From Identification to Rage
This chapter considers the most complex element in Martin Luther King, Jr.’s strategy of style: identification. For the first decade of his career, King worked incessantly to align the aims of the Movement with the values of moderate-to-liberal white America. His goal was the merger of black aspirations into the American dream. To do this he had to convince black Americans that his methods represented their best interests, and he had to convince white Americans that his vision was consistent with their heritage and in their best interests as well. King carried out his mission of identification before a vast racially mixed audience. He campaigned for identification as a man of dark color in one of the most color-obsessed nations in the world. For all its unconscious cunning, King’s strategy of identification led ineluctably to the language of confrontation and to the evenatual abandonment of rhetorical strategy. With the nation’s involvement in Vietnam, he burned his bridges to his liberal supporters and refused to mask the true nature of the conflict.