Black Is Profitable: The Commodification of the Afro, 1960–1975

2000 ◽  
Vol 1 (3) ◽  
pp. 536-564 ◽  
Author(s):  
Susannah Walker

The Afro originated in the United States as a style worn by a tiny minority of cosmopolitan black women and developed as a prominent symbol of racial pride in the mid-1960s. Responding to the Afro's grassroots popularity, the African American beauty culture industry mounted a largely successful effort to transform the style from political statement to fashion commodity. But the commodification of the Afro was not exclusively a cynical exploitation of a political symbol. Rather, the selling of the Afro often entailed a complex blending of ideals, goals, and motivations based, to varying degrees, on considerations of fashion, politics, and the bottom line.

2019 ◽  
Author(s):  
Bernice Kennedy ◽  
Chalice Rhodes (Former Jenkins)

Abstract Historically, during slavery, the international slave trade promoted normalization of violence against African American women. During slavery, African American women endured inhuman conditions because of the majority race views of them as being over-sexualized, physically strong, and immoral. This perception of the African American women as being highly sexual and more sexual than white women results in slave owner justifying their sexual violation and degrading of the African American women. The stereotypical representations of African American women as strong, controlling, dangerous, fearless, and invulnerable may interfere with the African American women receiving the needed services for domestic violence in the community. The Strong Black Women Archetype has been dated back to slavery describing their coping mechanism in dealing with oppression by developing a strong, less traditionally female role. The authors developed a model: The Multidimensional Perspectives of Factors Contributing to Domestic Violence of African American Women in the United States. This model depicts historically, the factors contributing to domestic violence of African American women in the United States. Also, this model addressed the African American women subscribing to the Strong Black Women Archetype to cope with domestic violence. Despite the increase in domestic violence in African American women, they focused more on the issue of racism instead of sexism in America. African American women have experienced the two obstacles of racism and sexism in America. However, African American women and men believe racism is more critical than sexism. Therefore, domestic violence in the African American population may remain silent because of cultural loyalty. However, the voice of silence of African American females is gradually changing with the upcoming generations.


Author(s):  
Treva B. Lindsey

This chapter closely engages African American beauty culture. Advertisements for beauty products such as hair pomades and skin bleaches comprised a significant portion of advertisements in African American newspapers throughout the early twentieth century. The advertisements for beauty products targeting African American women unveil a discourse and an industry that were instrumental to the materialization of a New Negro culture. Through advertisements and open discussions about African American beauty, self-presentation and adornment shifted from an individual/private sphere issue to a formidable public culture site of individual and collective expressivity during the New Negro era. African American beauty culture thrived as a site of reinvention and re-imagining for New Negro women. It also offered multiple authorial roles in which these women could partake, including: producer, consumer, and manufacturer. In Washington, this black women’s beauty culture was a thriving industry as well as a battleground and playground for black women actualizing themselves as New Negro women.


2010 ◽  
Vol 11 (4) ◽  
pp. 784-810
Author(s):  
Malia McAndrew

This study examines the careers of African American beauty culturists as they worked in the United States, Europe, and Africa between 1945 and 1965. Facing push back at home, African American beauty entrepreneurs frequently sought out international venues that were hospitable and receptive to black Americans in the years following World War II. By strategically using European sites that white Americans regarded as the birthplace of Western fashion and beauty, African American entrepreneurs in the fields of modeling, fashion design, and hair care were able to win accolades and advance their careers. In gaining support abroad, particularly in Europe, these beauty culturists capitalized on their international success to establish, legitimize, and promote their business ventures in the United States. After importing a positive reputation for themselves from Europe to the United States, African American beauty entrepreneurs then exported an image of themselves as the world's premier authorities on black beauty to people of color around the globe as they sold their products and marketed their expertise on the African continent itself. This essay demonstrates the important role that these black female beauty culturists played, both as businesspeople and as race leaders, in their generation's struggle to gain greater respect and opportunity for African Americans both at home and abroad. In doing so it places African American beauty culturists within the framework of transatlantic trade networks, the Black Freedom Movement, Pan-Africanism, and America's Cold War struggle.


Author(s):  
Eric Gardner

Not until the end of the 20th century did scholars begin to look at early African American print culture in the depth it deserves. A story painfully intertwined with the transatlantic slave system and racism, early black print engagement combined, from its beginnings, responses to white aggression and a powerful set of individual and communal desires to read about, record, and, via print, share truths of black life in the United States. Some of the first creators of black print in the United States, from the authors of the earliest slave narratives to poet Phillis Wheatley, had to think through questions of individual and communal identity vis-à-vis emerging American socio-political structures and find ways to ensure control over their own voices in a white-dominated culture that tried to exclude, use, or abuse those voices. But early black print culture is not simply the story of a single genre like the slave narrative or of exceptional individuals like Wheatley. Rather, it is also the story of organizational print tied to churches, conventions, and activist groups. It is as well the story of a diverse range of modes, from the rich pamphleteering tradition (perhaps most excitingly expressed by David Walker) to early black periodicals like those edited by Samuel Cornish and Philip Bell. Especially after 1830, it also became the story of a range of black women (from Maria Stewart and Jarena Lee to Frances Ellen Watkins Harper), of African Americans across the North (and occasionally in the midst of the slave South), and of an increasing number of formats, genres, and approaches. And it became a story of how black activists might interact (in print and beyond) with white antislavery activists, recognizing both shared and different goals and philosophies as they attempted to fight not only for emancipation but for broader civil rights.


EDIS ◽  
2013 ◽  
Vol 2013 (11) ◽  
Author(s):  
Jeanine Beatty ◽  
Karla Shelnutt ◽  
Gail P. A. Kauwell

People have been eating eggs for centuries. Records as far back as 1400 BC show that the Chinese and Egyptians raised birds for their eggs. The first domesticated birds to reach the Americas arrived in 1493 on Christopher Columbus' second voyage to the New World. Most food stores in the United States offer many varieties of chicken eggs to choose from — white, brown, organic, cage free, vegetarian, omega-3 fatty acid enriched, and more. The bottom line is that buying eggs is not as simple as it used to be because more choices exist today. This 4-page fact sheet will help you understand the choices you have as a consumer, so you can determine which variety of egg suits you and your family best. Written by Jeanine Beatty, Karla Shelnutt, and Gail Kauwell, and published by the UF Department of Family Youth and Community Sciences, November 2013. http://edis.ifas.ufl.edu/fy1357


Author(s):  
Anthony B. Pinn

This chapter explores the history of humanism within African American communities. It positions humanist thinking and humanism-inspired activism as a significant way in which people of African descent in the United States have addressed issues of racial injustice. Beginning with critiques of theism found within the blues, moving through developments such as the literature produced by Richard Wright, Lorraine Hansberry, and others, to political activists such as W. E. B. DuBois and A. Philip Randolph, to organized humanism in the form of African American involvement in the Unitarian Universalist Association, African Americans for Humanism, and so on, this chapter presents the historical and institutional development of African American humanism.


2021 ◽  
pp. 233264922098109
Author(s):  
Shannon K. Carter ◽  
Ashley Stone ◽  
Lain Graham ◽  
Jonathan M. Cox

Reducing race disparities in breastfeeding has become a health objective in the United States, spurring research aimed to identify causes and consequences of disparate rates. This study uses critical discourse analysis to assess how Black women are constructed in 80 quantitative health science research articles on breastfeeding disparities in the United States. Our analysis is grounded in critical race and intersectionality scholarship, which argues that researchers often incorrectly treat race and its intersections as causal mechanisms. Our findings reveal two distinct representations. Most commonly, race, gender, and their intersection are portrayed as essential characteristics of individuals. Black women are portrayed as a fixed category, possessing characteristics that inhibit breastfeeding; policy implications focus on modifying Black women’s characteristics to increase breastfeeding. Less commonly, Black women are portrayed as a diverse group who occupy a social position in society resulting from similar social and material conditions, seeking to identify factors that facilitate or inhibit breastfeeding. Policy implications emphasize mitigating structural barriers that disproportionately impact some Black women. We contribute to existing knowledge by demonstrating how dominant health science approaches provide evidence for health promotion campaigns that are unlikely to reduce health disparities and may do more harm than good to Black women. We also demonstrate the existence of a problematic knowledge set about Black women’s reproductive and infant feeding practices that is both ahistorical and decontextualized.


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