Media diversity and the global superplayers: operationalising pluralism for a digital media market

2016 ◽  
Vol 13 (3) ◽  
pp. 170-186 ◽  
Author(s):  
Helle Sjøvaag
Keyword(s):  
Digital Media ◽  
Media Diversity ◽  
Media Market

Iraqi media entrepreneurs across social media: Factors and challenges

2020 ◽  
Author(s):  
Ahmed Omar Bali ◽  
Sherko Jabar ◽  
Hazhar Jalal ◽  
Mahdi Sofi-Karim
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Low Cost ◽  
Communication Technologies ◽  
International Media ◽  
New Era ◽  
The Media ◽  
Media Firms ◽  
Media Market

Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.

scholarly journals Accessibility and digital media: exploring economic and social opportunities for inclusive design

2021 ◽  
Author(s):  
Natali Osadchin
Keyword(s):  
Digital Media ◽  
Academic Research ◽  
Web Design ◽  
Design Guidelines ◽  
Assistive Technologies ◽  
Point Of View ◽  
Significant Progress ◽  
Mobility Barriers ◽  
Social Opportunities ◽  
Media Market

The following paper explores the digital media market from an accessibility point of view; what does digital accessibility look like today? What further efforts are needed to ensure digital media products and services are in compliance with universal design practices? The paper will be supplemented by both academic research, as well as ethnographic accounts of the author’s experiences whilst working on AccessNow, a web service aimed at lifting mobility barriers. Topics explored include the disenfranchisement of people with disabilities in consumerist society, the dichotomy of the medical and social models, as well as a brief overview of universal web design, accessible gaming, and existing assistive technologies. Findings show there has been significant progress towards the incorporation of accessibility design guidelines, however, the process is slow and adopted by few. There is a significant gap in the accessible digital media market, which may be an enticing opportunity for economic investment.

Digital Technologies in TV and Transformation of Media Market

2015 ◽  
pp. 92-103
Author(s):  
N. Rozanova ◽  
A. Yushin
Keyword(s):  
Digital Media ◽  
Structure Type ◽  
Television Industry ◽  
Digital Revolution ◽  
Global Competitiveness ◽  
Digital Devices ◽  
Cultural Phenomenon ◽  
Digital Era ◽  
New Phenomena ◽  
Media Market

The article analyzes new phenomena in the field of television associated with the digital era, in particular, the transformation of media market under the influence of technological, economic, financial and institutional factors of digitalization. Contemporary international and Russian television industry is in the process of digital revolution. The era of traditional television as a typical broadcasting technology, a traditional social, economic and cultural phenomenon, has come to an end. We are on the verge of a global and irrevocable shift to mass utilization of various digital devices that certainly affect the positions of television as a separate industry. Modern television is outlined as a part of a wide digital media market, just a segment of a highly competitive entertainment structure with complex network interactions. In terms of Russia, the new phenomena accompanying the evolution of media and television markets in the process of digitalization urgently need an economic analysis. In what direction is it necessary to develop the local broadcasting? Is there a sound commercial future of national and regional television companies? What lessons can extract Russia from world experience? What else does Russian television need to improve efficiency and global competitiveness? These issues are detail considered in the article. Trends and obstacles for the implementation of a prospective business model for Russian TV are shown. It is concluded that successful development of the Russian television industry is possible only under the conditions of efficient formation of a fundamentally new configuration of a multi-market structure type.

Iraqi media entrepreneurs across social media: Factors and challenges

2020 ◽  
Vol 00 (00) ◽  
pp. 1-18
Author(s):  
Ahmed Omar Bali ◽  
Sherko Jabar ◽  
Hazhar Jalal ◽  
Mahdi Sofi-Karim
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Low Cost ◽  
Communication Technologies ◽  
International Media ◽  
New Era ◽  
The Media ◽  
Media Firms ◽  
Media Market

Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.

scholarly journals CONCEPTUALIZATION OF THE DIGITAL MEDIA MARKET IN THE CONTEXT OF THE WORLD ECONOMY

2020 ◽  
pp. 85-95
Author(s):  
O. A. Pryiatelchuk ◽  
A. A. Bekh
Keyword(s):  
Video Games ◽  
Digital Media ◽  
World Economy ◽  
Business Models ◽  
New Technologies ◽  
Video On Demand ◽  
Growth Potential ◽  
Digital Format ◽  
The World ◽  
Media Market

The advent of new technologies, such as portative computers and the internet, favoured the formation and development of a new market — digital media market. In the past 15 years technologies have grown exponentially within media and entertainment, fundamentally affecting film, television, publishing, music and video games industries with new competition, innovative business models and new product landscapes. Thus, the digital media market, with its disruptive influence and growth potential, requires the comprehensive explanation and definition. The article raises a problem of digital media market lacking its clear conceptualization in the context of the world economy. The article provides a thorough analysis of existing researches of the digital media market and the overview of its place in the modern industry classifications. The authors enunciate their own up-to-date definition of digital media, which is the following: “Digital media refer to products and services in the digital format, produced by the media and entertainment industry group (according to The Global Industry Classification Standard), which can be created, viewed, distributed, modified and preserved through different digital devices.” The following structure of the modern digital media market was compiled: it consists of 7 segments, namely video-on-demand, video games, e-publishing, digital audio, social media, search engines and digital advertising.

scholarly journals Accessibility and digital media: exploring economic and social opportunities for inclusive design

2021 ◽  
Author(s):  
Natali Osadchin
Keyword(s):  
Digital Media ◽  
Academic Research ◽  
Web Design ◽  
Design Guidelines ◽  
Assistive Technologies ◽  
Point Of View ◽  
Significant Progress ◽  
Mobility Barriers ◽  
Social Opportunities ◽  
Media Market

The following paper explores the digital media market from an accessibility point of view; what does digital accessibility look like today? What further efforts are needed to ensure digital media products and services are in compliance with universal design practices? The paper will be supplemented by both academic research, as well as ethnographic accounts of the author’s experiences whilst working on AccessNow, a web service aimed at lifting mobility barriers. Topics explored include the disenfranchisement of people with disabilities in consumerist society, the dichotomy of the medical and social models, as well as a brief overview of universal web design, accessible gaming, and existing assistive technologies. Findings show there has been significant progress towards the incorporation of accessibility design guidelines, however, the process is slow and adopted by few. There is a significant gap in the accessible digital media market, which may be an enticing opportunity for economic investment.

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