Personality, Celebrity, and Modernism’s ‘Impossible Interviews’
This chapter examines the impact of an emergent promotional culture on interviews in the early years of the twentieth century. Enthusiastically adopted by self-help proponents, who encouraged ‘instrumental’ reading habits, and by Hollywood fan magazines, which emphasized the interview’s ties to spectatorship and visuality, the interview became a means of promoting surface-based reading. Meanwhile, most modernist writers (Djuna Barnes excepted) and little magazines such as Close Up and The New Age reacted negatively to interviews; where they did use them, they favoured the ‘impersonal’ interview, a version that expunges the subject’s body and personality in favour of immaterial ideas and impersonality. The poetics of impersonality that T. S. Eliot and Ezra Pound so enthusiastically promote becomes, in this reading, as much a reaction against the culture that popularized this new visually oriented form of interviewing as against a Romantic cult of the author.