Mass Communication: Television, Radio, Film, Press. The Media and their Practice in the United States of America

1957 ◽  
Vol 33 (4) ◽  
pp. 465-465
Author(s):  
B. K.
Keyword(s):  
United States ◽  
United States Of America ◽  
Mass Communication ◽  
The United States ◽  
The Media

THE BRANDCASTING ON THE EXAMPLE OF ADVERTORIALS

2021 ◽  
Author(s):  
Aneta Duda
Keyword(s):  
United States ◽  
Content Analysis ◽  
United States Of America ◽  
The United States ◽  
Brand Positioning ◽  
Editorial Content ◽  
Organized Interests ◽  
Analysis Technique ◽  
The Media ◽  
Degree Of Similarity

"This article discusses the concept of brandcasting in the particular case of a controversial advertorial (ADL) - paid messages in the media sponsored by organized interests to create and sustain a favorable environment to pursue their respective goals. An advertorial is an advertisement masquerading as a journalistic article, blurring the dividing line between editorial content and advertorials. Based on the content analysis technique of 284 advertorials of Newsweek, Polityka and Time, the most widely circulated and read weekly newsmagazine in Poland and the United States of America, the author documents the placement of ADL: proportions of commercial and non-commercial content, detailed typologies, brand positioning, sponsor disclosures, the degree of similarity with journalistic texts and corporate and non-corporate interests. The newspaper advertorial borrows, or just steals editorial credibility from the newspaper and pollutes reliable information. There, of course, might be a place for such kind of advertisements, but they should be more thoroughly distinguished form editorial content than is currently the case. As shown in the article, media do not place sponsor disclosures prominently."

Artikel: Health Information Dissemination in the Information Age: Media, Messages and Roles

1994 ◽  
Vol 19 (2-3) ◽  
Author(s):  
Rolf T. Wigand ◽  
Hans-Dieter Klee
Keyword(s):  
United States ◽  
Health Information ◽  
Eating Behavior ◽  
United States Of America ◽  
Information Dissemination ◽  
The United States ◽  
Free Enterprise ◽  
The Public ◽  
Media Messages ◽  
The Media

SummaryUnderstanding the priorities and workings of the mass media are a prerequisite to gaining the attention of the media and, more importantly, the cooperation of those who control access to media space and time. In addition, one needs to understand information and news filtering and gate-keeping functions carried out by the media. It is also essential to understand the interplay between reporters and their news sources and the fact that both entities have their specific priorities and agenda. In the United States of America the media’s behavior may be viewed and understood, at least in part, as the journalistic performance and exercise in the principles of the First Amendment within the Constitution. Simultaneously though the media are part of the free enterprise system, implying that they are a business whose primary motivation is to maximize profits and minimally to survive as an organization. The media, however, are not in the business of health care, medicine or public health. This contribution characterizes the health information setting in the United States of America. Relevant research has demonstrated that in the process of gaining health information by the consumer, food producers can be highly successful in influencing food-purchasing behavior and thus may have an influence on health and eating behavior. Among the issues addressed here are scientific alarmism, information confusion, disinformation, misinformation and the often resultant paradoxical behavior exhibited by the public. The knowledge gap-hypothesis is explored with regard to its appropriateness in this setting. Researchers found that short, unequivocal and positive media messages - so-called magic bullets - addressing single and relatively simple behaviors can be highly effective and that whatever advice is given should be uncomplicated and negative elements associated with the message should be avoided.It is important for scientists, medical experts and nutritionists, the media and food producers to realize that they all play a vital role in achieving broad-scale health behavior. They need to cooperate and work together to produce a set of clear, consistent, focused and positive messages based on current scientific knowledge and trends. Only then can such recommendations be communicated, understood and acted upon by the public. It is especially important to educate and inform children properly about the appropriate judgement and analysis of advertised messages pertaining to health and eating behavior questions.

scholarly journals Twitter Discourse Analysis of US President Donald Trump

2020 ◽  
Vol 2 ◽  
pp. 67-75
Author(s):  
Tanase Tasente
Keyword(s):  
United States ◽  
Social Media ◽  
Political Communication ◽  
United States Of America ◽  
Performance Indicators ◽  
Mass Communication ◽  
The United States ◽  
Online Environment ◽  
Donald Trump ◽  
Heads Of State

Twitter has become a very powerful channel of political communication in recent years, many times overtaking, along with Facebook, traditional channels of mass communication, such as: TV, radio or newspapers. More then 500 million tweets are sent every day (5,787 tweets every second), and 326 million people use Twitter every month, even if there are 1.3 billion Twitter accounts. From the perspective of political communication, Twitter is ahead of Facebook, according to a study conducted in 2018 by Twiplomacy, which shows that 187 governments and heads of state maintain an official presence on Twitter. This mechanism of mass communication has benefited the politicians, especially those in the United States of America, who have generated a unique phenomenon in political communication: creating a map on polarization in the online environment.. This study focused on analyzing the Key Performance Indicators (KPIs) that facilitate Twitter Communication of Donald Trump, the President of United States of America (number of followers, types of tweets, engagement rate and interaction rate etc.) and analyzing Donald Trump's Twitter speech and identify the most commonly used expressions in Social Media during the term of President.  The monitoring period is 22.01.2019 - 16.08.2019.

scholarly journals Media Sociology

Communication ◽  
2012 ◽  
Author(s):  
Silvio Waisbord
Keyword(s):  
United States ◽  
Public Opinion ◽  
Media Studies ◽  
Mass Communication ◽  
The United States ◽  
Communication Media ◽  
Media Communication ◽  
Media Sociology ◽  
The Media ◽  
Media Research

This article offers a review of key works in media sociology and identifies key themes in sociological research that have contributed to media studies. Given the interdisciplinary nature of media/communication analysis, establishing what falls within media sociology and drawing clear-cut distinctions between sociological and other approaches are not easy tasks. Here, media sociology is understood as research that situates communication and media research within the dynamics of social forces and links them to questions about order, conflict, identity, institutions, stratification, authority, community, and power. The origins of mass communication/media research are grounded in sociology. Not only was it sociologists who charted key themes in the field of communication/media studies, particularly in the United States in the 1920s, but foundational research was concerned with core sociological questions, such as the integrative role of the media in the transition from traditional to modern societies and the community-building dimensions of the media. Around the time of World War II, US media sociology experienced two transitions. Geographically, the center of studies moved from the University of Chicago to Columbia and Harvard Universities, and the research foci changed from news and media to public opinion and mass communication. Analytically, the focus shifted from the relation between media and modern society to questions about war propaganda and persuasion. Given the focus on the dynamics of public opinion, sociological questions about personal and media influence moved to the forefront, and interest in issues related to media and community faded. With financial support from the US government and private foundations, public opinion attracted considerable attention from media and communication researchers in the 1950s. However, as questions embedded in social psychology and behavioral research gained currency, sociological approaches, particularly those focused on structural issues, gradually lost centrality. This shift indicated the beginning of the rift between sociology and media/communication studies in the United States. Sociological theories and questions increasingly became less relevant for mass communication research. The historical trajectory of media sociology has been different in Europe, however. It has not had the focus on public opinion research and media effects that it has in the United States. Instead, it has been grounded in different theoretical paradigms and research questions. Traditionally, it has been more concerned with questions about class, power, institutions, and social differentiation.

scholarly journals Religion and the Media

Communication ◽  
2012 ◽  
Author(s):  
Judith M. Buddenbaum
Keyword(s):  
United States ◽  
Mass Communication ◽  
The United States ◽  
International Communication ◽  
Muslim Immigrants ◽  
Religion And Media ◽  
The Media ◽  
The Subject ◽  
Media Research ◽  
Scholarly Inquiry

Churches and other religious organizations have always conducted or commissioned media research addressing their interests. Scholarly journals have always published occasional articles dealing with religion and media. However, as a distinct area for scholarly inquiry, religion and media owes its origin in the United States to a confluence of events during the late 1970s that made religion important in a way it had not been since the 1925 Scopes trial. Questions raised by the opening of television to paid religious programming as a result of changes in broadcast law and network policies led to a flurry of scholarship on the then-new electronic church by sociologists of religion and mass communication scholars. At about the same time, the election of the born-again Jimmy Carter as president, the Iranian hostage crisis, and the rise of the New Christian Right paved the way for scholarly interest in religion as news. Since then the continuing political influence of conservative Christians in the United States, an influx of Muslim immigrants in European nations, and the events of 9/11 have sustained interest in the field and broadened it to encompass both international scholarly attention and a new emphasis on the portrayal of religions beyond Christianity in news and entertainment media. In the 1990s international research conferences on religion and the media began to appear. The American Academy of Religion, the Association for Education in Journalism and Mass Communication, and the International Communication Association all had units devoted to the subject. As a result, religion and media, although still closely identified in the United States with journalism and mass communication, developed into an eclectic, interdisciplinary field. Although European scholarly research in both the sociology of religion and communication predates that in America, the events that initially triggered the development of religion and media as an area for scholarly inquiry had little initial impact outside the United States. However, by the 1980s scholars from around the world with interest in the field had begun to find each other through organizations such as the International Association for Mass Communication Research, which scheduled a session on the subject at its 1994 conference in Seoul, South Korea, and the International Communication Association, which did the same at its Sydney, Australia, conference that year. However, the real impetus for international research came from a series of media–religion–culture conferences, the first of them in 1993 at the University of Uppsala, Sweden, and from increasingly available funding for religion and media research from the European Science Foundation and similar organizations in individual countries. While the conferences moved audience-centered research from a culturist perspective to the forefront, the major funding promoted more traditional effects-oriented social science research in the wake of 9/11, European involvement in the US-led war in Iraq, and tensions between Muslim immigrants and traditionally Christian but increasingly secular host European nations.

Google Trends as a Predictor of Presidential Elections: The United States Versus Canada

2020 ◽  
pp. 000276422097506
Author(s):  
Camilo Prado-Román ◽  
Raúl Gómez-Martínez ◽  
Carmen Orden-Cruz
Keyword(s):  
United States ◽  
United States Of America ◽  
Presidential Election ◽  
Presidential Elections ◽  
The United States ◽  
Accurate Information ◽  
Election Campaign ◽  
Predictive Capacity ◽  
The Past ◽  
The Media

The media and election campaign managers conduct several polls in the days leading up to the presidential elections. These preelection polls have a different predictive capacity, despite the fact that under a Big Data approach, sources that indicate voting intention can be found. In this article, we propose a free method to anticipate the winner of the presidential election based on this approach. To demonstrate the predictive capacity of this method, we conducted the study for two countries: the United States of America and Canada. To this end, we analysed which candidate had the most Google searches in the months leading up to the polling day. In this article, we have taken into account the past four elections in the United States and the past five in Canada, since Google first published its search statistics in 2004. The results show that this method has predicted the real winner in all the elections held since 2004 and highlights that it is necessary to monitor the next elections for the presidency of the United States in November 2020 and to have more accurate information on the future results.

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