Iraqi media entrepreneurs across social media: Factors and challenges

2020 ◽  
Author(s):  
Ahmed Omar Bali ◽  
Sherko Jabar ◽  
Hazhar Jalal ◽  
Mahdi Sofi-Karim
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Low Cost ◽  
Communication Technologies ◽  
International Media ◽  
New Era ◽  
The Media ◽  
Media Firms ◽  
Media Market

Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.

Iraqi media entrepreneurs across social media: Factors and challenges

2020 ◽  
Vol 00 (00) ◽  
pp. 1-18
Author(s):  
Ahmed Omar Bali ◽  
Sherko Jabar ◽  
Hazhar Jalal ◽  
Mahdi Sofi-Karim
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Low Cost ◽  
Communication Technologies ◽  
International Media ◽  
New Era ◽  
The Media ◽  
Media Firms ◽  
Media Market

Influenced by digital technologies, the cost of media production has considerably decreased, and the traditional media is faced with new agile, flexible and low-cost media entrepreneurs. This article examines the dynamics of the Iraqi media market transformation with an emphasis on factors that help to merge media entrepreneurs and digital media firms that target an audience on social media. A qualitative method was adopted in this study using open, in-depth interviews with nineteen media entrepreneurs and three managers of media firms. The study revealed that relative freedom and advanced communication technologies have encouraged media entrepreneurs to drive the new media on producing short videos and broadcast them on social media, which has become popular among media consumers. This new era in Iraqi media entrepreneurship has created an abstract space in which media entrepreneurs get involved in the media market, collaborate with international media and deliver values through the use of user-generated content and flexible journalism. This opportunity is shaped by three key interrelated factors: first, the relative freedom of journalism that resulted from the political environment, current regulations and advanced communication technologies that provide more space of freedom; second, the development of communication technologies that allow journalists and media entrepreneurs to employ the media market effectively; third, the emergence of media entrepreneurs themselves who are convinced to seize the opportunities presented by the two previous factors.

Content Provision in the Media Market with Single-Homing and Multi-Homing Consumers

2020 ◽  
Vol 19 (1) ◽  
pp. 43-83
Author(s):  
Armando J. Garcia Pires
Keyword(s):  
Social Media ◽  
Social Welfare ◽  
Consumer Surplus ◽  
Current Debate ◽  
The Media ◽  
Content Provision ◽  
Set Up ◽  
Media Firms ◽  
Ideal Variety ◽  
Media Market

AbstractIn this paper, we analyze the effects on content provision in the news market of single-homing (i.e. when readers consume news from just one outlet) and multi-homing (i.e. when readers can choose to consume news from competing outlets). Media firms compete on content provision and on advertising revenues. Readers have an ideal variety of content and experience a disutility from consuming news that differs from their ideal variety. In addition, readers have a preference for single-homing and for multi-homing. In this set-up, we show that media firms only diversify content with single-homing, but not with multi-homing. The reason for this is that competition for readers and advertising is lower under multi-homing than under single-homing, since multi-homing readers consume from all media outlets. We derive the consequences of single-homing and multi-homing for profits, consumer surplus and social welfare. We also discuss the implications of our results for the current debate in the media market related with social media and echo chambers.

New media, old paradigms: News representations of technology in adolescent sexual assault

2019 ◽  
Vol 16 (3) ◽  
pp. 415-430
Author(s):  
Anna Gjika
Keyword(s):  
Social Media ◽  
Sexual Assault ◽  
New Media ◽  
Digital Media ◽  
Thematic Analysis ◽  
News Coverage ◽  
Media Portrayals ◽  
Mainstream Media ◽  
The Media ◽  
Cautionary Tales

This study examines news coverage of the Steubenville, Audrie Pott and Daisy Coleman cases, three highly publicized instances of sexual assault featuring teens and the use of digital media to capture and distribute the incidents. Thematic analysis of 146 articles on the assaults was conducted to identify mainstream media portrayals of emerging technologies in relation to each sex crime, and the problem of sexual assault and rape culture, more broadly. Prevailing news themes in the reporting include technology as a model witness, evidence-gatherer and mobilizer, and threat. The focus on technology in these stories, I argue, detracts from considerations of the underlying sexual violence and its causes, and contributes to the media reframing the incidents as cautionary tales about youth and social media. My analysis also suggests the discourses about digital media in the coverage reinforce existing deterministic understandings of new media platforms, and reproduce risk and responsibilization narratives pertaining to youth, sexuality and technology.

scholarly journals Digital Public Sphere and Palestine-Israel conflict: A Conceptual Analysis of News Coverage

2021 ◽  
Vol 5 (1) ◽  
pp. 168-178
Author(s):  
Musharaf Zahoor ◽  
Najma Sadiq
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Media Coverage ◽  
News Coverage ◽  
Cost Effective ◽  
Communication Technologies ◽  
Future Research ◽  
News Organizations ◽  
Conflict Information

The news coverage of conflicts has transformed with the introduction of digital media. The available literature on media coverage of Palestine-Israel conflict is mainly focused on traditional news coverage or social media dimension of the conflict information. There exists a literature gap on social media coverage of Palestine-Israel conflict by the traditional news organizations. This study explores the changing pattern of traditional media’s coverage of the longstanding conflict in the wake of new communication technologies through appraisal of the existing literature. The analysis revealed that the traditional news organizations have adopted social networking platforms as a business model to cover Palestine-Israel conflict. It was found that the traditional news outlets use the new media because it is cost-effective and have instantaneous outreach to maximum number of netizens. The new tools of communication offer multimedia platforms where conflict-related text, videos and images can be posted simultaneously. The study proposes to conduct future research on media-conflict relationship by focusing the use of new communication tools by the traditional media.

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

Confessions and Tweets: Social Media and Everyday Experience in the Israel Defense Forces

2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Social Networking Sites ◽  
First Generation ◽  
Armed Forces ◽  
Military Life ◽  
The Social ◽  
Israel Defense Forces ◽  
Israeli Soldiers

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals Strategi Pengarang Ghosty’s Menghadapi Persaingan Komik Digital (Studi pada Komik Ghosty’s)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 21
Author(s):  
Elias Benny Alricoh ◽  
Sinta Paramita ◽  
Nigar Pandrianto
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Analysis ◽  
Digital Media ◽  
Print Media ◽  
Analysis Method ◽  
Technology Products ◽  
Descriptive Qualitative

Technology is developing rapidly, technology products are created to provide convenience to the community, which is new media. When through the development of technology, the spread of comics is also widely spread, comics that were originally using print media are now developing using digital media. To disseminate comic content, digital comic authors now using social media to promote their comics to a large extent. So digital comic authors need a strategy to disseminate digital comic content, attract readers, and get collaborative offers to raise their name. In this research the authors used a descriptive qualitative analysis method, to find out the strategies used by Ghosty's comic authors in spreading, and raising their names. The author collected data by interviewing the author of Ghosty's Comic, and his friends at once readers to get the data needed in this research. The results of this reserach illustrate that it is important to use strategies to create interesting digital comic content so that the Ghosty's comics can get collaborations such as Tokopedia, Orang Tua Group, Line Webtoon.Teknologi berkembang dengan pesat, banyak produk teknologi diciptakan untuk memberikan kemudahan pada masyarakat, salah satunya adalah media baru. Saat melalui perkembangan teknologi medium penyebaran komik juga meluas, komik yang semula menggunakan media cetak kini berkembang menggunakan media digital. Untuk menyebarkan konten komik, pengarang komik digital kini menggunakan media sosial untuk mempromosikan komiknya ke kalangan yang luas. Maka pengarang komik digital memerlukan sebuah strategi untuk melakukan penyebaran konten komik digital, menarik pembaca, dan mendapatkan tawaran kolaborasi untuk membesarkan namanya. Pada penelitian ini penulis menggunakan metode kualitatif deskriptif analisis,  untuk mengetahui strategi yang digunakan pengarang komik Ghosty’s dalam menyebarkan, dan membesarkan namanya. Penulis mengumpulkan data dengan melakukan wawancara dengan pengarang komik Ghosty’s, dan teman sekaligus pembacanya untuk mendapatkan data yang diperlukan dalam penelitian ini. Hasil dari penelitian ini menggambarkan bahwa pentingnya menggunakan strategi untuk membuat konten komik digital yang menarik sehingga dengan besarnya nama komik Ghosty’s bisa mendapatkan kolaborasi seperti Tokopedia, Orang Tua Group, Line Webtoon.

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals Who Keeps the Gate? Digital Gatekeeping in New Media

2021 ◽  
Vol 64 (2 (246)) ◽  
pp. 91-99
Author(s):  
Karolina Pałka-Suchojad
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Progress ◽  
Media Ecosystem ◽  
The Media ◽  
Echo Chamber ◽  
New Perspective ◽  
Network Diffusion

This article is the result of noticing the need to transpose the gatekeeping theory. Technological progress has left its mark on the media ecosystem, generating and then strengthening the convergence processes, and has also changed the understanding of gatekeeping. The architecture of new media, especially social media, places gatekeeping in the context of the network. This allows one to look at the classically understood process from a new perspective, in which the key is to base the concept on network diffusion. Contemporary gatekeeping should be analyzed in the context of such mechanisms as: information bubble, echo chamber, filtering information by users and algorithms. Basic conceptual categories, the gate and the keeper, are also modified. There is a noticeable trend towards the transformation of gatekeeping towards gatewatching, in which social media users do not create their own gates, but observe and use already existing gates. Gatekeeping in the era of social media makes the audience an important element of it, moving towards secondary gatekeeping.

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