Cognitive metaphor theories in translation studies: Toward a dual-model parametric approach

2021 ◽  
Vol 18 (1) ◽  
pp. 25-52
Author(s):  
Sui He
Keyword(s):  
Translation Studies ◽  
Analytical Framework ◽  
Future Research ◽  
Dual Model ◽  
Conceptual Blending ◽  
Parametric Approach ◽  
Complementary Relationship ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Two Parameters

Abstract Cognitive metaphor theory provides a systematic framework to better understand the working mechanism of metaphor. Its recent development further allows translation researchers to have a clearer insight into the movement of metaphor across languages and culture. Building on an empirical study, this paper examines the complementary relationship between two prominent cognitive metaphor theories – Conceptual Metaphor Theory (CMT) and Conceptual Blending Theory (CBT), and discusses the practical contribution that this relationship could make to the existing research on metaphor translation. To construct a comparable basis for CMT and CBT, two parameters are adopted for data analysis, which is proven useful to serve the purpose. The two chosen parameters are: projection and provenance, denoting the content and the type of metaphor respectively. Metaphorical expressions analyzed in this paper are sourced from cosmology-themed articles published in Scientific American in 2017 and their Simplified Chinese translations published in Huanqiukexue. Findings show that delineated by the two parameters, CMT and CBT indeed share a complementary relationship owing to their different focuses and organizing mechanisms. Furthermore, the collaboration between CMT and CBT offers a well-rounded analytical framework for translation studies. In turn, the correlation between metaphor parameters and translation solutions provides detailed clues for studying metaphor across culture. Finally, the reflection of this dual-model parametric approach regarding its pros and cons is also shown to shed light on future research.

Academic Events: An Empirically Grounded Typology and Their Academic Impact

2020 ◽  
Vol 24 (4) ◽  
pp. 481-497 ◽  
Author(s):  
Thomas Trøst Hansen ◽  
David Budtz Pedersen ◽  
Carmel Foley
Keyword(s):  
Analytical Framework ◽  
Future Research ◽  
Academic Impact ◽  
Future Research Agenda ◽  
Tourism Studies ◽  
Academic Events ◽  
Business Events ◽  
The Individual ◽  
Analytical Frameworks ◽  
Academic Sector

The meetings industry, government bodies, and scholars within tourism studies have identified the need to understand the broader impact of business events. To succeed in this endeavor, we consider it necessary to develop analytical frameworks that are sensitive to the particularities of the analyzed event, sector, and stakeholder group. In this article we focus on the academic sector and offer two connected analyses. First is an empirically grounded typology of academic events. We identify four differentiating dimensions of academic events: size, academic focus, participants, and tradition, and based on these dimensions we develop a typology of academic events that includes: congress, specialty conference, symposium, and practitioners' meeting. Secondly, we outline the academic impact of attending these four types of events. For this purpose, the concept of credibility cycles is used as an analytical framework for examining academic impact. We suggest that academic events should be conceptualized and evaluated as open marketplaces that facilitate conversion of credibility. Data were obtained from interviews with 22 researchers at three Danish universities. The study concludes that there are significant differences between the events in terms of their academic impact. Moreover, the outcome for the individual scholar depends on the investment being made. Finally, the study calls for a future research agenda on beyond tourism benefits based on interdisciplinary collaborations.

Gender budgeting in public financial management: a literature review and research agenda

2021 ◽  
pp. 002085232110317
Author(s):  
Tobias Polzer ◽  
Isabella M Nolte ◽  
Johann Seiwald
Keyword(s):  
Literature Review ◽  
Financial Management ◽  
Secondary Data ◽  
Analytical Framework ◽  
Political Agenda ◽  
Future Research ◽  
Ex Post ◽  
Ex Ante ◽  
Need To Evaluate ◽  
Gender Budgeting

Gender budgeting calls for including a gender perspective at all levels of governmental budgetary processes. While the literature on gender budgeting is interdisciplinary and covers a wide geographical range, it remains fragmented. This study uses a literature review to examine the current discourse on gender budgeting and to elicit avenues for future research. Our review shows that studies focus either on emerging economies, such as India or South Africa, or on countries in Europe. Drawing on an analytical framework, we find that most studies scrutinize the ex ante stages of gender budgeting, whereas less is known about the concurrent and ex post stages. Moreover, because little is known about the outcome and impact of gender budgeting, governments do not know what instruments function best in different settings. Given their ex ante focus, most studies on gender budgeting often either remain descriptive or analyse secondary data. Despite scholars from different disciplines contributing to the field of gender budgeting, several ‘blank spots’ remain, particularly in public sector accounting. Points for practitioners While current gender budgeting projects tend to focus on the ex ante stage of gender budgeting, future practitioner attention needs to focus on the equally important concurrent and ex post stages, which have received less attention thus far. An increasing number of governments worldwide are implementing gender budgeting projects. Governments need to evaluate the outcome and impact of these projects in a timely fashion, aiming at reducing structural inequalities related to gender. Gender budgeting is willingly adopted in times of prosperity and stability or when the scope of projects appears manageable. To avoid negative impacts on their achievements, policy makers need to put gender budgeting on the political agenda and institutionalize it in times of instability and crisis.

Metaphor Research and the Hebrew Bible

2021 ◽  
Vol 19 (3) ◽  
pp. 235-285
Author(s):  
Mason D. Lancaster
Keyword(s):  
Hebrew Bible ◽  
Conceptual Metaphor ◽  
Future Research ◽  
Conceptual Metaphor Theory ◽  
Current Trends ◽  
Metaphor Theory ◽  
Recent Developments

This article provides an overview of metaphor theories and research on their own terms, as well as their use in Hebrew Bible (HB) studies. Though metaphor studies in the HB have become increasingly popular, they often draw upon a limited or dated subset of metaphor scholarship. The first half of this article surveys a wide variety of metaphor scholarship from the humanities (philosophical, poetic, rhetorical) and the sciences (e.g., conceptual metaphor theory), beginning with Aristotle but focusing on more recent developments. The second half overviews studies of metaphor in the HB since 1980, surveying works focused on theory and method; works focused on specific biblical books or metaphor domains; and finally noting current trends and suggesting areas for future research.

scholarly journals Advertising at the threshold: Paratextual promotion in the era of media convergence

2018 ◽  
Vol 19 (2) ◽  
pp. 195-215 ◽  
Author(s):  
Chris Hackley ◽  
Amy Rungpaka Hackley
Keyword(s):  
Mass Media ◽  
Analytical Framework ◽  
Product Placement ◽  
Future Research ◽  
Media Convergence ◽  
Research And Practice ◽  
The Media ◽  
Advertising Communication ◽  
Advertising And Promotion ◽  
Hybrid Forms

In the media convergence era, brands are embracing hybrid forms of advertising communication such as branded content, product placement and sponsored TV ‘pods’, brand blogs, shareable video, programmatic advertising, ‘native’ advertising and more, as alternatives to, and extensions of, traditional mass media advertising campaigns. In this article, we draw on Genette’s theory of transtextuality to reframe this phenomenon from a paratextual purview. We suggest that the analogy of the paratext articulates the iterative, ambiguous, participative and intertextual character of much contemporary brand communication. We describe extended examples of paratextual advertising and promotion that illustrate the fluid and mutually contingent relation of advertising text to paratext, and we outline an analytical framework for future research and practice.

scholarly journals The Use of E-Tools to Engage Citizens in Urban Green Infrastructure Governance: Where Do We Stand and Where Are We Going?

2018 ◽  
Vol 10 (10) ◽  
pp. 3513 ◽  
Author(s):  
Maja Steen Møller ◽  
Anton Stahl Olafsson
Keyword(s):  
Information And Communication Technologies ◽  
Green Infrastructure ◽  
Analytical Framework ◽  
Geographic Information ◽  
Future Research ◽  
Public Authorities ◽  
Urban Green ◽  
Information And Communication ◽  
Urban Green Infrastructure ◽  
Technical Solutions

In the unfolding reality of advanced internet-based communication tools, the possibilities and implications for citizens’ e-engagement is revealing. The paper introduces different examples of e-tools used in participatory urban green infrastructure governance. E-tools here includes various location-based service apps, and volunteered geographic information stemming from social media activities, as well as public participation geographic information system approaches. Through an analytical framework describing five categories, we discuss the different scopes and possibilities, as well as general barriers and problems to participatory e-tools. We suggest some basic premises for the application of e-tools in urban green infrastructure governance and discussed future development of this field. E-tools can allow interaction between citizens, public authorities, and other stakeholders; however, research on the implications of such location-based governance is needed to make full use of the rapid on-going development of such information and communication technologies, and to avoid possible pitfalls. We suggest that future research into this area of environmental–social–technical solutions should test, discuss, and develop frameworks and standards, for the use of different e-tools in combination with offline approaches.

The roles of emerging multinational companies’ technology-driven FDIs in their learning processes for innovation

2019 ◽  
Vol 14 (1) ◽  
pp. 91-114 ◽  
Author(s):  
Ju Liu
Keyword(s):  
Learning Process ◽  
Explanatory Power ◽  
Analytical Framework ◽  
Multinational Companies ◽  
Learning Processes ◽  
Comparative Case Study ◽  
Future Research ◽  
Global Knowledge ◽  
Content Type ◽  
Capability Building

Purpose The purpose of this paper is to contextually theorise the different patterns of emerging multinational companies’ (EMNCs’) learning processes for innovation and the different influences of their technology-driven FDIs (TFDIs) on the processes. Design/methodology/approach A comparative case study method and process tracing technique are employed to investigate how and why firms’ learning processes for innovation took place, how and why the TFDIs emerged and influenced the firms’ learning processes in different ways. Findings The paper identifies two different patterns of learning process for innovation (Glider model vs Helicopter model) and two different roles of the case firms’ TFDIs (accelerator vs starter) in the different contexts of their learning processes. It is found that the capability building of the domestic wind energy industry has an important influence on the case of EMNCs’ learning processes and thus on the roles of their TFDIs. Research limitations/implications The limitation of the paper lies in its small number of cases in a specific industry of a specific country. The two contextually identified learning models and roles of TFDIs may not be applied to other industries or other countries. Future research should investigate more cases in broader sectoral and geographic scope to test the models and also to identify new models. Practical implications For EMNCs, who wants to use the Helicopter model to rapidly gain production and innovation capability, cross-cultural management and integration management are crucial to practitioners. For emerging countries with ambitions to explore the global knowledge and technology pool, besides of the EMNC’s capability building, the capability building in the domestic industries should not be overlooked by policy makers. Originality/value The paper develops a dynamic and contextual analytical framework which helps to answer the important questions about how and under what context a TFDI emerges and influences firm’s learning process for innovation. It theorises the EMNCs’ learning process and TFDIs in the context of the development of the domestic industry. It strengthens the explanatory power of the learning-based view and adds new knowledge to the current FSA/CSA discourse in the international business literature.

scholarly journals In Search of Alignment: A Review of Impact Studies in Entrepreneurship Education

2017 ◽  
Vol 2017 ◽  
pp. 1-15 ◽  
Author(s):  
Uladzimir Kamovich ◽  
Lene Foss
Keyword(s):  
Empirical Studies ◽  
Entrepreneurship Education ◽  
Analytical Framework ◽  
Future Research ◽  
Impact Studies ◽  
Teaching Objectives ◽  
Teaching Content ◽  
Instructional Processes ◽  
Scant Attention ◽  
The Impact

This study uses the concept of alignment as a framework to examine empirical research on the impact of entrepreneurship education interventions on students. Alignment assumes that effective instruction requires congruence between three instructional components: intended outcomes, instructional processes, and assessment criteria. Given the extant diversity and complexity of entrepreneurship education impact, scholars have not been able to explain how teaching approaches and methods are being adjusted to the variety of expected outcomes. In order to address this gap, we critically reviewed the published empirical studies on entrepreneurship education impact in 20 journals over a 15-year period (2000–2015). We found 16 empirical studies that met our inclusion criteria. Our findings revealed that teaching objectives, teaching methods, and teaching content receive scant attention from researchers. This study will be of value to scholars researching the impact of heterogeneous entrepreneurship education practices and approaches on individuals. Our analytical framework could contribute to less contradictory findings of entrepreneurship education impact studies. We also identify research limitations and suggest avenues for future research.

‘The sickness stands at your shoulder …’: Embodiment and cognitive metaphor in Hornbacher’sWasted: A Memoir of Anorexia and Bulimia

2016 ◽  
Vol 25 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Karsten Senkbeil ◽  
Nicola Hoppe
Keyword(s):  
Mental Illness ◽  
Eating Disorders ◽  
The Body ◽  
Conceptual Metaphor Theory ◽  
Cognitive Metaphor ◽  
Bodily Experiences ◽  
Metaphor Theory ◽  
Embodied Experiences ◽  
Marya Hornbacher ◽  
Linguistic Approaches

This paper applies cognitive linguistic approaches, particularly conceptual metaphor theory, to the study of literature, and analyses how Wasted: A Memoir of Anorexia and Bulimia (1998) by Marya Hornbacher communicates embodied experiences such as sickness, hunger, and (self-)loathing with the help of conceptual metaphors. It explores how the author renegotiates and partly recontextualizes highly conventionalized metaphors around eating disorders, mental illness, and identity to create new meaning, and how this strategy helped explain the mindset of a person with anorexia and bulimia to a broad critical readership in the late 1990s. This paper hence hypothesizes that the book’s emphasis on metaphors as a means to articulate bodily experiences surrounding a mental disorder may hint towards larger trends concerning the representation of the body–mind relationship in literature and culture in the last two decades.

scholarly journals Metaforikus névadás

2020 ◽  
Vol 42 ◽  
pp. 9-28
Author(s):  
Katalin Reszegi
Keyword(s):  
Data Collection ◽  
Cognitive Linguistics ◽  
Place Names ◽  
Psychological Reality ◽  
Cognitive Mechanism ◽  
Human Thought ◽  
Proper Nouns ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
The Creation

The paper discusses the cognitive mechanics of metaphorical name-giving with a focus on place names, following an overview of cognitive metaphor theory and the questions of metaphorically used proper nouns. In cognitive linguistics, the use of metaphors is a cognitive mechanism that plays a fundamental role in human thought and understanding, and the creation of our social, cultural and psychological reality. A particular form of this also manifests in name-giving, creating a small but influential category of names. The category of place names also influences the application of this name-giving method: it is generally used in more informal names and name types. The creation of such a name requires the speaker to detach themselves from the conventional norms of direct descriptionand metonymic name-giving, and relies on their lingual creativity and ability to detach themselves from dominant name-giving models. However, names in the category can also be divided into subcategories. Beyond the typical common-noun-based metaphorical name-giving, more complex parallels can also be found, resulting in the associations connecting the names of several nearby locations. Place names can also serve as the base of metaphorical name-giving, supporting the complex meaning of these names. Despite the fact that the majority of metaphorical names are available from contemporary data collection, it is obviously a long-standing and ancient method of name-giving, as it is based on a cognitive mechanics that seem to be as old as humanity itself.

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