Beatles Heritage Tourism in Liverpool

2021 ◽  
pp. 255-274
Author(s):  
Michael Brocken

This chapter explores the tension between the Beatles’ story and Liverpool, with imagery and imagination conjuring up compelling beliefs that command narratives of authority. Such heritage strategies have smacked a little of desperation, perhaps masking the changed relationship between surviving Beatles fragments in Liverpool and popular-music heritage tourism across the globe. The rhetoric of the Beatles, Liverpool, and “the ’60s, man” today represents an outdated, white, gendered, anglophone rock meta-narrative in what is now a multifaceted global popular-music (tourism) marketplace. Liverpool’s position as the authentic site for Beatles and Merseybeat tourism and a World Heritage Site has never been more precarious. How can the city continue to attract Beatles tourists as the ’60sslip away into the annals of popular-music historiography? An additional question is how the Beatles’ legacy might be explained to visitors with little knowledge of them as a global popular-music phenomenon.

2021 ◽  
Vol 10(1) (10(1)) ◽  
pp. 349-375
Author(s):  
José Valverde-Rodaa ◽  
Gema Gomez-Casero ◽  
Tomás López-Guzmán ◽  
Miguel Jesús Medina-Viruel

In recent times, it has been noticed that cultural tourism attracts millions of people. One interesting aspect is the analysis of WHS (World Heritage Site) destinations or cultural destinations that have an inscription WHS. This research has the goal of analysing the different groups of tourists who visit a cultural destination with an inscription WHS, specifically the city of Granada (Spain). For this, segmentation was performed, studying the socio-demographic profile of the tourists and their assessment of the attributes of this destination. For the tourist segmentation, two models have been followed. Four different groups of tourists were found: alternative, cultural, emotional and heritage. In this last one, the relationship between curiosity about the culture of the tourist destination and the heritage visited has a determining role. This study makes an important contribution to the literature regarding the links between the tourist and the historic and monumental heritage they visit and their tourist behaviour.


2019 ◽  
Vol 8 (12) ◽  
pp. 319 ◽  
Author(s):  
Medina-Viruel ◽  
Casero ◽  
Jiménez ◽  
González Santa Cruz

Recently, gastronomy has become one of the most important tourist attractions for cities as well as for rural areas. In this respect, tourists look for authenticity in the gastronomy heritage of these destinations, making it, thusly, a motivation for visiting the place. This research presents a segmentation of the tourists who visit Sucre (Bolivia), on the basis of a higher or lower interest in the gastronomy of the city. The results extracted from the research highlight the existence of three tourist segments with different attitudes regarding gastronomic experiences. Additionally, it notes the importance that a specific type of tourist places on discovering and better understanding the gastronomy of a city as part of its cultural heritage.


2020 ◽  
Vol 12 (8) ◽  
pp. 3263 ◽  
Author(s):  
Antonio Menor-Campos ◽  
Jesús Claudio Pérez-Gálvez ◽  
Amalia Hidalgo-Fernández ◽  
Tomás López-Guzmán

The inclusion on the lists published by the United Nations Educational, Scientific, and Cultural Organization (UNESCO)—World Heritage Site (WHS), Intangible Cultural Heritage (ICH), and World Heritage Sites in Danger—suggests, first of all, the acknowledgement of something worth protecting and, secondly, an increase in the strength of tourist attraction to the affected destination, especially among specific visitors. The identification and classification of tourists that are seen to be more interested in heritage is the stated aim of this work, based on models already proposed in the scientific literature. For this purpose, a survey was conducted that interviewed a representative sample of international tourists visiting the city of Córdoba. A multi-variant technique of case-cluster was applied. In addition, a discriminant analysis was used to validate the clusters of the cases obtained. For analyzing the differences between the different groups obtained, some non-parametrical statistical procedures were applied. The results obtained allowed for the visualization of a model that shows the empirical evidence regarding the presence of four types of foreign tourists that are considered valid for segmentation in the city of Córdoba as a WHS tourist destination: the alternative tourist, emotional tourist, cultural tourist, and heritage tourist. These results allow public and private managers to design specific strategies to increase visitor satisfaction.


Author(s):  
Pedro Ernesto Moreira Gregori

ABSTRACTThe island of Tenerife is a mature sun and beach destination, visited in 2013 by more than 4.600.000 tourists. The intent of diversifying supply and offer services and value-added products is a primary objective of the tourism sector and local governments. Within the policy of product diversification, cultural tourism plays a central role. The present case, of the city of San Cristóbal de La Laguna, is a paradigmatic case. This is because it is a city declared World Heritage Site by UNESCO (1999) and is located in an enclave of mass tourism of sun and beach. Through a study by the University of La Laguna, we detail a survey of tourists, realized at the end of the visit to that city. The objective of the research was to determine the sociodemographic characteristics of the tourists, their behavior and their main motivations and perceptions during the visit.RESUMENLa isla de Tenerife es un destino maduro de sol y playa, visitado en 2013 por más de 4.600.000 turistas. La inten-ción de diversificar la oferta y ofrecer servicios y productos con valor añadido es un objetivo primordial del sector turístico y de las administraciones locales. Dentro de la política de diversificación de productos, el turismo cultural tiene un papel central. El caso que presentamos, de la ciudad de San Cristóbal de La Laguna, es un caso paradigmático. Lo es por tratarse de una ciudad declarada Patrimonio de la Humanidad por la UNESCO (1999) y por estar situada en un enclave de turismo masivo de sol y playa. A través de un estudio realizado por la Universidad de La Laguna, detallamos una encuesta realizada a turistas al finalizar su visita a esa ciudad. El objetivo de la investigación fue conocer las características sociodemográficas de los turistas que la visitan, el comportamiento durante su estancia y sus motivaciones y percepciones principales.


Sign in / Sign up

Export Citation Format

Share Document