Conceptual Blending Theory, 'Reverse Amnesia', and the Study of Tantra1

2012 ◽  
Vol 5 (2) ◽  
pp. 193-209 ◽  
Author(s):  
G. A. Hayes
Keyword(s):  
2016 ◽  
Vol 9 (1) ◽  
pp. 65-82
Author(s):  
Jean E. Conacher

Youth literature within the German Democratic Republic (GDR) officially enjoyed equal status with adult literature, with authors often writing for both audiences. Such parity of esteem pre-supposed that youth literature would also adopt the cultural–political frameworks designed to nurture the establishment of socialism on German soil. In their quest to forge a legitimate national literature capable of transforming the population, politicians and writers drew repeatedly upon the cultural heritage of Weimar classicism and the Bildungsroman, Humboldtian educational traditions and Soviet-inspired models of socialist realism. Adopting a script theory approach inspired by Jean Matter Mandler, this article explores how directive cultural policies lead to the emergence of multiple scripts which inform the nature and narrative of individual works. Three broad ideological scripts within GDR youth literature are identified which underpin four distinct narrative scripts employed by individual writers to support, challenge and ultimately subvert the primacy of the Bildungsroman genre. A close reading of works by Strittmatter, Pludra, Görlich, Tetzner and Saalmann reveals further how conceptual blending with classical and fairy-tale scripts is exploited to legitimise and at times mask critique of transformation and education inside and outside the classroom and to offer young protagonists a voice often denied their readers.


2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Thomas Hoffmann

AbstractCreativity is an important evolutionary adaptation that allows humans to think original thoughts, to find solutions to problems that have never been encountered before and to fundamentally change the way we live. One particular domain of human cognition that has received considerable attention is linguistic creativity. The present paper discusses how the leading cognitive linguistic theory, Construction Grammar, can provide an explanatory account of creativity that goes beyond the issue of linguistic productivity. At the same time, it also outlines how Construction Grammar can benefit from insights from Conceptual Blending.


2021 ◽  
Vol 18 (1) ◽  
pp. 25-52
Author(s):  
Sui He

Abstract Cognitive metaphor theory provides a systematic framework to better understand the working mechanism of metaphor. Its recent development further allows translation researchers to have a clearer insight into the movement of metaphor across languages and culture. Building on an empirical study, this paper examines the complementary relationship between two prominent cognitive metaphor theories – Conceptual Metaphor Theory (CMT) and Conceptual Blending Theory (CBT), and discusses the practical contribution that this relationship could make to the existing research on metaphor translation. To construct a comparable basis for CMT and CBT, two parameters are adopted for data analysis, which is proven useful to serve the purpose. The two chosen parameters are: projection and provenance, denoting the content and the type of metaphor respectively. Metaphorical expressions analyzed in this paper are sourced from cosmology-themed articles published in Scientific American in 2017 and their Simplified Chinese translations published in Huanqiukexue. Findings show that delineated by the two parameters, CMT and CBT indeed share a complementary relationship owing to their different focuses and organizing mechanisms. Furthermore, the collaboration between CMT and CBT offers a well-rounded analytical framework for translation studies. In turn, the correlation between metaphor parameters and translation solutions provides detailed clues for studying metaphor across culture. Finally, the reflection of this dual-model parametric approach regarding its pros and cons is also shown to shed light on future research.


2021 ◽  
pp. 1-17
Author(s):  
Timothy Hogue

This study proposes that monuments are technologies through which communities think. I draw on conceptual blending theory as articulated by Mark Turner and Gilles Fauconnier to argue that monuments are material anchors for conceptual integration networks. The network model highlights that monuments are embedded in specific spatial and socio-historical contexts while also emphasizing that they function relationally by engaging the imaginations of communities. An enactivist understanding of these networks helps to explain the generative power of monuments as well as how they can become dynamic and polysemic. By proposing a cognitive scientific model for such relational qualities, this approach also has the advantage of making them more easily quantifiable. I present a test case of monumental installations from the Iron Age Levant (the ceremonial plaza of Karkamiš) to develop this approach and demonstrate its explanatory power. I contend that the theory and methods introduced here can make future accounts of monuments more precise while also opening up new avenues of research into monuments as a technology of motivated social cognition that is enacted on a community-scale.


2016 ◽  
Vol 82 (1-3) ◽  
pp. 69-99 ◽  
Author(s):  
Roberto Confalonieri ◽  
Manfred Eppe ◽  
Marco Schorlemmer ◽  
Oliver Kutz ◽  
Rafael Peñaloza ◽  
...  

ExELL ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 1-24
Author(s):  
Sanja Berberović ◽  
Mersina Mujagić

Abstract The paper investigates the interaction of conceptual blending and conceptual metaphor in producing figurative creativity in discourse. The phenomenon of figurative creativity is defined by Kövecses (2005) as creativity arising through the cognitive mechanisms of metonymy, metaphor, and blending. Specifically, the paper examines the use of creative figurative language in the British public discourse on the topic on Brexit. The aim of this paper is to show that conventional metaphors can be creatively stretched through conceptual blending, producing instances of creative figurative language. Specifically, applying blending theory, we will analyse innovative conceptual blends, motivated by the conventional marriage/divorce metaphor. In addition, the paper also examines the way in which creative figurative language produced in metaphorical blends provides discourse coherence at intertextual and intratextual levels.


2020 ◽  
Vol 7 (4) ◽  
Author(s):  
Joanna Jabłońska-Hood

Conceptual integration theory (henceforth CIT), aka conceptual blending, was devised by Fauconnier and Turner (2002) as a model for meaning construction and interpretation. It is based on the notion of a mental space, which originated in Fauconnier's early research (1998). Mental spaces are structures that constitute information pertaining to a particular concept (Fauconnier and Turner 2002: 40). Interestingly, mental spaces can be linked together and blended so as to produce a novel quality not previously present. In this manner, conceptual integration serves the purpose of a theoretical model which throws light on creativity in language use. In my paper, I will apply CIT to British humour in order to use its multiway blending together with its dynamic, online running of the blended contents for the purpose of comedy elucidation. It is crucial to observe that British humour is a complex phenomenon which pertains to many different levels of interpretation, i.e. a linguistic, cultural or a discourse one. CIT possesses a well suited cognitive apparatus which can encompass the complexity of British humour with all its layers. The primary goal of the article is to analyse a selected scene from a sitcom entitled Miranda in order to show the validity of the theory in respect of humour studies. In particular, I will undertake to demonstrate that CIT, with a special emphasis on its principles such as compression and the emergent structure of the blend can deal with many processes that accumulate within British humour and result in laughter. Simultaneously, I will try to demonstrate that frame-shifting, as proposed by Coulson (2015: pp. 167-190), can be of help to CIT in humour explanation.


2021 ◽  
Author(s):  
Sibylle Baumbach

Based on considerations of the connection between fascination, crisis, and the “Medusa effect,” this paper argues that contemporary drama tends to challenge the audience’s sense of safe spectatorship by stimulating perceptual crises, returning the spectators’ gaze, and exposing their tendencies of (in)attentional blindness. Besides plays by Martin Crimp, Carol Ann Duffy, and Rufus Norris, the analysis focuses on James Graham’s Quiz (2017), which dramatizes one of the most popular scandals in the history of British game shows and challenges the audience’s capacity of moral attention. As I argue, Quiz engages the audience in multi-levelled crises (a crisis of knowledge, a crisis of perception, and a crisis of judgement), which stimulates conceptual blending, tests spectators’ response-ability on an ethical, aesthetic, and political level, and eventually allows them to overcome the perceptual crisis created in the course of the play.


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