Pioneering the orchestra-owned label
This chapter discusses the London Symphony Orchestra’s creation and development of the pioneering orchestra-owned label LSO Live as a response to a classical music industry in crisis. The investigation of the label’s business model is framed within a production of culture perspective that considers six categories: industry structure, organizational structure, occupational careers, law and regulation, technology, and market. Drawing on ethnographic fieldwork and industry data, this chapter demonstrates how the London Symphony Orchestra increased its artistic and managerial independence and, in doing so, effectively multiplied its local and international reputation. As an example of forward-looking managerial culture and leadership, the LSO Live initiative continues to be imitated around the globe.