New Media, Market Competition, and Media Diversity: An Examination of Taiwan’s Terrestrial TV Market from 1986 to 2002

Author(s):  
Shu-Chu Sarrina Li ◽  
Yi-Ching Liu ◽  
Chen-Yi Lee
2006 ◽  
Vol 34 (2) ◽  
Author(s):  
Jan van Cuilenburg

Abstract Abstract Marktfalen levert steeds minder deugdelijke argumenten voor mediabeleid op. Zo laat empirisch onderzoek naar de Nederlandse televisiemarkt zien dat commerciële omroepen, naast de publieke omroep, ook sterk bijdragen aan de media performance van de totale markt, gemeten in termen van zowel diversiteit als profusie. Voor de legitimatie van de publieke omroep moet gezocht worden naar nieuwe argumenten. Recente studies voor de bbc naar haar public value voor de Britse samenleving leveren modellen op, waarmee de maatschappelijke waarde van de publieke omroep kan worden vastgesteld.


Author(s):  
Ahmed Omar Bali ◽  
Sherko Jabar ◽  
Hazhar Jalal ◽  
Mahdi Sofi-Karim

Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.


2021 ◽  
Vol 2 (2) ◽  
pp. 144-159
Author(s):  
Iis Eka Wulandari

The development of information technology contributes to creating media diversity. This rapid development has triggered a shift in the availability of access from limited access to abundant media. The birth of cyber media is one sign of this diversity. However, not everything that develops has a positive impact, but many audiences complain about the reality that has entered the era of a world crowded with media. The existence of this phenomenon gives rise to freedom in the creation and dissemination of information which leads to the delivery of irresponsible messages. So that the phenomenon of the spread of fake news or hoaxes is increasing significantly in Indonesia and even in the world. Unfortunately, most netizens who take part in this new media era do not pay attention to cyber media law and ethics. In addition, they also lack knowledge about what, why and how media literacy is applied. From the emergence of this problem, it is important for netizens and audiences to know the importance of digital intelligence, as an effort to reduce the consumptive behavior of the global community in consuming information from hoax crimes.. Keywords: Cyber Media, Hoax, Digital Intelligence


Author(s):  
Melis Kaytaz Yiğit ◽  
Özge Kirezli

With globalizing world, formal and the dimensional structure of market competition has been changing dramatically. In such a rapidly changing environment, companies should not just meet unlimited consumer needs, but also adopt a certain social responsibility philiosophy towards the society. In that sense, corporate social responsibility is one of the important concepts that play a role in formation of positive perceptions of the target groups. The purpose of this chapter is to understand the changing nature of corporate social responsibility (CSR) over years, and also find the effect of social media on communicating corporate social responsibility. In that sense, firstly the need for CSR is to be discussed in different perspectives. Alternative definitions are provided over years to sense the evolving nature of the concept. Then in the last part, new media and social media's impact on CSR, as of benefits/challenges provided and alternative social media tools to be used in communication, are discussed.


2020 ◽  
Vol 25 (4) ◽  
pp. 797-807
Author(s):  
Danara B. Kurmanova ◽  
Mohsen Zarifian

Article analyzes the media market of Georgia, particularly, the main preferences of the audience in the field of traditional and new media. The review is relevant, since the National Statistics Agency of Georgia has not yet conducted extensive research in the field of media. There are some separated reports and ratings, however, they are conducted by international funds. Thus, they do not study the media market in Georgia systematically, so these reports are partial and inferior. Purpose of the study was to identify the main changes in the field of media consumption in Georgia in the following categories: print, television, radio and new media. The transformation of the media environment served as the main hypothesis of the study. The coronavirus pandemic has accelerated the digitalization of Georgian media, exacerbating the crisis in the print sector and making Internet sites more attractive for large holdings and independent authors in the face of an economic downturn in the media market and optimization. To identify the data, the methods of content analysis, observation and sociological survey were used. Particular attention is paid to the trends that have emerged in the media market in Georgia since the beginning of the pandemic - the main dynamic changes in the Georgian segment of Facebook, the development of the cartoon genre and the preferences of users of social networks. The study covered a number of factors affecting media consumption in Georgia: the age of information consumers, their geographic and social position, national mentality, and the level of religiosity. The results of the study demonstrate a high degree of mediatization of religion in Georgia, manifested in the fact that the church has become an opinion leader, determining the point of view of the majority regarding the topic of the coronavirus pandemic. According to the results of the conducted survey, the population of Georgia began to watch TV and radio more often. The level of interest in social networks has also increased - in particular, in blogs, both in Georgian and in Russian.


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