The Lux Made in Case Study

Author(s):  
Donatella Padua

The LMI Made-in-Italy (MiI) Jewelry business model which brings together the innovative concept of luxury Digital District (DD) and an e-commerce innovative platform is presented. The DD represents the shift from a traditional jewelry Industrial District of networked Micro-Enterprises (MEs), namely artisans, tied to the physical dimension of a territory to a social and intangible digital environment in the virtual space which leverages a co-petitive crowdsourcing e-commerce platform. The innovative LMI platform enables young Italian artisans throughout Italy to feature an end-to-end global export business without intermediaries. Export wouldn't be viable to MEs by means of their small organizational structure, lack of digital culture and technologies. LMI copes with this issue, taking over MEs marketing, sales and logistics processes by earning a percentage on sales. An original complex approach to the analysis of the LMI value proposition issues is performed via methodologies integrating traditional methods with participated Design Thinking techniques.

Crowdsourcing ◽  
2019 ◽  
pp. 440-469
Author(s):  
Donatella Padua

The LMI Made-in-Italy (MiI) Jewelry business model which brings together the innovative concept of luxury Digital District (DD) and an e-commerce innovative platform is presented. The DD represents the shift from a traditional jewelry Industrial District of networked Micro-Enterprises (MEs), namely artisans, tied to the physical dimension of a territory to a social and intangible digital environment in the virtual space which leverages a co-petitive crowdsourcing e-commerce platform. The innovative LMI platform enables young Italian artisans throughout Italy to feature an end-to-end global export business without intermediaries. Export wouldn't be viable to MEs by means of their small organizational structure, lack of digital culture and technologies. LMI copes with this issue, taking over MEs marketing, sales and logistics processes by earning a percentage on sales. An original complex approach to the analysis of the LMI value proposition issues is performed via methodologies integrating traditional methods with participated Design Thinking techniques.


2021 ◽  
Vol 13 (20) ◽  
pp. 11467
Author(s):  
Freek Van Doninck ◽  
Johanna Vanderstraeten ◽  
Ine Paeleman ◽  
Luc Van Liedekerke

This teaching case addresses the strategic choices of social entrepreneurs and the issues they face in search of funding. In the heart of Europe’s capital, Brussels, two aspiring entrepreneurs founded Le Champignon de Bruxelles to produce exotic mushrooms. Being true social entrepreneurs, they use a recycled substrate—brewery dredge—to do so, as such, minimizing the distance the mushrooms travel from farm to plate. After the typical “entrepreneur-in-the-basement” start, they are now at a turning point. They established themselves as a serious player in the market, producing over 6000 kg of mushrooms every month. This journey, however, did not come without its challenges. Along the way, they struggled to reconcile their idealistic mindset with the realities of the economic system and adopted a more pragmatic approach in response. At the moment, they are at a decisive moment in the company’s development and are contemplating whether their current business model should be diversified and internationalized.


2019 ◽  
Vol 53 (1) ◽  
pp. 33-43
Author(s):  
Danuta Janczewska

Abstract At present, under the conditions of some turbulent changes observed in our environment, micro-enterprises seek for opportunities to win their competitive positions in the market and in the sectors in which they operate The aim of the article is to present marketing and logistics management as one of the methods applied to achieve the market objectives of micro-enterprises. As an integrated method, marketing and logistics management may contribute to the improvement in competitiveness; hence, the recognition of conditions required for the application of this method may also contribute to the improvement in competitiveness. In the article, a review of literature related to the discussed problems is presented. The expert literature on the analysed subject does not provide any publications on micro-enterprise management, and scientific research in that sector is very scarce and provides only some general data. Therefore, it is necessary to analyse the processes taking place in the micro-enterprise sector in more detail, especially in the field of modern methods of management. In the article, some considerations on the specificity of integrated logistics and marketing processes are presented. Research methods: a review of expert literature and the Author’s own case-study research. The research was carried out in the years 2015-2018 among a group of micro-enterprises in the Kujawsko-Pomorskie Province, Łódzkie Province, Mazowieckie Province and Wielkopolskie Province. The aim of the research was to identify conditions required for marketing and logistics management in micro-enterprises and to define the impact exerted by the factors that determine the implementation of that process. Recognising knowledge as a fundamental determinant of the implementation of modern management methods in the aspect of micro-enterprise operation requires some in-depth analysis. The article presents the results of the research based on the case-study of integrated marketing and logistics management, on the example of a virtual micro-enterprise. The main conclusions: In a virtual micro-enterprise, it is possible to indicate the field of integration of marketing and logistics processes and to define their courses and conditions. Knowledge of logistics and marketing allows us to extend the field referring to the environment of the analysed company in virtual space.


2022 ◽  
Author(s):  
Elina Mikelsone ◽  
Inga Uvarova ◽  
Jean-Pierre Segers

Abstract The purpose of this paper is to create and test design thinking approach sequence, to redefine the value proposition. This paper suggests a 4-step systematic design thinking approach sequence to reinvent values in a business model, which was researched by a case study method. Based on the idea management approach the authors describe idea generation and evaluation processes by applying the design thinking approach and their possible moderation elements. Originality/value: a created approach could be applied by the organisations that would like to create new values or reinvent the existing ones in their business models value propositions.


2010 ◽  
pp. 1062-1076
Author(s):  
Ada Scupola

This chapter reports the findings of a case study of e-services adoption at research libraries. The case under consideration is Roskilde University Library (RUB), a research library supporting learning activities at Roskilde University. The research focuses on the main issues that RUB had to deal with in the process of adopting e-services and the future challenges that e-services provide for RUB. The chapter also presents the consequences of e-services adoption for Roskilde University library’s organization, its business model and the relationships with customers, publishers (providers of knowledge), and other research libraries in Denmark. The main results can be summarized as follows: (1) adoption of e-services has forced RUB to innovate rapidly. Innovation is driven, among other factors, by ICT developments (technology push), but innovation is also user-driven and pervasive throughout the organization; (2) e-services have changed RUB’s organizational structure and division of labour by moving more and more towards IT-based jobs and competences; (3) e-services have changed the relationships between users and publishers; (4) e-services have changed and continue to change the business model of the library; and (5) RUB is becoming a combination of a virtual and a physical library, moving more and more towards a virtual library with electronic resources and online communities, but still keeping the traditional function of a “knowledge space.”


2010 ◽  
pp. 204-217 ◽  
Author(s):  
Ada Scupola

This chapter reports the findings of a case study of e-services adoption at research libraries. The case under consideration is Roskilde University Library (RUB), a research library supporting learning activities at Roskilde University. The research focuses on the main issues that RUB had to deal with in the process of adopting e-services and the future challenges that e-services provide for RUB. The chapter also presents the consequences of e-services adoption for Roskilde University library’s organization, its business model and the relationships with customers, publishers (providers of knowledge), and other research libraries in Denmark. The main results can be summarized as follows: (1) adoption of e-services has forced RUB to innovate rapidly. Innovation is driven, among other factors, by ICT developments (technology push), but innovation is also user-driven and pervasive throughout the organization; (2) e-services have changed RUB’s organizational structure and division of labour by moving more and more towards IT-based jobs and competences; (3) e-services have changed the relationships between users and publishers; (4) e-services have changed and continue to change the business model of the library; and (5) RUB is becoming a combination of a virtual and a physical library, moving more and more towards a virtual library with electronic resources and online communities, but still keeping the traditional function of a “knowledge space.”


2016 ◽  
Vol 7 (1) ◽  
pp. 47
Author(s):  
M. Şebnem Ensari ◽  
Gül Eser

<p>Nowadays, “e-business” leads to fundamental changes in methods of doing business. Recently, a lot of traditional businesses change their business method from the current models to the combination of place and virtual space. For example, new economy created virtual companies like amazon.com which don’t have physical environment. Due to reduction in the costs and increases in the profit, lots of consultants and academicians guide entrepreneurs to establish a theory to shift from traditional company (brick and mortar towards bricks and clicks).</p><p>Specifying the shifting from traditional companies to virtual company and the profits of it is a known and familiar case. The purpose of this study is to examine the e-bebek company as a case and analyze its business model. With this study, apart from many companies that have carried their physical environment to virtual one, the actions, strategies and decision processes of a virtual company that has shifted to physical environment will be examined. Also, by examining the exceptional situation of the company e-bebek which turned into a traditional company, our study aims developing Enders and Jelassi’s (2000) model of shifting from clicks to bricks and clicks providing theoretical contributions to the related literature.</p>


Author(s):  
Susan EVANS

This case study explores the strategic business opportunities, for Lane Crawford, an iconic luxury department store, to transition in a circular economy towards sustainability. A new experimentation framework was developed and conducted among cross departmental employees, during a Design Lab, with intention to co-create novel Circular Economy business concepts towards a new vision: the later was a reframe of the old system based on the principles of sustainability; to move beyond a linear operational model towards a circular economy that can contribute to a regenerative society. This work draws on both academic and professional experience and was conducted through professional practice. It was found that innovative co-created concepts, output from the Design Lab, can create radical change in a circular economy that is holistically beneficial and financially viable; looking forward to extract greater value a)Internal organization requires remodeling to transform towards a circular economy; b)Requirement for more horizonal teams across departments vs solely vertical; c)New language and relationships are required to be able to transition towards a circular economy; d)Some form of physical and virtual space requirements, for cross-disciplinary teams to come together to co-create; e)Ability to iterate, learn and evolve requires agency across the business


2018 ◽  
Vol 1 (2) ◽  
pp. 189-195
Author(s):  
Marta Suzana Cabral Nunes ◽  
Augusto Cesar Vieira dos Santos ◽  
Sueli Maria Silva Pereira ◽  
Euder de Jesus Costa

Este trabalho visa apresentar a experiência da disciplina de Empreendedorismo na UFS como fator motivador do desenvolvimento de competências para o bibliotecário documentalista, onde participaram alunos do curso de Biblioteconomia e Documentação, dentre alunos de outros cursos. O tema do empreendedorismo tem sido debatido no campo profissional e apresenta-se como alternativa importante que permite aos profissionais desenvolver ações e estratégias inovadoras em sua atuação diária. Trata-se de um estudo que tem como principal mérito apresentar esse caso a fim de demonstrar que é possível, a partir de ações de extensão e da formação continuada, desenvolver competências empreendedoras nos futuros profissionais bibliotecários documentalistas, aplicando metodologias como o Ciclo de Aprendizagem Vivencial, o Business Model CANVAS, Design Thinking, e o Plano de Negócios. Ao todo participaram da disciplina 7 alunos do curso de Biblioteconomia e Documentação da UFS, que preencheram formulário eletrônico a fim de fornecer suas percepções sobre a aprendizagem obtida.


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