The Effective Marketing Channels of Agricultural Products in the Artificial Intelligence Environment

Author(s):  
Chunming Liu
2017 ◽  
Vol 1 (2) ◽  
pp. 131-136 ◽  
Author(s):  
Deni Apriadi ◽  
Arie Yandi Saputra

The agricultural sector has an important role in supporting the Indonesian economy. But on the other hand, sometimes many community groups do not benefit due to problems that arise because the distribution chain of agricultural products are long enough, especially for farmers and consumers (end users). Of course the situation must be improved, so that the agricultural products of Indonesia can be enjoyed by consumers or farmers with proper. One of its efforts is by establishing an e-commerce based e-commerce system in agriculture. E-commerce based ecommerce system can be used as an alternative for farmers, used as a media campaign, communication and information and can cut the distribution chain of agricultural products marketing. The benefits felt by farmers and consumers directly and indirectly give a positive influence, especially from the broader marketing channels of agricultural products can increase production demand and spur the procurement of production among farmers and also the price offered to consumers will be cheaper so that sales in agricultural products can be more increased and profitable for farmers


2020 ◽  
Vol 1 (01) ◽  
pp. 12-18
Author(s):  
Putri Repina Kesuma ◽  
Tresna Dewi ◽  
RD Kusumanto ◽  
Pola Risma ◽  
Yurni Oktarina

Technology is developing more and more to facilitate human life. Technology enables automation in all areas of life, and robots are among the most frequently used machines in automation. Robots can help with human work in all fields, including agriculture. A mobile robot manipulator is a combination of a robot arm and a mobile robot so that this type of robot can combine the capabilities of the two robots. This paper discusses the design of a robot manipulator to be used in agriculture to replace farmers in the harvesting of agricultural products, such as tomatoes. This paper presents a mechanical, electrical design and uses the Fuzzy Logic Controller as artificial intelligence. The feasibility of the proposed method is demonstrated by simulation in Mobotsim.


EDIS ◽  
1969 ◽  
Vol 2004 (1) ◽  
Author(s):  
Andrew Schmitz ◽  
Charles Moss ◽  
Won Koo

GMOs in agricultural products have met with consumer resistance both domestically and abroad, resulting in marketing and policies that could disrupt trade and international negotiations. Research presented during the conference focused on three areas: (1) technical aspects of GMOs and their international impacts, (2) property rights surrounding GMOs and identity preservation costs associated with keeping marketing channels segmented, and (3) consumer education related to GMOs. This is EDIS document FE471, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, UF/IFAS, University of Florida, Gainesville, FL. Published December 2003. https://edis.ifas.ufl.edu/fe471


Author(s):  
O.M. Varchenko ◽  
I. Gerasimenko ◽  
A. Dmytryk ◽  
N. Vernyuk

The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development. The urgency of studying this issue is due to ambiguity in the development of sales activities of PF, on the one hand, their role in shaping the supply of agricultural products, and on the other - complicated sales process and lack of appropriate distribution infrastructure, which does not contribute to their effective development. It is proved that the absence of a single conceptual apparatus for the definition of the distribution channel and the composition of its functions significantly complicates the interaction of scientific developments and practical approaches to the organization of distribution of agricultural products. It is reasonable to consider under the marketing channel an orderly sequence of organizations that perform one or more functions necessary to ensure the ability to purchase products by the end consumer in a convenient place, time, in the required quantity and quality at minimal cost. The main difficulties in organizing the supply of agricultural products PF on the basis of a survey of rural households, including the following: lack of planning in production and marketing activities, episodic and spontaneous trade, its toning, lack of long-term cooperation with processing enterprises, lack of civilized infrastructure and distribution. The peculiarities of the functioning of the main channels of distribution of agricultural products of PF - trade and intermediary structures, retail and food markets, places of spontaneous trade, dairy and meat processing enterprises, procurement organizations are highlighted. The main difficulties in the development of economic relations of farms with processing enterprises and procurement organizations are substantiated: low prices, lack of partnerships that would provide "supplier development", not an objective definition of quality, and so on. In order to support targeted sales activities by peasant households, tools have been proposed to stimulate the development of sales marketing cooperatives, local wholesale and distribution centers with units for the organization of agricultural products from PF and to establish scientific and advisory support for business-type sales activities. higher agricultural education and a network of regional research centers. Key words: marketing distribution channels, personal peasant economy, agricultural products, elements of distribution infrastructure.


Author(s):  
Maimunah Mohd Ali ◽  
Norhashila Hashim ◽  
Samsuzana Abd Aziz ◽  
Ola Lasekan

A rising awareness for quality inspection of food and agricultural products has generated a growing effort to develop rapid and non-destructive techniques. Quality detection of food and agricultural products has prime importance in various stages of processing due to the laborious processes and the inability of the system to measure the whole of the food production. The detection of food quality has previously depended on various destructive techniques that require sample destruction and a large amount of postharvest losses. Artificial Intelligence (AI) has emerged with big data technologies and high-performance computation to create new opportunities in the multidisciplinary agri-food domain. This review presents the key concepts of AI comprising an expert system, artificial neural network (ANN), and fuzzy logic. A special focus is laid on the strength of AI applications in determining food quality for producing high and optimum yields. It was demonstrated that ANN provides the best result for modelling and effective in real-time monitoring techniques. The future use of AI for assessing quality inspection is promising which could lead to a real-time as well as rapid evaluation of various food and agricultural products.


The article considers the main projects aimed at innovative development and digital transformation of agriculture in Russia. This topic is very relevant in connection with programs of the Russian Federation government aimed at the innovative development of the country's economy in general, and in particular within the framework of the project on digitalization of agriculture. The aim of the study is to develop a mechanism for applying blockchain and token decentralized registry systems to improve efficiency of agricultural enterprises. The options for introducing artificial intelligence into the work of the agro-industrial complex, as well as the effect that can be obtained, are analyzed. Ideas of using the distributed blockchain registry system in managing fixed assets of agricultural enterprises and the scheme of creating a database across the country are presented. The methods of using tokens for the conclusion of contracts and sale of agricultural products, which will allow to build mutually beneficial cooperation for buyers and sellers of agricultural products, and receive reliable information about the methods of its cultivation.


Author(s):  
C. G. Borbón-Morales ◽  
Miguel A. Martínez-Téllez ◽  
EDGAR OMAR RUEDA PUENTE

Objective: To evaluate producer inflation, equity in PROCAMPO subsidy distribution, as well as profitability of eight agricultural products in the state of Sinaloa, 2018-2019 cycle.Design/Methodology/Approach: First, inflation is estimated in the value of agricultural production, using the agricultural producer price index (INPP) base 2019. Second, the inequality in the allocation of PROCAMPO is calculated with Lorenz curves. Third, the internal rate of return (IRR) is estimated for the eight products and compared with the 28-day yield of the treasury certificates (CETES).Results: The current values generated show growth in cereals (corn, wheat), and vegetables (tomato, chili peppers), with downward inflationary gaps in the period 2000-2019. There is a concentration of the PROCAMPO allocation in producerswith high income deciles. The IRR is high in vegetables, and low in corn and beans.Study Limitations/Implications: This study does not specify the size of the productive unit and only the data is generalized. It does not address marketing channels and their destinations.Findings/Conclusions: The producer is assuming the inflationary increase. Income transfers via PROCAMPO areinequitable. The IRR in corn and beans is sometimes less profitable than CETES.


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