Measuring marginal willingness to pay using conjoint analysis and developing benefit transfer functions in various Asian cities

2016 ◽  
Vol 23 (6) ◽  
pp. 541-552 ◽  
Author(s):  
Koji Tokimatsu ◽  
Masahiko Aicha ◽  
Kentaro Yoshida ◽  
Masahiro Nishio ◽  
Eiichi Endo ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Conjoint Analysis ◽  
Transfer Functions ◽  
Benefit Transfer ◽  
Marginal Willingness To Pay ◽  
Asian Cities

Evaluation of Multiple Benefits of Artificial Streams Augmented with Recycled Water Using Conjoint Analysis

2010 ◽  
Vol 5 (3) ◽  
Author(s):  
H. Yamagata ◽  
D. Yamanaka ◽  
M. Ogoshi ◽  
M. Minamiyama
Keyword(s):  
Environmental Education ◽  
Willingness To Pay ◽  
Conjoint Analysis ◽  
Public Understanding ◽  
Aquatic Habitats ◽  
Recycled Water ◽  
Educational Benefits ◽  
Artificial Streams ◽  
Marginal Willingness To Pay ◽  
Japanese Yen

This study aims at evaluating multiple environmental and educational benefits of artificial streams augmented with recycled water using conjoint analysis. The survey was carried out at Tadotsu Town in Japan where recycled water is used for augmenting artificial streams to restore habitats for firefly regarded as a symbol of “clean water” and to provide opportunity for environmental education such as firefly-watching. Marginal willingness-to-pay for the artificial streams for preserving habitats for firefly, securing hygienic safety to allow body contact, enhancing landscape and providing opportunity for environmental education were estimated at 4,419 Japanese yen (JPY) (US$44), 1,375 JPY (US$14), 4,094 JPY (US$41) and 918 JPY (US$9) per household per year. Those who knew or visited the streams had higher marginal willingness-to-pay for preserving aquatic habitats. And those who attended firefly-watching had high marginal willingness-to-pay for both of preserving aquatic habitats and securing hygienic safety. The results indicated the importance of education at the streams such as firefly-watching for public understanding in habitat preservation and hygienic safety of recycled water.

scholarly journals El distintivo de calidad como indicador de seguridad alimenticia en carne de vacuno y cordero

2011 ◽  
Vol 1 (1) ◽  
pp. 77 ◽  
Author(s):  
Mercedes Sánchez ◽  
Ana Sanjuán ◽  
Georges Akl
Keyword(s):  
Food Safety ◽  
Willingness To Pay ◽  
Human Health ◽  
Conjoint Analysis ◽  
Developed Countries ◽  
Public Concern ◽  
The Public ◽  
Quality Label ◽  
Marginal Willingness To Pay ◽  
Influence Of Food

Consumers in developed countries are becoming increasingly aware of food safety, that is to say, the influence of food on human health. The public concern is deeper for those products, such as beef, that have suffered gravely from disease (BSE). In this paper, the factors that influence the decision of purchasing two products, fresh lamb and beef, are investigated. The linkage between quality labels and attributes of food safety is also studied. Finally, the conjoint analysis is used to discern differences in preferences between consumers of labelled meat and non-consumers and to estimate the marginal willingness to pay for the main attributes, in particular, for the quality label.

scholarly journals An Examination of Consumer Willingness to Pay for Local Products

2015 ◽  
Vol 44 (3) ◽  
pp. 253-274 ◽  
Author(s):  
Aaron Adalja ◽  
James Hanson ◽  
Charles Towe ◽  
Elina Tselepidakis
Keyword(s):  
Willingness To Pay ◽  
Conjoint Analysis ◽  
Random Sample ◽  
Local Food ◽  
Food Products ◽  
The Other ◽  
Local Production

We use data from hypothetical and nonhypothetical choice-based conjoint analysis to estimate willingness to pay for local food products. The survey was administered to three groups: consumers from a buying club with experience with local and grass-fed production markets, a random sample of Maryland residents, and shoppers at a nonspecialty Maryland supermarket. We find that random-sample and supermarket shoppers are willing to pay a premium for local products but view local and grass-fed production as substitutes. Conversely, buying-club members are less willing to pay for local production than the other groups but do not conflate local and grass-fed production.

scholarly journals Revealed Preferences for Diamond Goods

2018 ◽  
Vol 10 (2) ◽  
pp. 83-117 ◽  
Author(s):  
Sam Cosaert
Keyword(s):  
Willingness To Pay ◽  
Observational Data ◽  
Revealed Preference ◽  
Conspicuous Consumption ◽  
Nonparametric Test ◽  
Revealed Preferences ◽  
Marginal Willingness To Pay ◽  
Monitoring Survey

When consumers care not only for the quantity but also the value of a product, it could be rational to purchase products as they become more expensive. This study provides nonparametric—revealed preference—conditions to measure consumers' marginal willingness to pay for value (i.e., diamondness) associated with particular goods. This is the first nonparametric test of price-dependent preferences. The proposed diamondness measure is applied to observational data from the Russia Longitudinal Monitoring Survey. The results show that this diamondness measure is related to a product's visibility to society, which indicates a certain degree of conspicuous consumption. (JEL D12, P36)

Benefit-transfer valuation of a cultural heritage site: the Petroglyph National Monument

2009 ◽  
Vol 15 (1) ◽  
pp. 39-57 ◽  
Author(s):  
CARLOS A. ULIBARRI ◽  
VICTOR C. ULIBARRI
Keyword(s):  
Willingness To Pay ◽  
Cultural Heritage ◽  
Cost Benefit Analysis ◽  
Rock Art ◽  
Economic Value ◽  
Cost Benefit ◽  
Economic Benefits ◽  
Benefit Transfer ◽  
National Monument ◽  
Heritage Site

ABSTRACTThis paper applies a household production framework (Becker, 1971) to infer the economic value of a cultural heritage site, namely, the Petroglyph National Monument, situated in Albuquerque, New Mexico, USA. The empirical analysis uses benefit-transfer techniques from three source studies: those of Bergstrom and Cordell (1991) and Boxall et al. (2003), which concern willingness-to-pay to hike and view rock art sites; and those of Rolfe and Windle (2003, 2006), which concern willingness-to-pay by Aboriginal and general populations to preserve a cultural heritage site containing rock art. The benefit-transfer analysis estimates recreational values between 3.75 million and 7 million dollars per year (depending on perceptions of the cultural attribute quality) and a nonuse value of approximately 12.5 million dollars per year. By comparison the annualized costs of developing/operating the study site are 8.5 million dollars per year. Thus a partial cost-benefit analysis suggests the study site yields net economic benefits upwards of 7.8 million dollars per year.

scholarly journals Analysis of Consumer Preference for Milk Produced through Sustainable Farming: The Case of Mountainous Dairy Farming

2020 ◽  
Vol 12 (7) ◽  
pp. 3039 ◽  
Author(s):  
Kyungsoo Nam ◽  
Heesun Lim ◽  
Byeong-il Ahn
Keyword(s):  
Willingness To Pay ◽  
Dairy Products ◽  
Consumer Preference ◽  
Dairy Farming ◽  
Economic Feasibility ◽  
Consumer Group ◽  
Sustainable Farming ◽  
Livestock Farming ◽  
Marginal Willingness To Pay ◽  
Production Pattern

As income is rising and urbanization progressing, the consumption of meat and dairy products is increasing, especially in developing countries. However, increasing livestock production leads to challenges that need to be addressed, such as yielding environmental pollution and causing climate change. Due to these circumstances, the importance of sustainable livestock farming has been highlighted in order to effectively utilize natural resources and to protect the environment. We analyzed consumers’ preference and willingness to pay for milk, one of the representative dairy products, which was produced in a sustainable way. Among the various attributes of milk, marginal willingness to pay for “performing sustainability” through mountainous farming was estimated to be the biggest. The willingness to pay was revealed to be higher for the consumer group with a high awareness of sustainable farming than the consumer group with low awareness. The empirical results in this study suggest that it is important to consider the economic feasibility of dairy farming by forming a consensus with consumers through publicity and changing the production pattern to promote sustainability.

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