scholarly journals Problems of improving the management of marketing channels in retail chains in the sale of agricultural products

2021 ◽  
Vol 839 (2) ◽  
pp. 022060
Author(s):  
O A Nezamova ◽  
J A Olentsova
Keyword(s):  
Marketing Channels ◽  
Agricultural Products ◽  
Retail Chains

E-Commerce Berbasis Marketplace Dalam Upaya Mempersingkat Distribusi Penjualan Hasil Pertanian

2017 ◽  
Vol 1 (2) ◽  
pp. 131-136 ◽  
Author(s):  
Deni Apriadi ◽  
Arie Yandi Saputra
Keyword(s):  
Agricultural Sector ◽  
Positive Influence ◽  
End Users ◽  
Marketing Channels ◽  
Agricultural Products ◽  
The Other ◽  
Media Campaign ◽  
Community Groups ◽  
Distribution Chain ◽  
Production Demand

The agricultural sector has an important role in supporting the Indonesian economy. But on the other hand, sometimes many community groups do not benefit due to problems that arise because the distribution chain of agricultural products are long enough, especially for farmers and consumers (end users). Of course the situation must be improved, so that the agricultural products of Indonesia can be enjoyed by consumers or farmers with proper. One of its efforts is by establishing an e-commerce based e-commerce system in agriculture. E-commerce based ecommerce system can be used as an alternative for farmers, used as a media campaign, communication and information and can cut the distribution chain of agricultural products marketing. The benefits felt by farmers and consumers directly and indirectly give a positive influence, especially from the broader marketing channels of agricultural products can increase production demand and spur the procurement of production among farmers and also the price offered to consumers will be cheaper so that sales in agricultural products can be more increased and profitable for farmers

Multichannel Integration for Small and Medium Retailers

2010 ◽  
pp. 259-274
Author(s):  
Daniela Andreini
Keyword(s):  
Marketing Channels ◽  
Strategic Decisions ◽  
Marketing Literature ◽  
Retail Chains ◽  
Integration Strategies

Channel marketing literature has underlined the importance and the advantages of developing a multichannel integration between virtual and physical marketing channels, but researchers have concentrated their works on retail chains and large infrastructures. This chapter studies the multichannel integration strategies for small and medium retailers, formulating a multichannel integration codification scheme and explaining the barriers and related solutions under these strategic decisions.

scholarly journals The Role of GMOs in Trade Disputes

EDIS ◽  
1969 ◽  
Vol 2004 (1) ◽  
Author(s):  
Andrew Schmitz ◽  
Charles Moss ◽  
Won Koo
Keyword(s):  
Resource Economics ◽  
Cooperative Extension Service ◽  
Marketing Channels ◽  
Agricultural Products ◽  
Trade Disputes ◽  
University Of Florida ◽  
Identity Preservation ◽  
Technical Aspects ◽  
Consumer Resistance

GMOs in agricultural products have met with consumer resistance both domestically and abroad, resulting in marketing and policies that could disrupt trade and international negotiations. Research presented during the conference focused on three areas: (1) technical aspects of GMOs and their international impacts, (2) property rights surrounding GMOs and identity preservation costs associated with keeping marketing channels segmented, and (3) consumer education related to GMOs. This is EDIS document FE471, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, UF/IFAS, University of Florida, Gainesville, FL. Published December 2003. https://edis.ifas.ufl.edu/fe471

scholarly journals Features of formation of distribution marketing channels of agricultural production of personal peasant economy (PF)

2021 ◽  
pp. 198-212
Author(s):  
O.M. Varchenko ◽  
I. Gerasimenko ◽  
A. Dmytryk ◽  
N. Vernyuk
Keyword(s):  
Agricultural Education ◽  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Agricultural Products ◽  
Distribution Centers ◽  
Economic Relations ◽  
Definition Of ◽  
Effective Development ◽  
Peasant Economy

The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development. The urgency of studying this issue is due to ambiguity in the development of sales activities of PF, on the one hand, their role in shaping the supply of agricultural products, and on the other - complicated sales process and lack of appropriate distribution infrastructure, which does not contribute to their effective development. It is proved that the absence of a single conceptual apparatus for the definition of the distribution channel and the composition of its functions significantly complicates the interaction of scientific developments and practical approaches to the organization of distribution of agricultural products. It is reasonable to consider under the marketing channel an orderly sequence of organizations that perform one or more functions necessary to ensure the ability to purchase products by the end consumer in a convenient place, time, in the required quantity and quality at minimal cost. The main difficulties in organizing the supply of agricultural products PF on the basis of a survey of rural households, including the following: lack of planning in production and marketing activities, episodic and spontaneous trade, its toning, lack of long-term cooperation with processing enterprises, lack of civilized infrastructure and distribution. The peculiarities of the functioning of the main channels of distribution of agricultural products of PF - trade and intermediary structures, retail and food markets, places of spontaneous trade, dairy and meat processing enterprises, procurement organizations are highlighted. The main difficulties in the development of economic relations of farms with processing enterprises and procurement organizations are substantiated: low prices, lack of partnerships that would provide "supplier development", not an objective definition of quality, and so on. In order to support targeted sales activities by peasant households, tools have been proposed to stimulate the development of sales marketing cooperatives, local wholesale and distribution centers with units for the organization of agricultural products from PF and to establish scientific and advisory support for business-type sales activities. higher agricultural education and a network of regional research centers. Key words: marketing distribution channels, personal peasant economy, agricultural products, elements of distribution infrastructure.

scholarly journals DEVELOPMENT OF PERFUME AND COSMETICS RETAIL CHAINS IN UKRAINE

2021 ◽  
Author(s):  
Tetiana Romanchenko ◽  
Anastasiya Savchenko
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Retail Trade ◽  
Online Store ◽  
Domestic Markets ◽  
Sales Channels ◽  
Retail Chain ◽  
Chain Analysis ◽  
Trade Turnover ◽  
Retail Chains

The article reveals the main trends in the development of retail chains in the perfume and cosmetics market of Ukraine, highlights the activities of the largest drogerie chains (market leaders in perfumes and cosmetics identified as Eva, Watsons, Prostor and Cosmo, last two merged in 2020 in one chain). The main trends that influence the formation of marketing sales marketing strategies and the main aspects of the development of retail chains of the perfume and cosmetics market were analyzed; the directions of development and use of marketing sales channels were identified. It has been found that, despite engrafted omnichannel elements, drogerie chains do not use all marketing channels, which reduces the effectiveness of marketing efforts. A comparison of development rate of the world and domestic markets of perfume and cosmetics is made. According to statistics, the growth of the Ukrainian market is steady, not ahead of world indicators. The Ukrainian cosmetics market during 2009–2020 shows an upward trend, during these years the growth rate ranges from 2% (the lowest value is observed in 2011) to 3.8% (in 2019) ergo the industry is developing, the demand for cosmetic products is growing. Starting from 2019 a significant part of the market gained by Makeup.ua, an online cosmetics store without any traditional store. None of the perfume and cosmetics chains, national or international with large chain of stores, exceeded 0.5% of the Ukrainian market in 2019 and 2020. So, the leaders are set: 2 national drogerie chains, one international and one online store. It is proposed to introduce a systematic approach in retail chain marketing channel strategy, which in contrast to the existing ones considers the specific features of the retail chain. This approach allows determining the need for the formation of new marketing channels or optimization of existing ones to increase the effectiveness of marketing sales strategy of the retail chain. Analysis of statistical data on retail trade turnover of Ukraine by regions and categories of goods allowed determining regions and cities of concentration of retail enterprises. It has been established that consumers of perfumes and cosmetics in Ukraine prefer to buy in physical stores, but channels such as online store and applications double the turnover annually due to the development of technology, mobile communication and reducing consumer distrust of virtual channels sales.

Sign in / Sign up

Export Citation Format

Share Document