Quit and Win Contests: A Social Marketing Success Story

2007 ◽  
Vol 13 (1) ◽  
pp. 31-52 ◽  
Author(s):  
Anne M. Lavack ◽  
Lisa Watson ◽  
Julie Markwart
Keyword(s):  
Smoking Cessation ◽  
Social Marketing ◽  
Great Success ◽  
Structural Components ◽  
Success Story ◽  
Supportive Environment ◽  
Quit Smoking ◽  
The World ◽  
The Future ◽  
Social Marketing Campaigns

Quit and Win contests are social marketing campaigns that have met with great success in achieving smoking cessation. They have been organized in over 80 countries around the world, have had over 2 million smokers participate, and have helped an estimated 150,000 smokers quit. Quit and Win contests work by offering prize incentives and a supportive environment to smokers who wish to quit smoking. This article examines the structural components of Quit and Win programs that make them successful social marketing campaigns, along with the measures used to determine their success. Recommendations are provided for increasing the success of Quit and Win programs in the future. This review also provides useful lessons for the development of other types of social marketing campaigns.

Kick the habit: a social marketing campaign by Aboriginal communities in NSW

2014 ◽  
Vol 20 (4) ◽  
pp. 327 ◽  
Author(s):  
M. A. Campbell ◽  
S. Finlay ◽  
K. Lucas ◽  
N. Neal ◽  
R. Williams
Keyword(s):  
Smoking Cessation ◽  
Tobacco Control ◽  
Social Marketing ◽  
Culturally Relevant ◽  
Community Members ◽  
Aboriginal Communities ◽  
Aboriginal Community ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Social Marketing Campaigns

Tackling smoking is an integral component of efforts to improve health outcomes in Aboriginal communities. Social marketing is an effective strategy for promoting healthy attitudes and influencing behaviours; however, there is little evidence for its success in reducing smoking rates in Aboriginal communities. This paper outlines the development, implementation and evaluation of Kick the Habit Phase 2, an innovative tobacco control social marketing campaign in Aboriginal communities in New South Wales (NSW). The Aboriginal Health & Medical Research Council worked with three Aboriginal communities and a creative agency to develop locally tailored, culturally relevant social marketing campaigns. Each community determined the target audience and main messages, and identified appropriate local champions and marketing tools. Mixed methods were used to evaluate the campaign, including surveys and interviews with community members and Aboriginal Community Controlled Health Service staff. Community survey participants demonstrated high recall of smoking cessation messages, particularly for messages and images specific to the Kick the Habit campaign. Staff participating in interviews reported an increased level of interest from community members in smoking cessation programs, as well as increased confidence and skills in developing further social marketing campaigns. Aboriginal community-driven social marketing campaigns in tobacco control can build capacity, are culturally relevant and lead to high rates of recall in Aboriginal communities.

scholarly journals A Study on the Relationship Between Smoking Reasons Evaluation and Smoking Cessation Attempt of Smokers -- Based on a Cross-sectional Survey in Beijing's Community

2020 ◽  
Author(s):  
Han Liu ◽  
Xinran Qi ◽  
Qianying Jin ◽  
Hanqiao Ma ◽  
Xingming Li
Keyword(s):  
Smoking Cessation ◽  
Logistic Regression ◽  
Physical Dependence ◽  
Tobacco Dependence ◽  
Related Factors ◽  
Cross Sectional ◽  
Supportive Environment ◽  
Quit Smoking ◽  
Smoking Addiction ◽  
The Relationship

Abstract Background：The reason for smoking causes people to smoke in their daily life. It is the main factor hindering the success of quitting smoking. This study analyzed the differences and characteristics of tobacco dependence patients with different smoking causes in their past smoking cessation behaviors, to understand the relationship between smoking cessation behaviors and smoking causes, and provide a reference for the innovation of the tobacco dependence management model.Methods：Based on a cross-sectional epidemiological study, a total of tobacco dependence patients over 18 years old to quit smoking were recruited from various communities in Beijing. The survey included basic demographic information, tobacco use, attempts to quit, reasons for smoking, etc. Analysis of variance and dichotomous Logistic Regression was used to investigate the relationship between smoking causes and smoking cessation behaviors and their duration.Results：A total of 673 participants were recruited, including 611 males (90.8%), 428 smokers (63.6%) and 245 males (36.4%) who tried to quit smoking. ANOVA was used to find that the attempts to quit smoking were statistically correlated with scores of sedation, stimulation, smoking addiction, and automatism (all p<0.05). Sedation (OR=1.111, 95%CI: 1.011-1.220), smoking addiction, (OR=1.152, 95%CI: 1.034-1.282) and automatism (OR=1.119, 95%CI: 1.000~1.251) were found statistically related the attempts to quit smoking by the Logistic regression model. The mean scores of hand and mouth activity, hedonic sedation, stimulation, smoking addiction, and auxiliary factors were statistically significant in different smoking cessation duration groups (all p<0.05), and sedative factors were negatively related factors for smoking cessation duration (OR=0.911, 95%CI: 0.827-1.002).Conclusion：Most residents try to quit smoking only when they are heavily physiologically dependent or even physically unwell. The success or failure of smoking cessation is closely related to social psychology and physical dependence. Most smokers only try to quit by their own will without professional help. Lack of a supportive environment and other people's understanding is a major cause of smoking cessation failure. Creating a smoke-free supportive environment should be an important part of community tobacco control and smoking cessation efforts.Fund program: Supported by the Foundation of National Key R&D Program of China (2017YFC1309400)

Freeze-fracture cytochemistry: A goal set by Russell Steere in 1957

1993 ◽  
Vol 51 ◽  
pp. 60-61
Author(s):  
Nicholas J Severs
Keyword(s):  
Chemical Nature ◽  
Biological Systems ◽  
Freeze Fracture ◽  
Structural Components ◽  
Major Goal ◽  
Membrane Biology ◽  
Routine Application ◽  
The Future ◽  
Freeze Etching

In his pioneering demonstration of the potential of freeze-etching in biological systems, Russell Steere assessed the future promise and limitations of the technique with remarkable foresight. Item 2 in his list of inherent difficulties as they then stood stated “The chemical nature of the objects seen in the replica cannot be determined”. This defined a major goal for practitioners of freeze-fracture which, for more than a decade, seemed unattainable. It was not until the introduction of the label-fracture-etch technique in the early 1970s that the mould was broken, and not until the following decade that the full scope of modern freeze-fracture cytochemistry took shape. The culmination of these developments in the 1990s now equips the researcher with a set of effective techniques for routine application in cell and membrane biology.Freeze-fracture cytochemical techniques are all designed to provide information on the chemical nature of structural components revealed by freeze-fracture, but differ in how this is achieved, in precisely what type of information is obtained, and in which types of specimen can be studied.

Becoming Politicized

2017 ◽  
Vol 225 (4) ◽  
pp. 324-335 ◽  
Author(s):  
Dimitrios Barkas ◽  
Xenia Chryssochoou
Keyword(s):  
Collective Identity ◽  
Political Socialization ◽  
Greek Society ◽  
Economic Vulnerability ◽  
The World ◽  
The Future ◽  
Identity Model ◽  
Beliefs About The Future ◽  
Of Greece ◽  
The Way

Abstract. This research took place just after the end of the protests following the killing of a 16-year-old boy by a policeman in Greece in December 2008. Participants (N = 224) were 16-year-olds in different schools in Attiki. Informed by the Politicized Collective Identity Model ( Simon & Klandermans, 2001 ), a questionnaire measuring grievances, adversarial attributions, emotions, vulnerability, identifications with students and activists, and questions about justice and Greek society in the future, as well as about youngsters’ participation in different actions, was completed. Four profiles of the participants emerged from a cluster analysis using representations of the conflict, emotions, and identifications with activists and students. These profiles differed on beliefs about the future of Greece, participants’ economic vulnerability, and forms of participation. Importantly, the clusters corresponded to students from schools of different socioeconomic areas. The results indicate that the way young people interpret the events and the context, their levels of identification, and the way they represent society are important factors of their political socialization that impacts on their forms of participation. Political socialization seems to be related to youngsters’ position in society which probably constitutes an important anchoring point of their interpretation of the world.

Two Years after the Crisis: Do Risks of the Second Wave Become Stronger?

2011 ◽  
pp. 4-20
Author(s):  
M. Ershov
Keyword(s):  
High Risk ◽  
World Economy ◽  
External Shocks ◽  
Global Imbalances ◽  
Russian Economy ◽  
The World ◽  
The Future ◽  
Second Wave

With signs of normalization seemingly in place in the world economy, a number of problems show the possibility of aggravation in the future. The volume of derivatives in American banks grows significantly, high risk instruments are back in place and their use becomes more active, global imbalances increase. All of the above requires thorough approaches when creating mechanisms which can neutralize external shocks for the Russian economy and make it possible to develop in the new post-crisis environment.

Penerapan Rinfo Sebagai Media Pendukung Untuk Proses Pembelajaran Pada Perguruan Tinggi Raharja

CCIT Journal ◽  
2014 ◽  
Vol 8 (1) ◽  
pp. 101-115
Author(s):  
Untung Rahardja ◽  
Khanna Tiara ◽  
Ray Indra Taufik Wijaya
Keyword(s):  
Learning Process ◽  
Human Life ◽  
Learning Tools ◽  
Integrated Learning ◽  
Civilizing Process ◽  
The World ◽  
The Future ◽  
Two Factors ◽  
Life Education ◽  
New Generation

Education is an important factor in human life. According to Ki Hajar Dewantara, education is a civilizing process that a business gives high values ??to the new generation in a society that is not only maintenance but also with a view to promote and develop the culture of the nobility toward human life. Education is a human investment that can be used now and in the future. One other important factor in supporting human life in addition to education, which is technology. In this globalization era, technology has touched every joint of human life. The combination of these two factors will be a new innovation in the world of education. The innovation has been implemented by Raharja College, namely the use of the method iLearning (Integrated Learning) in the learning process. Where such learning has been online based. ILearning method consists of TPI (Ten Pillars of IT iLearning). Rinfo is one of the ten pillars, where it became an official email used by the whole community’s in Raharja College to communicate with each other. Rinfo is Gmail, which is adapted from the Google platform with typical raharja.info as its domain. This Rinfo is a medium of communication, as well as a tool to support the learning process in Raharja College. Because in addition to integrated with TPi, this Rinfo was connected also support with other learning tools, such as Docs, Drive, Sites, and other supporting tools.

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