Political Agenda Setting and the Mass Media

Author(s):  
Stefaan Walgrave ◽  
Peter Van Aelst

Recently, the number of studies examining whether media coverage has an effect on the political agenda has been growing strongly. Most studies found that preceding media coverage does exert an effect on the subsequent attention for issues by political actors. These effects are contingent, though, they depend on the type of issue and the type of political actor one is dealing with. Most extant work has drawn on aggregate time-series designs, and the field is as good as fully non-comparative. To further develop our knowledge about how and why the mass media exert influence on the political agenda, three ways forward are suggested. First, we need better theory about why political actors would adopt media issues and start devoting attention to them. The core of such a theory should be the notion of the applicability of information encapsulated in the media coverage to the goals and the task at hand of the political actors. Media information has a number of features that make it very attractive for political actors to use—it is often negative, for instance. Second, we plead for a disaggregation of the level of analysis from the institutional level (e.g., parliament) or the collective actor level (e.g., party) to the individual level (e.g., members of parliament). Since individuals process media information, and since the goals and tasks of individuals that trigger the applicability mechanism are diverse, the best way to move forward is to tackle the agenda setting puzzle at the individual level. This implies surveying individual elites or, even better, implementing experimental designs to individual elite actors. Third, the field is in dire need of comparative work comparing how political actors respond to media coverage across countries or political systems.

Author(s):  
Marcus Maurer

Political agenda setting is the part of agenda-setting research that refers to the influence of the media agenda on the agenda of political actors. More precisely, the central question of political agenda-setting research is whether political actors adopt the issue agenda of the news media in various aspects ranging from communicating about issues that are prominently discussed in the news media to prioritizing issues from the news media agenda in political decision making. Although such effects have been studied under different labels (agenda building, policy agenda setting) for several decades, research in this field has recently increased significantly based on a new theoretical model introducing the term political agenda setting. Studies based on that model usually find effects of media coverage on the attention political actors pay to various issues, but at the same time point to a number of contingent conditions. First, as found in research on public agenda setting, there is an influence of characteristics of news media (e.g., television news vs. print media) and issues (e.g., obtrusive vs. unobtrusive issues). Second, there is an influence of characteristics of the political context (e.g., government vs. oppositional parties) and characteristics of individual politicians (e.g., generalists vs. specialists). Third, the findings of studies on the political agenda-setting effect differ, depending on which aspects of the political agenda are under examination (e.g., social media messages vs. political decision making).


Author(s):  
Jens Wolling ◽  
Dorothee Arlt

The annual climate summits (Conferences of the Parties, or COPs) are major political events that receive considerable media attention. In this way, the topic of climate change returns regularly to both the media and the political agenda. It makes sense, therefore, that communication research regards COPs as occasion to investigating how the media cover climate change. Nevertheless, this strategy has two shortcomings: On the one hand the focus on the conferences might provide a distorted picture—because of the political character of the conferences, the role of political actors and policy-related frames might be overestimated. On the other hand, the political character of the conferences is not always considered appropriately. Most research is mainly interested in the coverage on climate change in the context of the conferences and not in the political discussions taking place at the summits. Future research should address these discussions more intensively, giving more attention especially to the debates in the various online media.


Author(s):  
Francesc-Andreu MARTÍNEZ GALLEGO

LABURPENA: Lan hau komunikabideen eta ustelkeria politikoaren arteko harremanei buruzkoa da. Lanaren estrategia komunikabideek gobernatzaileen eta gobernatuen arteko harremanak hedatzeko bitarteko aktiboak bezala duten jarrera agertzea da, hau da, komunikabideek ustelkeriari buruz emandako informazioa izan ez dadin prentsaren jatorrietatik datorren ataza soila, hots, askatasun publikoen eta gobernu onaren watchdog or atari-txakur lana. Gauzak horrela, komunikabideak aktore politikoak dira, interes partikularrak dituzte eta egitateekiko elkarrekintza dute, eta egitate horiei garrantzia ematen diete (edo ez), interesen arabera. Ustelkeria politikoko eskandaluak kazetaritzako argitan, komunikabideen enpresen interesen arabera eta sistema politikoaren eta komunikabide sistemaren arteko harremanak kontuan izanda aztertu behar dira. Horrela soilik ahal izango diogu lana honen funtsari ekin, alegia: zer egin dezakete komunikabideek demokraziaren kalitatea handitzeko, hau da, ustelkeria politikoa bertatik erauzi edo, gutxienez, mugatzeko? RESUMEN: El presente trabajo es un estudio crítico sobre la relación existente entre medios de comunicación y corrupción política. La estrategia del mismo consiste en desvelar la posición de los medios de comunicación como mediatizadores activos de la relación entre gobernantes y gobernados, de manera que la información sobre corrupción producida por los medios no se vea como el mero cumplimiento de una tarea asignada desde sus orígenes ilustrados a la prensa, a saber, su labor de watchdog o perro guardián de las libertades públicas y del buen gobierno. Vistas así las cosas, los medios se configuran como actores políticos con intereses particulares que interaccionan con los hechos y a los que confieren (o no) la entidad de noticiables en grados diversos. Los escándalos de corrupción política deben estudiarse a la luz de las narrativas periodísticas, a la luz de los condicionamientos empresariales de los medios y a la luz de la configuración de las relaciones entre el sistema político y el sistema mediático. Sólo así podremos encarar la cuestión de fondo que se plantea al final de este trabajo y que pregunta qué pueden hacer los medios de comunicación para acrecentar la calidad de la democracia extirpando o al menos limitando en ella la corrupción política. ABSTRACT: This work is a critical analysis about the relationship between mass media and political corruption. Its strategy is to unveil the mass media position as an activ mediator in the relationship between governers and governeds so that information about corruption by the media cannot be seen as the simple fullfilment of an assigned task to the press since its Enlightment origins, i.e. their job of watchdog or guard dog for public liberties and good governance. As things stand, mass media are configured as political actors with particular interests that interact with facts to which the give (or not) a gradual entity of political newsworthiness. The scandals of political corruption should be studied in the light of journalistic narratives, corporate constraints of the mass media and the setting of relationships among the political and the media system. Only this way we will be able to face the underlying issue that arises at the end of this work and that questions what mass media can do in order to improve the quality of democracy by removing or at least constraining within the political corruption.


Author(s):  
Annelise Russell ◽  
Maraam Dwidar ◽  
Bryan D. Jones

Scholars across politics and communication have wrangled with questions aimed at better understanding issue salience and attention. For media scholars, they found that mass attention across issues was a function the news media’s power to set the nation’s agenda by focusing attention on a few key public issues. Policy scholars often ignored the media’s role in their effort to understand how and why issues make it onto a limited political agenda. What we have is two disparate definitions describing, on the one hand, media effects on individuals’ issue priorities, and on the other, how the dynamics of attention perpetuate across the political system. We are left with two notions of agenda setting developed independently of one another to describe media and political systems that are anything but independent of one another. The collective effects of the media on our formal institutions and the mass public are ripe for further, collaborative research. Communications scholars have long understood the agenda setting potential of the news media, but have neglected to extend that understanding beyond its effects on mass public. The link between public opinion and policy is “awesome” and scholarship would benefit from exploring the implications for policy, media, and public opinion. Both policy and communication studies would benefit from a broadened perspective of media influence. Political communication should consider the role of the mass media beyond just the formation of public opinion. The media as an institution is not effectively captured in a linear model of information signaling because the public agenda cannot be complete without an understanding of the policymaking agenda and the role of political elites. And policy scholars can no longer describe policy process without considering the media as a source of disproportionate allocation of attention and information. The positive and negative feedback cycles that spark or stabilize the political system are intimately connected to policy frames and signals produced by the media.


2012 ◽  
Vol 17 (2) ◽  
pp. 129-156 ◽  
Author(s):  
Stefaan Walgrave ◽  
Rens Vliegenthart

We conducted pooled time-series analyses to assess how number and size of demonstrations affect the political agenda in Belgium (1993-2000). Taking twenty-five issues into account, this study finds that protest matters for the political agenda setting. This study also advances scholarly understanding of the agenda-setting power of protest by showing that the causal mechanisms of protest impact are complex and contingent. The parliamentary, governmental, and legislative attention for issues is significantly and differently affected by preceding protest activities. The media act as an intermediary variable: media coverage emerges in response to protest and, in turn, affects the political agenda afterwards. Protests on some issues have more effect than on others: in Belgium, new social movements protests are especially effective in causing parliament and government to focus attention on the issue.


2020 ◽  
pp. 174804852098402
Author(s):  
Linsen Su ◽  
Xigen Li

Different from the conventional content-survey result comparison approach in agenda-setting research, which compares media agenda and public agenda at the aggregated level, this study investigates the perceived agenda-setting effect of media at the individual level in an international context. A survey of American respondents (N = 848) identifies perceived agenda-setting effect from individuals’ cognitive process, and finds that the U.S. audience are aware that their perception of China is shaped by media coverage of China-related topics. The study finds that media use, political interest in China, and media trust positively predict perceived agenda-setting effect, while direct experience with China produces no effect. The study also confirms the effect of media use on perceived agenda-setting effect mediated by political interest.


MEDIASI ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 100-107
Author(s):  
Shania Shaufa ◽  
Thalitha Sacharissa Rosyidiani

This article explains about online media iNews.id in implementing gatekeeping function. This study aims to find out how gatekeeping efforts iNews.id in the production process on the issue of preaching restrictions on worship in mosques during Ramadan in 2020. During the Covid-19 pandemic, the current media situation, especially in the midst of a crisis, encourages the public to become heavily dependent on media coverage. With a qualitative approach, researchers analyzed five levels of influence on the gatekeeping process in online media iNews.id. The results of this study show that factors that influence the way iNews.id in the production process of preaching restrictions on worship in mosques due to the Covid-19 pandemic are the individual level of media workers, the level of media routine, the organizational level, the extramedia level, and the social system level. The conclusions of this study state the most dominant levels is the organization level and the media routine level in the iNews.id.


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