scholarly journals Social Identity Theory and Communication

Communication ◽  
2019 ◽  
Author(s):  
Charles M. Rowling
Keyword(s):  
Social Identity ◽  
Cognitive Processes ◽  
Social Identity Theory ◽  
Social Group ◽  
Group Identity ◽  
Identity Theory ◽  
Social Groups ◽  
Academic Disciplines ◽  
The Social ◽  
Group Members

In the 1970s, scholars in social psychology began exploring the process by which individuals attach their own identity to the groups in which they associate. This gave rise to social identity theory, which rests on the notion that, through largely unconscious cognitive processes, individuals who value and closely identify with a particular social group (e.g., familial, ethnic, religious, gender, partisan, national, etc.) will tend to take on characteristics and exhibit behaviors that are consistent with positive attributes associated with that group. Social identity theory also suggests that individuals do more than merely identify with the social groups to which they belong; they also derive comfort, security, and self-esteem from these groups. As a result, group members often engage in favoritism toward their own social group and, at times, denigration of other social groups as a way to protect or enhance their own group identity. Because individuals identify with multiple groups, the concept of salience is also crucial to our understanding of social identity theory. Specifically, individuals will seek to protect or enhance a particular group identity (through words or actions) when they perceive it to be threatened or they sense an opportunity to promote or enhance it. Given the obvious import and relevance of these dynamics to various aspects of society, research on social identity theory has grown exponentially over the past several decades, especially within the social sciences. Scholars in the fields of psychology, sociology, political science, and communication, for example, have increasingly paid attention to and incorporated social identity theory into their study of everything from how politicians communicate to how people vote to how people interact with other cultures. Notably, within the field of communication, the value of social identity theory rests with its ability to explain or predict messaging and response behaviors when a particular group identity is made salient. Thus, social identity theory is a robust theoretical framework that, in recent years, has had broad appeal and application across a number of academic disciplines. With a focus on the intersection of social identity theory and communication research, this article seeks to identify the foundational works within this area of research, recognize the primary journals in which this research can be found, discuss the key concepts and terms associated with this research, and explore how social identity theory has evolved both theoretically and empirically since its inception in the 1970s.

Learning Who We Are From Our Leaders

2017 ◽  
pp. 586-602
Author(s):  
Michael A. Hogg
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Self Concept ◽  
Organizational Leaders ◽  
The Social ◽  
Group Members ◽  
Or Organization ◽  
Concept Group

A key feature of group and organizational learning is the process through which people learn the group or organization’s distinctive normative characteristics and social identity and therefore who one is and how one should behave as a member of the group or organization. In this chapter I draw on social identity theory and the social identity theory of leadership to argue that people derive an important part of their identity from the groups they belong to, including work groups and organizations. They internalize, through a process of self-categorization, these group normative attributes as self-attributes that prescribe behavior. Because group and organizational norms define and prescribe one’s self-concept, group members are vigilant for reliable information about the group’s norms and identity. They typically look to group and organizational leaders for this information.

Gender disparaging jokes: An investigation of sexist-nonstereotypical jokes on funniness, typicality, and the moderating role of ingroup identification

2015 ◽  
Vol 28 (2) ◽  
Author(s):  
Jessica R. Abrams ◽  
Amy M. Bippus ◽  
Karen J. McGaughey
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Intergroup Relations ◽  
Identity Theory ◽  
Social Groups ◽  
The Social ◽  
Ingroup Identification ◽  
Moderating Role ◽  
Insight Into

AbstractThis experiment relied on social identity theory to investigate jokes that express superiority and denigration toward social groups. In particular, the social identity of gender is examined in the context of sexist-nonstereotypical jokes. Results revealed that sexist-nonstereotypical jokes had the greatest impact on women. Specifically, women rated jokes about men funnier than jokes about themselves, and highly identified women found jokes targeting men significantly funnier than jokes targeting women. These results, and others relating to prototypicality, offer insight into how disparaging intergroup jokes function to accentuate and attenuate intergroup relations.

Naive, connected, and counselor tween girl identity groups: Consumption practices and social identity constructions within consumer culture

2021 ◽  
pp. 146954052110160
Author(s):  
Tiziana Brenner Beauchamp Weber ◽  
Eliane C. Francisco Maffezzolli
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Consumer Culture ◽  
Social Group ◽  
Social Identities ◽  
Consumer Identity ◽  
Identity Constructions ◽  
The Social ◽  
Consumption Practices ◽  
Identity Groups

This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.

scholarly journals The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zeeshan Ahmed Bhatti ◽  
Ghulam Ali Arain ◽  
Hina Mahboob Yasin ◽  
Muhammad Asif Khan ◽  
Muhammad Shakaib Akram
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Theoretical Perspective ◽  
Social Groups ◽  
Social Activity ◽  
Past Research ◽  
Social Identification ◽  
Content Type ◽  
Activity Integration

PurposeDrawing on social identity theory and prosocial behaviour research, this study explores how people's integration of their offline and online social activities through Facebook cultivates their Facebook citizenship behaviour (FCB). It also offers further insight into the underlying mechanism of offline and online social activity integration - FCB relation by investigating people's social identification with their offline and online social groups as possible mediators.Design/methodology/approachBased on social identity theory (SIT) literature, community citizenship behaviour and offline-online social activity integration through Facebook, we developed a conceptual model, which was empirically tested using data from 308 Facebook usersFindingsThe results confirm that the participants' offline-online social activity integration via Facebook is positively linked to their FCB. Further, the integration of offline and online social activity through Facebook positively affects how a person identifies with their offline and online social groups, which in turn causes them to display FCB. In addition, offline/online social identification mediates the integration – FCB relation.Practical implicationsIn practice, it is interesting to see people's tendency towards altruistic behaviours within groups they like to associate themselves with. Those who share their Facebook network with their offline friends can use such network to seek help and support.Originality/valueFrom a theoretical perspective, unlike past research, this study examines how individuals' offline-online social activity integration via Facebook helps them associate with groups. In addition, this study investigates social identification from an offline and online perspective.

L'identité Wallonne saisie par l'enquête : Une approche constructiviste de l'identité collective

Res Publica ◽  
1994 ◽  
Vol 36 (3-4) ◽  
pp. 343-359
Author(s):  
Marc Jacquemain ◽  
René Doutrelepont ◽  
Michel Vandekeere
Keyword(s):  
Social Identity ◽  
Survey Research ◽  
Social Identity Theory ◽  
Social Behaviour ◽  
Identity Theory ◽  
Social Identities ◽  
The Social ◽  
The Individual ◽  
Social Level

At first view, the methodology of survey research may seem rather unsuitable to the study of such "holistic" phenomena as collective and social identities.  That difficulty vanishes - at least partly - as soon as we consider social identity as the link between the individual and his belongings, as does the "social identity theory", developed from the work of Taffel and Turner.  From there on, survey research may prove to be a useful device to cope with some main characteristics of social identity: mainly its variability among groups and classes within a same society and its particular sensitivity to socio-political contexts.  Survey research, combined with the social identity theory may help to test historical assumptions at a macro-social level. It may also give some ''flesh" and some additional realism to the micro-theories of social behaviour, which are too often limited by their conception of a strictly rational and interested agent.

Social identity, rationality, creativity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna-Maria Kanzola ◽  
Konstantina Papaioannou ◽  
Panagiotis E. Petrakis
Keyword(s):  
Social Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Content Type ◽  
The Social ◽  
Social Theories ◽  
Seeking Behavior ◽  
Life Improvement ◽  
Components Analysis ◽  
The Relationship

PurposeThis study examines the relationship between rationality and creativity by means of social identity theory for the Greek society (2019–2020).Design/methodology/approachThe outline of the social identity was given through self-categorization via a distributed questionnaire. The types of behavior (rational, nonrational and loss-averse) were determined by using questions based on the Allais paradox. Principal components analysis (PCA) is used to extract the causal relationships.FindingsThe study findings demonstrate that rational individuals are more prompt to creative personality than nonrational individuals. Rational individuals are motivated to pursue creativity through life-improvement goals. Loss-averse individuals are driven through the contradictive incentive of adventure-seeking behavior without, however, being willing to easily give up their established assets.Originality/valueThis article contributes by explaining creativity among rational, nonrational and loss-averse individuals as a product of social identity theory. This contributes to the literature, by proposing that the application of social theories in economics could constitute a different foundation for economics. This refers to the notion of the social microfoundations of the political economy and macroeconomics.

Intersectionality, Social Identity Theory, and Explorations of Hybridity

2016 ◽  
Author(s):  
Lucy Taksa ◽  
Glen Powell ◽  
Laknath Jayasinghe
Keyword(s):  
Social Identity ◽  
Cognitive Processes ◽  
Collective Identity ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Group Processes ◽  
Multiple Identities ◽  
Close Attention ◽  
Identity Negotiations ◽  
Bodily Experiences

The fundamental difference in focus between the fields of sociology and psychology, notably between discriminatory processes and cognitive processes, has limited attempts to consider intersectionality and Social Identity Theory (SIT) together. The aim of this chapter is to address this gap by combining intersectional and SIT approaches, recognizing their contributions and identifying issues and gaps. The chapter provides an overview of the epistemological and ontological differences between the two fields and the divergent ways intersectional and SIT scholars conceptualise individual and collective identity/ies. Close attention is given to the way multiple identities and groups are construed and interpreted. The chapter highlights the significance of conceptualizations of emergent identities, hybridity, practices and space for the study of identity. On this basis, itr examines how studies on spatial contexts of racialised masculinity and the bodily experiences of racialised men can enhance understandings of individual identity negotiations and group processes in specific locations.

scholarly journals Transformasi Pengucapan Syukur: Identitas dan Relasi Sosial Era Pandemi Covid-19 di Tomohon

Tumou Tou ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 53-61
Author(s):  
Wolter Weol ◽  
Nency Aprilia Heydemans ◽  
Fienny Maria Langi
Keyword(s):  
Social Identity ◽  
Social Relations ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Field Research ◽  
Cultural Integration ◽  
Mutual Cooperation ◽  
The Social ◽  
The Government ◽  
Depth Interviews

This paper describes the transformation of gratitude: identity and social relations during the Covid-19 pandemic era in Tomohon. The expression of gratitude to God Almighty (Opo Empung Wailan Wangko) was inherited from the ancestors of the Tou (people) of Minahasa for the yields obtained in the form of offerings. This one gratitude is done every one person in social relations and cultural integration. This article aims to analyze the transformation of gratitude carried out in Tomohon during the Covid-19 Pandemic era. This study reveals the social identity theory from the sociological paradigm by Steph Lawler (2014) which functions as a relationship between relatives as individuals, which in this study is called family, basudara. The article data uses field research with the method of observation and in-depth interviews. The results of the research are expected to help the government and society in preventing Covid-19 so as to minimize consumptive lifestyles and maintain distance. There are three values ​​that are useful for building life, namely the value of brotherhood, mutual cooperation (mapalus) and spirituality.

Prostitution: a new dynamic of discrimination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raheel Yasin ◽  
Sarah I. Obsequio Namoco
Keyword(s):  
Social Identity ◽  
Gender Identity ◽  
Organizational Behavior ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Content Type ◽  
Mediating Role ◽  
The Social ◽  
Transgender Discrimination ◽  
The Relationship

Purpose There is scarcity in the literature, both empirically and theoretically, regarding the relationship between transgender discrimination and prostitution. This study aims to offer a new framework for conceptualizing workplace discrimination and prostitution by examining the mediating role of poverty in the relationship between discrimination and prostitution. Design/methodology/approach The conceptual framework of this study is based on the social identity theory and the theory of prostitution. Findings Transgender is a neglected group in society, and more often, they are the ones who are unable to find jobs and when employed, find it challenging to sustain their employment because of their gender identity. This leads them to be discriminated at their workplaces. Subsequently, they are forced to leave their workplace and settle to work as prostitutes for their economic survival. Research limitations/implications Further research should empirically test the design model. Practical implications Managers play an essential role in eliminating discrimination in the organization. Managers need to take measures in crafting gender-free and anti-discrimination policies. They take steps to design recruitment policies in which there is no need to disclose applicant identity. Social implications Discrimination, on the basis of gender identity, promotes a culture of hate, intolerance and economic inequality in society. Prostitution has devastating effects on society. Originality/value In the field of organizational behavior, discrimination as a factor of prostitution was not explored. This study provides a significant contribution to the transgender and discrimination literature along with the prostitution theory and the social identity theory by proposing a model that highlights discrimination as one of the factors that compel the transgender community to be involved in prostitution.

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