Major Direct Marketing Channels for U.S. Agricultural Products

2021 ◽  
Author(s):  
Alla Korotkikh
Keyword(s):  
Direct Marketing ◽  
Marketing Channels ◽  
Agricultural Products

E-Commerce Berbasis Marketplace Dalam Upaya Mempersingkat Distribusi Penjualan Hasil Pertanian

2017 ◽  
Vol 1 (2) ◽  
pp. 131-136 ◽  
Author(s):  
Deni Apriadi ◽  
Arie Yandi Saputra
Keyword(s):  
Agricultural Sector ◽  
Positive Influence ◽  
End Users ◽  
Marketing Channels ◽  
Agricultural Products ◽  
The Other ◽  
Media Campaign ◽  
Community Groups ◽  
Distribution Chain ◽  
Production Demand

The agricultural sector has an important role in supporting the Indonesian economy. But on the other hand, sometimes many community groups do not benefit due to problems that arise because the distribution chain of agricultural products are long enough, especially for farmers and consumers (end users). Of course the situation must be improved, so that the agricultural products of Indonesia can be enjoyed by consumers or farmers with proper. One of its efforts is by establishing an e-commerce based e-commerce system in agriculture. E-commerce based ecommerce system can be used as an alternative for farmers, used as a media campaign, communication and information and can cut the distribution chain of agricultural products marketing. The benefits felt by farmers and consumers directly and indirectly give a positive influence, especially from the broader marketing channels of agricultural products can increase production demand and spur the procurement of production among farmers and also the price offered to consumers will be cheaper so that sales in agricultural products can be more increased and profitable for farmers

scholarly journals ANALYSIS OF THE PRODUCTION AND MARKETING OF ORGANIC VEGETABLES IN THE STATE OF NEW YORK: A CASE STUDY

2018 ◽  
Vol 4 (2) ◽  
pp. 1-20
Author(s):  
Humberto Davi Zen ◽  
Janaína Balk Brandão
Keyword(s):  
New York ◽  
Direct Marketing ◽  
New York State ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Constant Attention ◽  
Organic Certification ◽  
Productive Activities ◽  
High Coordination

The aim of this paper is to analyze the production and marketing structure of a certified family establishment for organic food production in New York State and compare it with the scientific literature. In order to establish a high coordination between the production and commercialization processes, the farmer uses a productive and business planning supported by detailed records of previous seasons and sales and constant attention to the movements and trends of the markets and of the consumers of his products. Thus, it is verified that the productive activities are oriented by a schedule elaborated according to the expectations of demand for each moment of the productive season. On the marketing side, organic certification proves to be a competitive advantage and a way of adding value to the product, and it enables access to different marketing channels, what allows the farmer to reach different groups of consumers. In this case, the direct marketing, especially in the Farmer's Market, is the most relevant marketing channel for both amount of products and revenue share.

scholarly journals ANALISIS PEMASARAN ANEKA KREASI ANYAMAN PURUN DI DESA TANJUNG ATAP KABUPATEN OGAN ILIR

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Eka Mulyana ◽  
Rahmi Yasmin
Keyword(s):  
Random Sampling ◽  
Direct Marketing ◽  
Simple Random Sampling ◽  
Marketing Channels ◽  
Primary Data ◽  
Agricultural Product ◽  
Creative Industry ◽  
The Difference ◽  
The Village ◽  
Formation Of Groups

ABSTRAKPenelitian ini bertujuan : (1) mendeskripsikan saluran pemasaran setiap produk yang dihasilakan pengrajin anyaman purun dan (2) mengitung marjin pemasaran dan farmer’s share dari setiap produk yang dihasilkan pengrajin anyaman purun di Desa Tajung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir Sumatera Selatan.  Waktu pelaksanaan praktik lapangan ini dilaksanaan pada bulan Januari 2018. Dara yang dikumpulkan pada penelitian ini yaitu metode pengumpulan data primer dan metode pengumpulan data sekunder.  Penarikan contoh di Desa Tanjung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir dilakukan secara sederhana (Simple Random Sampling).  Pemasaran aneka kreasi anyaman purun di Desa Tanjung Atap terdapat dua pola saluran pemasaran. yaitu saluran pemasaran langsung yakni saluran pemasaran dari produsen ke konsumen tanpa menggunakan perantara. dan saluran pemasaran satu perantara yaitu menggunakan satu perantara pengecer dalam hal ini adalah pihak Universitas Sriwijaya Program Studi Sosial Ekonomi Pertanian dimana memang dari awal pembentukan kelompok pihak Unsri yang membantu membimbing para pengrajin sehingga aneka kreasi anyaman tikar purun mampu bersaing dipasaran. Dari setiap perhitungan marjin pemasaran dan farmer’s share untuk setiap produk yang dihasilkan dapat kita ketahui bahwasanya perbedaan harga ditingkat pengrajin dan konsumen rata-rata kurang lebih sebesar Rp 5.000/produk.   Kata Kunci : Aneka produk anyaman purun. Marjin pemasaran. Farmer’s share. Kewirausahaan. Industri Kreatif ABSTRACTThis research is required to: (1) describe marketing channels of each product produced by woven craftsmen and (2) to calculate marketing margin and agricultural product from each product produced by woven craftsmen in Tajung Atap Village. Tanjung Batu Subdistrict. Ogan Ilir Regency of South Sumatra. The timing of implementation of this practice was carried out on January 2018. The comprehensive data on this research was the method of primary data and methods. Sampling in Tanjung Atap Village. Tanjung Batu Subdistrict. Ogan Ilir Regency is done by Simple Random Sampling. Marketing of various wicker creations in the village of Tanjung Atap There was two patterns of marketing channels. namely direct marketing channels from marketing sales from producers to consumers without the use of booths. and marketing channels one thing was a single retailer in this case was the Sriwijaya University Economic Social Studies Program Agriculture where it was from the beginning of the formation of groups of Unsri who helped guide the craftsmen so that various creations mat woven purun able to compete in the market. From each calculation of marketing margin and farmer share for each product produced we can know that the difference in price at the level of craftsmen and consumers on average less than Rp 5.000 / product. Keywords: various products of woven purun, Margin marketing, Farmer's share. Entrepreneurship. Creative Industry

scholarly journals Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

2018 ◽  
pp. 61
Author(s):  
NI KADEK WINDA YULIASARI ◽  
I GUSTI AGUNG AYU AMBARAWATI ◽  
I KETUT RANTAU
Keyword(s):  
Direct Marketing ◽  
Marketing Channel ◽  
High Volume ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
High Demand ◽  
Price Efficiency ◽  
Marketing Efficiency ◽  
Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

scholarly journals Community-Supported Agriculture Marketing Performance: Results from Pilot Market Channel Assessments in Colorado

2019 ◽  
Vol 11 (10) ◽  
pp. 2950 ◽  
Author(s):  
Becca B. R. Jablonski ◽  
Martha Sullins ◽  
Dawn Thilmany McFadden
Keyword(s):  
Local Food ◽  
Direct Marketing ◽  
Marketing Channels ◽  
Assessment Process ◽  
Community Supported Agriculture ◽  
Department Of Agriculture ◽  
Food Markets ◽  
Marketing Performance ◽  
Performance Results ◽  
Direct Market

Due in large part to rising consumer interest, the number of farmers and ranchers selling through local food markets is growing. Community-supported agriculture (CSA) is a unique local food channel adopted by producers that was initially established as a strategy for producers to directly benefit from the season-long investments of buyers who align with their community-focused mission. Although the U.S. Department of Agriculture has long collected data to improve farm performance, information on specific marketing channels is missing, and in response, this research provides some of the first evidence of the heterogeneity of performance among CSAs. In a pilot approach to understanding the economics of CSAs relative to other direct marketing channels, we conducted an assessment process, incorporating 42 farms in Colorado between June 2016 and October 2017. Results showed that farms that incorporated CSA sales in their direct market portfolios tended to be smaller in scale and utilize more diverse markets. Although these CSA farms have lower average weekly sales, they have the highest average marketing profit margins compared to other direct market channels.

Factors affecting farmers’ decisions to participate in direct marketing: A case study of cherry growers in the Kemalpasa District of Izmir, Turkey

2016 ◽  
Vol 32 (4) ◽  
pp. 291-305 ◽  
Author(s):  
Hakan Adanacioglu
Keyword(s):  
Direct Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Analysis Model ◽  
Gross Margin ◽  
Factors Affecting ◽  
Ordinal Logistic Regression Analysis ◽  
Cherry Orchard ◽  
The Subject

AbstractThe objective of this study is to explore the main factors that drive decisions of farmers to sell their products directly to consumers through farm direct marketing channels. A case study on cherry growers on the subject of direct marketing, which is one of the alternative marketing options in agricultural products marketing for farmers, is examined in this study. In addition, further suggestions are put forward on how to improve the use of direct marketing strategies by farmers in Turkey. An ordinal logistic regression analysis model was used to analyze the effects of agricultural businesses and demographic features on the tendency of growers to choose direct marketing channels in cherry selling. According to these model results, the cherry farming experience of the growers, the size of the cherry orchard, the level of specialization in cherry production, and the gross margin per hectare for cherry production have a statistically significant impact on the tendency of the growers to choose direct marketing channels in cherry selling. In particular, the growers whose experience is more than 20 yr, the farms that are semi-specialized, the farms providing a gross margin of more than US$5506 ha−1, and the farms having a cherry orchard between 1 and 2 ha in size were determined to have more of a tendency for direct marketing. These results show that owners of medium-sized farms are more interested in direct marketing. According to the interviewed cherry growers, the most important factor limiting their participation in direct marketing is that there are no organizations that will help them meet their direct marketing goals and build direct marketing arrangements between themselves and their consumers.

scholarly journals Selling to enabled purchasers: the effect of perceived supply risk and profit impact on the buyer–seller interaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bert Paesbrugghe ◽  
Johanna Vuori ◽  
Heidi Kock
Keyword(s):  
Direct Marketing ◽  
Personal Selling ◽  
Marketing Channels ◽  
Future Research ◽  
Content Type ◽  
Sales Organization ◽  
Sales Organizations ◽  
Business To Business ◽  
Depth Interviews ◽  
Practical Implications

Purpose Based on insights from the buying process, the purpose of this study is to align selling firms to the buyer’s efficiency needs that are grounded on the different types of purchases. Design/methodology/approach Using thematic analysis, this study conducted 35 in-depth interviews with business-to-business buyers and salespeople on the changing buyers’ sourcing needs. Findings In line with buyer enablement, buyers prefer personal selling when they perceive the sales offer as highly risky for the buying organization, whereas they have a strong preference for a direct marketing approach by the selling firm when they are purchasing low-risk purchases. Research limitations/implications This paper is a qualitative study. Future research should collect secondary company data to validate the results. Practical implications This paper addresses the buyer’s sourcing needs and presents how direct marketing channels and personal selling should be balanced to increase the return on salesforce resources. Originality/value This is one of the first studies to examine how sales organizations can create value by facilitating the buying process. Depending on the buyer’s categorization of the sales offer, this study highlights how a choice between direct marketing or personal selling improves the buyer’s perception of the sales organization.

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