The Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness

2016 ◽  
Vol 24 (2) ◽  
pp. 166-185 ◽  
Author(s):  
Mavis T. Adjei ◽  
Edward L. Nowlin ◽  
Tyson Ang
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Collateral Damage ◽  
Perceived Fairness ◽  
Moderating Role

Social Networking Sites Continuance: An Application of Extended Theory of Planned Behaviour

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Himanshu Rajput
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Theory Of Planned Behaviour ◽  
Standard Theory ◽  
Planned Behaviour ◽  
Privacy Concerns ◽  
Proposed Model ◽  
Continued Use ◽  
Moderating Role

Social networking sites (SNSs) have become popular in India with the proliferation of Internet. SNSs have gained the interests of academicians and researchers. The current study is an endeavor to understand the continuance of social networking sites in India. The study applies an extended version of theory of planned behavior. Additional factors privacy concerns and habits were incorporated into the standard theory of planned behaviour. A survey was conducted in a Central University in India. Overall, data was collected from 150 respondents. PLS-SEM was used to test the proposed model. All the hypotheses except the moderating role of habits between intentions and continued use of social networking sites, were supported by the results. Habits were found to affect continued use of social networking sites indirectly through continued intentions.

scholarly journals MODERATING EFFECT OF TECHNOLOGY READINESS ON ADOPTION OF GEOTAGGING TECHNOLOGY AMONG SOCIAL NETWORKING SITES (SNSS) USERS FOR SMART TOURISM

2020 ◽  
Vol 34 (1) ◽  
pp. 47-55
Author(s):  
Mohammad Badruzzaman BHUIYAN ◽  
◽  
Md. Aminul ISLAM ◽  
Md. Ziaul HAQUE ◽  
Chhanda BISWAS ◽  
...  
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Partial Least Square ◽  
Technology Readiness ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
The Relationship ◽  
Moderating Role ◽  
Smart Tourism

More recently social networking sites (SNSs) users are extensively using the emerging geotagging technology for tourism motivation. The study aims to examine the relationship between determinants of geotagging technology and intention to adopt geotag technology as well as the extent to which technology readiness moderates the link between determinants of geotagging technology and intention to adopt geotag technology. Data were collected from a sample of 356 university students by using convenience sampling technique. Partial least square structural equation modelling has been used to measure the results. The empirical outcome uncovers that social influence, performance expectancy and facilitating condition are the factor that have direct impact on SNSs user’s willingness to adopt geotag for smart tourism experience. The present paper enriches UTAUT model by understanding the association between two variables namely effort expectancy and performance expectancy as well as the moderating role of the technology readiness. The findings of the study will assist to SNSs service providers by understanding the moderating role of technology readiness in the relationship between determinants of geotagging technology and intention to adopt geotag technology.

The Moderating Role of State Attachment Anxiety and Avoidance Between Social Anxiety and Social Networking Sites Addiction

2019 ◽  
Vol 123 (3) ◽  
pp. 633-647 ◽  
Author(s):  
Yunxiang Chen ◽  
Ruoxuan Li ◽  
Peng Zhang ◽  
Xiangping Liu
Keyword(s):  
Social Anxiety ◽  
Social Networking ◽  
Social Networking Sites ◽  
Attachment Anxiety ◽  
High State ◽  
Attachment Avoidance ◽  
Self Reports ◽  
Chinese Young Adults ◽  
Moderating Role

This study aims to explore the relationships among social anxiety, social networking sites (SNS) addiction, and SNS addiction tendency and further to examine the moderating role of state attachment anxiety and state attachment avoidance. A sample of Chinese young adults ( N = 437, Mage = 24.21 ± 3.25, 129 males) participated in this study, the data were collected through self-reports. Results revealed that participants’ social anxiety was positively associated with SNS addiction and SNS addiction tendency. State attachment anxiety moderated these two relationships after controlling gender, age, and state attachment avoidance, while state attachment avoidance showed no significant moderating effect. Specifically, the positive relationships between social anxiety and SNS addiction (tendency) were restricted to individuals with low state attachment anxiety. While for individuals with high state attachment anxiety, social anxiety was no longer associated with SNS addiction or SNS addiction tendency. This study contributes to a deeper understanding of state attachment’s moderating role in terms of the relationships between social anxiety and SNS addiction (tendency).

Networked Identities: Exploring the Role of Social Networking to Optimize Event Marketing by Higher Education Institutions in the Middle East

2020 ◽  
Vol 30 (2) ◽  
pp. 180-199
Author(s):  
Mian Muhammad Asim ◽  
Azmat Rasul
Keyword(s):  
Middle East ◽  
Social Networking ◽  
Social Identity Theory ◽  
Social Networking Sites ◽  
Group Affiliation ◽  
Event Marketing ◽  
The Impact ◽  
Moderating Role

This article examines the growing use and influence of two popular social networking sites—Facebook and LinkedIn—in the Middle East. Under the premise of Social Identity theory, we focus on the impact of posting information about academic-related events on social networking sites. We recruited 180 participants in a laboratory-based experiment using a 2 (medium type) × 2 (message valance) × 2 (group affiliation) factorial design to assess the moderating role of medium credibility, electronic word-of-mouth valence (eWOM) and perceived in-group affiliation of the respondents. The results indicate that, under the same moderating conditions, popular and widely used social sites are more capable of generating a positive response from students than sites that are not popular or widely used. In addition, the theoretical and practical implications of the findings are addressed.

The role of social networking sites in the revolution of 25 January 2011 Egyptian

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Arab Spring ◽  
The World ◽  
The Revolution

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.

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