Explicating Social Marketing: What is it, and What isn't It?

2003 ◽  
Vol 8 (4) ◽  
pp. 7-13 ◽  
Author(s):  
Edward W. Maibach
Keyword(s):  
Physical Activity ◽  
Social Marketing ◽  
Public Health Practice ◽  
Clear Understanding ◽  
Starting Point ◽  
Diet And Physical Activity ◽  
Definition Of ◽  
Productive Discussion ◽  
Point Of Reference

This paper briefly describes social marketing for the purpose of differentiating it from other forms of public health practice for which it is often mistaken, and was commissioned to provide a starting point for a conference on the role of social marketing in promoting physical activity and nutrition. To that end, definitions of social marketing are presented, differences between social marketing and educational approaches to behavioral influence are examined, and a brief set of key concepts are suggested. A clear understanding of the two approaches is important in helping program managers decide when, and how best, to use each approach. This paper was commissioned so that conference attendees (Charting the Course for Social Marketing to Promote Diet and Physical Activity, UC Davis, 2002) would have a common point of reference - to debate, to modify, or possibly to accept - with regard to the definition of social marketing. Providing a point of reference was also intended to ensure a productive discussion throughout the conference.

scholarly journals Seven Challenges in Conceptualizing and Assessing Entrepreneurial Skills or Mindsets in Engineering Entrepreneurship Education

2020 ◽  
Vol 10 (11) ◽  
pp. 309
Author(s):  
Constanza Miranda ◽  
Julian Goñi ◽  
Bruk Berhane ◽  
Adam Carberry
Keyword(s):  
Engineering Education ◽  
Entrepreneurship Education ◽  
Business Programs ◽  
Working Definition ◽  
Entrepreneurial Skills ◽  
Educational Challenges ◽  
Starting Point ◽  
Undergraduate Engineering Education ◽  
Definition Of

The growth of undergraduate entrepreneurship education programs and research, both within and outside of business programs, has led to a diverse array of academic literature on this topic. The diversity of perspectives has led to many conceptual and educational challenges that remain unresolved within the literature. The following conceptual paper offers a critical perspective on challenges that have been identified. A narrative-style literature review was conducted to explore challenges emerging from both (a) the practice of teaching entrepreneurship and (b) the definitions and assessment of entrepreneurial mindsets and skills that result from those education processes in entrepreneurship education, particularly within an undergraduate engineering education context. We achieve this objective by discussing previously dispersed sources of literature from disciplines that have critically discussed and explored entrepreneurial themes, such as business education, sociology, psychology, and philosophy. Contemporary debates within multiple disciplines are integrated and organized as challenges to inspire new theoretical discussions among scholars, educators, and other practitioners that can inform a more comprehensive way to conceive and assess entrepreneurship in engineering education. Seven challenges were identified ranging from the definition of entrepreneurship in education to the role of ethics in the teaching and assessment of entrepreneurship. We use these seven challenges and research questions as a starting point for the disambiguation of the working definition of entrepreneurship in the context of engineering education.

scholarly journals Patterns of PCBs and OCPs exposure in a sample of Lebanese adults: The role of diet and physical activity

2019 ◽  
Vol 179 ◽  
pp. 108789 ◽  
Author(s):  
Mireille Harmouche-Karaki ◽  
Yara Mahfouz ◽  
Pascale Salameh ◽  
Joseph Matta ◽  
Khalil Helou ◽  
...  
Keyword(s):  
Physical Activity ◽  
Diet And Physical Activity

scholarly journals Improving pregnant women’s diet and physical activity behaviours: the emergent role of health identity

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
T. Morris ◽  
S. Strömmer ◽  
C. Vogel ◽  
N. C. Harvey ◽  
C. Cooper ◽  
...  
Keyword(s):  
Physical Activity ◽  
Diet And Physical Activity

scholarly journals Nutrition and Muscle Strength, As the Key Component of Sarcopenia: An Overview of Current Evidence

Nutrients ◽  
2019 ◽  
Vol 11 (12) ◽  
pp. 2942 ◽  
Author(s):  
Sian Robinson ◽  
Antoneta Granic ◽  
Avan Aihie Sayer
Keyword(s):  
Physical Activity ◽  
Muscle Strength ◽  
Nutritional Support ◽  
Current Evidence ◽  
Dietary Recommendations ◽  
Muscle Health ◽  
Definition Of ◽  
Older Populations ◽  
Main Message

Much has been achieved by recent research to increase understanding of the links between nutrition and muscle health. Focusing on muscle strength as the key component of sarcopenia, the aim of this overview was to evaluate its links to nutrition, both to variation in habitual diets in older populations, as well as considering supplementation effects in trials. A main message from the reviewed studies is that while many provide suggestive evidence of benefits of higher nutrient intakes and diets of higher quality, findings are inconsistent, and data on muscle strength are often lacking. To assess the potential of optimising diets as a strategy to promote and maintain muscle strength, gaps in current evidence need to be addressed. These include the need for (i) better understanding of individual differences in responsiveness to dietary change, and the need for targeted nutritional support; (ii) clearer distinction between protective and therapeutic actions of diet; and (iii) definition of the role of dietary patterns and their influence on muscle strength, to allow effects of changes in food consumption to be evaluated—particularly when combined with physical activity. Development of this evidence is needed to enable translation into appropriate dietary recommendations for older populations.

scholarly journals Neighborhood and Parental Influences on Diet and Physical Activity Behaviors in Young Low-Income Pediatric Patients

2016 ◽  
Vol 56 (13) ◽  
pp. 1235-1243 ◽  
Author(s):  
Nakiya N. Showell ◽  
Katie Washington Cole ◽  
Katherine Johnson ◽  
Lisa Ross DeCamp ◽  
Megan Bair-Merritt ◽  
...  
Keyword(s):  
Physical Activity ◽  
Young Children ◽  
Low Income ◽  
Behavioral Interventions ◽  
Dynamic Relationship ◽  
Diet And Physical Activity ◽  
The Face ◽  
The Relationship ◽  
Racial Ethnic

This study explores the relationship between neighborhood characteristics and caregiver preferences for establishing diet and physical activity behaviors among low-income African American and Hispanic young children (2-5 years). Primary caregivers of young children were recruited from 2 urban pediatric clinics to participate in focus groups (n = 33). Thematic analysis of transcripts identified 3 themes: neighborhood constraints on desired behaviors, caregivers’ strategies in response to neighborhoods, and caregivers’ sense of agency in the face of neighborhood constraints. This study elucidates the dynamic relationship between neighborhoods and caregiver preferences, their interrelated impacts on establishment of diet and physical activity behaviors among young children, and the important role of caregiver agency in establishing behaviors among young children. To effectively address obesity disparities among young children, primary care behavioral interventions must leverage and support such resilient caregiver responses to neighborhood constraints in order to optimally address racial/ethnic and socioeconomic disparities in obesity among young children.

Social Marketing’s Strengths, Weaknesses, Opportunities, and Threats (SWOT): A Commentary

2019 ◽  
Vol 25 (4) ◽  
pp. 231-242 ◽  
Author(s):  
Sameer Deshpande
Keyword(s):  
Social Marketing ◽  
Swot Analysis ◽  
Marketing Research ◽  
Research And Practice ◽  
Key Stakeholders ◽  
Past Half Century ◽  
Boundary Definition ◽  
Or Practice ◽  
Definition Of

Background: Over the past half century, social marketing has come into its own, both as a discipline and a practice, for creating positive social outcomes. However, as the operating environment continues to evolve, the role of social marketing in the change landscape requires consideration. Focus of the article: In this article, the author presents a commentary on the present and future role of social marketing research and practice through the lens of a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Topics discussed in the analysis include the boundary definition of social marketing, modalities of practice, sources of funding, the complexity of target issues, and professional standing and competition. Importance to the social marketing field: Critical analysis of social marketing research and practice can assist to maintain and grow its relevance and adoption among key stakeholders. Recommendations for Research or Practice: Several recommendations are made for addressing the issues identified in the SWOT analysis. These include conscious effort to market social marketing; clarify the concept of audience orientation when designing social marketing solutions; address specific research questions that produce academic and managerial insights; utilize corporate partnerships creatively; offer social marketing course to retain accreditation of professions such as marketing, public health, environmental studies, or public administration; and, encourage documentation of initiatives. Limitations: The discussion presented here is based purely on opinions and experience of the author.

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