enrichment in the cortex of APP / PS1 mice"

10.1002/cne.25060/v3/response1 ◽

2020 ◽

Author(s):

Barbora Fulopova ◽

Kimberley E. Stuart ◽

William Bennett ◽

Aidan Bindoff ◽

Anna E. King ◽

...

Keyword(s):

Regional Differences ◽

Environmental Enrichment ◽

Amyloid Plaque ◽

Beta Amyloid ◽

Author Response ◽

Variable Response ◽

Plaque Deposition

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Review for "Regional differences in beta amyloid plaque deposition and variable response to midlife environmental enrichment in the cortex of APP / PS1 mice"

10.1002/cne.25060/v2/review1 ◽

2020 ◽

Author(s):

Elliott J Mufson

Keyword(s):

Regional Differences ◽

Environmental Enrichment ◽

Amyloid Plaque ◽

Beta Amyloid ◽

Variable Response ◽

Plaque Deposition

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Are regional differences in the rate of chronic lung disease affected by survival rate at different gestational age?–A population based study

Klinische Pädiatrie ◽

10.1055/s-0030-1251026 ◽

2010 ◽

Vol 222 (02) ◽

Author(s):

L Gortner

Keyword(s):

Survival Rate ◽

Lung Disease ◽

Gestational Age ◽

Chronic Lung Disease ◽

Regional Differences ◽

Population Based ◽

Population Based Study

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Regional Differences in the Prevalence of the Metabolic Syndrome in Primary Care - Practices in Germany: Allow for Regional Requirements

Deutsches Aerzteblatt Online ◽

10.3238/arztebl.2008.749a ◽

2008 ◽

Author(s):

Christian A. Koch

Keyword(s):

Primary Care ◽

Metabolic Syndrome ◽

Regional Differences ◽

The Metabolic Syndrome ◽

Care Practices ◽

Primary Care Practices

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Lyon – UNESCO’s Creative City of Gastronomy?

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v4i2.395 ◽

2016 ◽

Vol 4 (2) ◽

pp. 126-132 ◽

Cited By ~ 1

Author(s):

Cecilia Avelino Barbosa

Keyword(s):

Cultural Industries ◽

Brand Positioning ◽

City Branding ◽

Structured Interviews ◽

Creative Cities ◽

Marketing Program ◽

Creative City ◽

Territorial Marketing ◽

The World ◽

The City

The fast urbanization in many regions of the world has generated a high competition between cities. In the race for investments and for international presence, some cities have increasingly resorting to the territorial marketing techniques like city branding. One of the strategies of recent years has been to use of creativity and / or labeling of creative city for the promotion of its destination. This phenomenon raises a question whether the city branding programs have worked in accordance with the cultural industries of the territory or if such labels influence the thought of tourists and locals. This paper begins by placing a consideration of the UNESCO Creative Cities Network (UCCN) and the strategies of the Territorial Marketing Program of the city of Lyon in France, Only Lyon. It also raises the question the perception of the target public to each of the current actions through semi-structured interviews which were applied between May and August 2015. Finally, I will try to open a discussion the brand positioning adopted by the city of Lyon

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Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v4i2.392 ◽

2016 ◽

Vol 4 (2) ◽

pp. 84-99 ◽

Cited By ~ 2

Author(s):

Evinc Dogan ◽

Goran Petkovic

Keyword(s):

Nation Branding ◽

Place Marketing ◽

Brand Positioning ◽

Country Branding ◽

Tourism Marketing ◽

Nation Brand ◽

Emerging Themes ◽

Tourism Organization ◽

The Impact ◽

People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning. The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

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Some comparative aspects of a longitudinal growth study in normal spanish children and other longitudinal studies

Acta Endocrinologica ◽

10.1530/acta.0.112s093 ◽

1986 ◽

Vol 113 (4_Suppl) ◽

pp. S93-S97 ◽

Cited By ~ 1

Author(s):

A. FERRANDEZ ◽

E. MAYAYO ◽

M. RODRIGUEZ ◽

J.M. ARNAL ◽

J. CARO ◽

...

Keyword(s):

Longitudinal Studies ◽

Environmental Conditions ◽

Regional Differences ◽

Longitudinal Growth ◽

Growth Study ◽

Growth Studies ◽

Different Populations ◽

Catch Up

Abstract The differences existing among some european longitudinal growth studies make it necessary to be cautious in the use of standards constructed on different populations. The improvement of the environmental conditions during the last 20 years is probably the most important cause of the "catch-up" phenomenon of the spanish stature. It is probable that racial characteristics also play a role, even in the same country as can be appreciated on comparing two spanish longitudinal studies based on children originary from different regions. All of wich indicates the need to use own standards in those countries wich, like ours, have lived through a period of intenses changes. Even exploratory studies of regional differences in the same country seem necesary.

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