Climate Change Communication in Ireland

Author(s):  
Emmet Fox ◽  
Henrike Rau

Climate change communication research in Ireland has only recently emerged as a distinct field of inquiry. Research to date reveals the marginalization of climate change in the mainstream media, which is further amplified by its segregation from closely related topics of major public concern in Ireland such as extreme weather events, flooding, energy resources, or economic recovery. Content analyses of media coverage from the late 1990s until today show the coexistence of different narratives, with ecological modernization emerging as an increasingly dominant discourse that is supported by powerful actors in Irish society. In contrast, more radical and alternative perspectives on the subject of climate change, including those associated with class-centered and growth-sceptic views of society and economic development, remain largely absent. Efforts to date by key public figures, environmental non-governmental organizations (ENGOs), and environmentalists to promote a more nuanced and citizen-centered climate change debate have concentrated on both traditional and nontraditional news outlets in an attempt to reach diverse audiences. Conventional media such as the national broadcaster RTÉ or the broadsheet newspaper The Irish Times nevertheless continue to fundamentally shape public debate in Ireland, making their future involvement in nuanced and balanced climate change debates central to any effort to shift thinking, policy, and action.

2021 ◽  
Author(s):  
Rosmarie de Wit ◽  
Annemarie Lexer ◽  
Matthias Themessl ◽  
Andrea Prutsch

<p>‘A picture is worth a thousand words’ and ‘seeing is believing’. Clearly, images are considered to be incredibly powerful communication tools. The project ‚Images of Change’, which is funded by the Austrian Climate Research Program, wants to harness the power of visuals in climate change communication. To do so, the project focusses at developing different visual communication formats aimed at young adults, with the goal to support a better understanding of facts and invite climate friendly behavior as well as policy acceptance. In order to hit the ground running, existing (visual) climate change communication formats of different national meteorological and environmental organizations, academia, the media as well as non- governmental organizations (NGOs) were collected, analyzed and compared to best practices as reported in climate communication research. Here, we will present an overview of the key findings from psychological as well as communication research on how to successfully communicate the causes, impacts and solutions of climate change to non-scientists. Specifics on how to engage young adults as well as how to implement visuals in climate change communication in order to achieve the highest impact and increase the motivation to act in a climate friendly manner will also be highlighted. Finally, a selection of existing visual communication campaigns will be presented and discussed. Based on these formats, we will take a deeper look into how the best practice guidelines postulated by the communication science community may be implemented in our own work as climate communicators in academia as well as national weather services.</p>


Author(s):  
Julia Metag

Content analysis is one of the most frequently used methods in climate change communication research. Studies implementing content analysis investigate how climate change is presented in mass media or other communication content. Quantitative content analysis develops a standardized codebook to code content systematically, which then allows for statistical analysis. Qualitative analysis relies on interpretative methods and a closer reading of the material, often using hermeneutic approaches and taking linguistic features of the text more into account than quantitative analysis. While quantitative analysis—particularly if conducted automatically—can comprise larger samples, qualitative analysis usually entails smaller samples, as it is more detailed. Different types of material—whether online content, campaign material, or climate change imagery—bring about different challenges when studied through content analysis that need to be considered when drawing samples of the material for content analysis. To evaluate the quality of a content analysis measures for reliability and validity are used. Key themes in content analyses of climate change communication are the media’s attention to climate change and the different points of view on global warming as an issue being present in the media coverage. Challenges for content analysis as a method for assessing climate change communication arise from the lack of comparability of the various studies that exist. Multimodal approaches are developed to better adhere to both textual and visual content simultaneously in content analyses of climate change communication.


Author(s):  
Midori Aoyagi

Climate change communication in Japan is characterized by governmental campaigns for carbon dioxide emission reduction and mass media coverage of international events on climate change issues. A series of governmental campaigns included “Cool Biz,” “Warm Biz,” and “Team Minus 6%” for the Kyoto protocol; “Challenge 25” for the Hatoyama initiative; “Fun to Share” and “Cool Choice” for the new mid-term Greenhouse gas emissions reduction target of 26%. Those campaigns are popular among public. As for media coverage of international events on climate change issues, one of the biggest events was the COP3 in Kyoto, in 1997; another is the release of AR5 from 2006 to early 2007, and following events of the G8 summits of Heiligendamm, Germany in 2007, and of Toyako, Japan in 2008. Until now, not much attention has been paid to climate change communication research, as social scientists seldom join research projects concerning climate change science. But recent severe weather, such as stronger or early-season typhoons, heavier rainfalls, early arrival of spring (e.g., earlier bloom of cherry blossoms), and the bleaching of coral reefs bring awareness not only to the general public but also to social scientists. Lack of participation by social scientists in climate change communication research has meant a very narrow range of communication with the public. Experts try to “teach” the science of climate change, and actions such as “50 easy things for tackling global warming,” but it seems those are not what ordinary people want to know. Furthermore, there seems to be no debate on what climate change will bring us, what kinds of energy we should choose, who might be more vulnerable. Debate on ethical issues, justice issues, and sharing of responsibility will be need to be part of future climate change communication.


2020 ◽  
Vol 12 (4) ◽  
pp. 847-862 ◽  
Author(s):  
Shannon Osaka ◽  
James Painter ◽  
Peter Walton ◽  
Abby Halperin

AbstractExtreme event attribution (EEA) is a relatively new branch of climate science combining weather observations and modeling to assess and quantify whether and to what extent anthropogenic climate change altered extreme weather events (such as heat waves, droughts, and floods). Such weather events are frequently depicted in the media, which enhances the potential of EEA coverage to serve as a tool to communicate on-the-ground climate impacts to the general public. However, few academic papers have systematically analyzed EEA’s media representation. This paper helps to fill this literature gap through a comprehensive analysis of media coverage of the 2011–17 California drought, with specific attention to the types of attribution and uncertainty represented. Results from an analysis of five U.S. media outlets between 2014 and 2015 indicate that the connection between the drought and climate change was covered widely in both local and national news. However, legitimate differences in the methods underpinning the attribution studies performed by different researchers often resulted in a frame of scientific uncertainty or disagreement in the media coverage. While this case study shows substantial media interest in attribution science, it also raises important challenges for scientists and others communicating the results of multiple attribution studies via the media.


Author(s):  
Rhian Salmon ◽  
Rebecca Priestley ◽  
Michele Fontana ◽  
Taciano L. Milfont

Climate change communication in Aotearoa New Zealand occurs through multiple channels, including public communication by experts; formal and informal science-policy dialogues; and publication of popular books, documentaries, and media reports. There is, in addition, a wide array of climate change communication activities that are less well documented, such as those that utilize the education system, social media, art, community events and festivals, and co-production processes related to adaptation and mitigation choices. Although research into the communication of climate change is in its infancy in the country, data on public attitudes toward climate change over the past decade indicate that most New Zealanders believe climate change is occurring, is anthropogenic, and is a serious concern. This is mirrored by research into media coverage on climate change, which shows that mainstream news reports are largely consistent with the scientific consensus and reports issued by the Intergovernmental Panel on Climate Change (IPCC), and do not give much coverage to skeptical or catastrophic viewpoints.


Author(s):  
Ji Li ◽  
Luo Dan

As one of the most serious challenges facing humankind during the 21st century, climate change not only relates to many fields such as science, culture, economics, and politics, but also affects the survival and future development of human beings. In China, climate change communication research specifically first began to be conducted quite late, as the significance of climate change issues came to the fore in the international arena. The year 2007 is known as China’s “first year of climate change communication research.” Climate change coverage up to 2007 can be divided into two periods: In the early period, the number of reports was small, the reporting agenda was simple, and public’s attention was limited, whereas in the late period coverage changed visibly: the amount of coverage experienced a sharp increase, the topics covered were diverse, and reporting gradually reached an advanced level of sophistication. Research on climate change is not only limited to the analysis of science reporters from the professional field, but also includes studies conducted by the government, academia, NGOs, enterprises, and the like, and it has already reached certain research conclusions. Media coverage of climate issues and research on climat communication complement each other—the former promoting the latter and the latter enriching the former—and they jointly advance the dissemination of climate issues in China. This article hopes to sort out the research on media reports on climate change and climate change communication research to gain an overall and comprehensive understanding of climate change communication in China


Author(s):  
Hillel Nossek

Given its location between the Mediterranean Sea and the desert, it seems Israel would be aware of the potential risks of climate change, especially given its lack of natural fossil resources, among other factors. Its location might have led to a greater emphasis on adaptation than mitigation and for climate change communication to flow from all relevant agents, utilized by the ingenuity of this hi-tech nation toward adaptation solutions. However, tracking the development of climate change policy and action leads to the conclusion that climate change is not at the top of Israel’s agenda, due to factors ranging from defense to the neoliberal economy. This article presents some background history of climate change activism and policy development in Israel. It considers the relevant Israeli context that was the bedrock of climate change policy and activity. It also reviews the communicative activity of the relevant agents, including the government, parliament, scientists, nongovernmental organizations (NGOs), the media, and the public at large, and examines climate change on the public’s agenda as it was presented by the media and reflected in public opinion polls, especially around global climate change events initiated by the United Nations (UN) from Bali (2007) to Paris (2015). Climate change communication in Israel is primarily practiced within the environmental communication field and less so in the science communication field. Communication about climate change is fairly benign compared to the war and terror that are part of everyday life in Israel. Only in the 1970s did environmental communication emerge in various media channels and was placed on the public’s agenda, while climate change communication specifically began to gain salience slowly only in the first decade of the 21st century. Mass media coverage of climate change in Israel is generally quite low compared to other developed countries in the West, with new media channels partially used by interested nongovernmental organizations and individual activists. From time to time, media events organized by the Intergovernmental Panel on Climate Change and world summits on climate change that involve mainly local political interests serve to increase coverage and raise public interest. As in other countries, coverage is usually local rather than global, even though climate change is a global problem. How effective is climate change communication in Israel? Research has only partially answered this question. It seems that the legacy of low media coverage contributes to the low salience of climate change on the governmental and public agendas. Moreover, the atmosphere of uncertain risks and outcomes for Israel has not created a climate of urgency for policymakers.


Author(s):  
Joshua Ettinger ◽  
Peter Walton ◽  
James Painter ◽  
Shannon Osaka ◽  
Friederike E.L. Otto

AbstractThe science of extreme event attribution (EEA) – which connects specific extreme weather events with anthropogenic climate change – could prove useful for engaging the public about climate change. However, there is limited empirical research examining EEA as a climate change communication tool. In order to help fill this gap, we conducted focus groups with members of the UK public to explore benefits and challenges of utilizing EEA results in climate change advocacy messages. Testing a range of verbal and visual approaches for communicating EEA, we found that EEA shows significant promise for climate change communication because of its ability to connect novel, attention-grabbing and event-specific scientific information to personal experiences and observations of extreme events. Communication challenges include adequately capturing nuances around extreme weather risks, vulnerability, adaptation and disaster risk reduction; expressing scientific uncertainty without undermining accessibility of key findings; and difficulties interpreting mathematical aspects of EEA results. Based on our findings, we provide recommendations to help address these challenges when communicating EEA results beyond the climate science community. We conclude that EEA can help catalyze important dialogues about the links between extreme weather and human-driven climate change.


2021 ◽  
Vol 169 (1-2) ◽  
Author(s):  
James Painter ◽  
Joshua Ettinger ◽  
Marie-Noëlle Doutreix ◽  
Nadine Strauß ◽  
Anke Wonneberger ◽  
...  

AbstractIn 2019, several countries across Western Europe experienced record-breaking temperatures and heatwaves which, in some cases, reached temperatures of over 40 °C for three to four consecutive days during June and July. Extreme event attribution (EEA) studies show that anthropogenic climate change increased the likelihood of these events by at least three to ten times (with different results for different countries), and increased the temperature by 1.2 to 3.0 °C. The heatwaves resulted in more than 2500 deaths. Based on a content analysis of 267 articles taken from 20 of the most visited online news websites in four of the countries most affected by the heatwaves (France, Germany, the Netherlands, and the UK), we find strong variations between countries and media outlets in how much attention journalists pay to links between climate change and the heatwaves (the UK media the most, and politically left-leaning titles more than right-leaning ones); many different types of statements depicting the link but in general, the presence of accurate, science-based descriptions; a strong presence of EEA studies in the coverage; and more quotes from climate scientists than politicians and NGOs, with a minimal presence of climate change skeptics. These results contribute to our understanding of media coverage around extreme weather events in different countries and media outlets, and how such events might serve as opportunities for public engagement with climate change.


Author(s):  
M. Teresa Mercado-Sáez ◽  
César Galarza

Climate change research in Argentina focuses on its physical aspects (natural sciences) and not so much on the social aspects, beyond the various surveys measuring perceptions and concerns of Argentinians about climate change. There are few studies that address the problem of communicating the issue from a social sciences standpoint, and these refer to analysis of its coverage in the leading newspapers. And almost all have been published in Spanish. The links between media coverage, policy, and public perceptions in Argentina have not been the subject of academic research thus far. Given the lack of specific bibliography examining the climate change communication from a transversal outlook, in-depth interviews were used to find this out. This study presents an overview of the communication of climate change in Argentina considering not only the journalistic point of view but also that of other social actors. Five areas of interest were defined: the political, the scientific, the media, NGO environmentalists, and what this article refers to as “other sectors.” This fifth area incorporated other voices from the business sector or the non-specialized civil sphere in order to complement the panorama of representative actors that have something to say about the communication of the climate change in Argentina.


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